Shots.it
Shots.it is an Italian full-service digital agency founded in 2014, offering web development, custom and Shopify e-commerce, digital marketing, branding, and content production to enterprise and mid-market clients across beauty, food & beverage, fashion, and lifestyle verticals in Italy and Europe.
- Company typePrivate
- Founded2014
- HeadquartersDesenzano Del Garda, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Shots.it does
Shots.it Srl is a privately held Italian full-service digital agency founded in 2014 and headquartered in Desenzano del Garda, with a regional office in Milan. The firm provides end-to-end digital services spanning web development, web/UX-UI design, custom and Shopify-based e-commerce development, paid media and advertising, social media management, SEO, branding and graphic design, content production, data analysis, and CRM consulting (notably HubSpot). Its technology stack centers on Nuxt.js (Vue.js-based) for SSR and hybrid-rendering web builds, Google Cloud Platform for custom e-commerce infrastructure (including queuing systems for high-traffic events and omnichannel integrations), Shopify for templated e-commerce builds, and HubSpot for CRM and marketing automation, with WordPress used as the CMS for its own corporate site.
The agency serves an enterprise and mid-market client base across Italian and European verticals including beauty and cosmetics (VeraLab, Bullfrog, Alkemy, MeWe, Ischia Spaeh, Mary Beauty Cares), food and beverage (Il Buon Gusto Italiano, DISÌ, Cà Maiol, Consorzio Latterie Virgilio), fashion (Pantamolle), ceramics and design (Bitossi Ceramiche, Bitossi Home), wellness and sports (Jacobs Center, Ebikemood, PromoPharma), stationery (Giustacchini), camping (Campingaz), and pharma/dietary supplements (PromoPharma). Its longest-running client, VeraLab, has scaled from 162 orders in 2015 to over 4 million orders processed, illustrating the agency's role in supporting brand-scale digital infrastructure.
The business model is project-based professional services with budget tiers of €10,000, €30,000, €50,000, and 'beyond' and project timelines of 1 month to 1 year. GTM is sales-led, driven by a structured contact form (shots.it/contatti) capturing company, email, timeline, and budget, supplemented by industry event participation (AI Festival Milano, WMF, Ecommerce Food Conference) and the firm's own BEIFEST event (July 2024, 450+ attendees). In 2024, Shots completed a comprehensive rebranding marking its 10-year anniversary, partnered with Shin to productize 3D digital twin technology for e-commerce, and co-founded the Gli Psicologi Online platform. The firm is founder-led by CEO Giovanni Benedetti, has 11–50 employees, and has not raised institutional capital.
Shots.it firmographics
Firmographics- Name
- Shots.it
- Legal name
- Shots.it Srl
- Website
- https://shots.it
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Shots.it is an Italian full-service digital agency founded in 2014, offering web development, custom and Shopify e-commerce, digital marketing, branding, and content production to enterprise and mid-market clients across beauty, food & beverage, fashion, and lifestyle verticals in Italy and Europe.
- Ownership category
- akta.pro rank
Shots.it industry classification
Industry- Product category
- Digital Marketing Agency Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (54183), Commercial Photography (541922)
- SIC
- Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Photography & Photo Production (BPAFAIAF), Full-Service Media Planning & Buying (MPAAABAA), Packaging & Brand Identity Creative Agencies (MPAAAAAN)
Keywords
Where Shots.it is headquartered
LocationHeadquarters
- HQ city
- Desenzano Del Garda
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Shots.it business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Digital Agency Services: Full-service digital agency offering web development, web design, paid media advertising, graphic design, social media management, data analysis, and CRM services. Revenue generated through project-based engagements with budget tiers starting from €10,000.
- Project-based Engagements: Client projects with defined timelines (1 month to 1 year) and budget ranges (€10,000, €30,000, €50,000, and beyond). Each project is scoped individually based on complexity and requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Entry-level projects starting at €10,000 |
| Other | Multi-year contract | Mid-tier projects at €30,000 |
| Other | Multi-year contract | Premium projects at €50,000 |
| Other | Multi-year contract | Enterprise/custom projects exceeding €50,000 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Shots.it product offering
Product offeringCore offering
Shots.it is a full-service Italian digital agency that delivers custom web development, web design, e-commerce platform builds (Shopify and custom), digital advertising (paid media), social media management, branding and graphic design, content production, SEO, and HubSpot CRM integration. Projects are delivered on a project-based engagement model with budgets ranging from €10,000 to €50,000+ and are scoped across the full lifecycle from strategy through execution and ongoing optimization.
