Imago Center

What Imago Center does

Imago Center, operating as The Imago Center of Washington DC, is a privately held therapy and counseling practice headquartered at 7003 Piney Branch Road NW in Washington, DC. Founded as indicated in firmographics data in 1965, the practice provides individual, couples, family, and group therapy services, with a clinical methodology anchored in Imago Relationship Therapy, a research-based framework developed by Harville Hendrix that uses structured dialogue techniques to enable non-blaming communication and relational repair from the first session. Therapists are also trained in the Gottman Method (Levels 1 and 2), and the practice offers assessments for premarital and couples counseling. The proprietary Imago Dialogue Structure functions as the core therapeutic technology, supplemented by the Imago Lab program designed to extend access to relationship tools beyond the therapy room.

The practice operates a multi-revenue-stream business model: (1) fee-based therapy sessions delivered in-person at the DC office and via HIPAA-secure telehealth across Maryland and the District of Columbia, with sliding-scale fee slots available; (2) workshop registrations for signature programs including Getting the Love You Want (couples), Keeping the Love You Find (individuals), Start Right Stay Connected, and Thrive Together (premarital/early marriage); (3) professional development offerings spanning Basic and Advanced Imago Clinical Training, a Facilitator certification pathway, an internship program meeting VA/DC/MD licensing requirements, and ongoing Imago Supervision; and (4) group therapy formats such as the Black Women's Wellness Series, Polyvagal Practice Quarterly Group, and Connected Kids/Teens summer groups. Pricing is quote-based and not publicly disclosed; therapist compensation starts at a 60/40 split with opportunities for increases.

The go-to-market motion is sales-led, combining direct client referrals, an online therapist finder, content marketing via blog and Instagram, email newsletters, and a self-serve workshop registration channel. The customer base is fragmented across adults, couples, premarital couples, families, and graduate clinical trainees, with no enterprise anchors and no external venture capital or institutional investment disclosed in the source materials. The practice is founder/owner-operated, with no parent company, no subsidiaries, and no M&A activity in the record, positioning it as an independent specialty clinic operating one of a small number of dedicated Imago centers nationally.

Name

Imago Center

Legal name

Imago Center

Website

https://imagocenterdc.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Imago Center is a privately held therapy and counseling practice in Washington, DC offering individual, couples, family, and group therapy, signature workshops, and Imago clinical training programs using the proprietary Imago Relationship Therapy methodology, serving clients in DC and Maryland via in-person and telehealth.

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Therapy Sessions: Individual, couples, family, and group therapy sessions offered in-person and via telehealth. Sliding scale fee structure available.
2. Workshops and Classes: Educational workshops including 'Getting the Love You Want', 'Keeping the Love You Find', 'Start Right, Stay Connected' for premarital couples, and other relationship skills classes.
3. Professional Development Training: Basic and advanced Imago Clinical Training for therapists, including certification programs and internship opportunities for graduate students.
4. Assessments: Relationship assessments used in premarital and couples counseling to explore individual and shared values.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Imago Center provides relationship-focused mental health counseling using the Imago Relationship Therapy methodology, including individual, couples, premarital, family, and group therapy sessions delivered in-person and via telehealth. The practice also sells structured Imago-branded couples and individuals workshops, and offers paid Imago Basic and Advanced Clinical Training, internship, supervision, and facilitator certification pathways for mental health professionals.

