Valiuz
Valiuz is a French B2B retail media data network and alliance of 16 major retailers representing 80% of French households. Its Valiuz Connect platform unifies first-party data across 4,200 stores and 141M customer profiles to connect brands with consumers online, in-store, and via broadcast TV.
- Company typePrivate
- Founded2018
- HeadquartersRoubaix, France
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Valiuz does
Valiuz is a French B2B retail media data network and data alliance operating a platform-plus-modules architecture, headquartered in Roubaix/Lille and founded in 2018. The company intermediates between an alliance of 12-16 major French retailers — including Auchan, Boulanger, Decathlon, Leroy Merlin, Kiabi, and (since January 2026) Intermarché — and consumer brand advertisers. Collectively the alliance covers approximately 80% of French households, aggregates 141M customer profiles, spans 4,200 physical stores plus e-commerce sites, and produces 34M+ monthly unique visitors, ranking Valiuz as France's third-largest advertising network per Médiamétrie Netratings.
The core technology is the Valiuz Connect platform (launched June 2025), which provides real-time data processing and unified performance measurement across in-store sales, drive-through, and ROPO (Research Online, Purchase Offline) channels. Following the January 2026 Infinity Advertising merger, Valiuz Connect unifies 27% of the French grocery market across Auchan, Chronodrive, and Intermarché. The product surface also includes the Data Alliance, Audience Activation, Insight Sharing, Performance Measurement, Data Collaboration, Multi-Brand Experience (cross-retailer profile reconciliation), programmatic in-store audio (deployed at Boulanger as a European first), and broadcast TV audience extension via partnerships with TF1 PUB, M6 Unlimited, CANAL+ BRAND SOLUTIONS, FranceTV Publicité, and RMC BFM Ads. Google Cloud's Gemini Enterprise was deployed in October 2025 for internal AI adoption.
Valiuz monetizes through advertising space commercialization, audience activation, data collaboration, and performance measurement services under bespoke monthly-billed enterprise contracts. Distribution is direct enterprise sales to large retailers and brands, supplemented by the alliance network and integrations with The Trade Desk, Equativ, Liveramp, Mediarithmics, and other adtech platforms. The company completed a strategic merger with Infinity Advertising (Le Groupement Mousquetaires' retail media arm) on January 1, 2026, acquired Imediacenter in July 2025, and operates from offices in Lille (HQ), Paris, Madrid, Milan, and Warsaw.
Valiuz firmographics
Firmographics- Name
- Valiuz
- Legal name
- Valiuz SAS
- Website
- https://valiuz.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Valiuz is a French B2B retail media data network and alliance of 16 major retailers representing 80% of French households. Its Valiuz Connect platform unifies first-party data across 4,200 stores and 141M customer profiles to connect brands with consumers online, in-store, and via broadcast TV.
- Ownership category
- akta.pro rank
Valiuz industry classification
Industry- Product category
- Retail Media Platform
- NAICS
- Media Buying Agencies (54183), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
- akta.pro secondary industries
- B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM), Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK)
Keywords
Where Valiuz is headquartered
LocationHeadquarters
- HQ city
- Roubaix
- HQ country
- France
- HQ region
- Europe
Offices5 records
Markets served
Valiuz business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Commercialisation d'Espaces Publicitaires (Advertising Space Commercialization): Valiuz commercializes advertising spaces across retailer networks, enabling advertisers to diffuse campaigns on retailer spaces including websites, mobile apps, email, SMS, DOOH, and in-store displays.
- Activation d'Audience (Audience Activation): Targeted audience activation service allowing advertisers to reach specific customer segments across retailer networks and third-party media channels based on customer profile data.
- Insight Sharing: Statistical analysis and insights services providing brands with customer behavior understanding, market trends, and competitive intelligence without enriching individual customer profiles.
- Mesure de Performance (Performance Measurement): Campaign performance measurement services providing advertisers with metrics on advertising impact, including sales lift and conversion tracking.
- Data Collaboration: Data sharing services providing aggregated and pseudonymized customer data to advertisers for statistical analysis and marketing activation purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Enterprise advertising and data services with customized pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Valiuz product offering
Product offeringCore offering
Valiuz operates a B2B retail media data ad network and data alliance connecting brands to consumers at the point of purchase across in-store, on-site, off-site, CRM, and broadcast TV channels. The company aggregates customer data from 16 major French retailers covering 141 million customer profiles and commercializes advertising inventory through its Valiuz Connect platform, enabling audience targeting, campaign activation, and sales impact measurement for advertisers.
