What Hans Schourup does

Hans Schourup A/S is a Danish warehouse-storage and logistics-solutions integrator founded in 1870 and owned by the Vilhelm Kiers Fond foundation. The company is headquartered in Tranbjerg (Aarhus) with an additional sales office in Havdrup (Zealand) and warehouse/shipping in Herning, and operates primarily in Denmark with select project exposure in the Netherlands (e.g., Søstrene Grene Venlo DC).

Its product and technology portfolio spans five integrated categories: (1) static storage infrastructure — pallet racking, compact/mobile shelving, cantilever/long-goods racking, warehouse shelving, special racking, and mezzanines; (2) automated storage — Weland Solutions and Baumalog storage lifts (lagerautomater), Blue Robot cube-based robotic warehouses, and shuttle systems from Autosat and Moffett; (3) internal transport — conveyor systems (ContiFlow, DynaCon), sorting lines, and Pramac APTIX autonomous mobile robots using BlueBotics ANT navigation; (4) facility equipment — Axelent X-Store wire-mesh partitions, X-Guard machine guards, safety barriers, lockers, storage rooms, and bicycle shelters; and (5) services including mandatory annual racking inspections, free pre-sales capacity analysis, and professional installation by in-house mounting crews. Most automation technology is sourced and integrated from third-party vendors (Blue Robot, Weland, Baumalog, Moffett, Autosat, Pramac, BlueBotics), with Hans Schourup functioning as the Danish channel for design, supply, installation, and after-sales service.

The business model is enterprise-project-led: technical sales consultants and area account managers (Jutland/Funen and Zealand) sell turnkey solutions bespoke to each customer with individually quoted pricing, supplemented by a webshop for standard catalogue items (bicycle racks, safety barriers). Five revenue streams are identifiable — warehouse racking/equipment, automated systems, capacity analysis, mandatory regulatory inspections, and professional installation — with pricing ranging from project-based capex sales to recurring inspection services. Customers span Danish manufacturing, e-commerce/retail logistics, 3PL, healthcare, museums/cultural institutions, public sector and housing associations, with named users including Arla, Søstrene Grene, Novozymes, Deloitte, Semler Mobility, Moesgaard Museum, Hvidovre Hospital and AGF Fodbold.

Name

Hans Schourup

Legal name

Hans Schourup A/S

Website

https://hans-schourup.dk

Company type

Private

Founded year

1870

Operating status

Operating

Headcount range

11–50 employees

Short description

Hans Schourup A/S is a Danish warehouse-storage and logistics-solutions integrator (founded 1870) that designs, supplies, and installs racking, mezzanines, automated storage lifts, shuttle systems, and robotic warehouses for manufacturing, retail/3PL, healthcare, and public-sector customers across Denmark.

Ownership category

akta.pro rank

Product category

Warehouse Storage and Logistics Solutions

NAICS

Other Commercial Equipment Merchant Wholesalers (42344), Other Professional Equipment and Supplies Merchant Wholesalers (423490)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Warehouse Storage & Racking Systems (Pallet Racking, Shelving, Mezzanines) (IMAHABAD)

akta.pro secondary industry

Warehouse & Intralogistics Automation Systems (AS/RS, Sortation, Conveyance Controls) (IMAHAHAN)

Keywords

• Warehouse storage solutions
• Pallet racking systems
• Warehouse automation systems
• Mezzanine installations
• Material handling equipment

