Purdicom
Purdicom Limited is a UK value-added IT distributor founded in 2005, reselling wireless networking, security, cloud and power hardware exclusively to resellers, VARs, MSPs and WISPs across six verticals: hospitality, education, MDU, SME, retail and healthcare.
- Company typePrivate
- Founded2005
- HeadquartersWantage, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Purdicom does
Purdicom Limited is a UK-based value-added IT distributor founded in 2005 and headquartered in Wantage, Oxfordshire. The company operates an exclusive channel-partner go-to-market, selling wireless networking, security, cloud and power hardware exclusively to resellers, VARs, managed service providers (MSPs) and wireless internet service providers (WISPs) across the United Kingdom. Its end-market exposure is split across six named verticals — hospitality, education, multi-dwelling units (MDU), SMEs, retail and healthcare — with verticalised solution messaging tied to specific vendor combinations (e.g. Ruckus + Nomadix for hospitality/MDU; Cambium for WISP backhaul; WatchGuard for security compliance).
Purdicom's portfolio is a curated multi-vendor line card rather than a proprietary product. Core vendor relationships include Ruckus Networks (Platinum distributor since 2008, covering Wi-Fi 6/7 access points, ICX switches, SmartZone, RUCKUS One, RUCKUS AI), Cambium Networks (cnPilot Wi-Fi, cnMatrix, ePMP, cnWave, NSE firewalls), TP-Link (Omada and Aginet ranges — Purdicom is the first UK distributor to offer TP-Link OCNA training), WatchGuard (Firebox, AuthPoint, FireCloud SASE, EPDR), Nomadix (managed Wi-Fi, AV casting, bandwidth gateways), Siklu by Ceragon (mmWave PtP/PtMP), Legrand UPS and CertaUPS (single- and three-phase uninterruptible power supplies), Teltonika Networks (IoT routers and gateways), MikroTik, IO by HFCL (WiFi 5/6/7), Ubiquiti, RF Elements, Encapto, Patchbox, ShelterZoom and Google Chromecast. AI features distributed include RUCKUS AI and RUCKUS One, which provide ML-driven network optimisation and anomaly detection.
The company monetises via hardware resale with channel margins, augmented by value-added services invoiced to partners: pre-installation Ekahau site surveys, product pre-staging with backup configurations, post-installation optimisation, vendor-accredited training at its Oxfordshire facility, and NFR demo kits. Pricing is non-public and quote-driven via sales ([email protected] / +44 333 1212 100). The business is privately held (no venture funding disclosed), accredited to ISO 9001:2020 and Investors in People Gold (2020), GDPR-compliant with a registered DPO, and has been recognised on the Sunday Times International Track 200 (2021), as well as by CRN (Sales & Marketing Award 2021) and multiple vendor "Distributor of the Year" awards across CertaUPS (2022, 2023), Siklu (2021, 2022) and Cambium (MSP Enabler 2024). Operating leadership disclosed includes Managing Director Hugh Garrod and Sales & Marketing Director Steve Kent.
Purdicom firmographics
Firmographics- Name
- Purdicom
- Legal name
- Purdicom Limited
- Website
- https://purdi.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Purdicom Limited is a UK value-added IT distributor founded in 2005, reselling wireless networking, security, cloud and power hardware exclusively to resellers, VARs, MSPs and WISPs across six verticals: hospitality, education, MDU, SME, retail and healthcare.
- Ownership category
- akta.pro rank
Where Purdicom is headquartered
LocationHeadquarters
- HQ city
- Wantage
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Purdicom business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- IT Hardware Distribution: Purdicom operates as a value-added distributor of wireless networking, cloud, security, and power technology hardware. They distribute products from multiple vendors including Ruckus Networks, Cambium Networks, TP-Link, WatchGuard, and others to resellers, VARs, MSPs, and WISPs. Revenue is generated through product sales with margin, volume-based pricing, and promotional campaigns with vendors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Trade/Partner Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Purdicom product offering
Product offeringCore offering
Purdicom is a UK value-added IT distributor specializing in wireless networking, cloud, network security, and power backup technologies. The company distributes products from a curated portfolio of leading vendors (Ruckus Networks, Cambium Networks, TP-Link, WatchGuard, Siklu, Nomadix, Legrand UPS, CertaUPS, Teltonika, IO by HFCL, MikroTik, Ubiquiti, and others) to channel partners including resellers, VARs, MSPs, and WISPs. Purdicom wraps the hardware with professional services such as pre-sales consultation, Ekahau-based site surveys, pre-staging and commissioning, post-installation optimization, vendor-accredited training, and NFR kits for testing.
