Sutterluty

What Sutterluty does

Sutterlüty (legal entity: Sutterlüty Handels GmbH) is a third-generation, family-owned regional grocery retailer headquartered in Egg, Vorarlberg, Austria, founded in 1952. The company operates 30 Ländlemärkte (regional supermarkets) across the province of Vorarlberg and employs more than 700 people (as of 2022). Its core proposition is a curated assortment of regional Vorarlberg and Bregenzerwald food products supported by long-term supplier relationships with producers such as Broger (butchery), Hammerl (bakery), Käse Moosbrugger, Käserebellen Sulzberg, Sennerei Lingenau, Feinkäserei Bantel, and Behmann family farm. The category mix spans fresh produce, dairy, cheese, meat, bakery, organic/bio lines (over 1,200 bio products), private-label sub-brands (Sutterlüty's Bio, B'sundrigs, Ländle, Eisgenuss), partner-branded specialties (Franz von Durst gin, Brauerei Egg beer), and on-site Gusto restaurant counters. Largest markets carry more than 20,000 SKUs.

Revenue mechanics are anchored in traditional brick-and-mortar grocery retail across the 30 Ländlemärkte, supplemented by an online Bestellservice (pre-order with next-day store pickup for party platters, sushi, cheese plates, and canapés), in-store Gusto restaurants, and a customer loyalty program that migrated in August 2025 from a legacy 120,000-cardholder Vorteilskarte into the nationwide jö Bonus Club network. Pricing is largely transactional at the SKU level; in September 2025 the company launched the BestPreise initiative, permanently reducing prices on more than 400 private-label products by up to 10%, and from January 2026 will label shrinkflation-affected items in line with new Austrian transparency expectations. The company invests in store modernization (€8M Frastanz build, 2022) and store-level technology, including a 2021 €2M rollout of 300,000 digital shelf labels enabling dynamic price updates.

The business serves three principal customer segments: Vorarlberg end consumers seeking regional and bio products (primary), event/corporate customers ordering through the Bestellservice, and health-conscious/ethical consumers prioritizing organic certification and transparent sourcing. Distribution is exclusively through the owned retail footprint within Vorarlberg, with no e-commerce delivery operation. Distribution-channel structure, deep regional producer network, and multi-award brand recognition (four-time "Vorarlbergs beste Marke" winner) form the structural basis of the company's positioning.

Name

Sutterluty

Legal name

Sutterlüty Handels GmbH

Website

https://sutterluety.at

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sutterlüty is a third-generation, family-owned regional grocery retailer operating 30 Ländlemärkte across Vorarlberg, Austria, serving local consumers with regional bio products, organic and specialty foods, party-service ordering, and Gusto restaurant counters.

Ownership category

akta.pro rank

Product category

Regional Grocery Retail

NAICS

Food and Beverage Retailers (445), Specialty Food Retailers (4452)

SIC

Retail-Grocery Stores (5411), Retail-Eating Places (5812)

akta.pro primary industry

Traditional Grocery Stores (Small-Format/Corner Grocers) (CRAHAAAC)

akta.pro secondary industry

Natural/Organic Bulk & Supplement Grocers (CRAHAMAF)

Keywords

• Regional grocery retail
• Organic food products
• Party platter catering
• Private label brands
• Regional food assortment

Headquarters

HQ city

Egg Harbor Township

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales: Traditional grocery retail through 30 Ländlemarkt locations across Vorarlberg, Austria. Revenue generated from sale of regional food products, bio products, and specialty items.
2. Partyservice/Bestellservice: Pre-ordering system for specialty items including party platters, sushi, cheese plates, and catering items with next-day pickup.
3. Vorteilskarte/Loyalty Program: Customer loyalty program (Vorteilskarte) generating marketing data and customer insights, with approximately 120,000 cardholders before transition to jö Bonus Club.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Sutterlüty operates 30 regional grocery stores (Ländlemärkte) across Vorarlberg, Austria, selling regional and bio/organic food products, party service platters, sushi, cheese specialties, and private label brands, alongside in-store Gusto restaurants. The company complements in-store retail with an online pre-order and next-day pickup service for party service items and supports customers via the jö Bonus Club digital loyalty program.