Product overview

Imago Center operates as a therapy and counseling practice offering a unified portfolio of services built around Imago Relationship Therapy. The core offering consists of individual, couples, and family therapy sessions delivered in-person or via telehealth. The workshop portfolio includes three signature Imago programs: Getting the Love You Want™ (couples workshop), Keeping the Love You Find™ (individual workshop), and Start Right, Stay Connected (premarital workshop). Professional development offerings include Basic and Advanced Clinical Training, an Internship Program, Imago Supervision, and certification as an Imago Facilitator. Group therapy offerings include summer support groups for children and teens, specialty workshops like Polyvagal Practice, and ongoing educational series. All services are accessible in-person at their Washington DC location or via telehealth across DC, MD, and VA.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy One-on-one therapy sessions addressing anxiety, depression, trauma, grief, career counseling, and life transitions using evidence-based modalities including Imago and Gottman-informed approaches.
• Couples Counseling In-person and telehealth therapy sessions for couples seeking to improve communication, resolve conflict, recover from infidelity, and strengthen their relationship using Imago Dialogue and Gottman Method techniques.
• Premarital Counseling Counseling for couples preparing for marriage or in early marriage, using assessments to explore individual and shared values and relationship foundations.
• Family Therapy Therapy addressing family dynamics, parent-child relationships, parenting challenges, and blended family transitions.
• Group Therapy Therapeutic groups including Connected Kids/Teens summer groups, Black Women's Wellness Series, Polyvagal Practice groups, and other specialized cohorts.
• Telehealth Therapy Services Virtual therapy sessions delivered via HIPAA-secure telehealth platform to clients located in the District of Columbia and Maryland.
• Therapy Assessments Evaluative tools used in premarital and couples counseling to help individuals and partners explore values, attachment styles, and relationship dynamics.
• Getting the Love You Want Workshop Two-day couples workshop teaching Imago dialogue techniques and relationship skills, run repeatedly in-person and virtually.
• Keeping the Love You Find Workshop Eight-week workshop for individuals exploring relational patterns, helping participants understand partner selection and heal underlying wounds.
• Start Right, Stay Connected Workshop One-day premarital workshop helping couples prepare for their long-term future together using Imago-based tools.
• Thrive Together Premarital and Early Marriage Workshop Workshop for premarital and early-stage married couples focusing on building strong foundations for lasting relationships.
• Imago Lab A program making transformative relationship work accessible to a broader audience through real tools and Imago-based change practices.
• Monday Imago Consultation Pass Four-session consultation pass providing ongoing therapeutic support and Imago-based guidance in a recurring format.
• Polyvagal Practice Quarterly Group Group focused on Polyvagal Theory practices to help participants regulate their nervous system and improve relational capacity.
• Imago Clinical Training - Basic Foundational paid training program for mental health professionals learning Imago Relationship Therapy techniques and the Imago Dialogue structure, with discounted access for practice staff.
• Imago Clinical Training - Advanced Advanced paid training for clinicians already trained in basic Imago, deepening skills in working with complex couple dynamics.
• Become an Imago Facilitator Program Certification pathway for professionals seeking to lead Imago workshops and facilitate Imago groups.
• Imago Internship Program Graduate and postgraduate clinical internship offering training in Imago Couples Therapy, meeting licensing requirements for VA, DC, and MD.
• Imago Supervision Ongoing paid clinical supervision for Imago therapists pursuing Imago Relationship Therapy certification and supporting professional development.

Quantifiable outcome

• Couples often feel much more connected even after their very first session
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• The Gottman Institute: Developer of the Gottman Method for couples therapy and operator of clinician training programs and the 'Art & Science of Love' couples workshops. Imago Center's staff is cross-trained in Gottman Method (Levels 1 & 2), and both organizations compete for the same methodology-driven couples therapy and clinician training market.

Broad incumbents

• Thriveworks: Multi-state outpatient counseling and therapy practice offering in-person and telehealth individual, couples, and family therapy. Competes with Imago Center for DC-area therapy clients, but operates at much greater scale and across a much broader range of services.
• Ellie Mental Health: National outpatient mental health franchise providing individual, couples, family, and group therapy across many U.S. states. Overlaps with Imago Center's couples/individual therapy offering but serves a much broader geographic footprint and therapeutic scope.
• Talkspace: Large online therapy platform connecting clients to licensed therapists for individual, couples, and teen therapy via messaging and video. Competes with Imago Center for couples therapy demand nationally, particularly in telehealth, but lacks Imago's proprietary methodology and workshop ecosystem.
• BetterHelp: Leading direct-to-consumer online therapy platform offering individual, couples, and teen counseling via subscription. Represents a scaled, low-friction alternative to Imago Center's in-person and boutique telehealth couples practice, especially for cost-sensitive clients.
• Brightside Health: Telehealth mental health provider combining therapy and medication management, with a focus on anxiety and depression. Competes for some of the same individual therapy demand in DC/MD, though Imago Center's couples/relationship focus is distinct.

Others

• Psychology Today (Therapist Directory): Dominant online therapist directory and discovery platform that funnels large volumes of therapy-seeking clients to independent practices. Functions as a key distribution channel and competitive substitute for Imago Center's own therapist finder.

Emerging players

• Prepare/Enrich: Provider of premarital and relationship assessments and facilitator certification, widely used by counselors and clergy. Overlaps with Imago Center's premarital assessment and facilitation work, though with a different methodological lineage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/reel/DOLjZMwDFdr
• Xx.com/imagocenterdc
• Facebookfacebook.com/ImagoCenterDC
• LinkedInlinkedin.com/company/the-imago-center-of-washington-dc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imago Center