Product overview
Purdicom is a UK IT technology distributor specializing in wireless, networking, cloud, security, and power solutions. The company operates as a value-added distributor representing multiple vendor brands rather than a single unified product. Their portfolio spans Wi-Fi access points and network management (Ruckus, Cambium, TP-Link Omada, IO by HFCL), network security (WatchGuard firewalls, MFA, endpoint security), point-to-point/multipoint wireless (Siklu mmWave, Ubiquiti, MikroTik), managed Wi-Fi and casting (Nomadix), power backup (Legrand UPS, CertaUPS), industrial IoT (Teltonika), and infrastructure tools (Patchbox cable management). Key AI-powered offerings include RUCKUS One cloud management and RUCKUS AI for self-optimizing networks. The vendor products are designed to be interoperable, enabling solution selling across multiple verticals including hospitality, education, healthcare, retail, and MDU.
Differentiator
Problem solved
Functional benefit
Products and services
- Ruckus Networks Distribution Distribution of Ruckus Networks Wi-Fi and networking hardware including indoor/outdoor access points, ICX switches, SmartZone controllers, Unleashed, RUCKUS One cloud management, and WAN Gateway products. Targeted at UK channel partners as a Platinum distributor since 2008.
- Cambium Networks Distribution Distribution of Cambium Wi-Fi, Point-to-Point (PtP) and Point-to-MultiPoint (PtMP) wireless solutions including cnPilot access points, cnMaestro cloud management, cnMatrix switches, NSE firewalls, cnWave, and ePMP products. Purdicom was named Cambium MSP Enabler of the Year 2024.
- WatchGuard Distribution Distribution of WatchGuard network security solutions including Firebox firewalls, WiFi 6 access points, FireCloud Total Access SASE, AuthPoint MFA, EPDR endpoint security, and rugged security products for UK channel partners.
- TP-Link Omada Distribution Distribution of TP-Link Omada cloud-managed networking platform including access points, Ethernet switches, routers/gateways, and Omada SDN software for unified wired and wireless network management.
- TP-Link Aginet Distribution Distribution of TP-Link Aginet ISP-focused hardware and remote customer management systems designed for Internet Service Providers to reduce operational costs and accelerate troubleshooting.
- Nomadix Distribution Distribution of Nomadix managed Wi-Fi, casting solutions, and bandwidth management gateways including Edge Gateway EG6000 for bandwidth control and Nomadix Casting for secure guest streaming.
- Siklu by Ceragon Distribution Distribution of Siklu mmWave (60-90GHz) multi-Gigabit wireless solutions including EtherHaul PtP series, MultiHaul PtMP, and Terragraph TG series for backhaul and high-capacity wireless connectivity.
- Legrand UPS Distribution Distribution of Legrand uninterruptible power supply (UPS) systems including single-phase and three-phase UPS solutions for mission-critical power backup in enterprise and data center deployments.
- CertaUPS Distribution Distribution of CertaUPS uninterruptible power supplies for mission-critical electronics including single-phase and three-phase UPS systems. Purdicom was named CertaUPS Distributor of the Year in both 2022 and 2023.
- Teltonika Networks Distribution Distribution of Teltonika industrial IoT hardware including compact routers, gateways, and Ethernet switches designed for efficient, secure, and real-time monitoring in IoT deployments.
- MikroTik Distribution Distribution of MikroTik versatile routers, switches, and wireless point-to-point solutions for ISP and enterprise deployments across the UK.
- IO by HFCL Distribution Distribution of IO by HFCL advanced Wi-Fi and wireless network solutions including WiFi 5, 6, and 7 access points, wall plate APs, PoE injectors, access switches, and home mesh routers.
- Ubiquiti Networks Distribution Distribution of Ubiquiti UniFi wireless access points, AirMAX and PowerBeam outdoor PtP solutions for service providers and small businesses at competitive price points.
- ShelterZoom Distribution Distribution of ShelterZoom DocumentGPS email and file sharing security platform providing secure, trackable, and intelligent file transfer for businesses requiring confidentiality and compliance.
- Patchbox Distribution Distribution of Patchbox cable management solutions and efficient rack maintenance tools designed by network engineers for IT professionals.
- Encapto Distribution Distribution of Encapto WiFi network management systems providing one-stop orchestration, user engagement, reporting, and control for guest Wi-Fi networks.
- RF Elements Distribution Distribution of RF Elements wireless networking technology addressing interference challenges in wireless networks.
