Dermage

What Dermage does

Dermage is a Brazilian dermocosmetics company operating under the legal entity Tecnopharma Farmácia de Manipulação Ltda, founded with a brand heritage dating back to 1990 (legal entity incorporated 2004) and headquartered at Rua Correa Dutra 105, Catete, Rio de Janeiro. It develops and commercializes high-concentration skincare, body care, haircare, makeup, and nutricosmetics organized across sub-brands including Photoage (photoprotection), Improve (Vitamin C serums with Microbiome Expert technology), Clarité (skin brightening with nano-encapsulated actives), Hyaluage (hyaluronic acid hydration), Secatriz (oil control/acne), Glycolique (glycolic acid exfoliation), Age Inverse (advanced anti-aging), Reserva (men's grooming), Ineout (nutricosmetic gummies), and Compose (personalized skincare). Core technical differentiators are proprietary cosmetic chemistry platforms — Nanoencapsulation, Microbiome Expert, UV Double Protect, SecondSkin (Omega 3/6), and DNA Repair — rather than software or AI.

The business operates a hybrid omnichannel go-to-market: direct-to-consumer via dermage.com.br (VTEX storefront) and 24-30 owned retail stores; franchise network of 47 stores (R$294K entry, 24-36 month payback); over 1,800 pharmacy/drugstore resellers and 110+ specialized resale points; a corporate/B2B gifts channel; and a new kiosk retail format. Revenue mechanics span one-time product sales (R$59.90-R$319 per SKU, 6x interest-free installments with R$50 minimum), subscription ('Assinatura' with 10% discount and free shipping), kit/bundle SKUs (R$399-R$580), and bespoke corporate pricing. Primary customer segments are consumer skincare buyers (face/body/hair concerns), dermatologists and medical professionals (via the Dermage MD scientific channel), men (Reserva line), corporate/B2B buyers, and pharmacy/retail resellers. The company holds PETA cruelty-free and Eureciclo environmental certifications and has received international dermatology recognition at EADV, AAD, WCD, and IMCAS between 2013 and 2017.

Name

Dermage

Legal name

Tecnopharma Farmácia de Manipulação Ltda

Website

https://dermage.com.br

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Dermage is a Brazilian dermocosmetics company developing science-backed skincare, sun protection, makeup, and nutricosmetics across owned sub-brands, sold through e-commerce, 30 owned stores, 47 franchises, 1,800+ pharmacies, and dermatologist (Dermage MD) channels.

Ownership category

akta.pro rank

Product category

Dermocosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industries

Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA), Sensitive Skin & Barrier Repair (CRABAAAG), Men’s Facial Skincare (Cleansers, Moisturizers, Anti-aging) (CRABAGAD), Professional Skincare & Facial Treatments (CRABALAF)

Keywords

• Dermocosmetics formulations
• Skincare product line
• Sun protection cosmetics
• Anti-aging treatments
• Nutricosmetic supplements

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Direct Product Sales: One-time product purchases through e-commerce and physical retail stores, including face care, body care, hair care, makeup, and nutricosmetics. Products sold at various price points from R$59.90 to R$319.00 with installment options up to 6x interest-free.
2. Subscription (Assinatura): Recurring subscription model offering 10% discount and free shipping for subscribers. Customers sign up for regular product deliveries, creating predictable recurring revenue.
3. Kit/Bundle Sales: Pre-configured product kits and gift boxes sold at promotional prices, driving higher average order value through bundled offerings like skincare routines and treatment sets.
4. Corporate/Bulk Sales: B2B corporate sales for company gifts and client appreciation, with custom quotes based on product type, quantity, and budget per item.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Dermage formulates, manufactures, and sells high-efficacy dermocosmetic products including sunscreens (Photoage line), antioxidant and brightening serums (Improve C, Clarité), hyaluronic acid hydration (Hyaluage), oil control and acne solutions (Secatriz), anti-aging treatments (Age Inverse, Exocare), glycolic acid exfoliators (Glycolique), nutricosmetic gummies (Ineout), makeup, and men's grooming. Products are developed for Brazilian skin types and climate, distributed via owned e-commerce, retail stores, franchises, and pharmacies across Brazil.