Headquarters

HQ city

Tranbjerg

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Warehouse storage equipment and racking systems: Sale and installation of warehouse racking, shelving, pallet racking, compact/mobile racking, mezzanines, and related storage infrastructure. Products include standard and custom-configured units for warehouses, production facilities, archives, and public institutions.
2. Automated warehouse systems: Design and installation of automated storage systems including storage lifts (lagerautomater), shuttle systems, mobile robots, conveyor systems, and robot warehouses (Blue Robot). These are project-based deliveries with software integration components.
3. Capacity analysis and consulting: Offered as a free pre-sales service; may generate project leads and follow-on equipment sales.
4. Regulatory inspection services: Mandatory annual racking inspections (lovpligtigt eftersyn) performed by certified inspectors, providing documentation for compliance with Danish and European safety standards.
5. Professional installation and assembly: Installation, disassembly, and repair services for warehouse equipment performed by trained mounting teams.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Hans Schourup A/S sells, designs, and installs warehouse storage and logistics solutions for Danish businesses. Its core offering encompasses pallet racking, compact/mobile shelving, mezzanines, automated storage and retrieval systems (lagerautomater/storage lifts), robotic warehouses (Blue Robot), shuttle systems, autonomous mobile robots, and conveyor systems, supplied as turnkey projects with capacity analysis, professional installation, and mandatory racking inspection services. The company distributes and integrates equipment from manufacturing partners including META, Axelent, Weland Solutions, Baumalog, Blue Robot, Pramac, Autosat, and Moffett.

Product overview

Hans Schourup A/S is a Danish warehouse and logistics solutions company founded in 1870, now owned by Vilhelm Kiers Fond. The company operates as a comprehensive provider of warehouse automation and storage solutions rather than a unified software platform. The product portfolio centers around five core technology categories: (1) Robotic and automated storage systems including Blue Robot cube-based robotic warehouse, Weland Solutions and Baumalog lagerautomater (storage machines), and Pramac APTIX autonomous mobile robots with ANT navigation; (2) Internal transport systems including shuttle systems (Autosat, Moffett), conveyor systems (ContiFlow, DynaCon), and Thouzer follower robots; (3) Storage racking solutions spanning pallet racking, cantilever/long goods racking, compact/mobile shelving, warehouse shelving, and special/custom racking; (4) Space optimization including mezzanines and modular rooms; and (5) Facility equipment including bicycle shelters and racks, industrial wire mesh walls (Axelent X-Store), machine guards (Axelent X-Guard), safety barriers, environmental containers, lockers, and storage rooms. Services include mandatory rack inspections, capacity analysis, and professional installation. The company also offers complete logistics center solutions and serves diverse industries including retail, manufacturing, distribution, museums, and healthcare.

