Table of Plenty
Table of Plenty is a privately held Australian food manufacturer founded in 2006 that produces air-popped rice cakes, slow-fermented probiotic kefir, and dukkah condiments, distributed nationally through Woolworths, Coles, SPAR, and independent supermarkets, and serving health-conscious adults and families.
- Company typePrivate
- Founded2006
- HeadquartersClayton South, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Table of Plenty does
Table of Plenty is a privately held Australian food manufacturer and wholesaler founded in 2006, headquartered in Clayton South, Australia, with a headcount of 11–50 employees. The company produces three core product lines: air-popped wholegrain rice cakes (in multiple flavors and pack sizes spanning 60g to 200g), slow-fermented probiotic fresh-milk kefir beverages (Natural, Lactose Free, Golden Chai with turmeric and honey, and High Protein Vanilla — each marketed as containing 10 culture strains and 90+ billion live bacteria per serve), and dukkah condiments (Classic Almond & Cashew, Pistachio with Thyme). Core technology centers on traditional in-bottle slow-fermentation for kefir using fresh grass-fed Gippsland milk, and air-popping (never baked or fried) for rice cakes — both of which support the brand's clean-label, better-for-you positioning.
The company operates a hybrid go-to-market: national Australian retail distribution through Woolworths, Coles, Independent Supermarkets, and SPAR, complemented by a direct-to-consumer e-commerce storefront at tableofplenty.com.au. Marketing is content-led, with an extensive recipe library, an Instagram presence, and an email newsletter used to drive product discovery and consumption occasions. The company is Australian-owned with no disclosed institutional investors, funding rounds, parent company, or M&A activity in the available data, suggesting founder- or family-led bootstrap operations. Customer segments center on health-conscious adult consumers seeking functional/probiotic benefits and families seeking better-for-you lunchbox and snack options, with secondary appeal to consumers with dietary restrictions (gluten-free, vegan, lactose-free, fructose-friendly).
Table of Plenty firmographics
Firmographics- Name
- Table of Plenty
- Legal name
- Table of Plenty
- Website
- https://tableofplenty.com.au
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Table of Plenty is a privately held Australian food manufacturer founded in 2006 that produces air-popped rice cakes, slow-fermented probiotic kefir, and dukkah condiments, distributed nationally through Woolworths, Coles, SPAR, and independent supermarkets, and serving health-conscious adults and families.
- Ownership category
- akta.pro rank
Table of Plenty industry classification
Industry- Product category
- Healthy Snacks & Probiotic Foods
- NAICS
- Other Snack Food Manufacturing (311919), Food Manufacturing (311)
- SIC
- Food And Kindred Products (2000), Dairy Products (2020), Miscellaneous Food Preparations & Kindred Products (2090), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Rice Cakes & Grain Snack Manufacturing (AFAKAIAK)
- akta.pro secondary industries
- Drinkable Yogurt & Kefir Beverages (Probiotic Shots, Smoothie-Style) (AFAHAIAC), Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)
Keywords
Where Table of Plenty is headquartered
LocationHeadquarters
- HQ city
- Clayton South
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Table of Plenty business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Product Sales: Revenue generated from selling packaged food products through major Australian supermarket chains including Woolworths, Coles, Independent Supermarkets, and SPAR. Products include probiotic kefirs, air-popped rice cakes, and dukkah spice blends sold in various pack sizes targeting families and health-conscious consumers.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Table of Plenty product offering
Product offeringCore offering
Table of Plenty manufactures and wholesales Australian packaged food products spanning three lines: air-popped wholegrain mini rice cakes (savoury and chocolate/yoghurt-topped varieties in multiple pack sizes), slow-fermented probiotic fresh-milk kefir beverages (Natural, Lactose Free, Golden Chai, and High Protein Vanilla 1KG variants containing 10 culture strains and 90+ billion live bacteria per serve), and dukkah condiments (Classic Almond & Cashew and Pistachio & Thyme). The portfolio is positioned as better-for-you snacks and gut-health functional foods, sold through major Australian supermarket retailers and the company's own e-commerce site.