Product overview
Shots.it is a digital agency offering a comprehensive suite of digital services organized around web development, e-commerce, branding, and digital marketing. The core service portfolio includes Web Development, Web Design, Paid Media & Advertising, Graphic Design, Social Media Management, Data Analysis, CRM Services, E-commerce Development, Branding, Content Production, and SEO. The agency specializes in building custom e-commerce platforms (both Shopify-based and fully custom builds) and combines technical development with creative services like branding, content production, and digital advertising. Notable client projects span beauty/cosmetics (VeraLab, Alkemy, Mary Beauty Cares), food & beverage (Il Buon Gusto Italiano, DISÌ, Cà Maiol), sports/wellness (Jacobs Center, Ebikemood), and various retail brands. The agency has recently partnered with Shin to offer 3D digital twin solutions for product visualization. Services are delivered through a project-based model rather than a unified SaaS product.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Development Custom web development services including corporate websites, web applications, and custom e-commerce platforms, built on frameworks including Nuxt.js (Vue.js) with server-side rendering, hybrid rendering, and PWA optimization capabilities. Delivered to Italian brands across industries.
- Web Design (UX/UI) UX/UI design services for websites and applications, creating visually appealing and user-friendly digital interfaces tailored to client brand identity and target audiences.
- Paid Media & Advertising Digital advertising campaigns including paid social media ads, search advertising, and performance marketing across platforms such as Google Ads and social networks.
- Graphic Design Visual design services including branding materials, packaging design, and creative visual assets for digital and print media.
- Social Media Management Social media strategy, content creation, community management, and social media advertising services across platforms including Instagram, Facebook, and TikTok.
- Data Analysis Data analytics and business intelligence services to measure campaign performance, user behavior, and ROI for digital marketing initiatives.
- CRM Services Customer relationship management implementation and consulting, including HubSpot CRM integration for marketing automation, customer data management, and CRM-driven e-commerce projects.
- E-commerce Development Custom e-commerce platform development including Shopify-based builds and fully custom e-commerce solutions with integrations for omnichannel retail, inventory management, queuing systems for high-traffic events, and digital marketing features, hosted on Google Cloud Platform.
- Branding Brand identity development including logo design, visual identity systems, brand strategy, and rebranding services for clients across industries.
- Content Production Multimedia content creation including photography, video production, motion design, copywriting, and social media content for brands.
- SEO Services Search engine optimization including technical SEO, content optimization, link building, and SEO strategy for improved organic visibility.
- 3D Digital Twin Solutions Integration of ShowIn3D technology (via partnership with Shin) to create 3D digital replicas of physical products for client e-commerce platforms, websites, and virtual experiences, enabling enhanced product visualization for online shoppers.
Quantifiable outcome
- VeraLab grew from 162 orders (2015) to over 4 million orders processed from 822k users over 9 years
- +1 more outcomes
Companies that use Shots.it
Customer profileNamed customers26 records
Segments6 records
Ideal customer profiles3 records
Shots.it technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature5 records
Shots.it partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- ShincorePartnership with Shin to offer 3D digital twin solutions using ShowIn3D software. Shin creates software that generates digital replicas of physical products, while Shots integrates these digital twins into e-commerce platforms and websites. Event held at Park Hotel in Desenzano to announce the partnership. Collaboration enables companies to leverage 3D visualization technology for improved online product presentation.
- Il Buon Gusto ItalianocorePartnership for e-commerce development for a network of Italian agri-food producers. Shots is developing the digital shop experience to make navigation easy and fast, creating a virtual gastronomic experience. The network includes producers of standard categories as well as specialty items like gluten-free and organic products.
- CINECAminorPartner at AI Festival di Milano 2024. CINECA is a non-consortium organization providing supercomputing services.
- ESA (European Space Agency)minorPartner at AI Festival di Milano 2024. ESA presented digital twin of Earth project for understanding climate change impact.
- IntelminorPartner at AI Festival di Milano 2024.
- BocconiminorPartner at AI Festival di Milano 2024.
- Bocchio SolutionsminorFood stations partner for BEIFEST event organized by Shots on July 5, 2024 at Lake Garda.