Differentiator

Problem solved

Functional benefit

Products and services

• Blue Robot (Cube-based robotic warehouse) Cube-based robotic warehouse system using standard 60x40 cm euro-crates stacked by a gripper robot on a ceiling-mounted rail, with AI-driven optimization of item placement. Supports 1,000 to 35,000+ crates in footprints from 50 m² with 3.8 m ceiling height; claimed 25–75% lower TCO versus competitors and ROI under 2 years.
• Lagerautomater (Storage lifts) Automated vertical storage and retrieval systems that compress inventory and utilize vertical space. Includes the Weland Solutions Compact and new Compact Twin series with built-in WMS and ERP integration, plus Baumalog large-format storage lifts for sheets, long items, and heavy goods up to 12 m and 5,000 kg per drawer.
• Pramac APTIX autonomous pallet transport Autonomous mobile robot for pallet transport using BlueBotics ANT navigation software. Handles up to 1,600 kg and lifts to nearly 6 m, suitable for dynamic warehouse environments.
• Thouzer follower / line-trace transport robot Simple terrain-capable transport robot with 'follow-me' and 'line-trace' functions for indoor and outdoor use, navigating through narrow passages and uneven surfaces.
• Shuttle systems (Autosat-Shuttle, Moffett 4-D) Battery-powered shuttles that move autonomously on rails inside pallet racking, enabling high-density pallet storage without forklift aisles. Includes the Autosat-Shuttle for LIFO/FIFO and the Moffett 4-D / Moffett Taxi ASRS for sustainable automated storage and retrieval.
• Conveyor systems (ContiFlow, DynaCon) Automated transport systems for moving goods using continuous belts or chains, with sorting and distribution capabilities. Includes ContiFlow continuous-belt and modular DynaCon systems for inbound and outbound operations with WMS integration.
• META Compact racking (mobile shelving) Mobile shelving systems where shelving units move on mobile carriages or rails, opening only the aisle needed. Available with manual handwheel or electric operation; can deliver up to 28 m² of shelf space on 6 m² of floor area.
• META Warehouse shelving (Lagerreoler) Flexible storage shelving for warehouses and offices, available in painted and galvanized versions with load capacities from 90 kg to 350 kg per shelf.
• Pallet racking and accessories Pallet racking systems including standard pallet racking, drive-through racking, narrow aisle storage, push-back systems, mobile pallet racking, and deep stacking solutions. Achieves up to 41% pallet space utilization, push-back up to 80%, and deep stacking up to 89%.
• Cantilever and long-goods racking (Grenreoler) Cantilever and long-goods storage systems for rods, pipes, and lengthy items. Includes insert shelving, cassette shelving, paternoster systems, and mobile cantilever options.
• Custom / special racking (Specialreoler) Custom racking solutions for non-standard items including picking shelves, cable drum holders, sheet metal extractors, heavy-duty collection racks, and tire racks.
• Mezzanines Inserted floors creating additional levels within warehouses to maximize vertical space. Available as standard, long-span, fire-insulated, and custom solutions; can eliminate the need for new facility construction for many years.
• Modular rooms (Modulopbyggede Rum) Modular interior rooms for offices, workshop offices, break rooms, meeting rooms, clean rooms, changing rooms, and control rooms that can be combined with mezzanines.
• Bicycle shelters (Cykelskure) Covered bicycle parking shelters designed for the Danish climate with galvanized steel frames and 8 mm shatterproof polycarbonate roofing supporting 100 kg/m² snow load.
• Bicycle racks (Cykelstativer) Bicycle racks including basic models, semi-vertical racks, two-tier parking systems (Basic+, Pro, Twin variants), Bike-Up Spin 12 carousel, and service stations with tools and air pumps; 2-tier parking doubles capacity vs. traditional solutions.
• Industrial wire mesh walls (Axelent X-Store 2.0) Wire mesh panel systems for partitioning warehouse and industrial spaces. Available in two heights and multiple widths, with customization options for colors.
• Machine guarding (Axelent X-Guard) Modular machine guarding systems meeting machinery directive requirements. Available in 13 different section widths and up to 4 heights with modular panel and door configurations.
• Safety barriers (Sikkerhedsværn) Impact-absorbing safety barriers for collision protection including rack guards, bollards, pedestrian barriers, safety gates, column protectors, and wall protectors from Raysan and PuffyGuard.
• Environmental and waste storage containers Environmentally correct storage containers for hazardous substances with TÜV-certified fire safety containers, rack containers, and information/guidance solutions.
• Lockers and changing-room solutions (Omklædningsskabe) Steel lockers and changing-room solutions including standard, double, 3-section, multi-compartment (up to 16 rooms), sports lockers with ventilated doors, and Digilock electronic locks.
• Steel storage rooms (Pulterrum) Steel storage rooms and wire mesh partitions for basements, attics, and industrial spaces. Includes Model F, FK, FK+ and FP variants with quick delivery from stock.
• Museum storage solutions (Museumsindretning) Storage solutions for museums including compact shelving, mobile systems, display cases, and specialized racks for small items, large objects, and paintings.
• Logistics center solutions (Logistikcentre) Complete logistics center solutions combining pallet racking, picking shelves, mezzanines, and integrated systems for third-party logistics providers.
• Mandatory racking inspection (Lovpligtigt eftersyn) Mandatory annual inspection and control services for pallet racking by certified rack professionals, including documentation and post-collision inspections for compliance with Danish and European safety standards.
• Warehouse capacity analysis (Kapacitetsanalyse) Professional assessment service analyzing warehouse capacity, layout, and workflows with recommendations for partial or full automation, including ROI calculations.
• Professional installation and assembly (Professionel montage) Professional installation, disassembly, and repair services for warehouse equipment performed by trained mounting teams with extensive knowledge of applicable norms and standards.