Product overview

Dermage is a Brazilian dermocosmetics brand with over 30 years of history, specializing in high-efficacy skincare, haircare, makeup, and nutricosmetics. The product portfolio centers on science-backed formulations with high concentrations of active ingredients. Key product lines include: Photoage (photoprotection with sunscreens in various formats including Water, Mineral, Stick, and Powder), Improve C (Vitamin C antioxidant serums and tonics with Microbiome Expert technology), Clarité (body brightening with nano-encapsulated actives), Hyaluage (hyaluronic acid hydration for face and body), Secatriz (oily and acne-prone skin solutions), Age Inverse (anti-aging with peptides and retinol), and Glycolique (glycolic acid exfoliation). The Ineout line offers nutricosmetics in convenient gummy formats. Dermage also offers makeup products (Skin Tint foundations, BB Creams, mascaras) and body/hair care. Products are distributed through owned stores, franchises, e-commerce, and over 1,800 pharmacies across Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• Photoage: Primary dermocosmetic product line including sunscreen, anti-aging, and skincare products.
• Improve
• Clarité
• Hyaluage
• Secatriz
• Glycolique
• Age Inverse
• Reserva
• Ineout
• Compose

Products and services

• Photoage Water FPS 50 Aquous sunscreen filter with FPS 50, lightweight rapid-absorption texture and invisible protection film, designed for daily facial photoprotection.
• Photoage Water Color FPS 60 Color-correcting sunscreen with FPS 60 and FPUVA 23, using UV Double Protect technology for UVA/UVB and blue light protection.
• Photoage Stick Incolor FPS 99 Transparent stick sunscreen with extreme FPS 99 protection, water and sweat resistant, for daily targeted application.
• Photoage Mineral Mousse FPS 50 Physical mineral sunscreen mousse with FPS 50, velvet touch and matte finish via color-adapt technology, targeted at oily skin.
• BK Compact FPS 60 Mineral powder sunscreen in a compact format with FPS 60, designed for reapplication of sun protection throughout the day.
• Improve C 20 Biotic Sérum Antioxidant serum with 20% nano Vitamin C combined with Microbiome Expert technology to rebalance skin microbiota.
• Improve C 30 Biotic Sérum High-concentration antioxidant serum with 30% nano Vitamin C and Microbiome Expert technology for advanced brightening.
• Improve C Tônico Toning essence combining Vitamin C, niacinamide, and amino acids for oil control and skin barrier rebalancing.
• Clarité Clareador Corporal Body brightening cream for sensitive friction areas with nano kojic acid, mandelic acid, tranexamic acid, and niacinamide.
• Secatriz Sérum Oil Control Triple-action anti-imperfection serum for oily and acne-prone skin with salicylic acid and niacinamide.
• Exocare Cell Repair Anti-aging serum with exclusive cellular DNA repair technology that regenerates and strengthens the skin barrier after UV damage.
• Age Inverse Firm & Lift Ultra-concentrated gel-cream for wrinkles, sagging, and dryness, with duo peptides, retinol, and squalane.
• Hyaluage Lipup Stick Ultra-hydrating lip balm with hyaluronic acid, peptide, and phyto retinol for lip anti-aging care.
• Mini Hyaluage Body Mini anti-aging body lotion with hyaluronic acid delivering 48-hour hydration and improved elasticity.
• Glycolique Daily Peel Facial toner with 7% glycolic acid for daily chemical peel, promoting cellular renewal and luminosity.
• Glycolique Sabonete Líquido Liquid facial cleanser with 5.7% glycolic acid for deep cleansing and unclogging of pores.
• Base Multifuncional FPS 60 (Skin Tint) Multi-benefit foundation combining SPF 60 sun protection with skincare and buildable makeup coverage.
• Regenerage Body Balm Body moisturizer for sensitive, sensitized and dry skin with calming, hydrating, and repairing SecondSkin technology action.
• Ureiactive Body Moisturizer Body moisturizer with 10% urea, almond oil, and grape seed extract delivering 24-hour deep hydration.
• Gel de Banho 3 em 1 (Reserva) 3-in-1 men's body wash for hair, face, and body with biotin, panthenol, and niacinamide.
• Ineout Creatina Monohidratada Creatine monohydrate supplement in chewable gummies, zero sugar, gluten-free, and lactose-free.
• Ineout Melatonina em Gomas Nutritional supplement in chewable gummies delivering melatonin for sleep support.
• Photoage Protetor Capilar KPF 50+ Hair protector spray with KPF 50+ creating a protective film around hair fibers against UV and thermal damage.
• Body Glow Iluminador Corporal Body illuminator with light texture, luminous finish, hydration and antioxidant action.
• Máscara para Cílios Extreme Cils Innovative mascara with collagen delivering 3D effect with volume and extreme lengthening.
• Deo Colônia Sonata Elegant fragrance with bergamot, rose, vanilla, amber, and musk notes for sophisticated scent trail.
• Assinatura Dermage (Subscription) Subscription program delivering recurring product shipments to consumers with 10% discount plus free shipping.
• Corporate/Bulk Gifting Sales B2B channel for companies to purchase Dermage products in bulk for corporate gifts, employee appreciation, and client relations, with custom quote-based pricing.

