What Gurkerl.at does

Gurkerl.at is an Austrian direct-to-consumer online grocery delivery service headquartered in Vienna, operating since 2020 as part of the Rohlik Group. The platform offers more than 17,000 products across fresh produce, dairy, meat, bakery, frozen, pantry, beverages, baby, household, pet, and pharmacy categories, sourced from local Austrian farmers (Blün, Hager, Joseph Brot, Steirerhuhn, Die Eiermacher) and supermarket brands, complemented by twelve proprietary private label brands (Miil, Dacello, Pappudia, Kitchin, Yutto, Moddia, Moddia Baby, Lambini Bio, Ubomi, Pauu, Fjoru, Sutcha). Orders are fulfilled through a proprietary e-commerce platform with native iOS and Android applications (4.9/5 rating, 12,527+ reviews) and delivered within a 3-hour window with 15-minute time slot selection across Vienna and surrounding areas.

The business operates on a transaction-based product sales model with delivery fees waived above €39 or for subscribers, plus a recurring Xtra membership at €8.25/month (after a 30-day free trial) that delivers free delivery, 10% discounts on private label and BIO products, and four small-order deliveries per month without a minimum purchase. Ancillary revenue and engagement mechanics include the Gürkchen Club for parents, the Gurkerl Chef recipe platform with integrated ingredient purchasing, the Rette Lebensmittel food rescue program, a pioneering upcycling product category, and the Rohlik Ads advertising platform. The company holds sector certifications including Handelsverband, Bio-Garantie, and BASG for online pharmacy operations. Customer base is stated at 500,000+ satisfied customers and 100,000+ Xtra members, with 501-1,000 employees supporting warehouse, logistics, and technology operations.

Name

Gurkerl.at

Website

https://gurkerl.at

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Gurkerl.at is a Vienna-based online grocery delivery service operating since 2020, part of the Rohlik Group, delivering 17,000+ products to Austrian consumers within 3 hours via e-commerce, iOS/Android apps, and a €8.25/month Xtra subscription program.

Ownership category

akta.pro rank

Product category

Online Grocery Delivery

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110), Food and Beverage Retailers (445)

SIC

Retail-Grocery Stores (5411), Retail-Convenience Stores (5412)

akta.pro primary industry

Grocery & Pantry Inventory-led Online Retailers (CRAFADAF)

akta.pro secondary industries

Omnichannel Grocery Click-and-Collect & Delivery (CRAFAFAF), Grocery & Convenience Delivery (TLAAADAD), Grocery, Food & Essentials Commerce Platforms (BPAMAGAF)

Keywords

• Online grocery delivery
• Fresh produce delivery
• Subscription grocery service
• Private label brands
• Quick commerce groceries

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales: Core revenue stream from selling grocery products including fresh produce, dairy, meat, frozen foods, beverages, household items, and pharmacy products. Customers purchase individual items at varying price points with delivery fees applied based on membership status.
2. Xtra Subscription: Monthly subscription program (€8.25/month after 30-day free trial) providing free delivery, 10% discount on private label brands, 10% discount on BIO products, and 4 deliveries per month without minimum order requirement. Generates recurring subscription revenue while incentivizing higher purchase frequency.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Gurkerl.at is an Austrian online grocery delivery service that delivers fresh groceries, household items, pharmacy products, and a range of private label brands to customers in Vienna and surrounding areas within 3 hours. The platform lists 17,000+ products across 18 categories, supported by a subscription membership (Xtra) offering free delivery and category-specific discounts, plus dedicated loyalty and sustainability programs.

Product overview

Gurkerl.at is an online grocery delivery platform operating as part of the Rohlik Group, offering 17,000+ products across 18 categories including fresh produce, dairy, meat, frozen foods, beverages, household items, baby products, pharmacy, and pet supplies. The core platform provides same-day 3-hour delivery with 15-minute time slots throughout Vienna and surrounding areas. The service operates on a multi-brand private label strategy with 12 distinct brands: Miil (dairy), Dacello (processed meats), Pappudia (seafood/ready meals), Kitchin (pantry), Yutto (plant-based beverages), Moddia (household/paper), Moddia Baby (infant care), Lambini Bio (organic baby food), Ubomi (water), Pauu (oat products), Fjoru (plant-based), and Sutcha (Asian cuisine). Membership programs include Gurkerl Xtra (premium subscription at €8.25/month with free delivery and 10% discounts on private labels and BIO products) and Gürkchen Club (family-focused loyalty program). The platform also features Gurkerl Chef (recipe content hub) and sustainability initiatives including Rette Lebensmittel (food rescue) and a pioneering upcycling product category.

