Home Trades Hub Australia

What Home Trades Hub Australia does

Home Trades Hub Australia (HTHA) is a wholly owned subsidiary of RACV (Royal Automobile Club of Victoria), established in August 2020 to consolidate and deliver RACV's suite of home services. The company operates from offices in Melbourne CBD, Noble Park North (Victoria), and the NSW Central Coast, with a workforce of over 100 employees. HTHA delivers a comprehensive portfolio of home services including RACV Emergency Home Assist (rapid response plumbing, electrical, and locksmith support), RACV Trades (everyday household maintenance and repair), RACV Home Security (alarm systems, monitoring, and security cameras), RACV Solar (residential and commercial solar installations), and RACV Home Safety Inspections. In November 2020, HTHA acquired PropertySafe, expanding into compliance and safety inspections for real estate agencies across Australia. Additional wholly owned subsidiaries include Rapid Building Inspections, Club Home Response, RACV Trades, RACV Solar, and RACV Commercial Energy.

HTHA's core technology is Home.ER, a proprietary in-house software platform developed for field workforce management. Home.ER supports scheduling, dispatch, and delivery of both urgent and non-urgent trade works across the national trades network. Headquartered in Melbourne, the company operates as a B2B2C model, channeling services to RACV's 2+ million member base through a national network of verified tradespeople including plumbers, electricians, locksmiths, garage door specialists, and heating and cooling specialists.

HTHA operates two primary revenue streams: managed services delivery under the RACV partnership (covering Emergency Home Assist, Trades, Home Security, Solar, and Home Safety Inspections) and professional services through PropertySafe for real estate compliance inspections. Pricing is not publicly disclosed and is embedded within RACV's member offerings. The principal customer base is RACV's members (homeowners requiring trusted trade services), with a secondary enterprise segment of real estate agencies served through PropertySafe. Strategic partnerships with Before You Buy, Accel Air, Bunnings Trade, and ROBAM Appliances extend HTHA's reach into property compliance, HVAC, and community electrification initiatives.

Name

Home Trades Hub Australia

Legal name

Home Trades Hub Australia Pty Limited

Website

https://htha.com.au

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Home Trades Hub Australia is a wholly owned RACV subsidiary delivering emergency home assist, trades, security, solar, and inspection services to RACV's 2+ million members through a national verified trades network, supplemented by PropertySafe compliance inspections for real estate agencies.

Ownership category

akta.pro rank

Product category

Home Maintenance Services

NAICS

Personal and Household Goods Repair and Maintenance (8114), Other Personal and Household Goods Repair and Maintenance (81149)

SIC

Construction - Special Trade Contractors (1700), Services-To Dwellings & Other Buildings (7340), Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

General Punch-List & Move-In/Move-Out Repairs (HSAGAAAO)

akta.pro secondary industries

Residential Maintenance & Turnover Services (Make-Ready, Inspections) (BPAJAFAM), Home Sale & Home Purchase Assistance (HSAKAJAC)

Keywords

• Home repair services
• Home maintenance services
• Home security systems
• Solar installation
• Property compliance inspections

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Home Services Delivery (RACV Partnership): HTHA delivers comprehensive range of repairs, maintenance, inspections, solar and security services for RACV's existing suite of home products including RACV Emergency Home Assist, RACV Trades, RACV Home Security, RACV Solar and RACV Home Safety Inspections. Revenue is generated through service delivery fees from RACV partnership.
2. PropertySafe Inspections: Compliance and safety inspections delivered to real estate agencies across Australia through PropertySafe brand, acquired by HTHA in November 2020.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Home Trades Hub Australia delivers a comprehensive range of home repairs, maintenance, inspections, solar and security services on behalf of its partner RACV. Services are fulfilled through a national network of verified tradespeople and service professionals, including plumbers, electricians, locksmiths, garage door specialists and heating & cooling specialists. The company also operates the PropertySafe brand, providing compliance and safety inspections to real estate agencies across Australia.

Product overview

Home Trades Hub Australia (HTHA) operates as a service delivery platform for its partner RACV, offering a coordinated portfolio of home services. The core offerings include RACV Emergency Home Assist (rapid response for plumbing, electrical, and locksmith emergencies), RACV Trades (general maintenance and repair), RACV Home Security (alarm systems and monitoring), RACV Solar (solar solutions), and RACV Home Safety Inspections. In November 2020, HTHA acquired PropertySafe, expanding its capabilities into compliance and safety inspections for real estate agencies. The company also developed its own in-house software platform called Home.ER to manage field service delivery. These services are delivered through a national network of verified trade professionals including plumbers, electricians, locksmiths, garage door specialists, and heating & cooling specialists.

