Greenwood Emergency Vehicles
Greenwood Emergency Vehicles is a 1979-founded authorized dealer of fire apparatus and ambulances, serving municipal fire departments and EMS providers across New England with multi-brand vehicle sales, service, parts, and training.
- Company typePrivate
- Founded1979
- HeadquartersNorth Attleboro, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Greenwood Emergency Vehicles does
Greenwood Emergency Vehicles is a privately-held limited liability company founded in 1979 and headquartered in North Attleboro, Massachusetts, operating as an authorized dealer for fire apparatus and ambulances across New England. The company sells, services, and customizes emergency vehicles on behalf of multiple leading manufacturers — E-One, Horton, Wheeled Coach, Spartan, Darley, C.E.T., FR Conversions, and 1st Responder FLEX — spanning pumpers, aerial ladders, quints, rescue pumpers, tankers, and Type I/II/III ambulances built on Ford and Chevrolet chassis. Its technology stack is dealer- and service-oriented rather than proprietary, with value derived from authorized distribution rights, custom specification work, parts inventory, mobile on-the-road service, in-house graphics and lettering, and operator training programs.
The customer base is entirely municipal and quasi-governmental: fire departments and EMS providers across Massachusetts, New Hampshire, Connecticut, Rhode Island, and Maine. Documented customers include the Boston Fire Department, Swansea, Trumbull, Amherst, Fitchburg, Taunton, Waltham, Yarmouth, West Bridgewater, and Portsmouth fire departments, alongside EMS agencies such as Laconia, Mohegan, Milford, Franklin, Danbury EMS, Maine Health EMS, Fall River EMS, and Dennis. Revenue is generated through one-time new vehicle sales, parts and service (in-shop and mobile), used vehicle and trade-in sales, custom graphics, training, and — more recently — cooperative purchasing contracts and a deferred-payment financing offering. The company operates three facilities (two in North Attleboro MA for sales and service/parts, one in Brunswick ME branded Greenwood North) and pursues a direct enterprise field-sales motion with dedicated project managers guiding customers from specification through delivery. Pricing is custom-quoted and not publicly disclosed.
Greenwood Emergency Vehicles firmographics
Firmographics- Name
- Greenwood Emergency Vehicles
- Legal name
- Greenwood Emergency Vehicles, LLC
- Website
- https://greenwoodev.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Greenwood Emergency Vehicles is a 1979-founded authorized dealer of fire apparatus and ambulances, serving municipal fire departments and EMS providers across New England with multi-brand vehicle sales, service, parts, and training.
- Ownership category
- akta.pro rank
Greenwood Emergency Vehicles industry classification
Industry- Product category
- Emergency Vehicle Dealership & Service
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Specialty Truck Manufacturing (Fire/Rescue/Military-Commercial/Expedition) (IMACABAG)
Keywords
Where Greenwood Emergency Vehicles is headquartered
LocationHeadquarters
- HQ city
- North Attleboro
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Greenwood Emergency Vehicles business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Emergency Vehicle Sales: Sale of new fire trucks, ambulances, and emergency apparatus to municipal fire departments and EMS services. Vehicles include pumpers, aerial ladders, quints, rescue pumpers, and Type I, II, III ambulances from multiple manufacturer brands.
- Parts and Service: Service, maintenance, and parts sales for emergency vehicles. Includes on-the-road service, in-shop service, and training services.
- Used Vehicle Sales: Sale of used apparatus and trade-in units. They maintain stock of pre-owned emergency vehicles.
- Graphics Services: Custom graphics and vehicle wrapping services for emergency vehicles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom vehicle quotes based on specifications |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Greenwood Emergency Vehicles product offering
Product offeringCore offering
Greenwood Emergency Vehicles is an authorized dealer for fire apparatus and ambulances across New England, selling new and used emergency vehicles from manufacturers including E-One, Horton, Wheeled Coach, Spartan, Darley, C.E.T., and FR Conversions. The company complements vehicle sales with a full lifecycle of support: OEM and aftermarket parts, on-the-road mobile service, in-house custom graphics, training programs, and access to cooperative purchasing contracts such as BuyBoard, serving municipal fire departments, EMS agencies, and emergency-response organizations.
