FacturaDirecta
FacturaDirecta is a Spanish cloud-based SaaS platform providing online invoicing, automated accounting, tax compliance, and bank reconciliation for over 90,000 autónomos and SMEs in Spain, with VeriFactu certification and AI-powered receipt scanning.
- Company typePrivate
- Founded2010
- HeadquartersBarcelona, Spain
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What FacturaDirecta does
FacturaDirecta is a cloud-based SaaS invoicing and accounting platform serving Spanish autónomos (self-employed professionals) and small and medium-sized enterprises (PYMES). The platform consolidates invoicing, expense and quote management, automated accounting, tax form generation with direct submission to the Spanish Tax Agency (AEAT), customer and supplier contact management, and bank reconciliation with SEPA direct debit functionality into a single product. The company is owned and operated by Conductiva Online Services S.L., registered in Vic, Barcelona, and was founded in 2010.
The technology stack is built on Amazon Web Services infrastructure hosted within Europe, with bank-level 256-bit encryption provided by DigiCert. Proprietary functionality includes AI-powered computer vision for automatic invoice and receipt scanning, a REST API with sandbox for partner integrations, and VeriFactu certification that enables automatic invoice submission to AEAT with QR code generation in compliance with Spain's upcoming anti-fraud law. Mobile applications for iOS and Android extend invoicing functionality to smartphones and tablets. Integrations are delivered through Zapier (covering hundreds of cloud applications) and natively with Google Drive and Google sign-in.
The business model is a four-tier SaaS subscription: Free (€0), Basic (€10/month), Advanced (€20/month), and Total (€40/month), with annual prepay offering approximately 17% discount and a 30-day unrestricted free trial. Go-to-market is primarily product-led growth through direct website self-serve signup, complemented by a Partner Program for accountants and advisors with volume discounts up to 50%, a Friend Plan referral program, and organic content marketing through the Flow Magazine blog, video tutorials, and small business guides. The company serves over 90,000 users with a small (1-10) employee base and operates as a bootstrapped, founder-managed private limited company with no disclosed external funding.
FacturaDirecta firmographics
Firmographics- Name
- FacturaDirecta
- Legal name
- Conductiva Online Services S.L.
- Website
- https://facturadirecta.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FacturaDirecta is a Spanish cloud-based SaaS platform providing online invoicing, automated accounting, tax compliance, and bank reconciliation for over 90,000 autónomos and SMEs in Spain, with VeriFactu certification and AI-powered receipt scanning.
- Ownership category
- akta.pro rank
FacturaDirecta industry classification
Industry- Product category
- Small Business Accounting & Invoicing Software
- NAICS
- Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Services-Computer Processing & Data Preparation (7374), Finance Services (6199)
- akta.pro primary industry
- Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)
- akta.pro secondary industries
- Revenue Systems, E-Filing & Digital Tax Administration (BPAIADAO), Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)
Keywords
Where FacturaDirecta is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
FacturaDirecta business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Four-tier SaaS subscription model (Free, Basic €10/mo, Advanced €20/mo, Total €40/mo) with annual payment discount of 2 months free. Revenue is primarily recurring subscription-based with tiered feature access. Upsell occurs as businesses grow and need more clients, products, and advanced features like accounting and bank reconciliation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan for low-volume businesses with basic invoicing needs |
| Subscription | Annual | Basic plan for businesses needing standard management |
| Subscription | Annual | Advanced plan for businesses needing payment and collection management |
| Subscription | Annual | Total plan for businesses managing their own accounting |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
FacturaDirecta product offering
Product offeringCore offering
FacturaDirecta is a cloud-based SaaS platform that lets Spanish autónomos and small businesses create professional invoices in seconds, automatically generate accounting entries and AEAT tax forms, scan receipts via AI, reconcile bank transactions, and collect payments through SEPA direct debits. The platform is VeriFactu certified, ready for Spain's anti-fraud invoice law, and bundles invoicing, accounting, taxes, contacts, banking, and automation in one program accessible via web and mobile apps.
