CertaUPS
CertaUPS is a UK-based manufacturer of uninterruptible power supply systems (800VA to 30kVA), serving education, IT, medical, public sector, security, and telecoms customers primarily through a network of UK and international distributors and VAR partners.
- Company typePrivate
- Founded2001
- HeadquartersSheffield, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What CertaUPS does
CertaUPS is a privately held UK manufacturer of Uninterruptible Power Supply (UPS) systems, founded in 2001 and headquartered in Sheffield with an additional office in Eckington. The company designs and produces single-phase and three-phase UPS units ranging from 800VA to 30kVA, spanning Line Interactive (C60) and Online Double Conversion architectures (C400, C500E, C650, C750, C800), with rackmount variants (C300R, C400R, C450R, C650R) for IT and telecom deployments. Its 2022 IoT-ready refresh added out-of-the-box QR-code connectivity, a free iOS/Android monitoring app on Microsoft Azure, Unity Power Factor across flagship models, and parallel capability up to three units, alongside companion software (Winpower, ViewPower, System Protect) and the CNMC Network Management Card supporting SNMP and Modbus/BMS integrations.
CertaUPS sells almost exclusively through an indirect channel model. It maintains a curated network of eight premier UK distributors (Purdicom, Ortus UK, Trust Distribution, SOL Distribution, 1Connect, Server Room Environments, MB Technology, Power Control) plus Douglas Stewart EDU and Northamber, and reaches 23 countries through international distributors. End-user customers are directed to these partners; bespoke quoting, tender support, free UK site surveys, a 3-year warranty, and rebate schemes up to 25% underpin the partner proposition. Direct-to-business engagement is offered selectively, supported by 24/7 technical advice and 8-hour fault-reporting response.
The company targets six primary verticals - Education, Commercial Office, Information Technology, Medical, Public Sector, Security, and Telecoms - with named reference customers including BBC, E.ON, O2, Marks & Spencer, G4S, Morrisons, NHS Trusts, and a Russell Group university. Revenue is hardware-led, generated from UPS units, replacement batteries, external battery modules, and accessories (SNMP/MODBUS cards, maintenance bypass switches, ATS, PDUs, environmental probes); monitoring software is provided free as a value-add. With 51-100 employees, over £1.5M of UK inventory, and 101 MVA of cumulative capacity sold, CertaUPS operates as a focused, channel-driven niche manufacturer in the single-phase and small three-phase UPS segment.
CertaUPS firmographics
Firmographics- Name
- CertaUPS
- Legal name
- CertaUPS
- Website
- https://certaups.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CertaUPS is a UK-based manufacturer of uninterruptible power supply systems (800VA to 30kVA), serving education, IT, medical, public sector, security, and telecoms customers primarily through a network of UK and international distributors and VAR partners.
- Ownership category
- akta.pro rank
CertaUPS industry classification
Industry- Product category
- Uninterruptible Power Supply (UPS) Systems
- NAICS
- Switchgear and Switchboard Apparatus Manufacturing (335313), Computer and Peripheral Equipment Manufacturing (33411)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- UPS Systems & Backup Power (Online/line-interactive UPS, industrial backup) (IMAGADAD)
- akta.pro secondary industries
- Uninterruptible Power Supplies (UPS) (HDACAJAA), UPS Accessories & Monitoring (Network Cards, Software, Sensors) (HDACAJAF), Power Distribution & Switchgear (UPS, PDUs, Busway) (HDABAKAA)
Keywords
Where CertaUPS is headquartered
LocationHeadquarters
- HQ city
- Sheffield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
CertaUPS business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- UPS Hardware Sales: Primary revenue from manufacturing and selling uninterruptible power supply systems ranging from 800VA to 30kVA, including single phase and three phase models. Products sold through channel partners with end users purchasing via VARs and distributors.
- Battery and Accessory Sales: Revenue from replacement batteries, external battery modules (EBM), and accessories including SNMP cards, MODBUS cards, maintenance bypass switches, ATS, PDUs, and environmental monitoring probes.
