CW7 Pesquisas

Name

CW7 Pesquisas

Legal name

CW7 Pesquisas

Website

https://cw7pesquisas.com.br

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Market Research Services: CW7 Pesquisas provides market research services including consumer experience studies, brand/product performance analysis, and communication performance evaluation. Revenue is generated through project-based consulting engagements with corporate clients across multiple industry segments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

CW7 Pesquisas is a market research and neuromarketing firm that delivers project-based consumer insights to corporate clients, organized around three service pillars: Consumer Experience Research, Brand/Product Performance Research, and Communication Performance Research. Methodologies include quantitative surveys, focus groups, in-depth interviews, netnography, observational/empathy testing, mystery shopping, and neuromarketing techniques such as eye tracking and implicit testing to measure subconscious consumer response.

Product overview

CW7 Pesquisas is a market research company based in São Paulo, Brazil, with international reach. Founded in 2006, the company offers a comprehensive portfolio of research services organized into three main pillars: Consumer Experience Research (covering consumer behavior, market trends, personas, and satisfaction), Brand/Product Performance Research (including pre/post testing, rebranding, and demand potential), and Communication Performance Research (campaign testing and media recall). The company employs diverse research methodologies including Quantitative Research, Focus Groups, Neuromarketing (Eye Tracking and Implicit Testing), In-depth Interviews, Netnography, Observational/Empathy Testing, and Mystery Shopping. These methodologies are combined as needed to provide strategic market insights and consumer understanding for clients across various industries including real estate, technology, public sector, healthcare, education, retail, and media.

Differentiator

Problem solved

Functional benefit

Products and services

• Consumer Experience Research (Experiência do Consumidor) Research services that map how consumers think, feel, and act, covering consumer behavior, market trends, conceptual perception, consumer profiles and personas, and consumer/non-consumer satisfaction measurement. Targeted at corporate clients across diverse industries who need to understand their end customers' motivations.
• Brand/Product Performance Research (Performance da Marca/Produto) Research services that measure brand equity and product perception, including market trend analysis, concept perception, brand pre-test and post-test, price pre-test and post-test, rebranding analysis, digital influencer adequacy assessment, and demand potential evaluation. For corporate brand and product teams making positioning, pricing, and rebranding decisions.
• Communication Performance Research (Performance de Comunicação) Research services that evaluate marketing communication effectiveness through campaign pre-test and post-test, audience segmentation, and media recall analysis. For marketing teams that need to measure how campaigns and media perform with target audiences.
• Quantitative Research (Pesquisa Quantitativa) Quantitative research with a qualitative approach, in which open-ended questions are explored for greater insight gain, delivered through household, intercept, online, and telephone surveys. For clients needing statistically robust data enriched by qualitative depth.
• Focus Groups (Grupo Focal) Open or guided group discussions conducted online or in-person to understand perceptions, opinions, and feelings in an interactive environment, building client connections to their target audience. For clients needing qualitative group-level insights.
• Neuromarketing Eye Tracking Biometric measurement of attention captured by marketing advertisements using eye tracking technology, supporting creation of more efficient strategies and development of effective campaigns. For advertising and brand teams that need objective attention metrics on creative assets.
• Neuromarketing Implicit Test (Teste Implícito) Implicit testing that uncovers the true perception of consumers at a subconscious level in relation to brands, campaigns, product concepts, packaging designs, and other stimuli. For brand, product, and packaging teams that need insight beyond self-reported consumer opinion.
• In-depth Interviews (Entrevista em Profundidade) Individual interviews conducted online or in-person to deepen perceptions, opinions, and feelings, generating significant value for strategy development. For clients needing one-on-one qualitative depth on sensitive or strategic topics.
• Netnography Study of consumer behavior on social networks and the online environment as a whole, generating insights about changes in how companies and customers relate. For brand and marketing teams that need to understand digital and social consumer behavior.
• Observational Test / Empathy Test Natural observation combined with empathy skills to identify market trends and understand behaviors in real consumer environments. For clients needing ethnographic-style insights on how consumers actually behave.
• Mystery Shopper / Hidden Customer (Cliente Oculto) Undercover customer engagement to experience and evaluate the consumer journey, guiding better brand or service experience. For retail, service, and brand-experience teams that need objective evaluation of the customer experience.

Quantifiable outcome

• Over 17 years of experience in market research and consumer experience

Named customers19 records

Segments11 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ipsos: Global market research and consumer insights firm offering brand, product, communication and consumer experience research across multiple methodologies. Direct overlap with CW7's three-pillar service portfolio and large international footprint contrasts with CW7's boutique scale.
• Toluna: Online consumer insights and panel provider offering survey-based research across consumer behavior, brand, and product concepts. Closely aligned with CW7's quantitative, qualitative, and online methodologies though without neuromarketing emphasis.
• Dynata: First-party data and research platform operating large consumer panels for market research and brand tracking. Competes with CW7 on survey-based consumer and brand research, scaled differently via panel infrastructure.

Broad incumbents

• Nielsen: Large-scale consumer and media measurement company offering syndicated research, audience analytics, and brand tracking. Overlaps with CW7 on consumer behavior and brand performance work, but operates a much broader portfolio including retail measurement and ratings.
• Kantar: Global data, insights and consulting company with strong brand equity and consumer research practices. Comparable to CW7 on brand/product performance and communication evaluation, but with vastly greater scale and proprietary panels.
• GfK (now part of NIQ): Global consumer research firm with strength in consumer goods, brand, and communication research. Comparable to CW7 across consumer experience and brand/product performance offerings, with much wider geographic and vertical reach.

Regional players

• Netquest: Latin American-focused online panel and consumer research provider operating across Brazil, Mexico, and Hispanic markets. Direct competitor to CW7 in Brazil/LATAM for online quantitative research, with deeper panel infrastructure.
• Qualibest: Brazilian market research firm focused on online quantitative and qualitative research across consumer and brand studies. Comparable service mix to CW7 with similar geographic focus, competing for Brazilian enterprise and mid-market clients.
• Brain (formerly Brain Strategic): Brazilian research and strategic insights consultancy serving brands with consumer behavior, brand, and innovation research. Direct competitor to CW7 in São Paulo and Brazilian enterprise accounts across similar methodologies.

Emerging players

• MindMiners: Brazilian consumer insights platform combining online research with implicit testing and behavioral science. Closely comparable to CW7's neuromarketing and consumer behavior work, but with a more tech-enabled, platform-oriented delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/cw7pesquisas
• Facebookfacebook.com/cw7pesquisas
• LinkedInlinkedin.com/company/cw7-pesquisas

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CW7 Pesquisas