City Fitness

What City Fitness does

City Fitness is a Philadelphia-headquartered fitness club chain founded in 2007, operating eight gym locations across the city's neighborhoods (Fishtown, East Passyunk, Northern Liberties, Graduate Hospital, East Market, Logan Square, Old City, Fairmount) with a stated community of 24,000-25,000+ members. The company is structured as City Fitness Management, Inc., a privately held corporation with no disclosed institutional or private-equity backing, and is preparing to open its first out-of-state locations in Hoboken, NJ in Fall 2026 under 64,066 square feet of newly signed leases.

The product platform is organized around three subscription tiers — Neighborhood (single-club access), Studio+ (multi-club plus 1,700+ monthly boutique classes), and Performance+ (multi-club plus CF Pool Club access and 8 Revive recovery sessions per month, stated $288 value). Adjacent revenue modules include CF/Thrive personal coaching, City Shakes in-club nutrition, the CF Supplements e-commerce line, and the CityPerx loyalty program. Technology infrastructure is largely third-party: the member-facing mobile app is built on the Zenoti platform (iOS and Android) for booking and account management, and Les Mills licensed content (BODYPUMP, GRIT, CORE, BODYCOMBAT) powers part of the studio programming. Recovery hardware at the Revive space (infrared sauna, cryotherapy, red light therapy) is the most differentiated physical asset.

The business model is predominantly subscription recurring revenue from monthly membership fees, supplemented by e-commerce (apparel, supplements, personalized nutrition via Persona Nutrition), in-club ancillary services, and a B2B corporate wellness program. Go-to-market is direct-to-consumer and community-led, anchored by an official partnership with the Philadelphia 76ers (NBA), neighborhood-level social media presence, member events (Ring It On 5K, Workout for the World supporting UNICEF), and a complimentary day-pass product-led acquisition funnel. Customer mix is overwhelmingly individual consumers, with corporate wellness positioned as a secondary growth segment.

Name

City Fitness

Legal name

City Fitness Management, Inc.

Website

https://cityfitnessphilly.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

Philadelphia-based fitness club chain operating 8 premium gym locations with 24,000-25,000+ members. It offers multi-tier subscriptions, boutique studio classes, recovery services, and personal training, with expansion into New Jersey planned for 2026.

Ownership category

akta.pro rank

Product category

Fitness Centers

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Fitness club memberships
• Boutique studio classes
• Wellness and recovery
• Personal training services
• Corporate wellness programs

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Gym Membership Subscriptions: Recurring monthly and annual subscription fees for gym access. Three tiers: Performance+ (premium with all amenities including pool and recovery), Studio+ (gym access plus studio classes), and Neighborhood (single club access).
2. Studio Class Access: Included with Performance+ and Studio+ memberships. Offers over 1,700 classes monthly including Pilates, cycling, yoga, and HIIT.
3. Recovery Services: Revive wellness and recovery space offering advanced recovery technology such as infrared saunas, cryotherapy, and red light therapy.
4. E-commerce (Supplements and Apparel): Online sales of supplements, protein shakes, smoothies, coffee, healthy snacks, and branded apparel through cityfitnessrewards.com and cfsupplements.com.
5. Corporate Partnership Program: B2B partnerships offering employee fitness benefits and corporate wellness programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

City Fitness operates a chain of full-service fitness clubs in Philadelphia offering monthly memberships that grant access to strength and cardio equipment, locker rooms, and over 1,700 boutique studio classes per month. Members can purchase add-on access to premium amenities including the CF Pool Club (outdoor heated pool), Revive wellness and recovery space (infrared saunas, cryotherapy, red light therapy), and CF/Thrive certified personal coaching. The company also sells branded supplements and apparel online and offers a corporate wellness program for employer clients.

