What VB Select does

VB Select AG is a German financial advisor network headquartered in Leipzig, operating as a commercial broker (Handelsmakler per §93 HGB) that recruits and supports independent financial advisors, financing consultants, and investment/securities specialists across Germany. Founded in 2009 by Sören Raab as Vermögensberatung Select GmbH and converted to a stock corporation (AG) in 2015, the company became part of the Netfonds Gruppe in 2023. Its core offering is a 360° advisory model in which independent advisors deliver holistic financial planning across investment, insurance, real estate, financing, retirement, and succession planning, drawing on internal specialists rather than requiring advisors to be experts in every domain.

The platform is built around three proprietary frameworks: the Best-Select Principle, which enables advisors to optimize product selection across more than 12,000 regulated investment funds (including ETFs) and 600+ financing partners; the 360° Advisory Process, an integrated framework that coordinates multi-domain advisory through internal specialists; and the VB Select Akademie, an onboarding and continuous-training system for partners. Underlying technology is largely off-the-shelf SaaS — WordPress/Elementor on Strato hosting, Bunny.net CDN, Microsoft Teams/Bookings, CleverReach newsletters, Vimeo video, and proprietary CRM for advisor management — with BaFin-regulated securities activity conducted under the liability umbrella of NFS Netfonds Financial Service GmbH.

VB Select generates revenue primarily through an 85/15 commission split: partners retain 85% of commissions earned from product placements, and VB Select retains the remaining 15% in exchange for network infrastructure, CRM, training, and specialist access. Additional revenue streams include recurring service fees from partners for infrastructure access, portfolio management fees (VV-Entgelte) for asset management advisory, and transaction fees on bespoke financial product solutions. The company has approximately 20-30 headquarters staff supporting 180+ independent advisors operating nationwide through regional representations, with a wholly-owned subsidiary (VB Select Finance AG) handling non-securities services and a joint subsidiary with Netfonds (NCS Netfonds Credit Service GmbH) serving as the group's dedicated financing specialist.

Name

VB Select

Legal name

VB Select AG

Website

https://vb-select.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

VB Select AG is a German financial advisor network headquartered in Leipzig, recruiting and supporting 180+ independent advisors nationwide to deliver 360° advisory services across investment, insurance, financing, real estate, and retirement planning, and operating as part of the Netfonds Gruppe since 2023.

Ownership category

akta.pro rank

Product category

Independent Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Finance and Insurance (52), Miscellaneous Financial Investment Activities (523999)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411), Mortgage Bankers & Loan Correspondents (6162), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Private Banking & UHNW Wealth Advisory (FSAEABAC)

akta.pro secondary industries

Private Banking Advisory & Discretionary Portfolio Management (FSABADAD), Specialized/Niche-Vertical RIAs (e.g., Medical, Tech, Executives, Athletes) (FSAAACAL), Real Estate M&A / Joint Venture Advisory (Platform Deals, Partnerships) (BPAJANAF)

Keywords

• Financial advisory services
• Investment advisory
• Insurance brokerage
• Financing advisory
• Wealth management

Headquarters

HQ city

Leipzig

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Commission-based Brokerage: VB Select functions as a commercial broker network (Handelsmakler) where partners receive commissions from financial product providers (insurance companies, fund managers, banks) for placing products. Partners operate on an 85/15 commission split, retaining 85% of commissions generated.
2. Service Fees: Partners pay service fees for infrastructure access, CRM systems, software support, and administrative services provided by the network.
3. Portfolio Management Fees (VV-Entgelte): Fees charged for investment portfolio management services and asset management advisory.
4. Individual Product Solutions: Revenue from custom financial product packages and solutions created for specific client needs through the network's specialist expertise.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

VB Select AG operates a nationwide network (Beraternetzwerk) of independent financial advisors, financing consultants, and investment/securities specialists in Germany. The network provides 360° holistic financial advisory covering investment (12,000+ regulated funds and ETFs), insurance (private risk protection, retirement, health, P&C, commercial), real estate (search, valuation, financing), financing (residential and commercial with 600+ bank partners), and retirement/contingency planning (estate planning, foundation establishment, succession) to high-net-worth private clients and SMEs.

Product overview

VB Select is a financial advisor network consisting of a unified platform with multiple service modules. The core offering is the VB Select Beraternetzwerk, a network of independent financial advisors providing comprehensive 360° Beratung (holistic advisory services). This is supported by the Best-Select-Prinzip, which enables access to over 12,000 regulated investment funds and 600+ financing partners. Service modules include Investment Services, Insurance Services, Real Estate Services, Retirement & Contingency Planning, and Financing Services (Finanzierung Select). The VB Select Akademie provides internal training and processes for network partners. Finanzierungsplattformen offer digital financing platform access for partners.

