What Capital Coffee Roasters does

Capital Coffee Roasters Limited is a second-generation family-run specialty coffee roaster, wholesaler, and commercial equipment supplier headquartered in Wimbledon, South West London. The company roasts daily using Italian slow-roasting methods under the direction of a Master Roaster with 30 years of experience, producing blends (e.g., Supreme, Shogun, Two Brothers, North Street) and single-origin coffees sourced from Colombia, Kenya, Brazil, Guatemala, Peru, Mexico, and Costa Rica, plus 100% compostable Nespresso-compatible capsules. Originally founded in 1982 by Roy Grey as Capital Drinks and transitioned to John and Andy Grey in 2023, the business operates across direct-to-consumer e-commerce (US and UK shipping), B2B wholesale to hospitality establishments, private-label contract roasting, commercial espresso equipment sales and leasing (La Marzocco range), 24/7 machine servicing, and barista training.

The business model is a multi-stream revenue architecture: unit-priced retail coffee and capsules, recurring coffee subscriptions (Classic and Modern profiles) powered by Recharge Payments, wholesale B2B coffee supply, commercial equipment sales and leases, private-label contract manufacturing for distributors, and professional services (machine servicing, barista training). Pricing on retail coffee ranges from $11–$13 per 250g; subscriptions from $13 per delivery with a 5% subscribe-and-save discount; commercial equipment leases from £199/month with free-loan programs requiring 6–12kg weekly bean commitments. The customer base spans individual coffee enthusiasts, hospitality SMBs (cafes, restaurants, hotels, pubs, offices), and coffee retailers/delis seeking own-brand products, with a small number of long-tenured wholesale relationships (4.5–12 years) anchoring the B2B book.

Capital's competitive positioning rests on craft authenticity (Italian slow-roasting, Master Roaster expertise, daily fresh roasting), an integrated single-vendor stack (beans, capsules, equipment, training, servicing), and a sustainability narrative anchored by a WeForest partnership committed to restoring 10,000 sqm in Tanzania. The company is wholly family-owned, has no external funding, and reports no revenue figures. Its disclosed technology stack is limited to Shopify e-commerce, Recharge Payments for subscriptions, and unspecified "state-of-the-art" roasting controls; no AI/ML capabilities, patents, or proprietary software are disclosed.

Name

Capital Coffee Roasters

Legal name

Capital Coffee Roasters Limited

Website

https://capitalcoffee.co.uk

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Capital Coffee Roasters is a family-run London-based coffee roaster, wholesaler, and commercial equipment supplier serving individual coffee enthusiasts, hospitality businesses, and private-label customers with freshly roasted specialty coffee, capsules, subscriptions, and La Marzocco equipment since 1982.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting & Wholesale Supply

NAICS

Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Roasting & Grinding (AFAFADAB)

akta.pro secondary industries

Single-Serve Coffee (Pods, Capsules) (CRADAHAH), Coffee, Espresso & Tea Appliances Retail (CRACADAC)

Keywords

• Specialty coffee roasting
• Wholesale coffee supply
• Commercial espresso machines
• Coffee subscriptions
• Private label roasting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Retail Coffee Sales: Direct-to-consumer sales of whole bean and ground coffee, single origins, blends, and coffee accessories through e-commerce storefront.
2. Coffee Subscriptions: Recurring subscription service with Classic and Modern flavor profiles delivered on customer-chosen schedules. Includes subscribe-and-save discounts.
3. Wholesale Coffee Supply: B2B coffee supply partnerships with hospitality establishments including cafes, restaurants, hotels, pubs, and offices. Includes free loan machine programs.
4. Commercial Coffee Equipment: Sale and lease of commercial espresso machines including La Marzocco, plus free loan programs with coffee purchase commitments.
5. Private Label Roasting: Contract roasting services for large coffee distributors and coffee shop customers who want to sell their own brand coffee in retail packs.
6. Equipment Servicing and Repairs: Maintenance, servicing, and repairs for commercial coffee machines with 24/7 breakdown cover and routine maintenance programs.
7. Barista Training: Comprehensive training on all equipment, both on installation and as bespoke sessions at customer premises or Wimbledon showroom.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Capital Coffee Roasters roasts and sells specialty coffee (blends, single origins, Nespresso-compatible compostable capsules) through its own e-commerce storefront and wholesale B2B channels. It supplies hospitality businesses with commercial espresso machines (La Marzocco), provides machine leasing/loan programs, private label contract roasting, barista training, and ongoing equipment servicing and 24/7 breakdown cover.

