The Buyer's Agent
The Buyer's Agent of Asheville is a privately held, founder-owned residential real estate brokerage founded in 2009 that exclusively represents home buyers in the Asheville, North Carolina metro, combining 10 brokers with a proprietary property search platform and a commission-based revenue model.
- Company typePrivate
- Founded2009
- HeadquartersAsheville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Buyer's Agent does
The Buyer's Agent of Asheville, Inc. is a privately held, founder-owned residential real estate brokerage founded in 2009 by Jon Corbin and headquartered in downtown Asheville, North Carolina. The firm operates exclusively as a buyer-representation agency — declining to represent sellers — which positions it as an alternative to traditional dual-agency brokerages where buyer and seller interests can conflict. Its service offering combines in-person broker guidance with a proprietary property search platform (search.ashevillehomebuyer.com) that allows prospective buyers to filter listings by neighborhood, price, beds, and baths, with map-based search and saved-search registration.
The company's revenue model is a standard transaction-fee / commission structure: brokers earn commission on completed home purchases in the Asheville metro and Western North Carolina region, with the firm claiming average client savings of over $20,000 per transaction through negotiation. Marketing is conducted primarily through content (a blog covering Asheville neighborhoods, real estate market outlooks, and lifestyle content), organic SEO, and social channels (Facebook, X/Twitter). The team comprises 10 brokers operating from a downtown Asheville office, with no disclosed funding rounds, parent company, acquisitions, or institutional investors.
Customer segments span home buyers generally, with explicit emphasis on first-time buyers, relocating individuals and families, and retirees drawn to Asheville. Marketing channels and the website's 19+ neighborhood pages indicate a horizontal segmentation approach targeting anyone seeking to purchase residential property in the Asheville area. The firm is a small, bootstrapped lifestyle business operating in a single local market, with no documented technology platform beyond a standard real estate search website.
The Buyer's Agent firmographics
Firmographics- Name
- The Buyer's Agent
- Legal name
- The Buyer's Agent of Asheville, Inc.
- Website
- https://ashevillehomebuyer.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Buyer's Agent of Asheville is a privately held, founder-owned residential real estate brokerage founded in 2009 that exclusively represents home buyers in the Asheville, North Carolina metro, combining 10 brokers with a proprietary property search platform and a commission-based revenue model.
- Ownership category
- akta.pro rank
The Buyer's Agent industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Buyer Representation Services (BPAJAAAJ)
- akta.pro secondary industries
- Real Estate Buyer Representation (FSAEAJAG), Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
Keywords
Where The Buyer's Agent is headquartered
LocationHeadquarters
- HQ city
- Asheville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Buyer's Agent business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Real Estate Buyer Representation Services: Traditional real estate commission model for buyer representation services. The company represents only home buyers, not sellers, earning commissions on completed home purchase transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard real estate buyer representation services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
The Buyer's Agent product offering
Product offeringCore offering
The Buyer's Agent of Asheville provides full-service, exclusive residential real estate buyer representation in the Asheville, North Carolina market. Services include property search, neighborhood guidance, offer preparation, price and repair negotiation, transaction management, and closing support, delivered by a team of 10 brokers who represent only buyers. The offering is supported by an in-house property search website with map-based listing search and saved-search registration.
Product overview
The Buyer's Agent of Asheville is a dedicated home buyer representation firm operating as a single, unified service rather than a modular platform. The core offering is buyer-focused real estate agent services supplemented by a proprietary Property Search Platform (search.ashevillehomebuyer.com) that enables clients to search properties by neighborhood, type, and features. The company specializes exclusively in representing buyers—not sellers—providing laser focus, fierce negotiating skills, and detailed transaction management throughout the home buying process in Asheville, North Carolina.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Buyer Representation Services Full-service, exclusive residential real estate buyer representation for home buyers in the Asheville, North Carolina area, covering property search, neighborhood guidance, offer preparation, negotiation on price, repairs, and personal property, and detailed transaction management through closing. Intended for individuals and families purchasing primary residences, including first-time buyers, relocating households, and retirees.
