MatchWornShirt
MatchWornShirt is an Amsterdam-based digital auction marketplace (founded 2017) that connects global sports collectors with authenticated match-worn memorabilia from 350+ clubs across soccer, basketball, cycling, rugby, cricket, and ice hockey via live auctions and its proprietary Fabricks™ digital certification technology.
- Company typePrivate
- Founded2017
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What MatchWornShirt does
MatchWornShirt B.V. is an Amsterdam-based digital auction marketplace founded in 2017 that connects sports fans and collectors with authenticated match-worn memorabilia from clubs and teams worldwide. The platform runs live online auctions that begin at kickoff or game time, replacing pre-match digital mock-ups with high-quality photographs after each match, and offers fixed-price 'Buy Now' purchases of pre-framed signed jerseys through its Signature Frames collection. Its proprietary Fabricks™ digital certification technology — a registered trademark — issues a digital certificate of authenticity for each item detailing athlete and match information, and is reinforced by blockchain-based authentication integrated with the Chiliz Chain via NFTs.
The company has built a two-sided model: a B2B supply side anchored by licensing agreements with over 350 clubs, leagues, and national federations (including Arsenal, Paris Saint-Germain, Chelsea, AC Milan, Bayern Munich, Real Madrid, Liverpool, MLS/MLSPA, Los Angeles Clippers, and the Mexican Football Federation under a 2026-2031 deal), and a B2C demand side serving global individual collectors and fans. Revenue is generated through three streams: auction transaction fees (take rate on successful bids), direct sales of framed jerseys at fixed prices, and multi-year licensing/royalty payments from clubs and federations. Distribution is entirely digital through the mws.com web platform and native iOS/Android applications, with worldwide shipping from Amsterdam.
Beyond core soccer, MatchWornShirt has expanded into basketball, cycling, rugby, cricket, ice hockey, and kickboxing, and has executed co-branded marketing campaigns (e.g., Lysol/Reckitt 'Stink Behind the Win' with Tim Howard) and charity auctions (Royal British Legion Poppy Appeal, Uniform Funding Foundation). A 20% strategic stake held by Chiliz since March 2023 underpins blockchain-based authentication and NFT integration. The company is privately held with a headcount in the 11–50 range.
MatchWornShirt firmographics
Firmographics- Name
- MatchWornShirt
- Legal name
- MatchWornShirt B.V.
- Website
- https://matchwornshirt.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MatchWornShirt is an Amsterdam-based digital auction marketplace (founded 2017) that connects global sports collectors with authenticated match-worn memorabilia from 350+ clubs across soccer, basketball, cycling, rugby, cricket, and ice hockey via live auctions and its proprietary Fabricks™ digital certification technology.
- Ownership category
- akta.pro rank
MatchWornShirt industry classification
Industry- Product category
- Online Sports Memorabilia Auctions
- NAICS
- Sporting Goods Retailers (45911), Used Merchandise Retailers (4595)
- akta.pro primary industry
- Sports Collectibles Marketplace & Auction Platforms (CRAMAOAI)
- akta.pro secondary industries
- Game-Used & Match-Worn Memorabilia Retail (CRAMAOAC), Sports NFTs & Collectibles Marketplaces (FSADANAH)
Keywords
Where MatchWornShirt is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
MatchWornShirt business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Supply Chain
Revenue model
- Auction Transaction Fees: MatchWornShirt takes a commission/take rate on each auction sale. The platform facilitates live online auctions where collectors bid on authenticated match-worn jerseys and memorabilia, with the company earning revenue from successful transactions.
- Direct Sales (Buy Now): Pre-framed and signed jerseys available for immediate purchase at fixed prices through the Signature Frames collection, bypassing the auction process for select premium items.
- Licensing Deal Revenue: Multi-year licensing agreements with leagues (MLS, NBA) and national federations (Mexican Football Federation) provide exclusive rights to auction authenticated match-worn memorabilia, creating recurring partnership revenue streams.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
MatchWornShirt product offering
Product offeringCore offering
MatchWornShirt operates a digital live-auction marketplace for authenticated, match-worn and signed sports memorabilia sourced from 350+ clubs and national teams across soccer, basketball, cycling, rugby, cricket, and ice hockey. Auctions launch at kickoff or game time, with each item paired with a proprietary Fabricks™ digital certificate of authenticity and Chiliz Chain blockchain verification. The platform supplements its core auction product with fixed-price Signature Frames, a framing service, jersey authentication, sprint auctions, and a digital "My Collection" portfolio accessible via web and mobile apps.
Product overview
MatchWornShirt is a digital auction platform for authenticated match-worn and signed sports memorabilia. Founded in 2017, the platform operates a core live auction product where fans bid on game-worn jerseys and collectibles in real time during matches, with digital mock-ups replaced by high-quality photos post-game. The platform's proprietary Fabricks™ technology provides blockchain-based digital certificates of authenticity for every item. The product portfolio spans Soccer (jerseys, goal scorer items), Basketball, Cycling, Rugby, Cricket, and Ice Hockey, with add-on services including a framing service, jersey authentication, and a mobile app for iOS and Android. The platform has partnerships with over 350 clubs worldwide including Paris Saint-Germain, Chelsea FC, AC Milan, and national teams, and also offers a buy-now framing collection and Sprint Auctions for time-limited 24-hour sales.