Differentiator

Problem solved

Functional benefit

Brands

• Miil: Private label dairy and chilled products brand
• Dacello
• Pappudia
• Kitchin
• Yutto
• Ubomi
• Moddia
• Moddia Baby
• Pauu
• Lambini Bio
• Fjoru
• Sutcha

Products and services

• Gurkerl.at Online Grocery Delivery Online grocery platform offering 17,000+ products across 18 categories (fresh produce, dairy, meat, frozen foods, beverages, household, baby, pharmacy, pet supplies) with 3-hour delivery, 15-minute delivery time slots, and a 100% satisfaction guarantee. Target customers are Austrian consumers in Vienna and surroundings.
• Gurkerl Xtra Membership Premium monthly subscription program priced at €8.25/month after a 30-day free trial. Provides free delivery, 10% discount on private label brands, 10% discount on all BIO products, and 4 deliveries per month without minimum order value. Targets frequent grocery shoppers seeking value.
• Gürkchen Club Loyalty program for parents with young children offering free delivery and exclusive 20% discounts on select baby and family essentials. Targets parents seeking cost savings on child and family products.
• Gurkerl Mobile App (iOS/Android) Native mobile applications for iOS and Android enabling on-the-go grocery shopping, order tracking, AI assistant, personalized recommendations, and seamless checkout. Rated 4.9/5 from 12,527+ reviews. Targets Austrian consumers preferring mobile commerce.
• Miil (Private Label Dairy) Private label dairy and chilled products brand including milk, butter, cheese (Emmentaler, Gouda, Cheddar, Grana Padano), yogurt, quark, cream, and mozzarella. Positioned as affordable alternative with 10% Xtra member discount.
• Lambini Bio (Private Label Organic Baby Food) Premium organic baby food brand using demeter-certified ingredients. Includes purees, pastas with vegetables and fish, and age-appropriate meals for babies from 4+ months. Targets parents seeking certified organic baby food.
• Sutcha (Private Label Asian Cuisine) Private label Asian cuisine brand featuring premium Japan Wagyu burgers and specialty Asian products. Targets consumers seeking premium and specialty Asian ingredients.
• Rette Lebensmittel (Save Food) Program Food rescue initiative offering near-expiration products at heavily discounted prices (up to 91% off) in partnership with Foodpoint to prevent food waste. Targets environmentally-conscious and budget-focused consumers in Vienna.
• Gurkerl Chef (Recipe Content Platform) Recipe content platform featuring hundreds of recipes across categories (Regional & Seasonal, Pasta, Baking, Grilling, Salads, etc.) with integrated shopping enabling customers to add all recipe ingredients to cart in one action. Targets home cooks using Gurkerl for meal preparation.

Quantifiable outcome

• Saves customers over 60 hours per year on grocery shopping
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Rohlik GroupcoreStrategic or Co-development PartnerParent company and European e-grocery platform operator. Rohlik Group provides technology platform, operational expertise, and advertising solutions (Rohlik Ads) for Gurkerl.at. The group operates similar online grocery services across Central and Eastern Europe.
• FoodpointminorStrategic or Co-development PartnerInitiative partner for the 'Rette Lebensmittel' (Save Food) food waste reduction program. Foodpoint provides the platform and coordination for offering near-expiration products at discounted prices.
• Local Austrian Farmers and ProducerscoreStrategic or Co-development PartnerNetwork of local Austrian farmers and artisan producers (e.g., Blün urban farming, Hager bakery, Joseph Brot, Steirerhuhn) providing fresh, locally-sourced products with direct-from-farm delivery positioning.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rohlik.cz: Rohlik Group's flagship Czech online grocery delivery service. Operates an essentially identical business model (inventory-led online grocery with rapid time-slot delivery and Xtra-style subscription) in the Czech Republic, making it the closest direct comparable.
• Knuspr.de: Rohlik Group's German online grocery brand. Same operational model as Gurkerl.at (inventory-led rapid grocery delivery, subscription membership, private label) but serving Germany — direct platform peer despite different geography.
• Sezamo (Rohlik Romania): Rohlik Group's Romanian online grocery service. Same inventory-led grocery delivery model and subscription layer as Gurkerl.at, operating in Romania.
• Picnic: Netherlands-based online supermarket with scheduled low-cost home delivery and no physical stores. Closest pan-European direct peer to Gurkerl.at's inventory-led, delivery-only grocery model outside the Rohlik ecosystem.
• Bringmeister: Edeka's online grocery delivery service in Germany. Operates a similar inventory-led online grocery model with home delivery, comparable in proposition to Gurkerl.at but German-only.
• Oda: Norwegian online grocery retailer delivering a full supermarket assortment direct to consumers' homes. Direct functional peer to Gurkerl.at's online-first grocery proposition, serving a different geography.

Broad incumbents

• MPREIS: Major Austrian grocery chain with growing online delivery and click-and-collect proposition. Same geography as Gurkerl.at with overlapping assortment and customer base; represents the incumbent threat pivoting online.
• Amazon Fresh: Amazon's online grocery delivery service active in selected European markets including parts of Austria. Represents the broad-incumbent threat with significant capital, logistics, and Prime ecosystem leverage.

Emerging players

• Flink: Berlin-based quick-commerce operator offering 10–20 minute grocery delivery from dark stores. Emerging direct competitor for the top-up basket segment, particularly active in Austria and Germany.
• Getir: Turkish-founded quick-commerce player operating across Europe with rapid grocery and convenience delivery. Competes with Gurkerl.at for convenience-led top-up baskets in the Austrian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/gurkerlat
• Xx.com/gurkerl_at

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gurkerl.at