Inner Design
Inner Design is a mindfulness-based coaching and education platform founded by Rubina Chadha that serves creative leaders, entrepreneurs, and executives through trauma-informed programs combining mindfulness, breathwork, Human Design, and creative practice.
- Company typePrivate
- Founded2019
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Inner Design does
Inner Design® is a mindfulness-based education and coaching platform founded in 2019 by Rubina Chadha. It serves high-achieving creatives, entrepreneurs, and executives dealing with burnout, creative blocks, and brand misalignment, as well as organizations seeking professional development for creative professionals. The core technology is the proprietary Inner Design Method, a trauma-informed framework that combines mindfulness, breathwork, Human Design, and creative practice, delivered through three trademarked programs: The Creative Reset™ (a brand-identity session translating energetic strengths into messaging and visuals), Private VIP Immersion (high-touch leadership transformation), and a free 5-Minute Reset for Overwhelm (guided audio nervous-system reset). Supporting content includes the Inner Design® Podcast and a website-based bookings and orders platform.
The business operates a hybrid revenue model. Coaching programs (one-on-one and group VIP Immersion) and organizational workshops generate professional-services revenue on a quote-based pricing structure that is not publicly disclosed. Online programs, memberships, and the website shop contribute a subscription and transactional layer, while speaking engagements, podcast appearances, and broadcast features on ABC, FOX, NBC, and CBS drive both thought-leadership positioning and event-driven revenue. The go-to-market mixes a product-led entry point (the free 5-minute audio reset) with event-driven demand generation through awards galas, TV appearances, and partnerships with institutions such as CSArts and ArtCenter.
Inner Design is a privately held, founder-owned company with no disclosed institutional funding, no public revenue figures, and a single named executive (Founder and CEO Rubina Chadha). It holds three registered trademarks (Inner Design®, Creative Reset™, Heart-Breath Reset Meditation™) and has been recognized by IAOTP (2025 and 2026) and CIO Today (2025). Pricing is opaque, bookings flow through a self-serve account portal, and operations appear to be a small team centered on the founder's personal brand, credentials, and media presence.
Inner Design firmographics
Firmographics- Name
- Inner Design
- Legal name
- Inner Design
- Website
- https://theinnerdesign.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Inner Design is a mindfulness-based coaching and education platform founded by Rubina Chadha that serves creative leaders, entrepreneurs, and executives through trauma-informed programs combining mindfulness, breathwork, Human Design, and creative practice.
- Ownership category
- akta.pro rank
Inner Design industry classification
Industry- Product category
- Mindfulness Coaching & Personal Development
- NAICS
- Fine Arts Schools (61161), Independent Artists, Writers, and Performers (71151)
- SIC
- Services-Engineering, Accounting, Research, Management (8700)
- akta.pro industry
- Mind-Body Wellness Coaching (Holistic/Integrative)Trauma-Informed Mindfulness & Somatic Mind-Body PracticesMindfulness-Based Coaching & Training (MBSR/MBCT-style)Guided Meditation Instruction (1:1 & Group)
Keywords
Inner Design business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Coaching Programs: One-on-one and group coaching sessions including Creative Reset brand sessions and Private VIP Immersion experiences focused on leadership, creativity, and burnout recovery.
- Online Programs and Memberships: Digital programs delivered through the platform including guided meditation, breathwork sessions, and mindfulness training accessible via account/bookings system.
- Speaking and Media Appearances: Revenue generated through speaking engagements, podcast appearances, and media collaborations as a thought leader in mindfulness and creative leadership.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Inner Design product offering
Product offeringCore offering
Inner Design is a mindfulness-based education and coaching platform that delivers one-on-one and group coaching programs integrating mindfulness, breathwork, Human Design, and creative practice. Core offerings include The Creative Reset™ brand identity session for entrepreneurs, the Private VIP Immersion trauma-informed leadership program, and the free 5-Minute Reset for Overwhelm guided audio experience, all delivered through its website with bookings and account access.
Product overview
Inner Design® is a mindfulness-based education and coaching platform founded by Rubina Chadha, offering a portfolio of programs that integrate mindfulness, breathwork, and Human Design. The core offerings include The Creative Reset™ (a brand identity session for entrepreneurs), Private VIP Immersion (trauma-informed energy and embodiment training for leaders), and a free 5-Minute Reset for Overwhelm (guided audio nervous system reset). The Inner Design Method serves as the overarching methodology combining research-based mindfulness, breathwork practices, and creative frameworks. Content extensions include a podcast featuring interviews on mindfulness, breathwork, and conscious leadership. Research cited indicates mindfulness increases creative thinking by up to 25% and reduces stress by 30% or more.
Differentiator
Problem solved
Functional benefit
Brands
- Creative Reset™: A signature program for conscious entrepreneurs to uncover unique energetic strengths and translate them into personalized brand identity.