Quantifiable outcome

• Pallet racking can achieve up to 41% space utilization; push-back racking up to 80%; deep stacking up to 89% utilization of available space
• +5 more outcomes

Named customers29 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Blue RobotcoreTechnology or IntegrationHans Schourup is the Danish distributor and integrator for Blue Robot — a Norwegian company producing what is described as the market's most compact robotic warehouse system. The system uses AI-driven algorithms, standard euro-crates (60×40 cm), ceiling-mounted gripper robots, and a dedicated software platform. Blue Robot systems handle from 1,000 to 35,000+ crates, with installations requiring as little as 50 m² and 3.8 m ceiling height. TCO savings of 25–75% vs. competitors with ROI under 2 years are claimed.
• Weland SolutionscoreTechnology or IntegrationHans Schourup distributes Weland Solutions' Compact and Compact Twin storage lift (lagerautomat) systems. These are vertical storage lifts that compress warehouse inventory by utilizing vertical space, with built-in WMS and ERP integration capabilities. Weland Solutions is a Scandinavian manufacturer specializing in automated storage and retrieval systems.
• AutosatcoreTechnology or IntegrationHans Schourup integrates Autosat-Shuttle systems — battery-powered shuttles that move autonomously on rails inside pallet racking, enabling high-density pallet storage without forklift aisles. The system supports LIFO and FIFO operations and is controlled by remote or WMS integration.
• MoffettcoreTechnology or IntegrationHans Schourup offers Moffett's next-generation 4-D shuttle systems as part of its automated warehouse solutions. Moffett is an automation provider offering shuttle systems for high-density pallet storage, including the Moffett Taxi ASRS system described as a sustainable automated storage and retrieval solution.
• AxelentcoreTechnology or IntegrationHans Schourup distributes Axelent's X-Store 2.0 wire mesh panel systems (for partition and storage room division) and X-Guard machine guarding systems. Axelent is a Swedish manufacturer known for modular, configurable wire mesh and safety solutions. Products are produced in Småland and typically delivered from stock with short lead times.
• METAcoreTechnology or IntegrationHans Schourup distributes META racking systems including industrial shelving, compact/mobile racking, and specialized racking. META is a well-known European manufacturer of storage racking systems.
• GråkjærminorImplementation/ SI/ Consulting PartnerGråkjær partnered with Hans Schourup on a fire-rated mezzanine project for Vestforsyningen, demonstrating collaboration on complex installation projects requiring specialized construction expertise.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• TGW Logistics Group: Austrian-headquartered warehouse automation integrator with shuttle, AS/RS and conveyor systems; competes for the same type of large distributed-warehouse installation projects.
• Mecalux: Spanish manufacturer and integrator of pallet racking, shelving, AS/RS and warehouse software; sells similar industrial storage systems and services across Europe.
• Dematic (KION Group): Global supply chain and warehouse automation vendor (parent KION) delivering AS/RS, shuttle, AMR and racking integrations; directly comparable on large automated warehouse projects Hans Schourup executes for Arla, Søstrene Grene and others.
• Kardex Group: Swiss provider of automated storage and retrieval systems, vertical lift modules and intralogistics solutions; directly competes in the lagerautomat and automated warehouse niche.
• Jungheinrich AG: German material handling and warehouse equipment manufacturer offering pallet racking, automated storage, AMR and consulting services; competes with Hans Schourup on racking and intralogistics projects across Europe.
• SSI Schaefer: German global integrator of racking, storage, conveying, picking and WMS solutions; offers end-to-end warehouse fit-out services comparable to Hans Schourup's portfolio.
• Constructor Group AS: Norwegian-based group that designs and delivers warehouse storage solutions, racking, mezzanines and intralogistics across the Nordics, with direct overlap to Hans Schourup's product portfolio and customer base.

Emerging players

• Weland Solutions: Swedish manufacturer of the Compact Twin and Compact storage lifts distributed by Hans Schourup; competes on adjacent channels and markets while sitting as a key supplier to Hans Schourup.
• Hänel Büro- und Lagersysteme: German manufacturer of vertical lift storage systems and automated storage solutions, directly comparable to the Weland and Baumalog lagerautomat lines Hans Schourup distributes.

Regional players

• Stålprofil A/S: Danish manufacturer and supplier of steel shelving, racking and storage systems for industrial, retail and office use; overlaps directly with Hans Schourup's META-distributed racking lines in Denmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HansSchourup
• Facebookfacebook.com/HansSchourupAS
• LinkedInlinkedin.com/company/hans-schourup-a-s

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hans Schourup