Differentiator

Problem solved

Functional benefit

Brands

• Home.ER: In-house software solution developed by HTHA for the management and delivery of urgent and non-urgent trade works.

Products and services

• RACV Emergency Home Assist Rapid-response assistance from plumbers, electricians and locksmiths for common home emergencies, delivered on behalf of RACV through HTHA's national trade network.
• RACV Trades

Quantifiable outcome

• 60,000+ homes served
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• RACVcoreStrategic or Co-development Partner · 1 August 2020HTHA is a wholly owned subsidiary of RACV, established to be a key strategic delivery enabler. RACV is a mutual organisation with 2+ million members serving Victorians for over 110 years. HTHA delivers RACV's home products including Emergency Home Assist, Trades, Home Security, Solar and Home Safety Inspections.
• Bunnings TrademinorGTM or Marketing PartnerBunnings Trade made a generous donation supporting the HTHA x wayss partnership project to transform a domestic violence refuge by electrifying the property.
• ROBAM AppliancesminorGTM or Marketing PartnerROBAM Appliances, a manufacturer for over 40 years specialising in high-powered rangehoods and cooktops, donated nine cooktops for the wayss refuge electrification project. Recognised as the number one brand worldwide for eight consecutive years.
• Before You BuycoreStrategic or Co-development PartnerBefore You Buy is the Home of Property Compliance and Due Diligence, a multi-channel marketplace for buyers, sellers, inspectors, conveyancers, agents and channel partners in property transactions. They have sold over 550,000 reports since launch.
• Accel AirminorStrategic or Co-development PartnerAccel Air offers comprehensive home heating and cooling installations, repairs, and upgrades for gas ducted heating, evaporative cooling, and refrigerated air conditioning systems across Australia. Services include VEU Rebate Scheme, installation, repair, and maintenance.
• wayssminorStrategic or Co-development Partnerwayss is an organisation dedicated to supporting people who are experiencing or at risk of homelessness and family violence. HTHA partners with wayss to transform properties into safe, energy-efficient homes for those in need.

Scale indicators5 records

Recent moves13 records

Expansion highlights12 records

Regional players

• NRMA: Australian mutual organisation serving NSW and ACT members with roadside and home services. Operates a similar member-based home services proposition to RACV, making it a relevant comparison for HTHA's RACV partnership model and a potential expansion partner.
• RACQ: Royal Automobile Club of Queensland, a mutual organisation analogous to RACV with its own member home services in Queensland. Represents the most natural potential white-label partner for HTHA's tradie network and Home.ER platform in another Australian state.

Direct peers

• ServiceSeeking: Australian services marketplace focused on connecting customers with local businesses and tradies for home and personal services. Direct overlap with HTHA's RACV Trades proposition in the Australian home services category.
• Hipages Group: ASX-listed Australian home services marketplace connecting homeowners with verified tradies. HTHA competes for the same homeowner-tradie connection in Australia but operates through the RACV membership channel rather than an open marketplace.
• Oneflare: Australian online marketplace connecting customers with local service providers for home services, cleaning, handyman work, and trades. Competes for the same end-customer demand that HTHA captures through RACV membership.
• Airtasker: ASX-listed Australian online marketplace for local tasks including home maintenance, trades, and handyman services. Overlaps directly with HTHA's RACV Trades and Emergency Home Assist offerings but uses an open marketplace model rather than a managed-service partnership.

Broad incumbents

• Thumbtack: US online marketplace connecting consumers with local professionals for home improvement, maintenance, and repairs. Operates at much larger scale than HTHA and represents the broader incumbent marketplace model HTHA could evolve into.
• HomeAdvisor (ANGI): US home services marketplace owned by ANGI Homeservices, connecting homeowners with screened service professionals. Comparable in product model but at significantly larger scale and with broader geographic reach than HTHA.
• Frontdoor: US-listed home services platform offering on-demand repair, maintenance, and home management through a contractor network. Closest US analogue to HTHA's managed-service delivery model for homeowners.

Others

• Bunnings Trade: Australian home improvement retailer's trade division supplying materials and services to trade professionals. Functions as a complementary ecosystem participant to HTHA, supplying tradies and even partnering with HTHA on community projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Trades Hub Australia