- Software Licensing: IoT monitoring software and Winpower monitoring software offered with no licensing fees as a value-add to hardware sales. Software enables real-time UPS monitoring, notifications, and remote shutdown capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bespoke quoting through partners |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
CertaUPS product offering
Product offeringCore offering
CertaUPS manufactures and supplies Uninterruptible Power Supply (UPS) systems spanning 800VA to 30kVA for single-phase and three-phase applications, using Line Interactive and Online Double Conversion topologies. The company sells its products through a network of premier UK distributors, international distributors and Value Added Resellers, and complements hardware with proprietary IoT monitoring software and the Winpower software suite for remote UPS management, notifications and controlled shutdown.
Product overview
CertaUPS is a manufacturer of uninterruptible power supply (UPS) systems offering a comprehensive single phase and three phase product portfolio. The 'C' range spans from 800VA to 30kVA, including Line Interactive models (C60), Online Double Conversion models (C400, C500E, C650, C750), and rackmount variants (C300R, C400R, C450R, C650R). The portfolio also includes three phase systems (C800, 10-30kVA) and legacy models (C500, C500R, C550, C550R). Supporting products include the CNMC network management card for SNMP monitoring, IoT monitoring mobile app for real-time remote management, and software solutions (Winpower, ViewPower, System Protect). The product range serves diverse sectors including education, commercial office, IT, medical, public sector, security, and telecoms. All products come with a 3-year warranty and are supported through a global network of VAR and distributor partners.
Differentiator
Problem solved
Functional benefit
Products and services
- CertaUPS C60 Line interactive UPS system with 800-2000VA capacity designed for CCTV, EPOS and PC workstation applications.
- CertaUPS C200 UPS system with 1000-2000VA capacity designed for CCTV, alarm systems, EPOS and small office networks.
- CertaUPS C300R Rackmount UPS with 1000-3000VA capacity designed for telephone and security systems, IT servers and networks.
- CertaUPS C400 Online double conversion UPS for small to medium-sized IT systems, telecoms and security facilities.
- CertaUPS C450R IoT-ready rackmount UPS with online double conversion and unity power factor, available in 1000VA, 2000VA and 3000VA (B and C models). Features out-of-the-box QR code connectivity for mobile app monitoring and supersedes the C400R.
- CertaUPS C500E Online double conversion UPS with 10-20kVA capacity featuring adjustable charging current and battery configuration.
- CertaUPS C650 Tower UPS with online double conversion and unity power factor, available 6-10kVA. Can be paralleled with up to three other units and supports up to 6 external battery modules. Replaces the legacy C550.
- CertaUPS C650R IoT-ready rackmount UPS with unity power factor, available 6-10kVA in B and C models. Features IoT monitoring software and supersedes the legacy C550R.
- CertaUPS C750 Tower UPS with true online double conversion and unity power factor. Features adjustable charging current and battery configuration, and can be configured as 3/3, 3/1 or 1/1 phase at 10-20kVA capacity.
- CertaUPS C800 Three phase online double conversion UPS delivering 10kVA to 30kVA for server rooms, data centers and industrial applications. Features leading edge efficiency and a smaller footprint than comparable three-phase UPS systems.
Quantifiable outcome
- Industry leading 99% UPS efficiency
- +8 more outcomes
Companies that use CertaUPS
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles6 records
CertaUPS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
CertaUPS partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- Square 1 ProductscoreTechnology distributor operating in African market for over a decade. Expanded CertaUPS presence into Africa covering entire spectrum of single phase UPS requirements from 800VA to 20kVA.
- PurdicomcoreLeading UK wireless networking, cloud and security distributor. One of longest-standing partners with successful multi-million pound projects including full fibre optic broadband provider. Named as easiest manufacturer to work with in the channel.
- Ortus UKcoreUK distributor partner specializing in delivering leading edge power protection solutions.
- Trust DistributioncoreUK distributor partner offering UPS and battery backup solutions.
- SOL DistributioncoreUK network infrastructure distributor providing CertaUPS products to IT reseller market.
- 1ConnectcoreWarrington-based communications service provider supporting IT reseller market with leading edge technologies. Multiple live music venues across Europe equipped with CertaUPS.
- Server Room EnvironmentscoreUK distributor partner specializing in single phase UPS solutions.
- MB TechnologycoreOne of UK's fastest growing IT infrastructure distributors with specialist approach to network infrastructure solutions.