Differentiator
Problem solved
Functional benefit
Brands
- Fabricks™: Proprietary digital authentication technology used to certify the authenticity of memorabilia and provide digital certificates for each item.
Products and services
- MatchWornShirt Live Auctions Live online auction platform enabling fans and collectors to bid in real time on authenticated, match-worn and signed sports memorabilia from soccer, basketball, cycling, rugby, cricket, and ice hockey. Auctions launch at kickoff or game time, with digital mock-ups replaced by high-quality photos after the match showing signatures and details.
- Fabricks™ Digital Certification Proprietary blockchain-based digital certificate of authenticity system that verifies and records each jersey's provenance, athlete details, and match information. Powered by Chiliz Chain NFT technology following the 2023 partnership.
- Jersey Authentication Service Authentication service that verifies signatures against official footage, confirms match details, and issues digital certificates for jerseys submitted by collectors for verification.
- Framing Service Premium framing service displaying signed jerseys in signature frames, including limited-edition frames and classic framing options for purchase.
- Signature Frames (Buy Now) Pre-framed signed jerseys available for immediate purchase at fixed prices, including signature collections from top players like Heung-Min Son and historical pieces like the Dutch Trio (1988–89).
- MatchWornShirt Mobile App Native mobile applications for iOS (Apple App Store) and Android (Google Play Store) enabling users to browse and bid on auctions on the go, including exclusive app-only sprint auctions.
- My Collection Digital portfolio tool allowing authenticated jersey owners to manage, display, and track their match-worn memorabilia collection.
Quantifiable outcome
- Over 4,000 Premier League shirts listed during Arsenal's 2024-25 title-winning season
- +3 more outcomes
Companies that use MatchWornShirt
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
MatchWornShirt technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MatchWornShirt partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered minor, flagship and core.
- Lysol (Reckitt)minorMarketing campaign partnership for Lysol Laundry Sanitizer called 'Stink Behind the Win' featuring American soccer legend Tim Howard. Includes YouTube video content and charity auction of Howard's signed match-worn gear with proceeds benefiting The Uniform Funding Foundation.
- Mexican Football FederationflagshipFive-year partnership (2026-2031) making MatchWornShirt the Official Digital Auction Partner for Mexico's Men's and Women's National Teams across all official competitions and international friendlies. Features authenticated, signed match-worn jerseys with Fabricks™ digital certification, with auctions launching ahead of major global tournaments.
- Major League Soccer (MLS) and MLSPAcoreMulti-year licensing deal with MLS and the MLS Players Association covering all 30 teams. Agreement includes authenticated match-worn signed jerseys across regular-season games, playoffs, and the All-Star game. OneTeam Partners served as commercial agency.
- Los Angeles ClipperscoreMulti-year licensing deal with NBA franchise Los Angeles Clippers. First live auction took place on March 9. Expands platform's basketball offerings beyond European teams to include major US NBA franchise.
- OneTeam PartnersminorCommercial agency that brokered the MLSPA licensing deal. Played intermediary role in establishing partnership between MatchWornShirt and MLS Players Association.
- Paris Saint-GermaincoreOne of over 350 club partnerships worldwide. PSG authenticated match-worn memorabilia available on platform, including Ousmane Dembélé's Champions League Final jersey which set a record auction price.
- Chelsea FCcorePremier League club partnership with authenticated match-worn memorabilia available on platform. One of the founding major European club partnerships.
- AC MilancoreSerie A club partnership providing authenticated match-worn memorabilia to the platform. Among the elite European clubs in the MatchWornShirt network.
- Tottenham HotspurcorePremier League club partnership. Tottenham match-worn memorabilia available through platform auctions.
- Arsenal FCflagshipPremier League champions (2024-25) with extensive memorabilia offering including Kai Havertz's title-winning shirt (£26,700) and Leandro Trossard's winning shirt (£22,500). Arsenal PL Champions Specials collection available.
- Club AméricacoreMajor Mexican club partnership. Among the prominent club partnerships supporting the platform's Latin American expansion.
- NapolicoreSerie A club partnership. Napoli match-worn memorabilia available on the platform.
- Liverpool FCcorePremier League club partnership. Mo Salah's Remembrance Day match-worn shirt raised over £21,000 for Royal British Legion's Poppy Appeal.
- Bayern MunichcoreBundesliga powerhouse with authenticated match-worn memorabilia available on platform. Part of the extensive European club network.
- Manchester CitycorePremier League champions partnership providing authenticated memorabilia access for collectors.
- Real MadridcoreLa Liga giant partnership. Real Madrid authenticated match-worn memorabilia available on platform.
- Charlotte HornetscoreNBA franchise expanding basketball offerings alongside LA Clippers partnership. Part of US sports expansion.