Product overview
FacturaDirecta is a unified cloud-based SaaS platform offering online invoicing, accounting, tax management, contact management, bank reconciliation, and automation for freelancers and SMEs in Spain. The core product combines invoicing, accounting, and tax features with AI-powered document scanning. The platform operates on a tiered subscription model (Free, Basic, Advanced, Total plans) with VeriFactu compliance built-in. Mobile apps for iOS and Android extend accessibility. The Partner Program enables resellers to manage multiple client accounts with volume discounts. FacturaDirecta Classic represents a legacy version for existing users.
Differentiator
Problem solved
Functional benefit
Brands
- FacturaDirecta Classic: Legacy version of the FacturaDirecta invoicing platform, offering billing and accounting services for freelancers and SMEs with distributor program.
Products and services
- FacturaDirecta Online Invoicing and Accounting Platform Unified SaaS that lets Spanish autónomos and SMEs create professional invoices, manage expenses and quotes, generate Spanish tax forms, reconcile bank transactions, and run automated accounting in a single program accessible from web, iOS, and Android.
- VeriFactu Electronic Invoice Compliance Certified electronic invoicing capability built into the platform that handles automatic AEAT submission and QR code generation, ensuring Spanish autónomos and businesses meet VeriFactu anti-fraud regulatory requirements.
- FacturaDirecta Mobile App (iOS and Android) Native mobile companion to the FacturaDirecta platform enabling on-the-go invoice creation, expense capture (including AI-powered receipt scanning), and quote management for autónomos and SMEs.
- FacturaDirecta Partner Program for Advisors Channel offering for accountants, tax advisors, and gestorías who manage invoicing and accounting for multiple Spanish SME clients, providing multi-client dashboards, partner pricing, and API-driven automation.
- FacturaDirecta REST API Developer-facing API that exposes the platform's invoicing, client, and accounting data so partners and integrators can build custom workflows and integrations against the FacturaDirecta system.
- FacturaDirecta Classic (Legacy Edition) Earlier-generation FacturaDirecta product offering billing and accounting services for freelancers and SMEs, kept available alongside the current platform for existing customer accounts.
Companies that use FacturaDirecta
Customer profileSegments2 records
Ideal customer profiles3 records
FacturaDirecta technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability2 records
Feature7 records
FacturaDirecta partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- ZapiercoreFacturaDirecta integrates with hundreds of cloud applications through Zapier, enabling automated workflows between the invoicing platform and tools like Mailchimp, Trello, WooCommerce, Shopify, Slack, Podio, Salesforce, Google Calendar, Google Drive, Google Sheets, Big Cartel, Pipedrive, Toggl, AWeber, and SharpSpring.
- Amazon Web Services (AWS)coreAll FacturaDirecta servers are hosted on Amazon Web Services infrastructure within Europe, providing high security standards including physical facility security, backups, network security, and storage services.
- DigiCertcoreFacturaDirecta uses DigiCert Global security certificates for 256-bit encrypted secure communications, providing bank-level security for all data transmissions.
- AEAT (Agencia Tributaria)coreFacturaDirecta is VeriFactu certified and integrates with the Spanish Tax Agency (AEAT) for automatic invoice submission and verification under the VeriFactu electronic invoice system.
- AbaqminorClients of the Abaq accounting service receive a 50% discount on all FacturaDirecta plans as a default benefit for being Abaq clients. This is a mutually beneficial partnership driving adoption among Abaq's existing accounting client base.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
FacturaDirecta competitors and assessment
Company assessmentBroad incumbents
- Xero: Cloud accounting platform for SMBs and their advisors with invoicing, bank reconciliation, and app marketplace. Comparable business model and target SMB/segment, though primarily English-speaking markets with limited Spain-specific fiscal tooling.
- QuickBooks (Intuit): Global SMB accounting/invoicing platform with growing presence in Spain. Same end-customer (autónomos/SMEs) and overlapping feature set (invoicing, expense capture, bank feeds, tax prep), but at much larger scale and with broader international compliance coverage.
