BOLDR

What BOLDR does

BOLDR Supply Co. is a Singapore-based microbrand watch manufacturer founded in 2015 that designs, sources, and sells rugged, adventure-themed timepieces primarily through direct-to-consumer e-commerce and a global network of authorized stockists in 15+ countries. The product portfolio centers on five watch collections — Venture (field watches in 38mm titanium/stainless steel with automatic and quartz movements), Expedition (rugged watches with slide-rule bezels and tactical designs), Odyssey (professional dive watches rated to 300m, including titanium, bronze, and GMT variants such as the Miyota 9075 Flyer GMT-powered Titanium+), Safari (African wildlife-inspired 40mm stainless steel adventure watches), and Voyage (vintage-styled 40mm Marine Grade 316L steel pieces) — plus a Strandberg Essentials pocket-tool line in Böhler M390 Austrian steel, straps and bracelets, watch rolls, apparel, and digital gift cards. Watch prices range from $299 (Field Medic II) to $1,499 (Odyssey Regatta), positioning BOLDR in the accessible microbrand premium segment, with limited editions and charitable collaborations (Worn & Wound Conquer 2026 for the Princess Margaret Cancer Foundation, Marine Genome Project Odyssey MGP, Autistic Thai Foundation, Merlion 50th Anniversary) used to drive brand storytelling and customer acquisition.

The company operates on a transactional one-time-purchase revenue model with no subscription, generating revenue from watch sales, accessories, apparel, gift cards, and wholesale to authorized stockists. Its go-to-market combines DTC e-commerce at boldrsupply.co (with DDP shipping to US/UK), a bookable flagship studio at Tanglin International Centre in Singapore, and a curated distribution network of microbrand-specialist retailers (Windup Watch Shop in Brooklyn, Time+Tide in Melbourne, Red Army Watches in Singapore and Malaysia, plus stockists in Europe, Hong Kong, Thailand, Oman, and Cyprus). BOLDR targets adventure enthusiasts, microbrand watch collectors, cycling and outdoor communities, healthcare professionals (via the Field Medic line), and gift buyers, supported by earned media in enthusiast outlets, the B-Roll content blog, and community-led marketing through the BOLDR Collective and Pactable small-business initiatives. The company remains privately held, bootstrapped, founder-led by Leon, with 1-10 employees based in Singapore.

Name

BOLDR

Legal name

BOLDR Supply Co.

Website

https://boldrsupply.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

BOLDR Supply Co. is a Singapore-based microbrand watch manufacturer that designs and sells rugged, adventure-themed mechanical and quartz timepieces across five core collections (Venture, Expedition, Odyssey, Safari, Voyage) via DTC e-commerce and a global stockist network spanning 15+ countries.

Ownership category

akta.pro rank

Product category

Adventure Watches

NAICS

Jewelry Retailers (458310), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Independent/Microbrand Watches (CRAKADAH)

akta.pro secondary industries

Sports/Dive/Aviation Tool Watches (CRAKADAE), Watch Manufacturing (Movements, Cases, Dials, Assembly) (CRAKADAJ), Pre-owned Watch Dealers & Exchanges (CRAKAKAB)

Keywords

• Adventure watches
• Microbrand watchmaker
• Dive watches
• Titanium field watches
• Watch accessories

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Watch Sales: Primary revenue from direct-to-consumer sales of adventure watches across multiple collections (Venture, Expedition, Odyssey, Safari, Voyage) with price points ranging from $299 to $1,499.
2. Accessories & Gear: Secondary revenue from straps, bracelets, watch rolls, caps, and storage solutions. Straps from $29-$159, watch rolls from $19-$49, apparel from $49.
3. Gift Cards: E-gift cards sold in $100-$500 denominations for gifting purposes.
4. Wholesale to Authorized Stockists: Revenue from global network of authorized retailers and stockists across USA, Canada, Europe, Asia, and Australia.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

BOLDR Supply Co. designs, sources, and sells rugged adventure watches and watch accessories through its own e-commerce platform and authorized retailers worldwide. Its core products are mechanical and quartz wristwatches organized into five collections — Venture (titanium/stainless-steel field watches), Expedition (slide-rule/adventure chronographs), Odyssey (titanium/bronze/stainless-steel dive watches rated 200–300m), Safari (40mm stainless-steel adventure watches), and Voyage (vintage-styled minimalist 316L steel watches) — plus the Field Medic tactical chronograph line for medical professionals and the Strandberg Essentials pocket-tool collection.

