Opinion Health

What Opinion Health does

Opinion Health is a London-headquartered healthcare market research firm established in 2007 that provides qualitative and quantitative research services to pharmaceutical companies, healthcare product providers, and consumer healthcare organizations. Its core offering is access to proprietary patient panels covering both high and low prevalence diseases across 25 countries, supplemented by networks of patient associations, healthcare professional panels, and qualitative/quantitative research capabilities spanning 40+ therapy areas.

The company's product portfolio is built around six proprietary tools: a patient panel system across 25 countries, a Social Media Disease Monitor for tracking healthcare consumer conversations, an Ad/Concept Testing service, a HealthPro Omnibus service for HCP access, a Detail Follow Up system, and a Video Detail Aid testing tool. Data collection runs on the Tivian EFS platform (version EFS_23) hosted on ISO 27001-certified infrastructure with BSI-certified data centers. The firm operates under BHBIA, MRS, EphMRA, and AQR memberships and adheres to GDPR, UK Data Protection Act 2018, and California Consumer Privacy Act requirements.

Opinion Health generates revenue through professional services engagements (custom qualitative and quantitative research projects, panel access, omnibus studies) and recurring subscription services (social media monitoring). Pricing is quote-based rather than publicly disclosed, with sales routed through dedicated email channels (sales@, rfq@, [email protected]). The go-to-market is enterprise sales-led, with 80% of work being multi-country, targeting major pharmaceutical clients through direct relationship sales. The company is privately held, founder/management-owned, with no disclosed funding events or external investment.

Name

Opinion Health

Legal name

Opinion Health Ltd

Website

https://opinionhealth.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Opinion Health is a London-based healthcare market research firm founded in 2007 that runs proprietary patient panels across 25 countries and delivers custom qualitative and quantitative research to pharmaceutical, healthcare product, and consumer healthcare clients globally.

Ownership category

akta.pro rank

Product category

Healthcare Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

B2B / Industrial Market Research (MPAAALAA)

Keywords

• Healthcare market research
• Pharmaceutical market research
• Patient panel research
• Healthcare stakeholder insights
• Patient recruitment services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Custom Healthcare Market Research: Tailor-made qualitative and quantitative market research projects for pharmaceutical and healthcare companies, including patient research, HCP research, and healthcare decision-maker research conducted across multiple countries.
2. Panel Access Services: Access to proprietary patient panels and healthcare professional panels for research recruitment and fieldwork.
3. HealthPro Omnibus Studies: Quick and cost-effective omnibus studies conducted among representative samples of healthcare professionals on a global level.
4. Social Media Monitoring: Social Media Disease Monitor tool providing ongoing monitoring and analysis of healthcare conversations online.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Opinion Health is a B2B healthcare market research company that designs and executes custom qualitative and quantitative research programs for pharmaceutical and healthcare clients. It sells access to proprietary patient and healthcare professional panels across 25 countries, recurring research products including social media monitoring, omnibus surveys, ad/concept testing, and detail aid evaluation, plus bespoke tailor-made multi-country research projects conducted online, by telephone, or face-to-face.

