U.S. Women's National Team Players Association

What U.S. Women's National Team Players Association does

The U.S. Women's National Team Players Association (USWNTPA) is a nonprofit labor union and the legally recognized collective bargaining representative for players named to the U.S. Women's National Team. Founded in 2000 and registered in California with a listed address at 2193 Fillmore St, San Francisco, the association is governed by an annually elected Executive Committee (President Tierna Davidson, VP-Secretary Sam Coffey, VP-Treasurer Naomi Girma) and supported by a lean paid staff led by Executive Director Becca Roux. It operates a three-pillar model — Protect (collective bargaining, working conditions, retirement funds), Impact (community and economic justice programs such as the $2.5M Kiva lending commitment), and Enhance (group Name, Image, and Likeness licensing, commercial partnerships, and merchandise).

The organization does not operate a proprietary technology platform. Its commercial infrastructure is delivered through partners, most notably OneTeam Partners — the NFLPA/MLBPA joint venture that acts as exclusive group licensing and sponsorship agent and represents commercial interests of more than 10,000 players across multiple player associations. Additional technology touchpoints include the MatchWornShirt real-time auction platform, which uses partner-operated Fabricks authentication for game-worn jersey provenance, and standard e-commerce distribution via soccer.com, Dick's Sporting Goods, and a network of more than 25 licensees including Nike, Fanatics, Panini, and FOCO.

Revenue is generated through collective bargaining outcomes (equal pay, World Cup compensation parity, commercial revenue sharing from U.S. Soccer-controlled ticket, broadcast, and sponsor streams), group NIL licensing royalties processed via OneTeam Partners, merchandise and collectibles sales, and impact-program partnerships with entities such as Kiva, TIAA, Visa, and gorjana. The landmark 2022 CBA codified identical pay structures between the men's and women's senior national teams and remains the association's defining commercial and political achievement.

Name

U.S. Women's National Team Players Association

Legal name

U.S. WOMEN'S NATIONAL TEAM PLAYERS ASSOCIATION

Website

https://uswntplayers.com

Company type

Private

Founded year

2000

Operating status

Operating

Short description

The U.S. Women's National Team Players Association is a nonprofit labor union founded in 2000 that serves as the exclusive collective bargaining representative for USWNT players, negotiating compensation, retirement benefits, and group NIL licensing through OneTeam Partners and a network of 25+ commercial licensees.

Ownership category

akta.pro rank

Product category

Athletes Union & Collective Bargaining

NAICS

Labor Unions and Similar Labor Organizations (81393), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

NIL Representation & Compliance Services (Student-Athletes) (MPAKAMAE)

akta.pro secondary industry

Professional Sport Governing Bodies & League Sanctioning Authorities (MPAKAFAE)

Keywords

• Professional sports union
• Collective bargaining services
• Athlete advocacy services
• Group licensing representation
• Players association services

Headquarters

HQ city

Remote

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Collective Bargaining and CBA Negotiations: The USWNTPA negotiates the Collective Bargaining Agreement with US Soccer, securing fair pay, equal distribution of World Cup compensation, individual retirement funds, and commercial revenue sharing for players.
2. Group Licensing and Sponsorship: The association enhances the commercial value of players' group Name, Image, and Likeness (NIL) through corporate sponsorships and licensing deals facilitated by OneTeam Partners. Revenue is generated through consumer products (hats, shirts, toys) and brand partnerships.
3. MatchWornShirt Jersey Auctions: Fans bid in real-time on game-worn, signed jerseys from USWNT matches through the MatchWornShirt platform. Each jersey carries digital authentication via Fabricks™ technology.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

The U.S. Women's National Team Players Association (USWNTPA / OOSA) is the official labor union and collective bargaining representative for U.S. Women's National Team soccer players. It negotiates the Collective Bargaining Agreement (CBA) with U.S. Soccer covering pay, equal World Cup compensation, retirement benefits, and working conditions, and operates group Name, Image, and Likeness (NIL) licensing through OneTeam Partners to generate commercial revenue shared among its members.

Product overview

The USWNT Players Association is a players' union for U.S. Women's National Team soccer players, not a traditional technology product company. Its offerings center on member advocacy and services including: digital freebies (social stickers, wallpapers) for fan engagement; licensed merchandise and consumer products through retail partners; a memorabilia auction partnership via MatchWornShirt; and financial/impact programs through partners like Kiva and TIAA. The organization focuses on three pillars: Protect (collective bargaining, fair wages), Impact (community partnerships, economic justice), and Enhance (group licensing, NIL programs).

Differentiator

Problem solved

Functional benefit

Products and services

• USWNTPA Licensed Merchandise Consumer merchandise including hats, shirts, toys, and licensed product collaborations featuring USWNT branding, sold through the official USWNTPA store and retail partners such as Dick's Sporting Goods and Soccer.com under licensing agreements with 25+ licensees.
• MatchWornShirt Jersey Auctions Real-time online auction marketplace where fans bid on game-worn, signed USWNT jerseys authenticated via MatchWornShirt's proprietary Fabricks digital certification technology, operated as the official match-worn auction partnership.

