Name

Star Wine List

Legal name

Starwinelist AB

Website

https://starwinelist.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Premium Subscription (Consumer): 99€ per year (inc VAT) for individual consumers and sommeliers, providing unlimited access to view/download wine lists, search 3,500+ wine lists, membership benefits, and event invitations.
2. Pro Subscription (Business): 499€ per year (ex VAT) for 1-5 users, targeting wine producers, importers, and other trade professionals. Includes all Premium features plus export results in Excel, business leads, and benchmark reports.
3. Enterprise Subscription: Custom pricing for teams, companies, or organizations requiring multiple user seats. Includes all Pro features plus dedicated support and custom solutions.
4. Free Tier: Limited free access allowing users to view/download up to 10 wine lists per day, with basic membership benefits.
5. Partner Sponsorships & Advertising: Revenue from global, regional, and national partners (wine producers, wine regions, wine events) who sponsor the platform and its awards competitions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Star Wine List is a digital directory and editorial platform that aggregates and curates 3,500+ wine lists from restaurants and wine bars across 50+ countries, enabling users to discover wine venues through searchable listings, city/regional guides, and editorial stories. The company operates three subscription tiers (Free, Premium at €99/year for consumers and sommeliers, Pro at €499/year for trade professionals) and runs the annual Star Wine List of the Year awards program judged by Master Sommeliers.

Product overview

Star Wine List is a digital platform and directory for discovering wine bars and wine restaurants worldwide. The core product is the Star Wine List platform (starwinelist.com), which provides searchable access to 3,500+ wine lists, curated city and region-specific Wine Guides, a Wine Events calendar, and editorial Wine Stories content. The platform is available in English, Swedish, and French. The premium tier, Star Wine List Pro (subscription: Free, 99 EUR/year for Premium, 499 EUR/year for Pro), adds business intelligence features including unlimited search, Excel export, business leads, and benchmark reports. The ecosystem also includes the Star Wine List of the Year awards program, the California Stars partnership program (presented by California Wine Institute), mobile apps for iOS and Android, and user account management for saving and sharing favorites. The platform operates across 50+ countries and maintains regional ambassador networks to curate local content.

Differentiator

Problem solved

Functional benefit

Brands

• Star Wine List of the Year: Annual awards competition celebrating the world's best wine lists and sommelier teams.
• California Stars
• Premium/Pro

Products and services

• Star Wine List Platform A digital guide and directory platform that helps wine lovers discover and explore top wine bars and wine restaurants globally. Users can search for wine places, view wine lists, read guides, and access editorial content. The platform covers 3,500+ wine lists across 50+ countries and supports English, Swedish, and French.
• Star Wine List Pro Subscription A premium subscription offering advanced search across 3,500+ wine lists, the ability to view and download wine lists, export results to Excel, business leads for finding restaurants listing specific wines or regions, and quarterly benchmark reports for comparing distribution against competitors. Targeted at wine producers, importers, and trade professionals at €499/year (1-5 users) with an Enterprise tier for custom multi-seat needs.
• Wine Guides Curated city and region-specific editorial guides featuring top wine bars and wine restaurants, covering cities like Milan, Amsterdam, London, Chicago, Toronto, Bangkok, and regions including Tuscany, Slovenia, and Central Asia. Compiled by local ambassadors.
• Wine Events Calendar A calendar feature listing upcoming wine events worldwide, including wine dinners, wine tastings, festivals, and trade events, with filters for consumer and trade categories.
• Wine Stories Editorial content section featuring stories about wines, wine people, restaurant openings, ambassador interviews, and competition news from around the wine world (130+ pages of content).
• Star Wine List of the Year Awards Annual international awards competition celebrating the world's best wine lists and the sommelier teams behind them. Includes national and regional events culminating in a Global Final, with Gold Star and Silver Star recognitions for winners; judged by Master Sommeliers.
• California Stars Program A program presented by the California Wine Institute that guides users to restaurants and bars with top Californian wine selections across Europe. Venues earn One, Two, or Three Star ratings based on their collection size (up to 10, 11-50, or 50+ Californian wines).
• Star Wine List Mobile Apps Native mobile applications available for iOS (App Store) and Android (Google Play) devices, enabling users to access the platform's wine lists, guides, and features on mobile.

Quantifiable outcome

• 3,500+ wine lists searchable on the platform
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

14 partnerships are on record, tiered global partner, regional partner, national partner and association partner.

• Austrian Wineglobal partnerGTM or Marketing PartnerGlobal partner of Star Wine List. Austrian Wine is the national wine marketing board representing Austrian wine producers and promoting Austrian wines internationally through the Star Wine List platform.
• Dreissigackerglobal partnerGTM or Marketing PartnerGlobal partner, listed as a wine venue and partner. Dreissigacker is a German winery known for their wines.
• Familia Torresglobal partnerGTM or Marketing PartnerGlobal partner, listed as a wine venue and partner. Familia Torres is a prestigious Spanish wine producer.
• ProWeinglobal partnerStrategic or Co-development PartnerGlobal partner. ProWein is one of the world's largest wine and spirits trade fairs, held annually in Düsseldorf, Germany. Partnership connects Star Wine List with international wine trade professionals.
• Vinifyglobal partnerGTM or Marketing PartnerGlobal partner. Vinify appears to be a wine services company.
• Château Tour des Termesglobal partnerGTM or Marketing PartnerGlobal partner, listed as a wine venue and partner. Château Tour des Termes is a Bordeaux wine estate.
• Stölzle Lausitzglobal partnerGTM or Marketing PartnerGlobal partner. Stölzle Lausitz is a glassware manufacturer specializing in wine glasses and tableware for the hospitality industry.
• VDPglobal partnerGTM or Marketing PartnerGlobal partner. VDP (Verband Deutscher Prädikatsweingüter) is Germany's association of quality wine producers, representing elite German wine estates.
• California Winesregional partnerStrategic or Co-development PartnerRegional partner for the California Stars program. California Wines is presented by the California Wine Institute, an association of 1,000 California wineries and wine-related businesses. They co-brand the California Stars guide program.
• Wine Paris 2026regional partnerGTM or Marketing PartnerRegional partner. Wine Paris is a major international wine trade fair held in Paris, France.
• The Buyernational partnerGTM or Marketing PartnerNational partner. The Buyer is a UK-based wine trade publication.
• Craft Wine Shopnational partnerGTM or Marketing PartnerNational partner. Craft Wine Shop is a wine retail business.
• Terra Skåneassociation partnerStrategic or Co-development PartnerAssociation partner. Terra Skåne hosted the Star Wine List of the Year Global Final 2026 in southern Sweden's wine region, providing venue and hospitality for the international awards ceremony.
• California Wine Instituteregional partnerStrategic or Co-development PartnerThe California Wine Institute is an association of 1,000 California wineries and wine-related businesses that initiates and advocates public policy to enhance the environment for the responsible production, consumption and enjoyment of wine. They partner with Star Wine List for the California Stars program.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/starwinelist
• Instagraminstagram.com/starwinelist
• Xx.com/starwinelist
• LinkedInlinkedin.com/company/starwinelist

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Star Wine List