Product overview

BOLDR Supply Co. is a Singapore-based microbrand watch manufacturer that engineers rugged, adventure-fueled timepieces designed for outdoor adventures and everyday wear. The product portfolio centers on five core watch collections: Venture (field watches in titanium/stainless steel with automatic and quartz movements), Expedition (rugged adventure watches with slide rule bezels and tactical designs), Odyssey (professional dive watches rated to 300m featuring titanium, bronze, and stainless steel cases), Safari (African wildlife-inspired adventure watches), and Voyage (vintage-styled minimalist watches in Marine Grade 316L steel). The collections offer diverse complications including GMT, chronograph, and freediver-focused models. Beyond watches, BOLDR produces the Strandberg Essentials pocket-tool collection featuring Austrian Böhler M390 steel, adventure bundles combining watches with gear, straps and bracelets in various materials, watch storage accessories, apparel collaborations, and digital gift cards.

Differentiator

Problem solved

Functional benefit

Products and services

• Venture Collection (Field Watches) Field-watch collection for everyday carry and outdoor use; 38mm titanium/stainless-steel cases with Japan automatic or quartz movements. Variants include cycling-focused (Velo), tactical medical (Field Medic), motorsport (Rally), GMT (Wayfarer) and dive-capable (Venture Diver) models; price range $299–$459.
• Expedition Collection (Adventure Watches) Rugged adventure watches with tactical, military-inspired design — including Expedition Enigmath (multifunctional slide-rule bezel), Expedition I (stainless-steel Swiss-automatic daily beater with inner rotating bezel), and Expedition II (tank-inspired all-around daily beater).
• Odyssey Collection (Dive Watches) Professional 300m-rated dive watches — Odyssey Titanium+ (40mm DLC-coated titanium with Miyota 9075 Flyer GMT), Odyssey MGP (Marine Genome Project glow-in-the-dark DNA dial), Odyssey Freediver (40mm red dial), Odyssey Bronze (44–45.5mm with helium escape valve), Odyssey Regatta (regatta timing bezel), and historical-reference GMT variants (PG1954, WB1985, CK1886, RB1876, SP1961).
• Safari Collection (Adventure Watches) 40mm stainless-steel adventure watches inspired by African landscapes and wildlife — including Safari Defender Elewana/Siana, Ranger Kopje/Upepo/Shamba, GMT Maasai Mara/Serengeti/Tarangire/Banff, Vogelkop Superb bird-of-paradise edition, Silverfox (Superkuro Musou Black dial, SII NH38A, 200m), and T-Rex by BOLDR x Nitecore collaboration.
• Voyage Collection (Vintage Minimalist Watches) 40mm Marine Grade 316L steel watches with vintage style and modern minimalist design, including the Voyage PFP (Pink Fighter Project) Seiko VK64 movement variant with 20% of sales donated to cancer-research charities.
