WYMT

What WYMT does

WYMT is a regional broadcast television station licensed to Hazard, Kentucky, and operated by Gray Local Media, a subsidiary of Gray Television (NYSE: GTN). The station provides local news, weather forecasting, sports coverage, and community information to Eastern Kentucky audiences across multiple counties including Harlan, Floyd, Pike, Madison, Lee, Martin, Bell, and Jackson. Its core products include a daily news broadcast, First Alert Weather with Pinpoint Doppler radar calibrated for Appalachian terrain, regional high school and college sports coverage, and a video content library. Content is distributed across over-the-air broadcast, cable and satellite carriage, the wymt.com website, iOS and Android mobile applications, and a livestream platform. The station has deployed NextGen TV (ATSC 3.0) broadcasting technology to deliver enhanced picture quality and interactive features.

WYMT's revenue model is primarily advertising-based, generating income through broadcast television advertising (local ad spots, commercial airtime, sponsored segments) and digital advertising sold via Gray Digital Media Eastern Kentucky (gdmeasternkentucky.com). A minor revenue stream derives from FCC public file and regulatory compliance services. Pricing is quote-based and varies by time slot, program placement, and campaign duration, with multi-year contract billing available. Advertising is sold to a distributed base of local and regional SMB and enterprise buyers across Eastern Kentucky.

The station operates within the broader Gray Television network, leveraging cross-market content partnerships with WKYT in Lexington, shared investigative journalism resources (WKYT Investigates, InvestigateTV), and parent-level sales and technology infrastructure. Strategic alliances include a community fundraising partnership with the American Red Cross for disaster relief following Kentucky flood events. As a small-market local broadcaster, WYMT serves audiences in rural Appalachian communities where it is a primary source of localized news, severe weather alerts, and regional sports information.

Name

WYMT

Legal name

WYMT-TV

Website

https://wymt.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

WYMT is a regional broadcast television station in Hazard, Kentucky, operated by Gray Local Media (a subsidiary of Gray Television). It delivers local news, weather, sports, and community content to Eastern Kentucky audiences across multiple counties via broadcast, digital, and mobile platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

Hazard

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Television Advertising: Broadcast television advertising including local ad spots, commercial airtime, and sponsored content segments aired during news broadcasts and programming
2. Digital Advertising: Online advertising on wymt.com including display ads, sponsored content, and digital marketing services through Gray Digital Media Eastern Kentucky
3. FCC Public File Services: Public inspection file and regulatory compliance services for broadcast operations

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

WYMT is a regional broadcast television station that produces and distributes local news, weather forecasts (with First Alert Weather Day and Pinpoint Doppler radar), sports coverage, and community programming for Eastern Kentucky. Content is delivered via over-the-air broadcast, cable/satellite carriage, the wymt.com website, iOS and Android mobile applications, livestream, and NextGen TV (ATSC 3.0), with revenue generated primarily through television and digital advertising.

Product overview

WYMT is a local television news station serving Eastern Kentucky (Hazard, KY), operated by Gray Local Media. The station offers a unified news platform comprising broadcast television with news, weather (First Alert Weather with Pinpoint Doppler radar), sports coverage, and live streaming. Content is distributed across traditional broadcast, video on demand, mobile apps (News and Weather), and the website. NextGen TV represents broadcast technology upgrades. The station also produces local community content including 'We the People,' 'Issues and Answers,' and various regional news categories.

Differentiator

Problem solved

Functional benefit

Brands

• InvestigateTV: Investigative journalism brand associated with WYMT for in-depth reporting.
• Local News Live
• Circle Country
• Watching Your Wallet

Products and services

• WYMT News Broadcast Daily local television news broadcast for Eastern Kentucky viewers covering weather, sports, politics, education, and regional community news.
• WYMT First Alert Weather Localized weather forecasting and severe weather alert service for Eastern Kentucky, featuring the First Alert Weather Day system and Pinpoint Doppler radar.
• WYMT Sports Coverage Regional sports reporting covering local high school athletics (including Mountain Classic, Mountain Top 10, and Athlete of the Week), University of Kentucky sports, and local scores.
• WYMT Livestream Online livestream service that allows viewers to watch WYMT news broadcasts and breaking news coverage in real time without traditional television.
• WYMT News and Weather Mobile Apps Mobile applications for iOS and Android that deliver WYMT local news and weather content directly to user devices.
• NextGen TV Next-generation ATSC 3.0 broadcast television service providing enhanced picture quality, interactive features, and improved over-the-air reception.
• WYMT Video Content (Video-on-Demand Gallery) On-demand video news gallery featuring recorded local news clips, VOD recordings, and feature stories covering community events, sports, and investigative reports.