- A3 Software: Spanish accounting, tax, and payroll software vendor (Wolters Kluwer group) used widely by asesorías and SMEs. Overlaps with FacturaDirecta on Spanish invoicing/tax compliance but addresses larger accounting firms and broader enterprise workflows.
- Sage: Global incumbent in accounting and payroll software with deep presence in Spain (Sage Despachos, Sage 50). Competes with FacturaDirecta for Spanish SMB invoicing/accounting workflows but operates a much broader portfolio across many verticals and geographies.
- ContaPlus (Sage group): Established Spanish on-premise/desktop accounting software for SMEs and asesorías. Direct overlap with FacturaDirecta's accounting and tax compliance modules in the Spanish market, though delivered as legacy install rather than cloud-native.
Direct peers
- Quipu: Barcelona-based invoicing, accounting and tax-filing SaaS for Spanish freelancers and SMEs. Comparable offering across online invoicing, automatic tax models, bank connection, and AI-assisted bookkeeping in the same VeriFactu compliance context.
- Cuéntica: Spanish cloud invoicing and accounting tool aimed at autónomos and small businesses, with automatic tax model generation and bank reconciliation. Same ICP, same country, and same regulatory compliance perimeter as FacturaDirecta.
- Billin: Spanish invoicing and billing SaaS for freelancers and SMEs with bank reconciliation and tax form generation. Closely comparable product surface (online invoicing, automatic tax models, SEPA collections) targeting the same autónomos segment in Spain.
- Holded: Spanish cloud ERP/invoicing platform targeting autónomos and SMEs with invoicing, accounting, inventory, HR and CRM modules. Direct overlap in customer segment (Spanish SMBs) and core invoicing/accounting feature set; Holded is well-capitalized and bundles modules FacturaDirecta lacks.
Emerging players
- SumUp: European SMB fintech bundling payments, invoicing, and banking-adjacent services for micro-merchants. Partial overlap with FacturaDirecta on invoicing and SMB financial workflows; serves a similar autonomous/SMB persona with broader payments focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
FacturaDirecta social profiles
Digital presenceFacturaDirecta financial estimates
Financial estimateRevenue estimate
Valuation estimate
FacturaDirecta leadership team
Management profileNumber of profiles
Profiles2 records
FacturaDirecta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FacturaDirecta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FacturaDirecta
What does FacturaDirecta do?
FacturaDirecta is a cloud-based SaaS platform that lets Spanish autónomos and small businesses create professional invoices in seconds, automatically generate accounting entries and AEAT tax forms, scan receipts via AI, reconcile bank transactions, and collect payments through SEPA direct debits. The platform is VeriFactu certified, ready for Spain's anti-fraud invoice law, and bundles invoicing, accounting, taxes, contacts, banking, and automation in one program accessible via web and mobile apps.
Is FacturaDirecta a public or private company?
FacturaDirecta is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FacturaDirecta founded?
FacturaDirecta was founded in 2010. It employs 1 to 10 people.
Where is FacturaDirecta based?
FacturaDirecta is headquartered in Barcelona, Spain, in the Europe region.
How does FacturaDirecta make money?
One revenue line is on record: subscription Plans.
Who are FacturaDirecta's main competitors?
Broad incumbents on record are Xero, QuickBooks (Intuit), A3 Software, Sage and ContaPlus (Sage group). Direct peers are Quipu, Cuéntica, Billin and Holded. SumUp is listed as an emerging player.
Does FacturaDirecta have an API?
Yes. REST API with complete documentation, sandbox/testing environment for development and integration without affecting real data. Available for partners to automate processes and create custom integrations. Includes ability to export client accounting data in A3 format. Developer documentation is at www.facturadirecta.com/api.
What industry is FacturaDirecta in?
FacturaDirecta's product category is Small Business Accounting & Invoicing Software. Its primary akta.pro industry code is BPAMAFAF, Bill Pay, Invoicing & Payables Platforms, with a secondary code of BPAIADAO, Revenue Systems, E-Filing & Digital Tax Administration. Its NAICS code is 54121 and its SIC code is 7374.