Product overview
Valiuz is a Retail Media Data Ad Network and Data Alliance operating as a platform-plus-modules architecture. The core offerings consist of Valiuz Connect (unified retail media data platform), the Data Alliance (16-retailer network with 141M customer profiles), and Retail Media Solutions (omnichannel advertising). Individual modules include Audience Activation, Insight Sharing, Performance Measurement, Data Collaboration, Multi-Brand Experience, Programmatic In-Store Audio, and Audience Extension. The platform connects brands to consumers at the point of purchase online and offline through 12 retail banners (Auchan, Alcampo, Boulanger, Bricomat, Chronodrive, Decathlon, Kiabi, Krefel, Leroy Merlin, Tecnomat, Intermarché) across France, Spain, Italy, Poland, and Belgium.
Differentiator
Problem solved
Functional benefit
Brands
- Valiuz Connect: Retail media data platform enabling advertisers to measure performance across retail partners with real-time data processing and unified performance tracking.
Products and services
- Valiuz Connect Unified retail media data platform providing real-time data processing and cross-channel performance measurement connecting advertisers to audiences across in-store sales, drive-through, and ROPO channels. Covers 27% of the French grocery market following Intermarché integration. Available to advertisers and retailers seeking unified cross-channel campaign measurement.
- Data Alliance Data alliance network of 16 major retail companies representing 80% of French households with 141M customer profiles across 4,200 stores and e-commerce websites. Enables customer insights, market research, competitive analysis, and strategic data partnerships for retailers and brand advertisers.
- Retail Media Solutions Omnichannel and omnimarket retail media offering covering the full customer journey from profiling through on-site activation, off-site extension, in-store advertising, and CRM. Enables advertisers to reach consumers at point of purchase across retailer websites, mobile apps, email, SMS, DOOH, and in-store displays.
- Audience Activation Standalone service allowing advertisers to target specific audiences across retail advertising spaces and third-party media channels based on customer profile characteristics such as family type, purchasing habits, and location.
- Insight Sharing Statistical analysis service enabling clients to understand the profile, purchasing behavior, and needs of their own customers and prospects through aggregated data without enriching individual person profiles.
- Performance Measurement Campaign performance measurement service using indicators to measure advertising impact, particularly on sales within retail store environments.
- Data Collaboration Service providing Valiuz data to advertisers or their agents for statistical analysis use cases and validated marketing activation purposes.
- Programmatic In-Store Audio Europe's first programmatic in-store audio advertising solution enabling data-driven ad campaign targeting based on geolocation, time of day, and real-time footfall. Deployed at Boulanger retail locations.
Quantifiable outcome
- 4x increase in sales last year for client using Valiuz platform
- +3 more outcomes
Companies that use Valiuz
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Valiuz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability5 records
Feature4 records
Valiuz partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, flagship and minor.
- Google CloudcoreStrategic collaboration for deployment of Gemini Enterprise AI platform to accelerate AI adoption across Valiuz business processes, improve campaign creation, data analytics, and internal communication. Part of broader strategy to leverage AI for retail media and data-driven marketing solutions.
- Intermarché / Le Groupement MousquetairesflagshipStrategic partnership effective January 2026 integrating Intermarché into Valiuz Connect platform, enabling unified measurement across 27% of French grocery market alongside Auchan and Chronodrive. Represents merger of Infinity Advertising retail media operations with Valiuz.
- AuchanflagshipFounding alliance member providing customer data and advertising inventory to the Valiuz network. Represents 80% French household coverage and 4x sales improvement case study.
- Leroy MerlinflagshipAlliance member and key partner with €20K weekly additional revenue case study. Operations in France, Spain, Italy, Poland through Leroy Merlin Polska.
- BoulangercorePartner for deployment of Europe's first programmatic in-store audio solution. Deploying 100% omnicanal retail media with DOOH instore investment.
- MediarithmicscoreTechnology partner providing programmatic advertising and customer data platform capabilities integrated with Valiuz's retail media network.
- The Trade DeskcoreProgrammatic advertising platform integration enabling automated media buying across Valiuz retail media inventory.
- EquativcoreSupply-side platform integration for managing and monetizing retail media advertising inventory.
- LiverampcoreIdentity resolution and data collaboration platform enabling secure customer data matching across retail network.