- Team Visma | Lease a BikeminorProfessional cycling team partnership providing authenticated cycling memorabilia including team-issue jerseys and gear.
- England CricketminorNational cricket team partnership expanding platform's sports coverage beyond football and basketball.
- France RugbyminorNational rugby team partnership. Rugby memorabilia including France Rugby authenticated items available on platform.
- Royal British LegionminorCharitable organization benefiting from Mo Salah's Remembrance Day Liverpool shirt auction. Proceeds from the match-worn shirt (over £21,000) donated to the Legion's Poppy Appeal.
- The Uniform Funding FoundationminorCharity supporting youth athletes. Benefited from Lysol partnership auction of Tim Howard's signed match-worn gear.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
MatchWornShirt competitors and assessment
Company assessmentDirect peers
- Goldin: One of the largest US sports memorabilia and trading card auction houses, operating online live auctions with authenticated consigned items. Directly comparable marketplace model with similar high-end memorabilia focus and authentication emphasis.
- Fanatics Collectibles: Fanatics' memorabilia and collectibles arm operates authenticated sports auctions and is a direct competitor for league-level exclusive memorabilia deals across NFL, NBA, MLB, and NHL.
- Prististine Auction: Online auction platform specializing in authenticated sports memorabilia including game-used and signed jerseys across MLB, NBA, NFL, NHL — directly comparable B2C marketplace model with similar authentication story.
- PWCC Marketplace: Leading online trading card and memorabilia marketplace with auction-style bidding and authentication services — adjacent but overlapping on the authenticated-collectibles commerce experience.
Broad incumbents
- Sotheby's: Global auction house with a dedicated sports memorabilia category, competing at the high end (six-figure items) for ultra-rare game-worn collectibles across soccer, basketball, and baseball.
- Heritage Auctions: Long-running US auction house with deep sports memorabilia vertical covering game-worn apparel, autographs, and trading cards via live online auctions — comparable asset class with established authentication infrastructure.
- Steiner Sports: Established sports memorabilia and marketing company with exclusive partnerships across MLB, NBA, NFL, NHL, MLS — direct competitor in the licensed authentic-memorabilia space with deeper US league roots.
- Fanatics / Topps (trading cards & memorabilia): Major sports-licensed trading card and collectibles platform with extensive league rights across MLB, NFL, NBA, FIFA — adjacent competitor pursuing authenticated digital and physical sports collectibles at scale.
Emerging players
- Beckett Grading Services: Industry-standard authentication and grading service for trading cards and memorabilia — comparable on the authentication/provenance layer but focused more on grading than auction facilitation.
Others
- Chiliz / Socios.com: Strategic investor (20% owner) and technology partner providing Chiliz Chain infrastructure for MWS's NFT authentication layer — thematically linked sports-blockchain counterpart rather than direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MatchWornShirt social profiles
Digital presenceMatchWornShirt financial estimates
Financial estimateRevenue estimate
Valuation estimate
MatchWornShirt leadership team
Management profileNumber of profiles
MatchWornShirt funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MatchWornShirt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MatchWornShirt
What does MatchWornShirt do?
MatchWornShirt operates a digital live-auction marketplace for authenticated, match-worn and signed sports memorabilia sourced from 350+ clubs and national teams across soccer, basketball, cycling, rugby, cricket, and ice hockey. Auctions launch at kickoff or game time, with each item paired with a proprietary Fabricks™ digital certificate of authenticity and Chiliz Chain blockchain verification. The platform supplements its core auction product with fixed-price Signature Frames, a framing service, jersey authentication, sprint auctions, and a digital "My Collection" portfolio accessible via web and mobile apps.
Is MatchWornShirt a public or private company?
MatchWornShirt is a private company. It is classified as venture growth investor backed and is currently operating.
When was MatchWornShirt founded?
MatchWornShirt was founded in 2017. It employs 11 to 50 people.
Where is MatchWornShirt based?
MatchWornShirt is headquartered in Amsterdam, Netherlands, in the Europe region.
How does MatchWornShirt make money?
Three revenue lines are on record. Auction Transaction Fees are the primary driver. The others are direct Sales (Buy Now) and licensing Deal Revenue.
Who are MatchWornShirt's main competitors?
Direct peers on record are Goldin, Fanatics Collectibles, Prististine Auction and PWCC Marketplace. Broad incumbents are Sotheby's, Heritage Auctions, Steiner Sports and Fanatics / Topps (trading cards & memorabilia). Beckett Grading Services is listed as an emerging player. Chiliz / Socios.com is listed as an others.
Does MatchWornShirt have an API?
No public API is recorded for MatchWornShirt.
What industry is MatchWornShirt in?
MatchWornShirt's product category is Online Sports Memorabilia Auctions. Its primary akta.pro industry code is CRAMAOAI, Sports Collectibles Marketplace & Auction Platforms, with a secondary code of CRAMAOAC, Game-Used & Match-Worn Memorabilia Retail. Its NAICS code is 45911.