Product overview
Greenwood Emergency Vehicles is a specialized emergency vehicle dealer serving New England, offering a comprehensive portfolio of fire apparatus and ambulances through partnerships with major manufacturers. The core product lines include E-One fire trucks (pumpers, ladders, aerials, quints, rescue pumpers, tankers), Horton ambulances (Type I, II, III on various chassis), Wheeled Coach ambulances, FR Conversion ambulance bodies, Darley fire apparatus, C.E.T. fire brush trucks, and Spartan chassis. The company complements its vehicle sales with full-service support including vehicle maintenance, mobile on-the-road service, custom graphics, and training programs. Additionally, Greenwood offers cooperative purchasing contract options and a selection of pre-owned/used apparatus. The company operates multiple facilities in Massachusetts and Maine.
Differentiator
Problem solved
Functional benefit
Products and services
- E-One Fire Apparatus New E-One fire apparatus (pumpers, aerials, rescues, custom chassis) sold through authorized Greenwood dealership to municipal fire departments across New England.
- Horton Ambulance New Horton ambulances (built on Ford, Chevrolet, and Mercedes Sprinter chassis) sold and serviced by Greenwood for EMS agencies, featuring the HOPS Occupant Protection System.
- Wheeled Coach Ambulance New Wheeled Coach ambulances (Type I, II, III) sold through Greenwood with the Cool-Bar feature, targeted at EMS providers requiring GSA-compliant configurations.
- Spartan Chassis-based Fire Apparatus Spartan custom and commercial chassis used in fire apparatus offerings, marketed for their strength, maneuverability, and crew safety in emergency response.
- Darley Fire Apparatus Darley fire apparatus (pumpers, mini pumpers, custom builds) distributed through Greenwood for municipal and industrial fire departments.
- C.E.T. Fire Apparatus C.E.T. (Chief Emergency Technician) fire and rescue apparatus, including pumpers and rescue units, available through Greenwood's authorized dealership.
- FR Conversions / 1st Responder FLEX Specialty Vehicle FR Conversions (1st Responder FLEX) mini ambulance and specialty emergency response vehicles designed for tighter access and high-impact emergency response situations.
- Used Apparatus Sales Pre-owned fire apparatus and ambulances listed for sale by Greenwood, offering a lower-cost entry option for fire departments and EMS agencies.
- Parts Department OEM and aftermarket parts for fire apparatus and ambulances supplied by Greenwood, supporting fleet maintenance across the New England customer base.
- Vehicle Service & Maintenance Scheduled and corrective maintenance, repair, and inspection services for fire apparatus and ambulances, performed at Greenwood's facilities in MA and ME.
- On The Road Service Mobile, on-site emergency vehicle service brought directly to the customer's station to minimize fleet downtime, available across the New England region.
- Graphics Department In-house custom vehicle graphics, lettering, and reflective striping for fire apparatus and ambulances supplied through Greenwood.
- Training Services Training programs for fire and EMS personnel covering the operation and maintenance of newly delivered apparatus and ambulances.
- Emergency Vehicle Financing Financing options for fire apparatus and ambulance purchases, marketed by Greenwood to support municipal capital procurement.
Companies that use Greenwood Emergency Vehicles
Customer profileNamed customers22 records
Segments2 records
Ideal customer profiles1 record
Greenwood Emergency Vehicles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Greenwood Emergency Vehicles partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- E-One Fire ApparatuscoreAuthorized dealer for E-One fire apparatus including pumpers, aerial ladders, quints, rescue pumpers, and tankers. E-One is a leading manufacturer of emergency fire apparatus.
- Horton AmbulancecoreAuthorized dealer for Horton ambulances including Type I, II, and III configurations. Horton is a premier ambulance manufacturer known for safety innovations including HOPS occupant protection system.
- Wheeled CoachcoreAuthorized dealer for Wheeled Coach ambulances. Wheeled Coach is known for innovative features like the Cool-Bar air conditioning system and extensive ambulance product line.
- SpartanmajorAuthorized dealer for Spartan fire apparatus chassis. Spartan provides fire truck chassis that Greenwood installs with various body configurations.
- DarleymajorAuthorized dealer for Darley fire apparatus and equipment including pumps and specialized fire fighting equipment.
- C.E.T.majorAuthorized dealer for C.E.T. fire apparatus including brush trucks and wildland fire vehicles.
- FR ConversionsmajorAuthorized dealer for FR Conversions ambulances including Type II and specialty ambulance configurations.
- 1st Responder FLEXminorAuthorized dealer for 1st Responder FLEX specialty emergency vehicles.