Quantifiable outcome

• 84% reduction in appearance of wrinkles and lines with Exocare Cell Repair
• +8 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• PETA (People for the Ethical Treatment of Animals)minorOthersDermage is PETA certified cruelty-free, indicating no animal testing at any stage of product development. Products carry PETA certification badge on packaging and website, supporting ethical cosmetics production.
• EureciclominorOthersDermage participates in Eureciclo environmental certification program, demonstrating commitment to sustainability through proper recycling and environmental responsibility practices.
• Franqueados (Franchisees)coreChannel Partner/ Reseller/ DistributorDermage franchise network of 47 stores across Brazil represents core distribution channel partners. Franchisees receive training, business intelligence systems, architectural support, and ongoing operational guidance from the brand.
• Farmácias e Drogarias (Pharmacies and Drugstores)coreChannel Partner/ Reseller/ DistributorOver 1,800 pharmacies and drugstores across Brazil serve as key resale partners for Dermage products, along with 110+ specialized resale points including manipulation pharmacies and cosmetics stores.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• La Roche-Posay: L'Oréal-owned dermocosmetics leader with deep presence in Brazilian pharmacies. Directly comparable in dermatologist-endorsed skincare, sun protection, and sensitive-skin positioning where Dermage competes.
• Vichy: L'Oréal dermocosmetic brand distributed in Brazilian pharmacies and dermatologists. Comparable in anti-aging, sun protection, and sensitive skin categories, with similar premium positioning.
• Eucerin: Beiersdorf-owned dermocosmetic brand with strong pharmacy distribution in Brazil. Comparable in dermatologically tested skincare, hydration, and barrier-repair offerings.
• Cerave: L'Oréal-owned skincare brand with growing Brazilian pharmacy presence. Comparable in ceramides/hydration positioning and mass-dermocosmetic price tier.
• Neutrogena: Kenvue/Johnson & Johnson dermocosmetic brand with broad Brazilian retail and pharmacy distribution. Overlaps with Dermage in facial skincare, sun protection, and acne care.
• Natura &Co: Brazilian beauty multinational with pharmacy and direct-sales channels. Comparable as a Brazilian-rooted multi-category beauty player, though positioned more broadly than Dermage's dermocosmetic niche.
• Roc: International dermocosmetic brand with presence in Brazilian pharmacies. Comparable in anti-aging and dermatologically tested skincare positioning within pharmacy channels.

Direct peers

• Granado Pharmácias: Brazilian heritage pharmacy and cosmetics brand with own retail stores and pharmacy distribution. Comparable in Brazilian-rooted dermocosmetic positioning, premium pricing, and omnichannel retail model.
• Extrato Galênico: Brazilian compounding-pharmacy-based dermocosmetics brand. Closely comparable as a Brazilian pharmacy-rooted skincare brand with dermatological credibility and similar proprietary formulations.
• Ada Tina: Brazilian dermocosmetics brand focused on science-backed skincare with pharmacy distribution. Comparable in dermatologist-friendly positioning and active-ingredient-led formulations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCD-G3DENhBBf5dhIaHmxQmQ
• Facebookfacebook.com/dermagebrasil
• LinkedInlinkedin.com/company/dermage
• Instagraminstagram.com/dermagebrasil
• TikToktiktok.com/@dermagebrasil
• Xx.com/DermageBrasil

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dermage