- Google Chromecast Distribution Distribution of Google Chromecast streaming devices enabling access and streaming of video and audio from devices directly to TVs in hospitality and MDU settings.
- Value-Added Distribution Services Professional services including pre-installation Ekahau-based site surveys, product commissioning, pre-staging with backup files and configuration reports, post-installation optimization, and vendor-accredited training delivered from Purdicom's Oxfordshire facility. NFR (Not for Resale) kits are also offered at reduced rates for demo and testing.
- Wi-Fi Heat Mapping & Network Design Free comprehensive heat mapping report outlining the number of access points required for full Wi-Fi coverage, including documentation of MAC addresses and serial numbers ready for AP deployment in final locations.
Quantifiable outcome
- Since 2005, many worldwide and UK-first deployments demonstrating innovation leadership
Companies that use Purdicom
Customer profileSegments6 records
Ideal customer profiles3 records
Purdicom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
Purdicom partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- Ruckus NetworkscoreRuckus Networks is a key vendor partner providing next-generation Wi-Fi and networking technology. Purdicom has been a key UK distributor for Ruckus since 2008 and holds Platinum distributor status. They distribute Ruckus indoor and outdoor access points, ICX switches, SmartZone controllers, Unleashed, RUCKUS One AI management platform, and WAN Gateway products.
- Cambium NetworkscoreCambium Networks provides Wi-Fi, PtP (Point-to-Point) and PtMP (Point-to-Multipoint) wireless solutions built for demanding environments. Purdicom distributes the full Cambium portfolio including cnPilot access points, cnMatrix switches, cnWave mmWave products, ePMP, and the new NSE 4000 next-generation firewall and SD-WAN solutions. Purdicom was named Cambium MSP Enabler of the Year 2024.
- TP-LinkcoreTP-Link is a globally recognized manufacturer specializing in affordable, reliable WiFi access points, routers, ethernet switches, and networking accessories. Purdicom distributes the TP-Link Omada range for business/enterprise networking and TP-Link Aginet for ISPs. Purdicom is the first UK distributor to offer official TP-Link OCNA training.
- WatchGuardcoreWatchGuard provides cyber security solutions for the evolving threat landscape. Purdicom distributes WatchGuard Firebox firewalls, WiFi 6 access points, AuthPoint MFA, FireCloud Total Access SASE, EPDR endpoint security, and rugged security series products. Won Comms Business Deal of the Year for WatchGuard WIPS solutions.
- NomadixcoreNomadix provides cloud-managed Wi-Fi, AV casting, and bandwidth management tools. Partnership announced July 2020. Products include Edge Gateway bandwidth management, Nomadix Casting for hospitality streaming, and Managed Wi-Fi for MDU. Partnership described as giving Purdicom unique advantage in hospitality and MDU markets.
- Siklu by CeragoncoreSiklu provides industry-leading mmWave solutions for complete end-to-end multi-Gigabit wireless networks. Purdicom distributes EtherHaul Hundred, EtherHaul Kilo, MultiHaul PtMP, MultiHaul Terragraph, and SmartHaul WiNDE products. Purdicom won Siklu Best Distributor 2022 and EMEA Top Revenue Distributor of the Year 2021.
- Legrand UPScoreLegrand provides essential power backup solutions for mission-critical electronics. Purdicom distributes single-phase and three-phase UPS systems as official UK distributors. Legrand is a member of 'Made in Britain' and has been designing electronics in the UK since 1980.
- CertaUPScoreCertaUPS provides uninterruptible power supplies for mission-critical electronics. Purdicom was named CertaUPS Distributor of the Year in both 2022 and 2023 for power supply distribution excellence.
- Teltonika NetworkscoreTeltonika Networks provides compact, innovative routers, gateways, and switching devices for IoT deployments. Purdicom is an official UK Value Added Distributor for industrial IoT hardware including routers, gateways, and ethernet switches.
- IO by HFCLcoreIO by HFCL provides advanced yet affordable Wi-Fi and wireless network solutions designed to perform across challenging environments. Purdicom hosted the IO by HFCL UK Launch Event on 19th January 2023 at ICETANK, London. Products include WiFi 5, 6, and 7 access points, wall plate APs, PoE injectors, access switches, and home mesh routers.
- MikroTikcoreMikroTik provides versatile routers, switching, and wireless point-to-point solutions. Purdicom distributes MikroTik products in the UK including switches, routers, access points, and accessories.
- RF ElementscoreRF Elements provides wireless networking technology solving the issue of interference in wireless networks. Distributed as complementary technology alongside Cambium Networks and other PtP/PtMP solutions.