- Heart-Breath Reset Meditation™
Products and services
- The Creative Reset™ A brand identity session for conscious entrepreneurs whose brand feels off; the session uncovers unique energetic strengths and translates them into clear messaging and visuals, resulting in a personalized brand identity document and authentic brand positioning.
- Private VIP Immersion A trauma-informed mindfulness and breathwork program that targets energy and embodiment first rather than behavior or mindset, combining Human Design, breathwork, and creative practice to deliver sustainable leadership transformation for high-achieving leaders.
- 5-Minute Reset for Overwhelm A free guided audio nervous system reset that helps high-achieving professionals move from burnout into calm and clarity through breath awareness practices, serving as a self-serve entry point to the Inner Design program portfolio.
Quantifiable outcome
- Mindfulness increases creative thinking by up to 25%
- +1 more outcomes
Companies that use Inner Design
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
Inner Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Inner Design partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Inner Design competitors and assessment
Company assessmentDirect peers
- The Class by Taryn Toomey: The Class is a signature movement-and-mindfulness practice targeting high-achieving creatives and professionals; it is one of the closest direct peers to Inner Design's positioning around embodiment-based wellbeing for creative leaders.
- Jenna Kutcher: Jenna Kutcher is a brand and business coach for female entrepreneurs running courses, a podcast, and a membership; comparable to Inner Design's Creative Reset™ entrepreneur brand-identity work and coaching model.
- Marie Forleo: Marie Forleo runs a coaching and online education business (B-School, MarieTV) targeting entrepreneurs and creative professionals, directly overlapping with Inner Design's Creative Reset™ brand and coaching programs.
- Gabby Bernstein: Gabby Bernstein is a bestselling author and spiritual teacher running coaching, courses, and a podcast for high-achieving women; comparable to Inner Design's mindfulness/coaching offering and founder-led content motion.
Broad incumbents
- Calm: Calm is a leading consumer meditation and wellness app offering guided meditation, breathwork, and sleep content; overlaps with Inner Design's meditation and breathwork programs but operates at vastly larger scale via a subscription app.
- Headspace: Headspace is a major meditation, mindfulness, and coaching platform serving both consumers and employers; a broad incumbent with overlapping product surface area (guided meditation, mindfulness training) to Inner Design.
- Mindvalley: Mindvalley is a global personal-development education platform with courses in mindfulness, breathwork, and human potential; much larger and broader than Inner Design but a clear adjacent incumbent in the same buyer category.
- mindbodygreen: mindbodygreen is a wellness media and content brand spanning mindfulness, movement, and personal growth; comparable to Inner Design in serving the same high-achieving wellness consumer through editorial and programs.
Emerging players
- Othership: Othership is a breathwork and sauna/cold-plunge studio and digital platform combining guided breathwork and community; an emerging peer that intersects with Inner Design's breathwork and embodiment positioning.
- Sahara Rose / Sakari Yoga: Sahara Rose is a bestselling author and coach in holistic wellness, Human Design, and ayurveda; directly comparable to Inner Design's combination of Human Design, breathwork, and mind-body coaching.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Inner Design social profiles
Digital presenceInner Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inner Design leadership team
Management profileNumber of profiles
Profiles1 record
Inner Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inner Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inner Design
What does Inner Design do?
Inner Design is a mindfulness-based education and coaching platform that delivers one-on-one and group coaching programs integrating mindfulness, breathwork, Human Design, and creative practice. Core offerings include The Creative Reset™ brand identity session for entrepreneurs, the Private VIP Immersion trauma-informed leadership program, and the free 5-Minute Reset for Overwhelm guided audio experience, all delivered through its website with bookings and account access.
Is Inner Design a public or private company?
Inner Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Inner Design founded?
Inner Design was founded in 2019. It employs 1 to 10 people.
How does Inner Design make money?
Three revenue lines are on record. Coaching Programs are the primary driver. The others are online Programs and Memberships and speaking and Media Appearances.
Who are Inner Design's main competitors?
Direct peers on record are The Class by Taryn Toomey, Jenna Kutcher, Marie Forleo and Gabby Bernstein. Broad incumbents are Calm, Headspace, Mindvalley and mindbodygreen. Emerging players are Othership and Sahara Rose / Sakari Yoga.
Does Inner Design have an API?
No public API is recorded for Inner Design.
What industry is Inner Design in?
Inner Design's product category is Mindfulness Coaching & Personal Development. Its primary akta.pro industry code is HSADAGAG, Mind-Body Wellness Coaching (Holistic/Integrative), with a secondary code of HSADAJAI, Trauma-Informed Mindfulness & Somatic Mind-Body Practices. Its NAICS code is 61161 and its SIC code is 8700.