Differentiator

Problem solved

Functional benefit

Products and services

• 360° Beratung (360° Advisory) A holistic financial advisory approach that integrates specialists from investment, insurance, real estate, financing, and retirement planning areas, enabling advisors to offer comprehensive financial solutions to high-net-worth private clients and SMEs without being experts in every field.
• Investment Advisory Services Investment advisory and brokerage services providing access to over 12,000 regulated investment funds including ETFs and asset class funds, certificates, and individual securities through partner banks and depositories for private and business clients.
• Insurance Advisory Services Insurance advisory covering private risk protection, retirement planning, health insurance, property and casualty insurance, and commercial insurance solutions for private and SME clients.
• Finanzierung Select (Financing Advisory) A specialized financing service brand offering residential mortgage financing, commercial financing, and consumer credit solutions through partnerships with over 600 banks, more than 400 additional financing partners, Sparkassen, Volksbanken, insurance companies, and building societies for private and business clients.
• Real Estate Advisory Services Real estate advisory services including property search for capital investment, valuation, acquisition support, and financing for residential and commercial properties.
• Retirement & Contingency Planning Services Planning services covering provisions for illness or accident, family financial security, estate planning, foundation establishment, and business and personal succession planning.
• Finanzierungsberatung (Financing Advisory Module) Financing advisory services for residential property, modernization, business projects, and liquidity needs, applying the Best-Select-Prinzip to find tailored solutions across over 600 financing partners.

Quantifiable outcome

• Access to over 12,000 regulated investment funds and ETFs
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and major.

• NFS Netfonds Financial Service GmbHcoreStrategic or Co-development PartnerNFS Netfonds Financial Service GmbH serves as the liability umbrella (Haftungsdach) for VB Select AG's securities advisory services. VB Select operates as a contractually bound agent (§ 3 Abs. 2 WpIG) offering investment advisory and brokerage (§ 2 Abs. 2 Nrn. 3 and 4 WpIG) for the account and under the liability of NFS. NFS holds the required BaFin permits.
• VB Select Finance AGcoreStrategic or Co-development PartnerVB Select Finance AG is a legally separate entity within the VB Select Group for non-liability umbrella partners. It handles non-securities services under §34c, §34d, §34f, and §34i GewO. It provides the regulatory framework for insurance brokers and financing consultants operating under a different structure than the liability umbrella arrangement.
• NCS Netfonds Credit Service GmbHcoreStrategic or Co-development PartnerNCS Netfonds Credit Service GmbH is a joint subsidiary of Netfonds AG and VB Select AG serving as the central specialist for financing within the Netfonds Group. It provides independent, digital, and tailored financing solutions from private mortgage financing to complex corporate financing. It supports advisors and their clients with comprehensive financing solutions.
• Over 600 Financing Partners (Banks, Insurance Companies, Building Societies)majorTechnology or IntegrationThrough its Best-Select principle, VB Select provides access to over 600 financing partners including regional banks, Sparkassen, Volksbanken, national banks, insurance companies, and building societies (Bausparkassen). This extensive partner network enables comprehensive financing solutions for clients.
• Investment Fund Providers (12,000+ Funds including ETFs)majorTechnology or IntegrationVB Select provides advisors access to over 12,000 regulated investment funds including ETFs and asset class funds from various fund management companies, enabling comprehensive investment advisory across all asset classes.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• MLP SE: MLP is a German financial advisory network serving private and corporate clients with banking, insurance, investment, and old-age provision products via independent financial advisors. Direct competitor in the German Beraternetzwerk space with a similar specialist-driven holistic advisory model.
• DVAG (Deutsche Vermögensberatung): DVAG is one of Germany's largest independent financial advisory networks, with thousands of advisors providing all-finance advice to retail and SME clients. Closest direct competitor to VB Select in terms of structure, advisor recruitment, and product breadth.
• OVB Holding AG: OVB is a European financial advisory group operating across Germany and other countries, serving mass-affluent clients via a tied advisor network. Direct competitor in the German holistic-advisory segment with similar commission-driven economics.
• Swiss Life Select Deutschland: Swiss Life Select is the German financial advisory network of Swiss Life Group, providing 360° advice to private and corporate clients via independent advisors. Directly comparable advisor-network model with similar specialist-referral structure and target segments.
• A.S.I. Wirtschaftsberatung: A.S.I. is a German independent financial advisory network specializing in serving medical professionals, engineers, and corporate clients with holistic financial planning. Comparable in scale, structure, and holistic 360° advisory positioning to VB Select.
• Dr. Klein Privatkunden AG: Dr. Klein is a German financial services broker focused on mortgage and insurance brokerage with advisor networks across Germany. Overlaps with VB Select's financing brokerage and insurance brokerage service modules.

Emerging players

• TELIS FINANZ AG: TELIS is a smaller German independent financial advisor network offering holistic advisory across insurance, investment, and financing via partner advisors. Comparable mid-sized advisor-network model targeting private clients.
• Scalable Capital: Scalable Capital is a leading German digital wealth manager offering robo-advisory and broker services. Represents a different channel that competes for the same end-client wallet share, particularly for younger mass-affluent investors.

Broad incumbents

• Interhyp AG: Interhyp is Germany's largest independent mortgage broker with a broad bank-partner network and consumer-direct digital platform. Comparable in the financing-brokerage segment, though it operates at significantly larger scale and with a more digital orientation.

Others

• Netfonds AG: Netfonds AG is the parent group of VB Select since 2023 and operates a broader platform for independent financial advisors including Haftungsdach, product distribution, and asset management services. Relevant for ecosystem and shared infrastructure rather than direct client competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VBSelectAG
• LinkedInlinkedin.com/company/beraternetzwerk-vb-select-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VB Select