Product overview

Sutterlüty is a regional grocery retail chain operating 30 Ländlemärkte (country markets) across Vorarlberg, Austria, with a focus on regional food products and sustainable sourcing. Founded in 1952, the company has grown from a farm shop to a full-line retailer with private label brands including B'sundrigs regional specialties, Sutterlüty's Bio organic products, and Sutterlüty's Eisgenuss artisan ice cream. The offering combines physical retail locations with digital services including the jö Bonus Club loyalty program (migrated from the legacy Vorteilskarte), online pre-ordering for party platters and specialty items, email newsletters, and digital price labeling. The core product is the Ländlemarkt shopping experience featuring regional specialties, Gusto restaurants, and seasonal produce, supported by private label lines spanning dairy, meat, baked goods, and specialty beverages.

Differentiator

Problem solved

Functional benefit

Brands

• Sutterlüty's Bio: Organic/bio product line under the Sutterlüty's own brand featuring regional organic products including cheese, meat, dairy, and pantry items.
• Ländle

Products and services

• Sutterlüty Ländlemarkt Regional grocery retail chain operating 30 Ländlemärkte (markets) across Vorarlberg, Austria, specializing in locally sourced food products, regional specialties, organic items, and sustainable food offerings for household shoppers.
• Vorbestellservice (Bestellservice / Pre-order Party Service) Online and in-store pre-ordering system for party platters, sushi, cheese plates, canapés, meat and fish specialties, and gift baskets for next-day pickup at the customer's chosen Ländlemarkt. Serves household shoppers preparing events and event/catering organizers.
• Gusto Restaurants On-site restaurant counters at select Sutterlüty Ländlemärkte offering menu plans for lunch and prepared meals for in-store dining.
• Sutterlüty's Bio Product Line Private label organic food product line under the Sutterlüty's Bio sub-brand featuring organic cheese, meat, dairy, and specialty items sourced from regional bio-certified producers meeting European organic standards.
• Sutterlüty's Eisgenuss (Artisan Ice Cream) Artisan ice cream produced at Kohlerhof in Au using fresh local milk, with flavors including strawberry, vanilla, and chocolate made from regional ingredients, sold under the Sutterlüty's Eisgenuss brand.
• Sutterlüty's Cheese Selection Premium private label cheese offerings featuring traditional Vorarlberg specialty cheeses, Bergkäse aged over 16 months, Raclette, Münster, Camembert, and specialty imports such as Tête-de-Moine.
• Franz von Durst Gin & Tonic Regional gin and tonic water produced in Vorarlberg, featuring New Western Dry Gin with five botanicals and mild tonic water with regional production and sustainability focus.
• Jubiläumsedition (Anniversary Edition 2022) Special 70th anniversary product line featuring over 25 specialty items from regional producers including cheeses, meats, baked goods, beverages, and personal care products.

