Rothley
- Company typePrivate
- Founded1826
- HeadquartersWolverhampton, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Rothley firmographics
Firmographics- Name
- Rothley
- Legal name
- Rothley Limited
- Website
- https://rothley.com
- Company type
- Private
- Founded year
- 1826
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Rothley industry classification
Industry- Product category
- DIY and Builders' Hardware
- NAICS
- Hardware Retailers (44414)
- SIC
- Cutlery, Handtools & General Hardware (3420), Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB)
Keywords
Where Rothley is headquartered
LocationHeadquarters
- HQ city
- Wolverhampton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Rothley business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Hardware Product Sales (B2C): Direct-to-consumer sales of hardware products including curtain poles, handrails, profiles, rails, fittings, shelving, sliding doors, storage solutions, furniture legs, and bathroom accessories. Products are sold at varying price points from budget to premium finishes, with typical consumer purchases ranging from a few pounds to over £100 per item.
- Trade Account Sales: Business-to-business sales through a trade account program serving over 4,000 account holders including residential/commercial developers, interior designers, hoteliers, architects, wholesalers, and retailers. Trade customers receive exclusive discounts, priority handling, and tailored pricing, with revenue generated through repeat bulk orders.
- OEM Manufacturing Services: Custom manufacturing services for UK manufacturers, offering cost-effective production, bespoke product development, prototyping, and comprehensive support from design through delivery. Revenue generated through project-based manufacturing contracts with industrial clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Consumer Pricing |
| Unit Pricing | Pay-as-you-go | Trade Account Pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Rothley product offering
Product offeringCore offering
Rothley manufactures and supplies a broad range of DIY, builders', and decorative hardware components — including curtain poles, handrails, profiles, sheets, rails, fittings, shelving, sliding door systems, storage solutions, furniture legs, bathroom accessories, grab rails, and BS6180-compliant window safety barriers — sold directly to consumers via its e-commerce site, to trade professionals through a dedicated Trade Account Program, and to manufacturers via an OEM Division offering bespoke design, prototyping, and assembly.
Product overview
Rothley is a hardware components supplier offering an extensive portfolio of DIY, builders' products, and decorative hardware. The product line is organized into distinct categories: Curtain Poles and Accessories (including kits, brackets, finials, and rings), Handrails (metal and wooden with corresponding accessories), Profiles and Sheets (aluminium, steel, and plastic PVC profiles plus sheet metal), Rails and Fittings, Shelving Solutions (brackets, twin slot kits, and office furniture), Sliding Door Systems (tracks, accessories, and folding doors), Storage Solutions (hooks, drawer slides, and hook rails), and Furniture Legs (worktop supports, feet, and hairpin legs). The Bathroom category includes Grab Rails and Accessories. Additionally, Window Safety Barriers provide fall prevention for compliance with BS6180:2011. The company also operates an OEM Division for bespoke manufacturing and offers a Trade Account program for professional customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Curtain Poles
Quantifiable outcome
- Serving over 4,000 trade account holders
- +1 more outcomes
Companies that use Rothley
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Rothley technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rothley partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Sam EggingtonminorRothley sponsors professional boxer Sam Eggington, described as 'More Than A Sponsorship' on company blog. Sponsorship provides brand visibility and marketing association with a local sports figure.
- WickescoreWickes is a major UK retailer that stocks Rothley products, evidenced by the 'Wickes Store Rollout Roundup' blog post documenting refreshed Rothley metal sheet installations in Wickes stores.
- NMBS (National Merchant Buying Society)minorRothley exhibited at NMBS Exhibition 2026, a key industry event for merchants and suppliers. Participation supports trade customer acquisition and relationship building.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Rothley competitors and assessment
Company assessmentDirect peers
- Hettich: German family-owned manufacturer of furniture fittings (drawer slides, hinges, runners) with global B2B distribution. Directly comparable as a hardware components specialist supplying OEM and trade customers.
- Ironmongery Direct: UK-based trade-focused e-commerce retailer of hardware, ironmongery, and fittings serving builders, joiners, and developers. Most directly comparable peer given overlapping product range (handles, hinges, fixings) and trade account-led GTM.
- Sugatsune: Japanese manufacturer of architectural and industrial hardware including sliding door systems, drawer slides, and fittings. Highly comparable given overlapping categories (sliding doors, drawer slides, hardware fittings) and similar global B2B trade model.
- Carlisle Brass: UK-based designer and manufacturer of architectural ironmongery including door handles, window furniture, and bathroom accessories. Closely comparable given UK heritage, overlapping product range in decorative and functional hardware, and similar B2B/trade distribution.
- Häfele: German global manufacturer and supplier of furniture fittings, architectural hardware, and electronic access systems. Directly comparable as a B2B-focused hardware components specialist serving furniture makers, joiners, and specifiers worldwide.
- Blum: Austrian global manufacturer of furniture fittings (hinges, lift systems, drawer runners). Comparable as a premium hardware components manufacturer selling primarily to trade and OEM furniture producers.
Broad incumbents
- B&Q (Kingfisher): UK's largest home improvement retailer (part of Kingfisher plc), selling a broad range of DIY hardware including many categories that overlap with Rothley. Operates at much larger scale and competes for the same end consumer DIY demand.
- Screwfix: UK trade-focused retailer of tools, hardware, and accessories serving builders and tradespeople. Comparable given shared trade customer base and click-and-collect convenience model, though Screwfix skews more toward tools than decorative hardware.
- Wickes: Major UK home improvement retailer and Rothley's named channel partner. Comparable as a downstream retail channel for similar DIY hardware categories; overlaps in curtain poles, profiles, and handrail-adjacent ranges but operates at much greater scale.
- Toolstation: UK trade supplier of tools, hardware, and building products with over 550 branches. Comparable as a trade-channel competitor stocking overlapping hardware categories (handles, fixings, profiles) targeted at professional buyers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Rothley social profiles
Digital presenceRothley financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rothley leadership team
Management profileNumber of profiles
Rothley subsidiaries and ownership
Company hierarchySubsidiaries2 records
Rothley funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rothley M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rothley
What does Rothley do?
Rothley manufactures and supplies a broad range of DIY, builders', and decorative hardware components — including curtain poles, handrails, profiles, sheets, rails, fittings, shelving, sliding door systems, storage solutions, furniture legs, bathroom accessories, grab rails, and BS6180-compliant window safety barriers — sold directly to consumers via its e-commerce site, to trade professionals through a dedicated Trade Account Program, and to manufacturers via an OEM Division offering bespoke design, prototyping, and assembly.
Is Rothley a public or private company?
Rothley is a private company. It is classified as family owned and is currently operating.
When was Rothley founded?
Rothley was founded in 1826. It employs 11 to 50 people.
Where is Rothley based?
Rothley is headquartered in Wolverhampton, United Kingdom, in the Europe region.
How does Rothley make money?
Three revenue lines are on record. Hardware Product Sales (B2C) is the primary driver. The others are trade Account Sales and OEM Manufacturing Services.
Who are Rothley's main competitors?
Direct peers on record are Hettich, Ironmongery Direct, Sugatsune, Carlisle Brass, Häfele and Blum. Broad incumbents are B&Q (Kingfisher), Screwfix, Wickes and Toolstation.
Does Rothley have an API?
No public API is recorded for Rothley.
What industry is Rothley in?
Rothley's product category is DIY and Builders' Hardware. Its primary akta.pro industry code is CRAIADAB, Tools & Tool Accessories Retail (Hand, Power, Pneumatic). Its NAICS code is 44414 and its SIC code is 3420.