- Greenwood MotorsminorAffiliated company providing motor vehicle solutions and possibly serving as an additional vendor or service provider.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Greenwood Emergency Vehicles competitors and assessment
Company assessmentDirect peers
- Sutphen Corporation: Family-owned specialty fire apparatus manufacturer with its own dealer network serving municipal fire departments. Competes with the E-One, KME, and Pierce brands Greenwood offers.
- Hackney Emergency Vehicles: Manufacturer of specialty emergency and rescue vehicles (Type I and III ambulances) sold through a regional dealer network; directly overlaps with Greenwood's ambulance product line.
- Crestline Coach: Canadian-based manufacturer of ambulances and specialty vehicles distributed in North America; comparable to the ambulance manufacturers (Horton, Wheeled Coach, FR Conversions) Greenwood carries.
- Seagrave Fire Apparatus: Specialty manufacturer of custom fire apparatus sold through a regional dealer network in the U.S. Comparable product/market overlap with Greenwood's fire apparatus business, particularly for municipal customers.
- Atlantic Emergency Solutions: Multi-brand emergency vehicle dealer serving the mid-Atlantic and Southeastern U.S. with a similar portfolio (Pierce, Horton, Wheeled Coach, etc.) — directly analogous to Greenwood's New England dealer model.
- Ten-8 Fire & Safety: Regional emergency vehicle dealer and service organization serving fire/EMS customers with apparatus sales, service, and parts — directly analogous operating model to Greenwood in a different territory.
- Firematic Supply Co. Long-standing regional emergency vehicle dealer serving fire and EMS customers in the U.S. Northeast. Highly comparable in product mix and municipal customer focus to Greenwood.
Broad incumbents
- Pierce Manufacturing: A leading U.S. fire apparatus manufacturer (owned by Oshkosh Corporation) and operator of its own dealer network. Competes with the E-One/Spartan brands Greenwood carries for municipal fire truck orders across the same customer base.
- Oshkosh Corporation: Diversified specialty vehicle manufacturer that owns Pierce Manufacturing and other emergency-response brands; competes with REV Group OEMs in fire apparatus and influences the dealer landscape Greenwood operates in.
- REV Group: Public manufacturer of E-One, Horton, Wheeled Coach, Spartan Emergency Response, KME, and other fire apparatus and ambulance brands. As the parent of several OEMs Greenwood distributes, REV Group is the dominant incumbent shaping dealer economics in this market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Greenwood Emergency Vehicles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenwood Emergency Vehicles leadership team
Management profileNumber of profiles
Greenwood Emergency Vehicles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenwood Emergency Vehicles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenwood Emergency Vehicles
What does Greenwood Emergency Vehicles do?
Greenwood Emergency Vehicles is an authorized dealer for fire apparatus and ambulances across New England, selling new and used emergency vehicles from manufacturers including E-One, Horton, Wheeled Coach, Spartan, Darley, C.E.T., and FR Conversions. The company complements vehicle sales with a full lifecycle of support: OEM and aftermarket parts, on-the-road mobile service, in-house custom graphics, training programs, and access to cooperative purchasing contracts such as BuyBoard, serving municipal fire departments, EMS agencies, and emergency-response organizations.
Is Greenwood Emergency Vehicles a public or private company?
Greenwood Emergency Vehicles is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Greenwood Emergency Vehicles founded?
Greenwood Emergency Vehicles was founded in 1979. It employs 11 to 50 people.
Where is Greenwood Emergency Vehicles based?
Greenwood Emergency Vehicles is headquartered in North Attleboro, United States, in the North America region.
How does Greenwood Emergency Vehicles make money?
Four revenue lines are on record. Emergency Vehicle Sales are the primary driver. The others are parts and Service, used Vehicle Sales and graphics Services.
Who are Greenwood Emergency Vehicles's main competitors?
Direct peers on record are Sutphen Corporation, Hackney Emergency Vehicles, Crestline Coach, Seagrave Fire Apparatus, Atlantic Emergency Solutions, Ten-8 Fire & Safety and Firematic Supply Co.. Broad incumbents are Pierce Manufacturing, Oshkosh Corporation and REV Group.
Does Greenwood Emergency Vehicles have an API?
No public API is recorded for Greenwood Emergency Vehicles.
What industry is Greenwood Emergency Vehicles in?
Greenwood Emergency Vehicles's product category is Emergency Vehicle Dealership & Service. Its primary akta.pro industry code is IMACABAG, Specialty Truck Manufacturing (Fire/Rescue/Military-Commercial/Expedition). Its SIC code is 7500.