Digitalmanufaktur
- Company typePrivate
- Founded2006
- HeadquartersHanover, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Digitalmanufaktur does
Digitalmanufaktur GmbH (operating as Digitalmanufaktur or dmf) is a privately held German e-commerce agency headquartered in Hannover, founded in 2006 by Sebastian Maurer. The firm delivers end-to-end e-commerce consulting and implementation services for the DACH Mittelstand, with a customer base spanning industrial manufacturers (ProMinent, BOMAG, STARCKE), consumer brands (fritz-kola, PUKY, Messmer, foil direct), and specialty retailers (all4golf, Faserplast AG, Bewital). Its core technology stack is centered on Shopware 6 and Adobe Commerce (Magento), extended with Akeneo PIM, headless PWA frontends via Hubble Commerce (Vue.js/Nuxt.js), and proprietary Laravel-based integrations.
The company monetizes through three revenue streams: project-based professional services for e-commerce strategy, UX design, system integration, and custom software development; licensing and implementation of its proprietary TradelinePro B2B e-commerce suite on Shopware 6 (projects starting at €50,000 and typically under €250,000, with 90-day launch timelines); and recurring DMF Cloud Hosting for managed Shopware and Magento infrastructure. Its go-to-market is sales-led and consulting-driven, targeting enterprise and mid-market Mittelstand companies through direct outreach, free initial consultations, demo shops, and content marketing, supported by certified partnerships with Shopware, Adobe Commerce, Akeneo, and Hubble Commerce.
Digitalmanufaktur firmographics
Firmographics- Name
- Digitalmanufaktur
- Legal name
- digital.manufaktur GmbH
- Website
- https://digitalmanufaktur.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Digitalmanufaktur industry classification
Industry- Product category
- E-commerce Consulting and Implementation Services
- NAICS
- Custom Computer Programming Services (541511), Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industry
- Procurement, Vendor Management & Purchase-to-Pay (P2P) (FSAGAJAK)
Keywords
Where Digitalmanufaktur is headquartered
LocationHeadquarters
- HQ city
- Hanover
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Digitalmanufaktur business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- E-Commerce Consulting & Implementation Services: Project-based professional services for e-commerce strategy, UX design, system integration, and custom software development. Services include consulting, design, technology implementation, and online marketing.
- TradelinePro B2B Software Licensing: Licensing revenue from the company's proprietary B2B e-commerce software built on Shopware 6. Projects start at 50,000 EUR and typically cost 30% less than comparable agency-built solutions.
- DMF Cloud Hosting: Managed hosting services for e-commerce platforms including Shopware and Magento implementations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | TradelinePro B2B Implementation starting at €50,000 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Digitalmanufaktur product offering
Product offeringCore offering
Digitalmanufaktur is a Hannover-based e-commerce agency that provides consulting, UX design, and technical implementation services for B2B and B2C online shops built primarily on Shopware 6 and Adobe Commerce (Magento), complemented by Akeneo PIM integration, headless PWA storefronts via Hubble Commerce, custom software development, and managed cloud hosting. The agency also licenses its proprietary TradelinePro B2B software, which delivers approximately 80% of typical B2B functionality out of the box and enables go-lives within roughly 90 days.
Product overview
Digitalmanufaktur (dmf) is an e-commerce agency offering a platform-plus-modules architecture. The core platform work centers on Shopware 6 and Adobe Commerce (Magento), extended with Akeneo PIM for product data management. Key proprietary modules include TradelinePro (a B2B software suite that covers ~80% of typical B2B requirements out of the box), Hubble Commerce (a Vue.js/Nuxt.js-based PWA headless storefront), DMF Cloud Hosting, a Laravel-based Akeneo PIM connector, and specialty tools such as the Spareparts Finder, B2B native mobile apps (iOS/Android), and an integrated Chatbot. The agency complements these with consulting, UX design, and online marketing services.
Differentiator
Problem solved
Functional benefit
Brands
- TradelinePro: A comprehensive B2B e-commerce software solution built on Shopware 6, offering features like quick orders, barcode scanning, customer-specific pricing, employee accounts, and approval workflows for B2B businesses.
Products and services
- TradelinePro B2B E-Commerce Software Proprietary B2B e-commerce software built on Shopware 6 that provides approximately 80% of typical B2B commerce functionality out of the box, including quick orders, barcode scanner support, customer-specific pricing, employee accounts and approval workflows, enabling clients to go live within roughly 90 days.
- E-Commerce Consulting and Implementation Services Project-based professional services covering e-commerce strategy consulting, UX design, platform implementation (Shopware 6, Adobe Commerce/Magento), system integration (ERP, PIM, search, marketing tools) and online marketing for B2B and B2C clients.
- DMF Cloud Hosting Proprietary managed cloud hosting service operated by digital.manufaktur, providing scalable and secure hosting for Shopware and Magento/Adobe Commerce platforms on infrastructure including German-located servers.
- Hubble PWA Storefront Implementation Headless commerce Progressive Web App storefront delivered with Hubble Commerce on Vue.js/Nuxt.js, providing mobile-optimized app-like shopping experiences on top of Shopware 6 with top Lighthouse scores and offline capability.
- Akeneo PIM Integration Service Integration service connecting Shopware with Akeneo PIM via a custom Laravel-based interface, enabling seamless product data synchronization and central management of large catalogs (e.g., 400,000+ products for all4golf).