Quantifiable outcome

• Equal pay achieved through landmark 2022 CBA with identical pay structures and equal World Cup compensation distribution.
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• MatchWornShirtcoreGTM or Marketing Partner · 28 May 2025MatchWornShirt, the premier global online auction marketplace for authentic sports memorabilia, was named the Official Match-Worn Auction Platform of USWNTPA, USNSTPA, and U.S. Soccer. The partnership enables real-time auction of game-worn, signed jerseys from USWNT matches, with each jersey authenticated via proprietary Fabricks™ technology. The first auction featuring USWNT jerseys from back-to-back matches against Brazil went live May 31, 2025.
• gorjanacoreGTM or Marketing Partner · 15 April 2025USWNTPA and gorjana, a Laguna Beach-founded jewelry brand, announced an exclusive partnership with gorjana as the Official Jewelry Partner. The collaboration celebrates shared values of empowering women at the intersection of sport, culture, and self-expression. Gorjana works with individual players including Ally Sentnor, Sam Coffey, and Gisele Thompson, and will style athletes for The Players Ball on July 15 in Los Angeles. The one-year partnership is valued as a cultural and commercial partnership in women's sports.
• TIAAcoreGTM or Marketing Partner · 5 March 2024TIAA partnered with USWNTPA as the Official Financial Planning Education Partner, offering player members access to educational seminars and financial planning support. This addresses the gender wealth gap and retirement savings disparities (women earn 83 cents to the dollar compared to men), reinforcing TIAA's commitment to retiring inequality.
• LFG (Filmmakers)minorGTM or Marketing Partner · 22 June 2022In honor of 50 years of Title IX, the filmmakers behind the feature documentary LFG donated $50,000 as an inaugural partner to the Friends of the USWNTPA Impact Fund for Kiva. LFG brought attention to pay disparities in women's sports and elevated the players' fight for change. The fund aims to reach $2.5 million in contributions by 2025.
• KivacoreGTM or Marketing Partner · 2 March 2022USWNTPA announced a four-year partnership with Kiva in March 2022 to expand financial access to small businesses in the United States. By 2025, USWNTPA commits to deploying $2.5M in zero-fee, zero-interest loan capital to empower more than 400 small businesses. The association's Impact Fund matches lenders at 1:1 for every $25 lent. In June 2022, LFG filmmakers joined as inaugural impact partner with a $50,000 donation to the Friends of the USWNTPA Impact Fund.
• OneTeam PartnerscoreGTM or Marketing PartnerOneTeam Partners is the exclusive group licensing and sponsorship partner of the USWNTPA, helping grow off-field revenue that supplements players' on-field earnings. OneTeam represents commercial interests of over 10,000 players spanning NFLPA, MLBPA, MLSPA, USWNTPA, WNBPA, NWSLPA, and U.S. Rugby PA. It is a joint venture between the NFLPA and MLBPA launched in 2019, backed by HPS Investment Partners, Atlantic Park Strategic Capital Fund, and Morgan Stanley Tactical Value.
• VisacoreGTM or Marketing PartnerVisa, along with Cash App and the USWNT Players Association, created the Players Supporters Club to provide financial resources for players' families and friends to attend the FIFA Women's World Cup in New Zealand and Australia. This partnership addresses the key support need for players' families on the world's biggest stage.
• NWSL Players AssociationminorStrategic or Co-development PartnerThe USWNTPA stands with its sister organization at the National Women's Soccer League Players Association in the collective goal of protecting players, ensuring a safe and equitable workplace, and achieving compensation that enables NWSL Players to make a living playing football alone.
• ProphetminorImplementation/ SI/ Consulting PartnerProphet, a global brand, marketing and experience activation firm, helped develop the USWNT and OOSA brands and web presence through its capabilities across strategy, design, demand generation, and digital experiences.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Women's Soccer League Players Association (NWSLPA): Sister players' association for NWSL club-level women's soccer players. Operates the same union model (collective bargaining, group licensing via OneTeam Partners, advocacy), specifically called out by USWNTPA as a strategic partner.
• Women's National Basketball Players Association (WNBPA): U.S. women's pro-sports players' union with analogous structure (elected player leadership, executive director, collective bargaining, group licensing). Represents the closest functional template for women's pro-sport labor representation.
• Major League Soccer Players Association (MLSPA): Players' union for men's professional club soccer in the U.S. Operates under a comparable governance model (CBA negotiation, executive leadership) and is a co-member of OneTeam Partners, making its commercial playbook directly analogous to USWNTPA's.
• National Football League Players Association (NFLPA): Largest and most-established U.S. pro-sports players' union. Co-founded OneTeam Partners (with MLBPA), the commercial JV that USWNTPA relies on for group licensing — providing direct strategic and economic linkage to USWNTPA's revenue model.
• Major League Baseball Players Association (MLBPA): Historic U.S. pro-sports players' union and the other co-founder of OneTeam Partners. Operates analogous CBA-driven economics, player licensing, and union governance that anchor USWNTPA's commercial revenue mechanism.
• National Basketball Players Association (NBPA): U.S. pro-sports players' union with similar collective bargaining structure and player licensing apparatus. Serves as a structural benchmark for how national-team or league-level associations monetize player NIL at scale.
• U.S. Rugby Players Association: Players' union also represented by OneTeam Partners, focused on U.S. rugby. Serves as a direct OneTeam co-member peer, sharing the same commercial infrastructure and labor-negotiation playbook as USWNTPA.

Broad incumbents

• FIFPro: Global players' union body representing 65+ national player associations worldwide. USWNTPA engages with FIFPro on cross-border labor matters (e.g., FIFA Women's World Cup professionalization), making it the umbrella entity in the global soccer union ecosystem.
• SAG-AFTRA: Major U.S. labor union representing performers with a similar union/guild model (collective bargaining, residuals/licensing economics, advocacy). Provides an adjacent template for how a player/performer association scales commercial revenue through representational leverage.

Regional players

• Canadian Women's National Soccer Team Players Association: Canadian counterpart women's national-team players' association pursuing comparable equal-pay and CBA-equity advocacy. Operates in a parallel federation relationship (Canada Soccer) with shared competitive and labor objectives against FIFA-sanctioned events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/uswntplayers
• LinkedInlinkedin.com/company/uswntpa
• Instagraminstagram.com/uswntplayers
• Facebookfacebook.com/uswntplayers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about U.S. Women's National Team Players Association