• Field Medic Collection (Tactical Chronographs) Tactical chronograph watches for medical professionals and healthcare heroes, featuring pulse-tracking scales, 200m water resistance, 38mm titanium or steel cases, and quartz chronograph movements — including Field Medic Stealth, Field Medic I/II/III, Camo-Green, Salamander, and Lagoon-Blue editions.
• Strandberg Essentials Pocket-Tools Pocket-tool collection inspired by explorer Mikael Strandberg, crafted from Böhler M390 Austrian steel with liner-lock and slip-joint systems — including Wildman I/II/III and Woodsman I/II/III variants in micarta and premium handle materials.
• Straps & Bracelets Watch straps and bracelets in canvas, FKM rubber, EPDM rubber, Horween leather, nylon, and titanium at 20mm and 22mm lug widths — including Venture Titanium Bracelet, Expedition Canvas Strap, Horween Leather Strap, BOLDR Parachute Strap, BOLDR Carbon Black Tough Nylon Strap, Rally II Nylon Strap, Druber FKM Rubber Strap, Odyssey Aged Steel Bracelet, Expedition Stainless Steel Bracelet, and Expedition Enigmath Bracelet; $39–$159.
• Watch Rolls Waxed canvas watch rolls for carrying watches during travel, available in grey, khaki, military green, blue, and navy; priced $19–$49.
• BOLDR Caps 100% cotton canvas caps with moisture-wicking headband, unstructured low crown, and adjustable buckle; BOLDR-branded lifestyle headwear.
• 3-Piece Storage Foam Cases Upcycled eco-friendly watch storage cases with EVA foam inserts for up to three watches, sold with or without the outer box.
• Le Tour de Makan Tee Limited apparel collaboration with Cycle Project Store Singapore — 250g/m² cotton tee celebrating Singapore's ride-and-eat adventure culture, priced at $49.
• BOLDR E-Gift Card Digital gift card redeemable on boldrsupply.co, available in $100, $200, $300, $400, and $500 denominations, with a 10% discount under the GIVEAGIFT code.
• Adventure Bundles Curated watch + gear bundles combining timepieces with BOLDR straps and accessories — including BOLDR x OGL Limited Edition Bundle, Adventurer's Bundle 2/3/4, Black Dragonfish Bundle, Dabao Cycling Club bundle, and Venture Blue Moon Octopod Bundle — themed around specific lifestyles (adventure, cycling, Christmas).
• Worn & Wound x BOLDR Conquer 2026 Limited Edition Chronograph Limited-edition titanium chronograph built with Worn & Wound, with US$80 from each watch supporting The Princess Margaret Cancer Foundation through the 'Can't Stop, Won't Stop' ride team.
• Merlion 50th Anniversary Limited Edition 40mm stainless-steel limited-edition (100 pieces) dive watch with sunburst blue dial celebrating 50 years of Singapore's Merlion statue, featuring the official Merlion 50th Anniversary logo; $449.
• BOLDR x OGL Limited Edition Watch Limited-edition BOLDR x OGL collaboration watch, sold standalone and as part of the OGL Limited Edition Bundle.

