Lobo

What Lobo does

Lobo is a privately held creative studio that produces animation, live-action, visual effects, and AI-driven content for global brand advertisers. Founded in 1994 in Brazil, the company now operates from a US/Global headquarters in New York (53 Elizabeth St) and works with sister company Vetor Zero in São Paulo to serve Brazilian clients. Its work spans commercials, brand films, music videos, short films, and select feature/series projects for enterprise clients that include Apple, Nike, Microsoft/Xbox, Samsung, Coca-Cola, McDonald's, Walmart, Netflix, Disney, Marvel, and dozens of other major advertisers across technology, consumer goods, automotive, finance, entertainment, luxury, and healthcare.

The studio's core production stack combines design-driven animation (including stop-motion, 3D, and hybrid techniques), cinematic live-action direction, VFX and post-production (with named specialists such as VFX supervisor Sebastien Caudron), and an explicit 'AI + Tech' production line that integrates generative and emerging technologies into visual storytelling. Delivery is organized through an acclaimed roster of directors — including Mateus de Paula Santos (founder), Fabiano Broki, Gabriel Nobrega, Marco Wey, Diogo Kalil, Pedro Conti, Fabio Acorsi (Ximba), and others — and the studio maintains a global go-to-market structure with regional representation across the US, Europe, Asia, UK, LATAM, and Brazil, supported by external rep partners.

Commercially, Lobo operates a B2B project-based revenue model. Services are quote-based and negotiated per project, billed as one-time creative production engagements to enterprise brand clients and advertising agencies. The studio has no disclosed multi-year SaaS or platform revenue, no institutional funding, and no public revenue figures. GTM motion is enterprise field sales: managing directors and executive producers manage direct brand and agency relationships, with no self-serve or SMB channel. Recent recognition includes a 2025 Gold Lion at the Cannes Lions Festival (Grupo Boticário 'Research My Body' campaign) and prior wins at Cannes, Clio, D&AD, One Show, and Effie Awards.

Name

Lobo

Legal name

LOBO

Website

https://lobo.cx

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Lobo is a privately held creative studio producing animation, live-action, VFX, and AI-driven content for global brand advertisers, with offices in New York and São Paulo. Founded in 1994, it serves 80+ enterprise clients including Apple, Nike, Microsoft, Coca-Cola, and Netflix.

Ownership category

akta.pro rank

Product category

Advertising Production Services

NAICS

Motion Picture and Video Production (512110), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industry

Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM)

Keywords

• Animation production services
• Live action production
• Visual effects services
• Brand content creation
• Commercial film production

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Production Services: Project-based creative production for advertising campaigns including animation, live-action, and AI-driven content for global brands.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

LOBO is a creative studio that produces animation (2D, 3D, stop-motion, hybrid), live-action film, visual effects, and AI-driven visual content for global brands and advertising agencies. The studio delivers end-to-end production for commercials, brand films, music videos, and short-form content, with an acclaimed in-house roster of directors. Services span concept development, direction, editing, music supervision, 3D animation, and post-production.

Product overview

Lobo is a creative studio that transforms stories into unforgettable visual experiences. Born in Brazil, the studio's work spans animation, live-action, and AI-driven production across global markets. The company operates an acclaimed roster of directors and maintains a legacy of design-driven innovation, with three decades of blending art and technology. The studio is headquartered in New York with operations in Brazil through its sister company Vetor Zero.

Differentiator

Problem solved

Functional benefit

Products and services

• Animation Production
• Live Action Film Production
• AI + Tech Production
• VFX and Post-Production

Named customers199 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Vetor ZerocoreStrategic or Co-development PartnerVetor Zero is LOBO's sister company operating in Brazil. LOBO serves the USA/Global market while Vetor Zero handles Brazil operations. Visitors from Brazil are directed to work with Vetor Zero. Luiz Braga serves as Director of Business Development for Vetor Zero.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Buck (formerly BUCK): Buck is a design-driven animation and motion graphics studio serving global brands across advertising, entertainment, and brand storytelling. It directly overlaps with LOBO on animation, motion design, and brand film production for similar enterprise clients.
• Psyop: Psyop is a creative production company combining live-action, animation, VFX, and emerging technology for advertising and content clients. Its integrated pipeline and brand advertiser focus make it one of LOBO's closest direct comparables.
• Hornet Inc. Hornet is a director-driven animation and mixed-media studio producing commercials, branded content, and short films for global brands. Like LOBO, it emphasizes a multi-disciplinary roster of directors and award-winning craft.
• Nexus Studios: Nexus Studios is a global production company specializing in animation, live action, and mixed-media content for advertising and entertainment. It competes with LOBO on hybrid animation/live-action campaigns for major brands.
• Passion Pictures: Passion Pictures is an award-winning production company with strengths in animation, documentary, and commercial filmmaking. Comparable to LOBO in its focus on premium director talent and brand-funded creative campaigns.
• Vetor Zero: Vetor Zero is LOBO's Brazil-based sister company, itself a leading animation and motion design studio in São Paulo. It serves as the closest operational peer within the same corporate family for Brazilian-market work.
• Caviar (formerly Caviar/Smuggler): Caviar is a global production company and directors' roster producing commercials, branded content, and music videos for premium brands and agencies. Comparable to LOBO in serving Fortune 500 advertisers through a curated director talent bench.

Broad incumbents

• The Mill: The Mill is a long-established global VFX and creative production studio serving agencies and brands across commercial and entertainment content. It overlaps with LOBO's VFX/post-production offering at greater scale and with a broader service portfolio.
• Moving Picture Company (MPC): MPC is a global VFX, animation, and post-production powerhouse with deep commercial and film-industry relationships. It competes with LOBO's VFX capabilities while operating at larger scale across more verticals.
• Anonymous Content: Anonymous Content is a high-end commercial and entertainment production company representing top directors and creators. It is comparable as a talent-and-ideas-led production partner competing for premium advertising work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/lobo_cx
• Facebookfacebook.com/wwwlobocx
• LinkedInlinkedin.com/company/lobo-nyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lobo