Product overview

City Fitness is a Philadelphia-based fitness club chain operating on a multi-tiered membership platform architecture. The core offering consists of eight gym locations across Philadelphia with premium cardio, strength, and functional training equipment. The product portfolio includes three membership tiers (Neighborhood, Studio+, and Performance+) that unlock progressively more amenities. Key add-on modules include CF Pool Club (outdoor heated pool), Revive (wellness/recovery center with cryotherapy and infrared saunas), CF/THRIVE (personal coaching), and over 1,700 monthly boutique studio classes (BURN, FOCUS, SHIFT, WE/FIT). Additional services include City Shakes (in-club nutrition), CF Supplements (branded supplements), CityPerx/CF Rewards (loyalty program), and a mobile app. The company is expanding into Hoboken, NJ with two locations opening Fall 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Revive: Wellness and recovery space offering advanced recovery technology such as infrared saunas, cryotherapy, and red light therapy
• CF Pool Club
• CF/Thrive
• City Shakes
• CityPerx
• CF Supplements

Products and services

• City Fitness Gym Membership Tiered monthly subscription membership (Neighborhood, Studio+, Performance+) granting access to eight Philadelphia-area gym locations with premium cardio and strength equipment, locker rooms, and progressively expanded amenities.
• CF Pool Club
• Revive Wellness and Recovery Space Wellness and recovery facility featuring infrared saunas, cryotherapy, and red light therapy, available to members and non-members to support recovery, stress management, and overall wellness.
• CF/Thrive Personal Coaching
• Studio Classes
• City Shakes
• CF Supplements
• Corporate Partnership Program

Quantifiable outcome

• Members have lost 70+ pounds, completed marathons, and achieved 1000 Pound Club status
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• Avison YoungcoreChannel Partner/ Reseller/ Distributor · 9 April 2026Avison Young, a commercial real estate advisor, represented City Fitness in the Hoboken expansion transactions. They facilitated the lease agreements for two locations totaling 64,066 square feet at 1000 Maxwell Street and 38 Jackson Street.
• Philadelphia 76ersflagshipGTM or Marketing PartnerOfficial fitness partner of the Philadelphia 76ers NBA basketball team. This partnership provides brand visibility and cross-promotional opportunities with the professional sports team.
• Les MillscoreTechnology or IntegrationLes Mills formats including BODYPUMP, GRIT, CORE, and BODYCOMBAT are featured at City Fitness studios. Les Mills is a global fitness brand providing group fitness programming.
• Persona NutritionminorOthersPersonalized nutrition services offered through Persona Nutrition with a City Fitness discount code (CITYFITNESS40). Available through the City Fitness shop.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Life Time Group Holdings: Operates large, premium multi-format fitness clubs with group classes, pools, recovery/spa amenities, and family programming. Closest publicly traded analog to City Fitness's full-service premium club model across multiple locations.
• Equinox Holdings: Premium fitness club operator offering group classes, recovery (Equinox Spa/Hotel tie-ins), and concierge-level amenities. Comparable to City Fitness's premium positioning and amenity-led differentiation strategy.
• Town Sports International (now part of Lifestyle Group USA): Historically operated multi-location regional fitness clubs (Philadelphia Sport & Social, Boston Sports Clubs, etc.). Direct comparable on regional club-chain footprint and multi-format offering before restructuring.
• Edge Fitness Clubs: Mid-Atlantic regional premium fitness club chain with multiple locations across Pennsylvania, New Jersey, and surrounding states. Closest geographic and scale comparable to City Fitness's Philadelphia-centric footprint.
• Crunch Fitness: Multi-location fitness chain offering group classes, personal training, and tiered memberships with premium tiers. Comparable business model to City Fitness's tiered membership architecture.
• Orangetheory Fitness: National boutique fitness studio concept centered on coached group workouts. Directly competes with City Fitness's HIIT and coached studio class offerings (BURN, WE/FIT).
• Barry's Bootcamp: Premium boutique fitness brand combining HIIT and strength coaching in a group setting. Comparable to City Fitness's premium, instructor-led boutique class experiences.
• SoulCycle: Premium boutique indoor cycling and fitness brand with strong community positioning. Comparable to City Fitness's cycling and WE/FIT community-class formats.

Broad incumbents

• LA Fitness: Established large multi-location fitness chain with broad amenity set including pools and group classes. Competes with City Fitness for general fitness consumers but at a lower price point.
• Planet Fitness: Largest value-priced fitness chain in the U.S. Competes with City Fitness's Neighborhood tier for price-sensitive members but operates at a fundamentally different price and amenity position.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@CityFitness_2007/featured
• Facebookfacebook.com/cityfitnessphilly
• LinkedInlinkedin.com/company/cityfitness_official
• Instagraminstagram.com/cityfitnessofficial
• TikToktiktok.com/@cityfitness_2007
• Xx.com/fitphilly

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City Fitness