- TF1 PUB, M6 Unlimited, CANAL+ BRAND SOLUTIONS, FranceTV Publicité, RMC BFM AdscoreBroadcast TV partnerships making Valiuz the first retail data provider in the French broadcast TV ecosystem, enabling audience extension campaigns beyond retail environments.
- ImediacentercoreAdvertising agency partner specializing in in-store retail media, co-deploying programmatic audio at Boulanger.
- TeadsminorMedia partner for digital advertising solutions.
Scale indicators9 records
Recent moves9 records
Expansion highlights7 records
Valiuz competitors and assessment
Company assessmentDirect peers
- Criteo: French-founded global adtech/retail media platform offering audience targeting and retargeting across retailer networks. Closely comparable to Valiuz's audience activation and retail media model, though at much larger scale and with broader geographic reach.
- LiveRamp: Identity resolution and data collaboration platform; already a Valiuz technology partner. Directly comparable to Valiuz's data collaboration, multi-brand customer profiling, and audience extension services for advertisers and retailers.
- The Trade Desk: Global programmatic DSP with which Valiuz already integrates. Comparable as a media buying and activation platform serving large advertisers with omnichannel reach, though The Trade Desk operates at vastly greater scale globally.
- Equativ: Independent SSP and ad curation platform; integrated with Valiuz for supply-side monetization. Directly comparable in the programmatic retail media and audience activation space, particularly across European markets.
- Mediarithmics: French customer data platform and programmatic activation vendor; integrated with Valiuz for cookie deployment and audience matching. Comparable technology stack for retailer first-party data monetization.
- CitrusAd (by Bridgestone / Epsilon): Retail media platform enabling brands to advertise on retailer websites and apps. Closely comparable in providing on-site sponsored product and retail media monetization, particularly outside France.
Broad incumbents
- Awin: Global affiliate and partner marketing network with strong European retailer relationships. Comparable in serving advertisers seeking retailer-driven audiences, though primarily focused on affiliate rather than retail media display.
- Publicis Groupe: Global advertising holding company with Epsilon data and media capabilities. Comparable as a B2B provider of advertising, data, and audience solutions to large brands and retailers, but with a much broader service portfolio.
- dunnhumby: UK-based customer data science and retail media company owned by Tesco. Comparable as a retailer data alliance and retail media monetization platform, though anchored in a single large grocery retailer rather than a multi-retailer alliance.
Emerging players
- Moloco: AI-driven programmatic DSP and retail media platform; listed as a Valiuz technology partner. Comparable in machine-learning-driven audience activation and monetization for retailers and DTC brands, though more focused on mobile/app environments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Valiuz social profiles
Digital presenceValiuz compliance and trust
Trust signalCompliance2 records
Valiuz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Valiuz leadership team
Management profileNumber of profiles
Profiles6 records
Valiuz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Valiuz M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Valiuz
What does Valiuz do?
Valiuz operates a B2B retail media data ad network and data alliance connecting brands to consumers at the point of purchase across in-store, on-site, off-site, CRM, and broadcast TV channels. The company aggregates customer data from 16 major French retailers covering 141 million customer profiles and commercializes advertising inventory through its Valiuz Connect platform, enabling audience targeting, campaign activation, and sales impact measurement for advertisers.
Is Valiuz a public or private company?
Valiuz is a private company. It is classified as corporate owned and is currently operating.
When was Valiuz founded?
Valiuz was founded in 2018. It employs 251 to 500 people.
Where is Valiuz based?
Valiuz is headquartered in Roubaix, France, in the Europe region.
How does Valiuz make money?
Five revenue lines are on record. Commercialisation d'Espaces Publicitaires (Advertising Space Commercialization) is the primary driver. The others are activation d'Audience (Audience Activation), insight Sharing, mesure de Performance (Performance Measurement) and data Collaboration.
Who are Valiuz's main competitors?
Direct peers on record are Criteo, LiveRamp, The Trade Desk, Equativ, Mediarithmics and CitrusAd (by Bridgestone / Epsilon). Broad incumbents are Awin, Publicis Groupe and dunnhumby. Moloco is listed as an emerging player.
Does Valiuz have an API?
No public API is recorded for Valiuz.
What industry is Valiuz in?
Valiuz's product category is Retail Media Platform. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies, with a secondary code of MPAAAFAM, B2B / Account-Based Marketing (ABM) Strategy Consulting. Its NAICS code is 54183 and its SIC code is 7311.