- EncaptocoreEncapto provides Wi-Fi network management systems including one-stop orchestration, user engagement, reporting, and control for guest Wi-Fi networks.
- Ubiquiti NetworkscoreUbiquiti Networks provides technology platforms for Internet access, small enterprise, and SmartHome applications. Purdicom distributes UniFi wireless, AirMAX, and NanoBeam outdoor PtP ranges with aggressive and disruptive pricing strategy.
- PatchboxcorePatchbox provides cable management solutions for efficient rack hardware maintenance. Products include innovative tools designed by network engineers for network engineers.
- ShelterZoomcoreShelterZoom provides DocumentGPS email and file sharing security solutions. Purdicom is an official UK distributor for secure, trackable, and intelligent file transfer solutions for businesses requiring confidentiality and compliance.
- Google ChromecastminorGoogle Chromecast products allowing users to access and stream video and audio from devices direct to TV screens.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Purdicom competitors and assessment
Company assessmentDirect peers
- CMS Distribution: UK value-added IT distributor focused on networking, security, and IoT solutions to resellers and integrators. Closely mirrors Purdicom's specialist VAD positioning and vertical-segmented GTM motion.
- Nuvias / Westcon-Comstor: Specialist value-added distributor focused on networking, security, and collaboration technologies. Closely aligned to Purdicom's vendor-portfolio mix and channel-first GTM, though operating at significantly larger scale.
- Mayflex: UK-based value-added distributor specialising in networking, connectivity, and physical security products. Highly comparable to Purdicom in business model, channel approach, and product category (structured cabling, wireless, security).
Regional players
- ALSO Group: European-headquartered broad IT distributor with a meaningful UK presence in networking and cloud. Comparable business model but operates as a much larger regional player outside Purdicom's home UK market focus.
Emerging players
- Distology: UK-based specialist VAD focused on disruptive and emerging cybersecurity vendors. Adjacent to Purdicom's security distribution line (e.g. WatchGuard, ShelterZoom) with overlap on UK channel partners.
Broad incumbents
- Ingram Micro: World's largest IT distributor with broad networking, security, and cloud portfolios. Represents the global-scale alternative to specialist VADs like Purdicom for channel partners.
- Westcoast: UK's largest independent IT distributor with a broad portfolio spanning networking, security, and mobility. Competes with Purdicom on networking product lines to UK resellers but at far greater scale.
- Exclusive Networks: Global specialist VAD for cybersecurity, networking, and data centre infrastructure. Much larger than Purdicom but competes for the same UK channel partners in networking and security vendor lines.
- Exertis (UK): The UK arm of Exertis, a major broad-line IT distributor covering networking, security, and consumer tech. Competes with Purdicom on networking and security distribution to UK channel partners.
- Arrow ECS: Arrow's Enterprise Computing Solutions business specialises in networking, security, and cloud distribution. Directly comparable vendor-portfolio overlap with Purdicom, particularly in security and networking.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Purdicom social profiles
Digital presencePurdicom compliance and trust
Trust signalCompliance2 records
Purdicom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Purdicom leadership team
Management profileNumber of profiles
Profiles3 records
Purdicom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Purdicom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Purdicom
What does Purdicom do?
Purdicom is a UK value-added IT distributor specializing in wireless networking, cloud, network security, and power backup technologies. The company distributes products from a curated portfolio of leading vendors (Ruckus Networks, Cambium Networks, TP-Link, WatchGuard, Siklu, Nomadix, Legrand UPS, CertaUPS, Teltonika, IO by HFCL, MikroTik, Ubiquiti, and others) to channel partners including resellers, VARs, MSPs, and WISPs. Purdicom wraps the hardware with professional services such as pre-sales consultation, Ekahau-based site surveys, pre-staging and commissioning, post-installation optimization, vendor-accredited training, and NFR kits for testing.
Is Purdicom a public or private company?
Purdicom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Purdicom founded?
Purdicom was founded in 2005. It employs 11 to 50 people.
Where is Purdicom based?
Purdicom is headquartered in Wantage, United Kingdom, in the Europe region.
How does Purdicom make money?
One revenue line is on record: IT Hardware Distribution.
Who are Purdicom's main competitors?
Direct peers on record are CMS Distribution, Nuvias / Westcon-Comstor and Mayflex. ALSO Group is listed as a regional player. Distology is listed as an emerging player. Broad incumbents are Ingram Micro, Westcoast, Exclusive Networks, Exertis (UK) and Arrow ECS.
Does Purdicom have an API?
No public API is recorded for Purdicom.