Parcours

What Parcours does

Parcours Learning is an Amsterdam-based learning agency founded in 2013 that designs and produces bespoke corporate learning solutions for large enterprises and multinationals. The firm operates a project-based professional services model, combining learning strategy consulting, corporate academy design, digital content production, and learning technology advisory under its proprietary 5D Blended Learning Model (Define, Design, Develop, Deliver, Drive), adapted from Roy Pollock's Six Disciplines of Breakthrough Learning. Delivery emphasizes engagement and behavior change through video-based learning, gamification, interactive role-play scenarios, animation, microlearning, and AI role-playing, built on mainstream authoring tools (Articulate Storyline/Rise, Easy Generator) and deployed into client LMS/LXP environments (EdCast, Microsoft Stream, SCORM packages).

The client base is enterprise-led and cross-vertical, including Danone, Samsung, Kraft Heinz, Philips, Beauparc, Renewi, St. Antonius Hospital, PostNL, CBL, and Woonstad Rotterdam, with engagements spanning onboarding, safety/SHEQ, crisis management, brand voice, food safety, and manager development. Parcours operates internationally from its Amsterdam headquarters, delivering programs across the Netherlands, Belgium, the UK, and Ireland, with selected multinational deployments (e.g., Danone Discover SN used worldwide in English, Spanish, and Russian). The firm maintains a small team of senior learning designers, developers, and strategists and pursues a consultative, direct enterprise sales motion with multi-year project contracts rather than subscription or self-serve channels.

Name

Parcours

Legal name

Parcours Learning

Website

https://parcourslearning.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Parcours Learning is an Amsterdam-based learning agency founded in 2013 that designs bespoke corporate academies, learning journeys, and video-based training programs for large enterprises and multinationals using its proprietary 5D Blended Learning Model.

Ownership category

akta.pro rank

Product category

Corporate Learning & Development Services

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Corporate Learning & Training Content Development (EDAGAKAC)

akta.pro secondary industry

Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)

Keywords

• Custom learning solutions
• Corporate learning design
• Learning content production
• Corporate academy development
• Instructional design services

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Learning Design and Strategy Consulting: Consulting engagements to identify learning objectives, skills and knowledge gaps, and develop strategies to achieve desired learning and business outcomes. Forms the starting point of most client engagements.
2. Academy Design and Development: Design and development of custom corporate academies — engaging platforms that empower employees to achieve career goals and contribute to organizational growth. Typically delivered as bespoke projects.
3. Learning Content Production: Production of digital learning content including video-based learning, animation, AI role-playing, game-based approaches, microlearning, and interactive modules. Often bundled within academy or learning journey engagements.
4. Learning Technology Advisory: Advisory services on learning technology selection and implementation, including guidance on LMS, LXP, AI, and other digital learning tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Parcours Learning is a learning agency that designs and develops bespoke corporate learning solutions — including custom corporate academies, onboarding programs, safety and compliance training, video-based learning, gamified modules, microlearning, and interactive role-play scenarios. Engagements span learning strategy consulting, instructional design, and end-to-end production, delivered through its proprietary 5D methodology. Clients include large multinationals such as Danone, Samsung, Philips, Kraft Heinz, Beauparc, and Renewi.

Product overview

Parcours Learning is a corporate learning agency offering a comprehensive suite of learning design and production services. Their offering consists of core consulting services (Learning Consult, Learning Culture, Academy Design, Learning Technology, Learning Journey, Communication Strategy, Learning Production) delivered through a proprietary 5D methodology framework (Define, Design, Develop, Deliver, Drive). They specialize in creating corporate academies, video-based learning, gamified learning experiences, blended learning programs, and microlearning content. Their approach emphasizes engagement and fun ('No fun? No impact') and they work with clients including Danone, Samsung, Kraft Heinz, Philips, and Renewi to deliver customized learning solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Learning Consult Advisory service to identify an organization's learning objectives, skills and knowledge gaps, and develop strategies to achieve desired learning and business outcomes. Intended for enterprise L&D leaders.
• Learning Culture Step-by-step approach to empower employees to take ownership of their personal learning journey. Intended for organizations building a sustained learning culture.
• Academy Design Design of bespoke corporate academies creating engaging platforms that empower employees to achieve career goals and contribute to organizational growth. Delivered for enterprise clients such as Beauparc, Danone, and Samsung.
• Learning Technology Advisory Advisory services on selecting and implementing learning technologies including AI, xAPI, LMS, LXP, and SCORM. For organizations modernizing their learning technology stack.
• Learning Journey Design of transformative learning journeys that empower individuals to acquire new skills, knowledge and perspectives. Delivered to enterprise workforces.
• Communication Strategy Strategic communication planning for learning programs covering engagement, adoption, and business impact. For organizations rolling out learning programs at scale.
• Learning Production Production of digital learning content including video-based learning, animation, AI role-playing, game-based approaches, microlearning, and interactive modules. End-to-end production from script through post-production.
• 5D Approach / 5D Blended Learning Model Proprietary instructional design methodology that structures bespoke learning engagements from initial strategy through continuous development, adapted from Roy Pollock's Six Disciplines of Breakthrough Learning to convert learning investment into measurable business results.

Quantifiable outcome

• Content view rates increased by 300–400% following a 10-day activation campaign for a major client (Danone), with an average view rate of 86%
• +5 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• e-Learning for KidsminorStrategic or Co-development PartnerParcours Learning partners with e-Learning for Kids, a non-profit organization providing free and fun online education to children worldwide. Parcours provides pro-bono design and development support, facilitating intensive design sessions with e-Learning for Kids teams to create an engaging, multilingual educational portal accessible to children and parents globally.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Degreed: Global learning experience platform (LXP) used by large enterprises to curate, deliver, and measure learning — adjacent incumbent serving the same enterprise L&D function Parcours targets, increasingly absorbing custom content needs.
• Skillsoft: Large global enterprise learning platform offering content libraries, immersive learning, and L&D tools — overlaps with Parcours in serving enterprise L&D buyers but at vastly greater scale and as a platform, not a boutique design agency.
• Cornerstone OnDemand: Enterprise talent and learning platform with integrated LMS, content, and learning experience capabilities — competes for the same corporate L&D budget pool as Parcours but from a software-platform rather than bespoke-services angle.

Direct peers

• New Heroes: Dutch learning solutions provider focused on behavioral change and corporate L&D programs for large Dutch enterprises — same geographic market and buyer profile as Parcours.
• GoodHabitz: Netherlands-based B2B online learning platform offering curated content and custom learning solutions to enterprises across Europe — comparable in geography and target buyer (corporate L&D decision-makers).
• Lepaya: Dutch-headquartered corporate training provider focused on power skills, leadership, and bespoke learning journeys for enterprise clients — direct Benelux competitor with a similar consultative, content-driven delivery model.
• CrossKnowledge (Cegos Group): Global corporate learning solutions provider designing bespoke e-learning, blended programs, and digital academies for large enterprises — the closest like-for-like design-led L&D agency to Parcours, operating at greater scale and geographic reach.
• AllenComm: US corporate learning solutions agency specializing in custom e-learning, instructional design, and learning strategy for enterprise clients — analogous bespoke L&D design and development positioning.
• SweetRush: US-based custom learning design agency producing gamified, video-rich, and scenario-based corporate learning experiences — directly comparable creative-production model serving Fortune 500 L&D buyers.
• Kineo (City & Guilds): Global e-learning content design and blended learning provider serving enterprise L&D teams — directly comparable in the bespoke instructional design and content authoring space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/parcourslearning
• LinkedInlinkedin.com/company/parcours-learning
• Xx.com/parcourstwit

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parcours