- Property Search Platform
Quantifiable outcome
- Average savings of over $20,000 per transaction for clients
Companies that use The Buyer's Agent
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
The Buyer's Agent technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Buyer's Agent partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights3 records
The Buyer's Agent competitors and assessment
Company assessmentBroad incumbents
- Coldwell Banker: National residential brokerage franchise offering buyer representation in markets across North Carolina. Same buyer-agent services with a more established national brand.
- Compass: National tech-enabled residential brokerage with significant agent count and buyer-rep services. Comparable buyer-side service offering backed by a much larger technology, marketing, and capital base.
- RE/MAX: Global residential brokerage franchise with franchisees operating buyer-representation services throughout the U.S., including in Asheville-adjacent geographies. Same buyer-side business line with significantly more scale.
- Redfin: Tech-enabled residential brokerage with national buyer representation services, including in North Carolina. Comparable buyer-broker model with significant technology investment and a different cost structure that creates pricing pressure.
- Keller Williams Realty: Largest residential real estate franchise in North America with agents across WNC. Comparable buyer-representation services but operated under a franchise model with substantially more scale.
- Berkshire Hathaway HomeServices: National residential real estate franchise network offering buyer representation services. Comparable buyer-side services with brand association to Berkshire Hathaway and franchise scale.
Regional players
- Allen Tate Realtors: Carolinas-based residential brokerage with offices across North and South Carolina, including in the greater Asheville region. Comparable buyer-rep and traditional residential brokerage services in overlapping geographic territory.
- Nest Realty: Mid-Atlantic and Southeast regional residential brokerage with a design-forward brand offering buyer-representation services. Comparable independent buyer-broker model in a neighboring regional market.
Direct peers
- Mosaic Community Realty: Asheville-based independent residential real estate brokerage serving WNC. Same buyer-focused residential brokerage model and same geographic footprint as The Buyer's Agent of Asheville.
- Beverly-Hanks & Associates: Largest independent residential real estate firm headquartered in Asheville, NC. Directly comparable geography, similar buyer-brokerage services, and same Western North Carolina market where The Buyer's Agent competes for the same inventory pool.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Buyer's Agent social profiles
Digital presenceThe Buyer's Agent financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Buyer's Agent leadership team
Management profileNumber of profiles
Profiles1 record
The Buyer's Agent funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Buyer's Agent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Buyer's Agent
What does The Buyer's Agent do?
The Buyer's Agent of Asheville provides full-service, exclusive residential real estate buyer representation in the Asheville, North Carolina market. Services include property search, neighborhood guidance, offer preparation, price and repair negotiation, transaction management, and closing support, delivered by a team of 10 brokers who represent only buyers. The offering is supported by an in-house property search website with map-based listing search and saved-search registration.
Is The Buyer's Agent a public or private company?
The Buyer's Agent is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Buyer's Agent founded?
The Buyer's Agent was founded in 2009. It employs 1 to 10 people.
Where is The Buyer's Agent based?
The Buyer's Agent is headquartered in Asheville, United States, in the North America region.
How does The Buyer's Agent make money?
One revenue line is on record: real Estate Buyer Representation Services.
Who are The Buyer's Agent's main competitors?
Broad incumbents on record are Coldwell Banker, Compass, RE/MAX, Redfin, Keller Williams Realty and Berkshire Hathaway HomeServices. Regional players are Allen Tate Realtors and Nest Realty. Direct peers are Mosaic Community Realty and Beverly-Hanks & Associates.
Does The Buyer's Agent have an API?
No public API is recorded for The Buyer's Agent.
What industry is The Buyer's Agent in?
The Buyer's Agent's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAJ, Buyer Representation Services, with a secondary code of FSAEAJAG, Real Estate Buyer Representation. Its NAICS code is 5312 and its SIC code is 6531.