Product overview

Capital Coffee Roasters is a family-run coffee roastery, wholesaler, and commercial equipment supplier based in South West London, operational since 1982. The product portfolio centers on ethically and sustainably sourced specialty coffees available as whole bean or ground offerings across four main categories: (1) Blended coffees including signature Supreme, Shogun, Two Brothers, and North Street blends; (2) Single origin coffees sourced from Colombia, Kenya, Brazil, Guatemala, Peru, Mexico, and Costa Rica with detailed terroir information; (3) 100% compostable Nespresso-compatible coffee capsules; and (4) Flexible subscription services (Classic/Modern profiles) powered by Recharge Payments. The company operates a B2B wholesale division offering commercial machine leasing/loan programs, private label roasting, barista training, and machine servicing. Supporting product lines include Mission performance teas, coffee accessories (scales, filters, kettles), and reconditioned commercial equipment. The Seed to Sip subscription model allows customers to choose flavor profiles rather than specific coffees, with monthly rotating single-origin selections.

Differentiator

Problem solved

Functional benefit

Brands

• Seed to Sip: Coffee subscription service with flavour profiles including Classic, Modern, and Weird options, with transparently documented journey from seed to sip.

Products and services

• Coffee Beans (Blends) House-blended roasted coffee beans in multiple roast profiles — Two Brothers (Brazil/Peru, buttery body, digestive biscuit/honey/plum), Shogun (milk chocolate/malt/praline, smooth full body), Supreme (90% arabica/10% robusta, signature OG blend from the 90s, dark chocolate/brown sugar/hazelnut), and North Street (50% Guatemala/50% Costa Rica, dark roast). Sold through D2C e-commerce and wholesale channels in 250g and 1kg sizes with multiple grind options.
• Single Origin Coffees Specialty single-origin coffees from Colombia Dulima, Kenya Kirinyaga, Brazil Volcanic Fermentation Patricia, Guatemala Huehuetenango, Peru Cajamarca, Mexico Mountain Water Decaf, and Costa Rica Tarrazu, each with documented provenance, processing method, and tasting notes. Sold via D2C e-commerce and wholesale.
• Compostable Nespresso-Compatible Capsules 100% compostable coffee pods compatible with home Nespresso machines, available in Shogun, Kenya, and Colombia varieties, sold in 15/75/150 capsule packs via D2C e-commerce.
• Coffee Subscriptions (Classic & Modern) Recurring coffee delivery subscriptions with two flavor profiles — Classic (medium roast, balanced: dark chocolate/roasted nuts/citrus) and Modern (light roast, vibrant: berries/green apple/floral). Flexible delivery frequencies from 1-5 weeks, with 5% subscribe-and-save discount. Managed via Recharge Payments.
• Commercial Espresso Machines Professional espresso machines for hospitality businesses — La Marzocco Linea Micra, GB5 S, Linea Classic S, Linea PB, and Strada AV — available for purchase, lease, or loan. Includes installation, training, and servicing packages.
• Free Loan Coffee Machine Program Equipment loan program where businesses commit to minimum weekly coffee orders (6kg standard, 12kg for La Marzocco premium) in exchange for a commercial machine loan. Includes delivery, lifetime maintenance, barista training, and roastery tours. Requires £600-£1,200 upfront payment.
• Wholesale Coffee Supply & Partnerships B2B coffee supply for hospitality establishments, including equipment consultation, coffee program design, barista training, accessories, full-service maintenance (1-4x/year), and 24/7 breakdown cover. La Marzocco machines recommended for equipment.
• Private Label Coffee Roasting Contract roasting service for businesses and distributors who want to sell their own branded retail coffee. Includes bespoke blend development, custom packaging, and full-service production from consultation to final product. Requires minimum 12kg/week volume.
• Barista Training Professional barista training included with machine installation and free loan programs, and available as bespoke sessions at the Wimbledon showroom or customer premises. Covers equipment operation, espresso techniques, and milk preparation.
• Machine Servicing & Repairs Ongoing maintenance and repair services for commercial coffee machines, including 6-month servicing schedule, 24/7 breakdown cover, and replacement machines during extensive repairs to minimize disruption.
• Coffee Selection Boxes Curated tasting sets — Blends Selection Box (Supreme, Shogun, Two Brothers, 3 x 250g) and Single Origin Coffee Selection Box (three rotating single-origin coffees changing monthly).
• Home Coffee Machines Premium home coffee machines including the La Marzocco Linea Micra, sold direct to home consumers.
• Coffee Accessories Brewing equipment and gifts — Hario V60 Drip Coffee Scale, Hario V60 Filter Papers (100 pack), Hario Heat Resistant Server 3 Cup, and Felicita Square Temperature Control Electric Kettle.
• Mission Performance Tea Performance tea range from Mission (Calm, Energise, Focus, Perform, Recover, Rise, Sleep), plastic-free, biodegradable teabags produced by hand in the UK.