Product overview

Opinion Health is a healthcare market research company offering a portfolio of research products and services centered on patient and healthcare stakeholder insights. The core offerings include patient and healthcare professional panels (Panels), social media monitoring (Social Media), ad and concept testing (Ad/Concept Testing), an omnibus service for primary care practitioners (HealthPro Omnibus), detail aid feedback systems (Detail Follow Up), and video-based detail testing (Video Detail Aid). These products are designed to work together as part of a holistic research approach, enabling clients to access patients, healthcare practitioners, and decision makers across global markets for both qualitative and quantitative research programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Patient and HCP Panels Extensive range of patient panels covering both high and low prevalence diseases across 25 countries, plus healthcare professional panels, used for qualitative and quantitative research conducted online, by telephone, or face-to-face interviews. The service enables rapid recruitment for pharmaceutical clients.
• Social Media Disease Monitor Social media monitoring tool designed to unveil what healthcare consumers are saying about products, identify factors influencing perceptions, reveal consumer intent, and identify patient attitudes about diseases or health conditions. Sold as an ongoing subscription/recurring service for healthcare and pharmaceutical clients.
• Ad/Concept Testing Validated online methodology for in-depth testing of advertising campaigns, promotional collateral, and detail aids/concepts with assessment of visual impact, memorability, credibility, and differentiation. Used by pharmaceutical and consumer healthcare brand teams.
• HealthPro Omnibus Rapid and cost-effective omnibus service providing access to primary care practitioners, community and hospital nurses, and community pharmacists across Europe and the USA. Designed as a lower-barrier entry point for healthcare professional research needs.
• Detail Follow Up DFU system designed to obtain feedback from healthcare professionals on proposed detail aids, measuring environment impact, representative impact, and detail aid impact including credibility, recommendation, and intention to use. Used by pharmaceutical brand teams to evaluate sales messaging effectiveness.
• Video Detail Aid Testing Online detail aid testing tool that replicates the real-life detailing experience by videoing a company representative giving a detail, programming it into an online survey, and providing full analysis and recommendations. Allows brand teams to test detailing stories and materials with representative samples of healthcare professionals at lower cost and quick turnaround.
• Tailor-made Multi-Country Research Bespoke qualitative and quantitative market research projects for pharmaceutical and healthcare companies, including patient research, HCP research, and healthcare decision-maker research conducted across multiple countries. Approximately 80% of work is multi-country.

Quantifiable outcome

• More quickly and cost effective patient recruitment for both high and low prevalence diseases
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• BHBIA (British Healthcare Business Intelligence Association)coreOthersOpinion Health is a member of BHBIA, adhering to its Code of Conduct for healthcare market research in the UK. The BHBIA sets industry standards for pharmaceutical and healthcare market research.
• MRS (Market Research Society)coreOthersOpinion Health is a member of MRS, adhering to its Code of Conduct and professional standards for market research.
• EphMRA (European Pharmaceutical Market Research Association)coreOthersOpinion Health is a member of EphMRA, following its Code of Conduct and ethical practices in pharmaceutical market research.
• AQR (The Association for Qualitative Research)coreOthersOpinion Health is a member of AQR, demonstrating commitment to qualitative research best practices and expertise.
• Patient Associations NetworkcoreStrategic or Co-development PartnerOpinion Health has established relationships with patient associations across 25 countries, enabling access to patients with both high and low prevalence diseases for research recruitment.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kantar: One of the world's largest market research firms with a dedicated Kantar Health division. Highly comparable as a multi-country healthcare research provider, but vastly larger in scale and broader in scope than Opinion Health.
• Ipsos: Global market research group with a strong healthcare practice running HCP and patient panels across many countries. Directly comparable services (omnibus, concept testing, multi-country studies) but much larger global footprint.
• IQVIA: Healthcare-focused data, analytics, and primary market research provider. Overlaps with Opinion Health on pharma market research, patient insights, and HCP access, with substantially deeper technology and data assets.
• ZS Associates: Global consulting firm with deep pharma commercial and insights practices, including patient and HCP research. Competes for similar pharma commercial-strategy mandates but at much larger scale.

Direct peers

• M3: Healthcare professional panel and research specialist with strong physician communities. A prior employer of Opinion Health's Andrea Wegscheider, M3 is one of the closest direct peers in HCP access and panel-based research.
• The Research Partnership: London-based, healthcare-specialist market research firm serving global pharma clients. Highly comparable niche focus, therapy-area coverage, and client mix to Opinion Health.
• BMG Research: UK-based market research firm with a healthcare practice. A prior employer of Opinion Health's James Suntharalingam, indicating comparable operating model and client overlap.
• Schlesinger Group: Global data collection and qualitative research firm with healthcare panel capabilities. Comparable offering around panel recruitment, qualitative research, and multi-country fieldwork.

Emerging players

• Toluna: Digital consumer and healthcare panel provider offering online research infrastructure. Overlaps with Opinion Health on online panels and survey-based research, though broader across non-healthcare verticals.

Regional players

• InSites Consulting: European-headquartered consumer and healthcare insights firm. Comparable in offering custom research and panel work, with somewhat stronger European footprint and consumer-side specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/opinionhealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Opinion Health