- Native B2B Mobile Ordering App Native iOS/Android B2B ordering application built with Capacitor.js and headless PWA technology, integrating with Shopware 6 via API and featuring EAN/barcode scanning, offline ordering and digital approval workflows, as deployed for Bewital Petfood.
- UX and UI Design Services User experience and interface design services for e-commerce platforms, including design systems and PWA storefront design, delivered as part of Shopware 6 and Adobe Commerce projects.
Quantifiable outcome
- 90-day B2B shop launch timeline
- +4 more outcomes
Companies that use Digitalmanufaktur
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Digitalmanufaktur technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature6 records
Digitalmanufaktur partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Shopware AGcoreShopware is the DACH market leader for e-commerce software. Digitalmanufaktur is a certified Shopware partner implementing Shopware 6 platforms for B2B and B2C clients. The partnership forms the core technology foundation for most of their implementations.
- Adobe (Magento)coreAdobe Commerce (formerly Magento) partnership for e-commerce implementations. Digitalmanufaktur has certified expertise in Adobe Commerce for clients requiring Magento-based solutions.
- AkeneocoreAkeneo PIM (Product Information Management) partnership for managing complex product data. The agency has developed custom Laravel-based interfaces for Akeneo-Shopware integration.
- Hubble CommercecoreHubble Commerce provides the PWA (Progressive Web App) storefront technology for headless commerce implementations. Digitalmanufaktur implements Hubble PWA with Shopware 6 for optimal mobile performance.
- Recken HannoverminorOfficial regional partner of the Recken Hannover handball team in the 1st German Handball Bundesliga. Sports sponsorship for regional marketing.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Digitalmanufaktur competitors and assessment
Company assessmentDirect peers
- netz98: German e-commerce consultancy and one of the leading Shopware implementation partners in the DACH region, operating a comparable services-plus-platform model around Shopware 6.
- Shopmacher: DACH Shopware and OXID e-commerce agency delivering B2B and B2C implementations, headless commerce, and PIM integrations — directly comparable to Digitalmanufaktur's core delivery mix.
- Basecom: Osnabrück-based full-service e-commerce agency with deep Shopware expertise and B2B projects; comparable in size, vertical focus, and platform-centric delivery model.
- valantic: European digital commerce consultancy (formerly navabi/e-dynamics) competing for the same DACH Mittelstand B2B commerce RFPs with broader SAP/composable capabilities.
- Avenga: European digital engineering and commerce consultancy with Magento/Shopware, PIM, and integrations practices targeting enterprise and mid-market clients.
- Divante: Poland-based e-commerce software house delivering Shopware/Magento and headless commerce projects with comparable B2B and PIM integration services across Europe.
- Powerlab: Hamburg-based Shopware-first agency offering B2B commerce, headless, and PIM implementations for the German Mittelstand in a directly comparable posture.
Broad incumbents
- Commercetools: Headless/composable commerce platform used by many DACH enterprises; competes for the architecture-level decisions that drive downstream Shopware/agency spend.
Emerging players
- Spryker: Enterprise B2B and B2C commerce platform built around complex B2B requirements similar to TradelinePro's value proposition; a credible alternative in the same B2B platform deals.
Others
- Siteimprove (Commerce practice): Adjacent digital experience partner in the DACH e-commerce ecosystem that intersects on the accessibility, performance, and conversion uplift themes Digitalmanufaktur sells around.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Digitalmanufaktur social profiles
Digital presenceDigitalmanufaktur compliance and trust
Trust signalCompliance1 record
Digitalmanufaktur financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digitalmanufaktur leadership team
Management profileNumber of profiles
Profiles11 records
Digitalmanufaktur funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digitalmanufaktur M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digitalmanufaktur
What does Digitalmanufaktur do?
Digitalmanufaktur is a Hannover-based e-commerce agency that provides consulting, UX design, and technical implementation services for B2B and B2C online shops built primarily on Shopware 6 and Adobe Commerce (Magento), complemented by Akeneo PIM integration, headless PWA storefronts via Hubble Commerce, custom software development, and managed cloud hosting. The agency also licenses its proprietary TradelinePro B2B software, which delivers approximately 80% of typical B2B functionality out of the box and enables go-lives within roughly 90 days.
Is Digitalmanufaktur a public or private company?
Digitalmanufaktur is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Digitalmanufaktur founded?
Digitalmanufaktur was founded in 2006. It employs 11 to 50 people.
Where is Digitalmanufaktur based?
Digitalmanufaktur is headquartered in Hanover, Germany, in the Europe region.
How does Digitalmanufaktur make money?
Three revenue lines are on record. E-Commerce Consulting & Implementation Services are the primary driver. The others are tradelinePro B2B Software Licensing and DMF Cloud Hosting.
Who are Digitalmanufaktur's main competitors?
Direct peers on record are netz98, Shopmacher, Basecom, valantic, Avenga, Divante and Powerlab. Commercetools is listed as a broad incumbent. Spryker is listed as an emerging player. Siteimprove (Commerce practice) is listed as an others.
Does Digitalmanufaktur have an API?
No public API is recorded for Digitalmanufaktur.
What industry is Digitalmanufaktur in?
Digitalmanufaktur's product category is E-commerce Consulting and Implementation Services. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of FSAGAJAK, Procurement, Vendor Management & Purchase-to-Pay (P2P). Its NAICS code is 541511 and its SIC code is 8741.