Quantifiable outcome

• Over 1,200 bio products available across stores
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• jö Bonus ClubcoreGTM or Marketing Partner · 1 August 2025Sutterlüty joined the jö Bonus Club network in August 2025, enabling customers to earn and redeem points at Sutterlüty and across all jö partner businesses throughout Austria. Includes jö&GO! digital receipt, discount coupons, and payment features.
• Broger (Traditionsmetzgerei)coreStrategic or Co-development PartnerLong-standing partnership with traditional butcher Broger supplying meat products including chicken, sausages, ham, and turkey steaks. Products featured in anniversary edition and regular assortment.
• Alois Hammerl LandbäckereicoreStrategic or Co-development PartnerPartnership with traditional bakery Hammerl in Hard dating back decades, supplying bread, baguettes, rye bread, and specialty baked goods with up to 24-hour dough resting time.
• Käse MoosbruggercoreStrategic or Co-development PartnerRegional cheese partner supplying specialty cheeses to Sutterlüty markets.
• Metzgerei WalsercoreStrategic or Co-development PartnerPartnership with Walser Metzgerei in Meiningen supplying turkey steaks and specialty meat products for anniversary edition.
• WasteReductionminorStrategic or Co-development PartnerNon-profit startup partnership for plastic compensation. Sutterlüty offers products with 'plastikneutral+' label, supporting global cleanup projects and recycling initiatives.
• Franz von DurstminorStrategic or Co-development PartnerRegional Vorarlberg gin and tonic brand partnership. Franz von Durst products sold in Sutterlüty stores, featuring regional production and sustainability focus.
• Käserebellen SulzbergcoreStrategic or Co-development PartnerRegional cheesemaker supplying bio mountain cheese and specialty cheeses including Sutterlüty's Bio Schnittkäse varieties.
• Feinkäserei BantelcoreStrategic or Co-development PartnerSupplier of Bio Heumilch Camembert from Möggers using 100-year-old recipes and regional bio milk.
• Gmeiner SchafmilchbetriebcoreStrategic or Co-development PartnerFamily partnership in Bizau supplying sheep milk, yogurt, and cheese products. Third-generation family business now operated by Verena Gmeiner.
• Sennerei LingenaucoreStrategic or Co-development PartnerDairy cooperative supplying traditional mountain cheese varieties including specialty Bergkäse Reserve aged over 16 months.
• Behmann Family FarmcoreStrategic or Co-development PartnerBio chicken and lamb supplier in St. Gerold, raising 600 free-range chickens and 60 mother sheep with emphasis on animal welfare and respect.
• Metzler NaturhautnahminorStrategic or Co-development PartnerNatural cosmetics company using whey from cheese production for body care products including goat milk shampoo and body lotion.
• Caritas ÖsterreichminorStrategic or Co-development PartnerCharitable partnership through 'Aufrunden, bitte!' (Round Up) program allowing customers to donate change to Caritas family assistance.
• Brauerei EggminorStrategic or Co-development PartnerRegional brewery partnership offering Egger beer products in stores, with Brauerei winning European Beer Star award for Kellerbier.

Scale indicators8 records

Recent moves19 records

Expansion highlights6 records

Direct peers

• MPREIS Warenvertriebs GmbH: Tyrol-based regional grocery chain operating ~300 small-format stores with strong regional sourcing, private label, and sustainability positioning. Highly comparable as a family-led Austrian regional grocer competing against national discounters.
• Unimarkt Gruppe: Upper Austrian regional supermarket chain focused on regional producers, bio products, and small-format stores. Directly comparable business model to Sutterlüty's Ländlemarkt concept with similar regional-producer emphasis.
• Feneberg: Family-owned Allgäu/Allgäuer regional grocer with strong local sourcing and bio focus, operating across the German-Austrian border near Vorarlberg. Directly comparable regional, family-led, sustainability-anchored grocer.
• Nah & Frisch: Austrian franchise/independent grocery banner focused on small-format neighborhood markets with regional sourcing emphasis. Comparable to Sutterlüty's community-store model and regional assortment positioning.

Broad incumbents

• SPAR Österreichische Warenhandels-AG: Largest Austrian grocery retailer (SPAR, EUROSPAR, INTERSPAR formats) with national distribution, broad private label, and growing online delivery. Comparable as the dominant incumbent Sutterlüty competes against in Vorarlberg.
• BILLA (REWE Group Austria): REWE Group's Austrian supermarket banner with national footprint, strong private label (Ja! Natürlich), and online delivery. The BillaPlus banner was integrated by Sutterlüty in 2023, making BILLA a direct incumbent competitor.
• Hofer KG: Aldi Süd's Austrian subsidiary operating a national hard-discount grocery chain. Comparable as a dominant discounter competing on price against Sutterlüty's premium regional assortment.
• Lidl Österreich: Lidl's Austrian subsidiary operating a national hard-discount chain with growing bio/private-label ranges. Comparable as a national discounter pressuring Sutterlüty's price-value positioning in Vorarlberg.

Others

• METRO Österreich: Austrian cash-and-carry and foodservice wholesaler serving HoReCa customers. Comparable as a channel that overlaps with Sutterlüty's catering/partyservice and Gusto restaurant offering.

Emerging players

• gurkerl.at: Austrian online-only grocery delivery startup operating in Vienna and select cities. Comparable as an emerging player addressing the e-commerce delivery channel gap that Sutterlüty currently does not serve.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/laendlemarkt
• Facebookfacebook.com/bsundrig
• Instagraminstagram.com/sutterluety

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sutterluty