Product overview
Table of Plenty is an Australian food company offering healthy snacks and probiotic foods. The product portfolio consists of three main product lines: (1) Mini Rice Cakes in various flavors including Milk Choc Topped, Dark Choc Topped, Caramel White Choc Topped, Berry Yoghurt Topped, and Air Popped varieties (Salt & Vinegar, Sour Cream & Chives, Cheddar Cheese) available in multiple pack sizes; (2) Probiotic Kefir beverages including Natural, Lactose Free, Golden Chai (Turmeric & Honey), and High Protein Vanilla variants, all made with fresh Gippsland milk and containing 10 culture strains with 90+ billion live cultures; and (3) Dukkah condiments including Classic Dukkah with Almond and Cashew and Pistachio Dukkah with Thyme. The products are positioned as better-for-you snacks and gut-health beverages, distributed through major Australian retailers including Woolworths, Coles, and Independent Supermarkets.
Differentiator
Problem solved
Functional benefit
Products and services
- Mini Rice Cakes Milk Choc Topped with 100's & 1000's Air-popped wholegrain rice cakes topped with milk chocolate and 100's & 1000's sprinkles, available in 102g Snack Pack and 200g Family Share Pack. Gluten-free, vegetarian-friendly, with 79 calories per pack. Targeted at families and children for lunchboxes and after-school treats.
- Air Popped Mini Rice Cakes Salt & Vinegar Air-popped wholegrain rice cakes made from brown, red and black rice with salt & vinegar seasoning, never baked or fried. Achieves a 3.5 Health Star Rating. Available in 60g Share Pack and 90g Multi Pack.
- Mini Rice Cakes Dark Choc Topped Air-popped wholegrain rice cakes topped with dark chocolate, available in 60g Share Pack, 84g Snack Pack (68 calories per pack), and 200g Family Share Pack. Gluten-free and vegetarian-friendly.
- Mini Rice Cakes Milk Choc Topped Air-popped wholegrain rice cakes topped with milk chocolate, available in 60g Share Pack, 84g Snack Pack, and 200g Family Pack. Gluten-free and vegetarian-friendly.
- Mini Rice Cakes Caramel White Choc Topped Air-popped rice cakes with caramel white chocolate topping at only 17 calories per cake. Available in 60g Share Pack and 84g Snack Pack.
- Mini Rice Cakes Berry Yoghurt Topped Air-popped rice cakes with berry yoghurt topping, at only 18 calories per cake. Available in 60g Share Pack and 84g Snack Pack.
- Air Popped Mini Rice Cakes Sour Cream & Chives Air-popped wholegrain rice cakes with creamy sour cream and chives flavour, available in 60g Share Pack.
- Air Popped Mini Rice Cakes Cheddar Cheese Air-popped wholegrain rice cakes with cheddar cheese seasoning, available in 60g Share Pack and 90g Multi Pack.
- Probiotic Fresh Milk Kefir Natural (1KG) Slow-fermented pourable yoghurt-style kefir made from fresh Gippsland milk with 10 culture strains and over 90 billion live friendly bacteria per serve. No added sugar. Targeted at health-conscious adults for gut health and probiotic supplementation.
- Probiotic Lactose Free Fresh Milk Kefir Natural (1KG) Lactose-free version of probiotic kefir made from fresh Gippsland milk, with 90+ billion live cultures. FODMAP friendly. Targeted at lactose-intolerant consumers and dietary-restricted buyers.
- Probiotic Golden Chai Fresh Milk Kefir Turmeric & Honey (1KG) Probiotic kefir infused with chai spices, golden turmeric and honey, with prebiotics and 90+ billion live bacteria per serve. Targeted at health-conscious adults seeking functional beverages.
- Probiotic High Protein Fresh Milk Kefir Vanilla (1KG) High protein probiotic kefir with 12g protein per serve, made with fresh Gippsland milk and vanilla flavour. Targeted at health-conscious adults seeking protein and probiotic support.
- Classic Dukkah with Almond and Cashew (45g) Fragrant blend of premium roasted almonds and cashews with thyme. Gluten-free, vegan-friendly, with no artificial colours or flavours. Available in 45g size as a condiment or pantry staple.
- Pistachio Dukkah with Thyme (45g) Vibrant blend of premium roasted pistachios with subtle thyme aroma. Gluten-free, vegan-friendly condiment. Available in 45g size.