Quantifiable outcome

• 300m water resistance on Odyssey dive watches
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Worn & WoundcoreGTM or Marketing Partner · 1 January 2025Collaboration on Conquer 2026 Limited Edition Chronograph. Built on titanium Venture Chronograph platform, $80 from every watch sold supports The Princess Margaret Cancer Foundation through the 'Can't Stop, Won't Stop' ride team.
• Cycle Project Store (Singapore)minorGTM or Marketing Partner · 1 January 2025Collaboration on Le Tour de Makan Tee celebrating Singapore's favorite ride-and-eat adventure for cyclists and food hunters.
• Marine Genome Project (MGP)coreStrategic or Co-development Partner · 1 December 2023Odyssey MGP dive watch created in support of the Marine Genome Project, a nonprofit working on marine genetics research. BOLDR endorses MGP and features Daniel Ortega as Brand Ambassador. The watch dial features glow-in-the-dark Z-DNA artwork representing marine genetics and autoimmune disease research.
• The Princess Margaret Cancer FoundationminorOthers · 1 March 2023Charitable beneficiary of Conquer 2026 Limited Edition Chronograph collaboration with Worn & Wound. Receives $80 from every watch sold through the 'Can't Stop, Won't Stop' ride team.
• Autistic Thai FoundationminorStrategic or Co-development PartnerFollow-up collaboration creating a tough 38mm titanium Venture watch with unique design supporting autistic communities in Thailand.
• NitecoreminorStrategic or Co-development PartnerCollaboration on T-Rex product combining BOLDR watches with Nitecore tactical lighting gear.
• OGLminorStrategic or Co-development PartnerBOLDR x OGL Limited Edition collaboration watch.
• Merlion 50th Anniversary (Singapore)minorStrategic or Co-development PartnerCollaboration celebrating 50 years of Singapore's Merlion statue. Limited to 100 pieces with sunburst blue dial featuring official Merlion 50th Anniversary logo.
• Mikael StrandbergminorStrategic or Co-development PartnerExtreme adventurer who inspired Strandberg Essentials pocket-tools collection. Tools tested and endorsed by Mikael Strandberg for adventure use.
• Windup Watch ShopcoreChannel Partner/ Reseller/ DistributorMajor USA authorized retailer and events partner. Located in Brooklyn, NY. Participates in Windup NYC watch events.
• Time+Tide WatchescoreChannel Partner/ Reseller/ DistributorAustralia-based authorized retailer and media partner. Located in Melbourne, VIC.
• BOLDR Collective Partners (Narrative Cafe, Rough Guys, Sarnies, Lankan Tucker)minorGTM or Marketing PartnerSmall business partners in Singapore (Narrative Cafe, Rough Guys, Sarnies), Bangkok (Sarnies), and Melbourne (Lankan Tucker). BOLDR watch owners receive 10% discount at these outlets.
• Pactable InitiativeminorGTM or Marketing PartnerInitiative connecting small businesses for collaboration and mutual growth through shared audiences and social media promotion.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Unimatic: Italian minimalist field/dive watch microbrand using Japanese automatic movements with a strong design-led DTC and limited-edition model. Directly competes with BOLDR's Venture and Odyssey lines in the same enthusiast microbrand segment.
• Lorier Watches: US-based microbrand producing vintage-inspired mechanical watches (Neptunia, Hydra, Falcon) priced $300–$700. Comparable direct-to-consumer microbrand playbook, similar movement sourcing, and overlapping dive/field watch customer base.
• William Wood Watches: US-based microbrand making heritage/story-driven automatic watches tied to firefighting and military narratives. Closely comparable niche-themed storytelling and limited-edition collaboration approach.
• Zelos Watches: Singapore-based microbrand producing bronze, titanium, and steel dive and field watches with limited editions. Particularly comparable given shared Singapore HQ and similar premium-material microbrand positioning.
• Baltic Watches: French microbrand offering vintage-inspired automatic watches (dive, GMT, chronograph) in the $300–$1,000 range via direct-to-consumer channels. Directly comparable positioning, similar price band, similar mechanical-movement-driven microbrand story.
• Christopher Ward: British microbrand watchmaker selling in-house calibers and Swiss-made mechanical watches in the $500–$3,000 range. Closely comparable to BOLDR as a DTC-led microbrand using premium materials (titanium, ceramic) at sub-luxury pricing with global shipping.
• Formex Watches: Swiss microbrand offering automatic dive, GMT, and chronograph watches with proprietary case suspension systems at $700–$2,000. Comparable premium-material, online-direct microbrand targeting enthusiast buyers.
• Vortic Watch Co. US microbrand restoring vintage American pocket watches into wristwatch cases and producing original skeleton mechanical designs. Comparable small-batch microbrand model with strong American craft storytelling and limited production runs.
• Farer Watches: British microbrand producing colorful mechanical watches (Lander, Cobb, Aquamatic) with Swiss auto movements in the $500–$1,500 range. Comparable premium-material microbrand strategy and active collaboration/limited-edition cadence.
• Halios Watches: Canadian microbrand producing limited-run dive and field watches (Puck, Reef) using Swiss auto movements via lottery/queue DTC sales. Comparable microbrand scarcity model and enthusiast community-building.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/boldrsupplyco
• Facebookfacebook.com/boldrsupplyco
• Instagraminstagram.com/boldrsupply
• LinkedInlinkedin.com/company/boldrsupplyco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BOLDR