Quantifiable outcome

• 82% reduction in equipment breakdowns through routine maintenance
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• WeForestcoreStrategic or Co-development Partner · 1 June 2024Capital Coffee Roasters partners with WeForest, a leading reforestation organization, to support global reforestation efforts. The partnership focuses on the Butiama Hills project in Mara, Tanzania, involving hillside forest restoration and transitioning villages to agroforestry. Capital Coffee has committed to restoring 10,000sqm by growing an estimated 15,000 trees, contributing to ecosystem restoration, biodiversity enhancement, and carbon sequestration.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hasbean Coffee: UK specialty roaster focused on single-origin transparency and direct trade; comparable to Capital Coffee on origin sourcing emphasis, single-origin range, and specialist consumer audience.
• Origin Coffee: UK specialty roaster with documented sourcing and direct-trade programmes; comparable to Capital Coffee on transparency-led 'Seed to Sip' style customer narrative and wholesale focus.
• Extract Coffee Roasters: UK specialty roaster with strong B2B wholesale and barista training programmes; directly comparable to Capital Coffee on equipment-linked service contracts and training-led customer relationships.
• Square Mile Coffee Roasters: London-based specialty coffee roaster with strong wholesale B2B relationships and an espresso-focused programme, directly comparable to Capital Coffee on London origin, wholesale-led GTM, and specialty single-origin/blend portfolio.
• Caravan Coffee Roasters: London specialty roaster and wholesale supplier serving hospitality, restaurants, and offices; competes directly with Capital Coffee for UK hospitality wholesale accounts.
• Workshop Coffee: Independent London specialty roaster with multiple cafes and B2B wholesale; comparable to Capital Coffee on London origin, multi-channel distribution, and quality-led specialty positioning.
• Climpson & Sons: Long-established London specialty roaster serving wholesale and hospitality; comparable to Capital Coffee as a London heritage roaster with overlapping B2B hospitality customer base.
• Pact Coffee: UK specialty coffee roaster selling direct-to-consumer subscriptions and B2B office/hospitality supply; Capital Coffee's 'Seed to Sip' subscription and wholesale channels run a similar hybrid DTC + B2B playbook.

Broad incumbents

• Nespresso (Nestlé): Global single-serve capsule incumbent; comparable to Capital Coffee specifically on the Nespresso-compatible capsule product, which competes in the same at-home pod segment Capital Coffee sells.

Others

• La Marzocco: Premium Italian espresso machine manufacturer whose capital equipment Capital Coffee sells and leases to UK wholesale accounts; adjacent rather than competitive, but central to Capital Coffee's equipment-led offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WeKnowCoffee
• LinkedInlinkedin.com/company/coffee-capital

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capital Coffee Roasters