Quantifiable outcome
- Over 90 billion live friendly bacteria per serve in kefir products
- +3 more outcomes
Companies that use Table of Plenty
Customer profileSegments3 records
Ideal customer profiles3 records
Table of Plenty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Table of Plenty partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Table of Plenty competitors and assessment
Company assessmentDirect peers
- SunRice (Rice Cakes): SunRice, through its rice cake range, is the most established Australian rice-cake brand sitting in the same retailer aisles as Table of Plenty Mini Rice Cakes. Both compete on rice-based better-for-you snacks for families and lunchbox occasions, making it a direct shelf-level competitor.
- Jalna: Jalna is an Australian yogurt and probiotic dairy brand operating in the same Australian grocery channels as Table of Plenty. Both target health-conscious adult consumers seeking probiotic-rich cultured dairy products, making them directly comparable in the gut-health subcategory.
- Norco (Norco Foods): Norco is an Australian dairy processor producing milks, yogurts, creams, and other dairy products distributed nationally. Table of Plenty's kefir range overlaps with Norco's dairy manufacturing footprint, sourcing model, and Australian-grocery distribution, making it a relevant local manufacturing peer.
- Carman's Kitchen (Carman's Fine Foods): Carman's is one of Australia's leading better-for-you muesli, oat, and snack brands distributed through the same Woolworths, Coles, and independent supermarket channels. It is comparable on product positioning (natural, free-from, better-for-you), Australian provenance, and target consumer (families and health-conscious adults).
- Brookfarm: Brookfarm is an Australian premium snack brand (muesli, granola, snacks, dukkah-adjacent pantry) sold through Woolworths, Coles, and independents. Comparable on Australian-owned provenance positioning, premium free-from ingredient claims, and pantry/snack shelf placement in the same retailers.
Broad incumbents
- Yoplait Australia: Yoplait is one of Australia's largest yogurt brands, including the Optimus Greek and Yopro high-protein lines, distributed through every major supermarket. Comparable on probiotic/high-protein dairy positioning and national grocery distribution, though it spans a much broader portfolio.
- Chobani (Australia): Chobani is a global probiotic dairy giant with Australian operations selling kefir and yogurt in Woolworths and Coles. It is comparable on probiotic kefir category and retail channel overlap but operates at substantially larger scale and broader product portfolio.
Emerging players
- Schar (Dr. Schar): Schar is a leading gluten-free snack brand, including gluten-free crackers and biscuits stocked in Australian health aisles. Comparable on free-from positioning and shelf adjacency to Table of Plenty's rice cake range, but focuses on gluten-free bakery rather than rice-based snacks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Table of Plenty social profiles
Digital presenceTable of Plenty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Table of Plenty leadership team
Management profileNumber of profiles
Table of Plenty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Table of Plenty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Table of Plenty
What does Table of Plenty do?
Table of Plenty manufactures and wholesales Australian packaged food products spanning three lines: air-popped wholegrain mini rice cakes (savoury and chocolate/yoghurt-topped varieties in multiple pack sizes), slow-fermented probiotic fresh-milk kefir beverages (Natural, Lactose Free, Golden Chai, and High Protein Vanilla 1KG variants containing 10 culture strains and 90+ billion live bacteria per serve), and dukkah condiments (Classic Almond & Cashew and Pistachio & Thyme). The portfolio is positioned as better-for-you snacks and gut-health functional foods, sold through major Australian supermarket retailers and the company's own e-commerce site.
Is Table of Plenty a public or private company?
Table of Plenty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Table of Plenty founded?
Table of Plenty was founded in 2006. It employs 11 to 50 people.
Where is Table of Plenty based?
Table of Plenty is headquartered in Clayton South, Australia, in the Oceania region.
How does Table of Plenty make money?
One revenue line is on record: retail Product Sales.
Who are Table of Plenty's main competitors?
Direct peers on record are SunRice (Rice Cakes), Jalna, Norco (Norco Foods), Carman's Kitchen (Carman's Fine Foods) and Brookfarm. Broad incumbents are Yoplait Australia and Chobani (Australia). Schar (Dr. Schar) is listed as an emerging player.
Does Table of Plenty have an API?
No public API is recorded for Table of Plenty.
What industry is Table of Plenty in?
Table of Plenty's product category is Healthy Snacks & Probiotic Foods. Its primary akta.pro industry code is AFAKAIAK, Rice Cakes & Grain Snack Manufacturing, with a secondary code of AFAHAIAC, Drinkable Yogurt & Kefir Beverages (Probiotic Shots, Smoothie-Style). Its NAICS code is 311919 and its SIC code is 2000.