SoundCast
- Company typePrivate
- Founded2018
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
SoundCast firmographics
Firmographics- Name
- SoundCast
- Legal name
- Soundcast
- Website
- https://soundcast.fm
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SoundCast industry classification
Industry- Product category
- Digital Audio Advertising Platform
- akta.pro primary industry
- Ad Tech & Programmatic Audio Platforms (MPAIADAH)
Keywords
Where SoundCast is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
SoundCast business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SSP Platform Fees: SoundCast operates as a sell-side platform (SSP) in the digital audio advertising ecosystem, charging fees for connecting publishers to programmatic demand
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
SoundCast product offering
Product offeringCore offering
SoundCast operates an independent digital audio advertising Sell-Side Platform (SSP) that connects audio publishers with programmatic demand from DSPs, agencies and advertisers worldwide. The platform is built entirely in-house since 2018 and comprises an SSP, Adserver, Curation Marketplace, and an Amplify module, with AI continuously optimizing deals, brand safety, content curation and creative generation. It supports the full audio ecosystem including podcasts, streaming radio, in-game audio and in-store audio across the Americas, EMEA, and APAC.
Product overview
SoundCast is an independent digital audio advertising SSP (Sell-Side Platform) offering a unified platform-plus-modules architecture. The core product suite comprises three proprietary components developed in-house since 2018: the SSP for connecting publishers to premium demand across the global audio ecosystem, the Adserver for managing and delivering audio campaigns, and the Curation Marketplace for optimizing inventory packaging. The Amplify module extends the platform's amplification capabilities. The platform operates across Americas, EMEA, and APAC regions, processing over 3.7 billion ad calls per month combined (2.2B in Europe, 1.5B in North America), with AI continuously optimizing deals, brand safety, content curation, and creative generation under human oversight.
Differentiator
Problem solved
Functional benefit
Products and services
- SSP (Sell-Side Platform)
Quantifiable outcome
- 2.2 billion ad calls per month in Europe
- +3 more outcomes
Companies that use SoundCast
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
SoundCast technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability4 records
Feature4 records
SoundCast partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- NumberEightcoreNumberEight and Soundcast partner for privacy-first podcast advertising across Europe and the US. The partnership integrates predictive audience intelligence into podcast advertising, delivering privacy-safe targeting without personal identifiers. Results include 132% increase in podcast addressability and 78% boost in targeting accuracy.
- ValiuzcorePartnership to launch Europe's first programmatic in-store audio solution at Boulanger, deployed across 95% of network (70M visitors/year).
- The Trade DeskcoreThe Trade Desk provided DSP platform for Europe's first programmatic in-store audio solution at Boulanger.
- Havas Media FranceminorHavas Media France executed the first campaign (for EDF) via the programmatic in-store audio solution at Boulanger, generating 1.1M unique contacts.
- Basis TechnologiescoreStrategic partnership connecting SoundCast's audio network (podcasts, streaming radio, gaming, emerging formats) to Basis' advertising automation platform. SoundCast processes over 2.2 billion ad calls per month in Europe and 1.5 billion in North America.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
SoundCast competitors and assessment
Company assessmentBroad incumbents
- Spotify Ad Studio: Spotify's self-serve and managed audio advertising platform for the world's largest music streaming inventory. Competes with SoundCast by keeping Spotify's audio demand in-house rather than flowing through independent SSPs.
- Magnite: Largest independent omnichannel SSP (CTV, online video, audio). Competes with SoundCast in audio and is also one of its distribution partners, making it both a partner and competitor.
- Equativ: Independent SSP (formerly Smart AdServer) covering display, video, and audio. Overlaps with SoundCast in audio SSP capability but operates across a broader channel mix.
- iHeartMedia: Largest US radio broadcaster and parent of Triton Digital. Competes vertically — owning both the inventory and the ad-tech — making it a structural incumbent rather than a peer.
Direct peers
- Acast: Podcast hosting and monetization platform with its own programmatic ad-tech stack, including Open Marketplace. Direct competitor to SoundCast in podcast ad inventory and monetization.
- Audioboom: Podcast hosting and ad-tech company with programmatic monetization capabilities for premium podcast inventory. Closely comparable to SoundCast's podcast ad-serving and curation offering.
- Audiohook: Audio SSP focused on programmatic audio monetization across streaming, podcast, and broadcast radio. Direct competitor integrated with the same DSPs as SoundCast.
- Triton Digital: Audio programmatic ad-tech (SSP, ad-server, podcast platform) owned by iHeartMedia. Competes head-on with SoundCast for streaming radio, podcast, and audio publisher demand worldwide.
- AdsWizz: Audio-focused programmatic ad-tech platform now owned by SiriusXM, offering an audio SSP and ad-server similar to SoundCast. Direct competitor for audio publisher monetization globally.
Emerging players
- Madhive: CTV and audio-focused ad-tech platform with SSP capabilities and local ad activation tools. Increasingly overlapping with SoundCast in audio programmatic and is also a distribution partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
SoundCast social profiles
Digital presenceSoundCast financial estimates
Financial estimateRevenue estimate
Valuation estimate
SoundCast leadership team
Management profileNumber of profiles
Profiles1 record
SoundCast funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SoundCast M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SoundCast
What does SoundCast do?
SoundCast operates an independent digital audio advertising Sell-Side Platform (SSP) that connects audio publishers with programmatic demand from DSPs, agencies and advertisers worldwide. The platform is built entirely in-house since 2018 and comprises an SSP, Adserver, Curation Marketplace, and an Amplify module, with AI continuously optimizing deals, brand safety, content curation and creative generation. It supports the full audio ecosystem including podcasts, streaming radio, in-game audio and in-store audio across the Americas, EMEA, and APAC.
Is SoundCast a public or private company?
SoundCast is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SoundCast founded?
SoundCast was founded in 2018. It employs 11 to 50 people.
Where is SoundCast based?
SoundCast is headquartered in Paris, France, in the Europe region.
How does SoundCast make money?
One revenue line is on record: SSP Platform Fees.
Who are SoundCast's main competitors?
Broad incumbents on record are Spotify Ad Studio, Magnite, Equativ and iHeartMedia. Direct peers are Acast, Audioboom, Audiohook, Triton Digital and AdsWizz. Madhive is listed as an emerging player.
Does SoundCast have an API?
No public API is recorded for SoundCast.
What industry is SoundCast in?
SoundCast's product category is Digital Audio Advertising Platform. Its primary akta.pro industry code is MPAIADAH, Ad Tech & Programmatic Audio Platforms.