Quantifiable outcome

• Provides severe weather alerts and forecasts to protect Eastern Kentucky communities during flooding and severe weather events

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• American Red CrosscoreGTM or Marketing Partner · 29 June 2026WYMT partners with WKYT and American Red Cross for disaster relief fundraising campaigns. Following devastating Kentucky floods, the stations collaborate on fundraising efforts to support disaster relief operations. The partnership leverages broadcast reach to mobilize community charitable giving for Red Cross disaster response in Eastern Kentucky.
• WKYT (Lexington CBS Affiliate)coreStrategic or Co-development PartnerWYMT operates in partnership with WKYT based in Lexington, sharing news content, investigative journalism resources, and coverage across markets. WKYT Investigates segments are featured on WYMT, and the stations coordinate on major regional news events including weather emergencies and disaster coverage affecting both markets.
• Gray Television / Gray Local MediaflagshipOthersWYMT is owned and operated by Gray Local Media, a subsidiary of Gray Television, one of the largest television broadcast companies in the United States. The partnership provides network-level resources, content sharing, technology platforms, sales infrastructure, and operational support across Gray Television's portfolio of local stations.
• Gray Digital Media Eastern KentuckycoreChannel Partner/ Reseller/ DistributorDigital marketing services division providing advertising solutions for businesses in Eastern Kentucky. The division offers digital advertising opportunities across WYMT's digital platforms, websites, and social media channels for local and regional advertisers.

Scale indicators3 records

Expansion highlights5 records

Broad incumbents

• Gray Television: WYMT's publicly-traded parent company (NYSE: GTN) and one of the largest US local TV broadcasters. Portfolio comparable gives the read on parent-level capital allocation, digital monetization benchmarks (Gray Digital Media), and network synergies that flow to WYMT.
• Sinclair Broadcast Group: Largest US local TV broadcast operator with comparable regional/local station model and rising direct-to-consumer streaming (Bally Sports / Comet). Provides a benchmark for big-operator economics and ATSC 3.0 strategy that ultimately shapes WYMT's competitive environment.
• Nexstar Media Group: Major US TV broadcaster with extensive local-news station portfolio (including recent acquisitions). Shares the same broadcast-plus-digital advertising revenue model and is the most likely counter-party in any future consolidation impacting small-market affiliates like WYMT.

Regional players

• WHAS-TV: Louisville, KY ABC affiliate serving a larger Kentucky market. Comparable broadcast-news product but operates in a bigger DMA, providing a scaling reference for what WYMT's model could capture in a more populous Kentucky region.

Direct peers

• WKYT: Lexington, KY CBS affiliate operating as WYMT's sister station under Gray Local Media. They share investigative journalism, breaking news, and coverage coordination, making them the most direct comparable for WYMT's broadcast model and market positioning.
• WTVQ: Lexington, KY ABC affiliate running a comparable local news, weather, and sports broadcast operation. Direct overlap with WYMT's regional advertising market and audience in central and eastern Kentucky.
• WSAZ: NBC affiliate based in Huntington, WV with overlapping coverage into eastern Kentucky and southern Ohio. Closest geographic peer running comparable local news + severe weather + high-school sports broadcast platform.
• WLEX-TV: Lexington, KY NBC affiliate competing for Eastern Kentucky viewership and advertisers with overlapping coverage. Operates the same local-TV news + weather + sports playbook in the adjacent Central/Eastern Kentucky corridor.
• WCYB: Bristol, VA NBC affiliate covering the KY/TN/VA tri-state Appalachian region. Operates an analogous small-market regional broadcast model with shared Appalachian demographic and weather-risk characteristics.
• WSIL-TV: ABC/CW affiliate serving southern Illinois, southeast Missouri, and western Kentucky — a comparable smaller-market regional broadcaster with the same combination of broadcast news, Pinpoint-style weather radar, digital content, and severe-weather coverage focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WYMT

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WYMT