- Power ControlcoreUK distributor partner offering single phase UPS systems.
- Douglas Stewart EDUcoreUK education-focused distributor partner.
- NorthambercoreUK technology distributor offering CertaUPS products through their channel.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
CertaUPS competitors and assessment
Company assessmentDirect peers
- Power Control: UK-based UPS specialist manufacturer and distributor offering single-phase and three-phase UPS systems. Direct competitor to CertaUPS in the UK channel, serving IT and industrial backup power with similar KVA ranges.
- Riello UPS: Italian-headquartered UPS manufacturer with a strong UK presence selling through distributors. Directly comparable product range (single-phase to three-phase UPS) and channel-led GTM model similar to CertaUPS.
- CyberPower: Global UPS and power protection manufacturer with a comparable product line of single-phase and three-phase UPS units, sold primarily through IT distribution channels serving similar SME and mid-market segments as CertaUPS.
- Salicru: Spanish UPS and power electronics manufacturer with a comparable portfolio of single-phase and three-phase UPS systems sold through distributors across Europe, directly competing with CertaUPS in channel-led IT and industrial power protection.
- Borri S.p.A. Italian UPS manufacturer offering single-phase and three-phase systems for IT and industrial applications. Comparable mid-market positioning with similar product KVA ranges and channel-led distribution model.
Broad incumbents
- APC by Schneider Electric: Global market-leading UPS brand covering single-phase through multi-megawatt three-phase systems. Sets the competitive benchmark CertaUPS positions against in IT channel; broader portfolio and global service network dwarf CertaUPS but the product overlap (Back-UPS, Smart-UPS lines) is direct.
- Eaton: Global power management company with a comprehensive UPS portfolio (5P, 9PX, 93PM) spanning the same single-phase and three-phase segments CertaUPS targets, plus data center infrastructure and electrical components.
- Vertiv: Global provider of critical digital infrastructure including UPS systems (Liebert product line), competing with CertaUPS in single-phase IT environments and well beyond in three-phase data center UPS.
- ABB: Global electrification and motion company offering industrial UPS systems as part of a broader power protection portfolio. Larger scale and broader industrial customer base than CertaUPS, with overlapping three-phase and industrial UPS offerings.
- Delta Electronics: Global power and thermal management provider with a broad UPS portfolio (single-phase to multi-MVA three-phase) sold through IT and industrial channels. Competes with CertaUPS in IT-channel UPS and operates at materially larger scale.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CertaUPS social profiles
Digital presenceCertaUPS financial estimates
Financial estimateRevenue estimate
Valuation estimate
CertaUPS leadership team
Management profileNumber of profiles
Profiles1 record
CertaUPS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CertaUPS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CertaUPS
What does CertaUPS do?
CertaUPS manufactures and supplies Uninterruptible Power Supply (UPS) systems spanning 800VA to 30kVA for single-phase and three-phase applications, using Line Interactive and Online Double Conversion topologies. The company sells its products through a network of premier UK distributors, international distributors and Value Added Resellers, and complements hardware with proprietary IoT monitoring software and the Winpower software suite for remote UPS management, notifications and controlled shutdown.
Is CertaUPS a public or private company?
CertaUPS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CertaUPS founded?
CertaUPS was founded in 2001. It employs 51 to 100 people.
Where is CertaUPS based?
CertaUPS is headquartered in Sheffield, United Kingdom, in the Europe region.
How does CertaUPS make money?
Three revenue lines are on record. UPS Hardware Sales are the primary driver. The others are battery and Accessory Sales and software Licensing.
Who are CertaUPS's main competitors?
Direct peers on record are Power Control, Riello UPS, CyberPower, Salicru and Borri S.p.A.. Broad incumbents are APC by Schneider Electric, Eaton, Vertiv, ABB and Delta Electronics.
Does CertaUPS have an API?
No public API is recorded for CertaUPS.
What industry is CertaUPS in?
CertaUPS's product category is Uninterruptible Power Supply (UPS) Systems. Its primary akta.pro industry code is IMAGADAD, UPS Systems & Backup Power (Online/line-interactive UPS, industrial backup), with a secondary code of HDACAJAA, Uninterruptible Power Supplies (UPS). Its NAICS code is 335313 and its SIC code is 3600.