- CIBO DI MEZZOminorGastronomic proposal partner for BEIFEST event. Catered with dishes from starred restaurants, working alongside Vero Riso and Campingaz BBQ show cooking.
- Vero RisominorFood partner for BEIFEST event.
- CampingazminorBBQ show cooking partner for BEIFEST event.
- The Gin WayminorGin Tonic partner for BEIFEST event.
- FREECOM HUBminorEvent coordination partner for BEIFEST, managing live performances by DJs and musicians.
- Mauro Orso (Anomalia Studio)coreCo-founder of Gli Psicologi Online (GPO) project alongside Giovanni Benedetti (Shots) and Mattia Cis (Psychologist). GPO started as psychological support during Covid pandemic and grew to startup with nearly 500 certified professionals.
- Mattia CiscoreCo-founder of Gli Psicologi Online (GPO) project alongside Giovanni Benedetti (Shots) and Mauro Orso (Anomalia Studio).
- Cristina FogazzicoreCreator of VeraLab brand, following success of L'Estetista Cinica on social media. Shots has partnered with VeraLab for 9 years, developing their e-commerce platform from 162 orders to over 4 million orders processed.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Shots.it competitors and assessment
Company assessmentDirect peers
- B2Cheese: Milan-based digital agency focused on branding, web, and content for B2B and consumer brands, with overlapping service mix and size.
- Webranking: Italian mid-sized digital agency headquartered in Pesaro, focused on SEO, digital marketing, and web development for enterprise clients. Comparable headcount and Italy-centric client base.
- Different (Differentbrand): UK-based integrated brand and digital agency serving premium consumer brands with strategy, creative, and digital services. Closely comparable full-service mid-market positioning.
- AQuest: Italian digital agency in Brescia/Milan offering web development, e-commerce, and digital marketing. Direct competitor for the same Italian mid-market and enterprise clients.
- H48: Milan-based creative and digital agency with comparable scope in branding, web, and content production for Italian and international brands.
- Conflux: Italian digital agency offering e-commerce, web development, and digital marketing, with similar mid-market and enterprise positioning across verticals.
- TSW (The Speed of Wind): Italian full-service digital agency offering strategy, creative, and technology services. Comparable in scope and Italy-centric enterprise client base.
Broad incumbents
- Reply: Large Italian-listed digital services and consulting group with a dedicated creative/agency arm. Overlaps on e-commerce and digital transformation but at much greater scale.
- Publicis Sapient: Global digital transformation arm of Publicis, competing for the same enterprise e-commerce and digital marketing RFPs as Shots, with vastly greater scale.
- Deloitte Digital: Global consultancy-backed agency offering end-to-end digital and commerce services. Sets the upper bound of competition for enterprise e-commerce engagements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Shots.it social profiles
Digital presenceShots.it compliance and trust
Trust signalCompliance1 record
Shots.it financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shots.it leadership team
Management profileNumber of profiles
Profiles1 record
Shots.it funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shots.it M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shots.it
What does Shots.it do?
Shots.it is a full-service Italian digital agency that delivers custom web development, web design, e-commerce platform builds (Shopify and custom), digital advertising (paid media), social media management, branding and graphic design, content production, SEO, and HubSpot CRM integration. Projects are delivered on a project-based engagement model with budgets ranging from €10,000 to €50,000+ and are scoped across the full lifecycle from strategy through execution and ongoing optimization.
Is Shots.it a public or private company?
Shots.it is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shots.it founded?
Shots.it was founded in 2014. It employs 11 to 50 people.
Where is Shots.it based?
Shots.it is headquartered in Desenzano Del Garda, Italy, in the Europe region.
How does Shots.it make money?
Two revenue lines are on record. Digital Agency Services are the primary driver. The others are project-based Engagements.
Who are Shots.it's main competitors?
Direct peers on record are B2Cheese, Webranking, Different (Differentbrand), AQuest, H48, Conflux and TSW (The Speed of Wind). Broad incumbents are Reply, Publicis Sapient and Deloitte Digital.
Does Shots.it have an API?
No public API is recorded for Shots.it.
What industry is Shots.it in?
Shots.it's product category is Digital Marketing Agency Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAIAF, Photography & Photo Production. Its NAICS code is 541810 and its SIC code is 7311.