Decorview
Decorview is a North American retailer and installer of custom Kirsch (Hunter Douglas) window treatments, serving homeowners across the U.S. and Canada through free in-home and virtual design consultations, custom fabrication, and professional installation bundled into one transaction.
- Company typePrivate
- Founded2013
- HeadquartersTualatin, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Decorview does
Decorview, operating as a brand of Oregon-based Custom Decorators Inc. (CDI), is a North American custom window treatment retailer that sells, measures, and installs a full portfolio of Kirsch (Hunter Douglas) branded products — wood and alternative wood blinds, vertical blinds, cellular, roller, roman, sheer, woven, banded and screen shades, composite and poly shutters, and custom drapery with hardware — across the U.S. and Canada. There is no e-commerce or self-serve online purchasing; every transaction is initiated through a free in-home or virtual design consultation with a certified designer (typically carrying 8+ years of experience), followed by custom fabrication to exact window specifications and professional installation. The company markets Kirsch Automation (motorization with smart-home, scheduling, and voice-control integration) as an add-on feature across categories, alongside energy-efficient cellular shades and cordless/child-safe operating systems.
The commercial model combines product sale with bundled design, measurement, and installation services. Pricing is quote-only and provided during consultation, with payments collected at order placement; Synchrony Financial powers a 0% APR 6-month financing option to support higher-ticket orders. The go-to-market motion is enterprise-grade field sales through a distributed designer-installer network, supported by a virtual consultation inside-sales channel and demand generation via influencer/designer partnerships (Emily Henderson, Design Milk, Cup of Jo), PR coverage in Better Homes and Gardens, HGTV, Elle Decor, and The Wall Street Journal, paid search, and social. Reported scale signals include coverage of more than 1 million windows across the parent CDI network over 15+ years and a 93% design-service satisfaction score among surveyed clients.
Strategically, Decorview's defensibility sits in its installed designer-installer network, the Kirsch exclusivity as an authorized reseller and installer, custom fabrication that raises re-order switching friction, and brand equity accrued through editorial placements and warranty coverage (Kirsch 10-year warranty plus Decorview Satisfaction Guarantee). It is a mature, privately held operator with no disclosed external funding, M&A, or recent leadership transitions in the available data.
Decorview firmographics
Firmographics- Name
- Decorview
- Legal name
- Custom Decorators Inc.
- Website
- https://decorview.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Decorview is a North American retailer and installer of custom Kirsch (Hunter Douglas) window treatments, serving homeowners across the U.S. and Canada through free in-home and virtual design consultations, custom fabrication, and professional installation bundled into one transaction.
- Ownership category
- akta.pro rank
Decorview industry classification
Industry- Product category
- Custom Window Treatments
- NAICS
- Window Treatment Retailers (449122), Interior Design Services (54141)
- SIC
- Retail-Furniture Stores (5712)
- akta.pro primary industry
- Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD)
- akta.pro secondary industries
- Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA), Curtains, Blinds & Window Treatment Installation (HSAGAHAC), Interior Design Services (BPAHAKAB)
Keywords
Where Decorview is headquartered
LocationHeadquarters
- HQ city
- Tualatin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Decorview business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Custom Window Treatments: Decorview generates revenue primarily through the sale of custom-made window treatments including blinds, shades, shutters, and drapery. All products are custom-fabricated to exact window specifications. The sales process is consultative and driven by certified designers who provide in-home or virtual consultations. Payment is collected when the customer places the order.
- Design, Measure & Installation Services: Decorview provides professional in-home design consultation (free to customers), professional measurement, and professional installation as part of its full-service offering. These services are bundled with product sales. Financing options are also offered through Synchrony Financial.
- Special Financing Program: Decorview offers no-interest financing on purchases if paid in full within 6 months through Synchrony Financial credit card, enabling customers to pay for custom window treatments over time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom Window Treatments (Blinds, Shades, Shutters, Drapery) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Decorview product offering
Product offeringCore offering
Decorview is a full-service custom window treatments retailer and design consultancy, selling and installing the Kirsch (Hunter Douglas) product line. The company provides free in-home or virtual design consultations, custom fabrication of blinds, shades, shutters, and drapery to exact window specifications, professional measurement, and professional installation across the U.S. and Canada.
Product overview
Decorview is a custom window treatments company offering a comprehensive portfolio of Kirsch® branded products including blinds (wood, alternative wood, vertical), shades (cellular, sheer/shadings, roman, roller, woven wood, banded, screen), shutters (composite, poly/polysatin), and custom drapery (panels, cornices, valances, hardware). The company operates as a design-and-installation service model, providing free in-home and virtual design consultations, professional measurement, and expert installation. Kirsch® Automation (motorization system with smartphone app and smart-home integration) is available as an add-on across most product categories. All products are custom-fabricated to exact window specifications and backed by a Kirsch 10-Year Warranty. Decorview features North American design and craftsmanship with a network of certified designers across the U.S. and Canada.
Differentiator
Problem solved
Functional benefit
Products and services
- Kirsch Wood Blinds Classic custom wood blinds available in a wide variety of slat sizes, wood stains or paint finishes for residential windows. Designed and installed for homeowners through in-home consultation, with options including cordless and motorized operation.
- Kirsch Alternative Wood Blinds Faux wood blinds providing the look of real wood with the durability of man-made materials that resist warping, bending, cracking, and fading for residential windows.
- Kirsch Vertical Blinds Vertical blinds designed for doorwalls and wide window expanses, featuring minimal stack to maximize view, available in vinyl and fabric options for residential customers.
- Kirsch Cellular Shades Energy-efficient cellular shades with signature Cell-in-Cell honeycomb shape that minimizes heat gain in summer and maximizes heat retention in winter, designed to fit horizontal, vertical and specialty-shaped windows for residential customers.
- Kirsch Sheer Shadings (Horizontal and Vertical) Sheer shades with soft fabric vanes that capture and disperse sunlight throughout the room while preserving outdoor view, offering privacy and UV protection in horizontal or vertical styles for residential customers.
- Kirsch Roman Shades Roman shades with soft folds that add volume and visual interest at the window, featuring custom valances, cornices, and decorative trims, with optional Kirsch Automation motorization for residential customers.
- Kirsch Roller Shades Modern roller shades with a clean appearance at the window available in sheer or opaque fabrics, with options for decorative valance, top treatment, or custom drapery panels, plus cordless lift systems including Kirsch Automation for residential customers.
- Kirsch Woven Woods Handcrafted woven wood shades made from natural materials including bamboo, grasses, reeds, and wood fibers that softly filter incoming light, with optional room-darkening liner for residential customers.
- Kirsch Banded Shades Banded shades constructed with alternating sheer and solid fabric bands offering full privacy and diffused light, available with manual control or full Kirsch Automation for residential customers.
- Kirsch Screen Shades Screen shades ideal for sun-filled residential spaces offering superior UV protection and light-filtering while preserving the view, available in various fabrics and opacities with advanced lift systems.
- Kirsch Poly Shutters Durable modern poly shutters combining the look of finely painted shutters with the toughness of poly material, designed to never warp, shrink, chip, peel, or fade in high heat or extreme conditions, available with Concealed Tilt operating system and Kirsch Automation for residential customers.
- Kirsch Composite Shutters Composite shutters fashioned with genuine wood and man-made materials for lasting beauty, featuring low-luster finish with multiple white and wood grain finishes and tiltable louvers for residential customers.
- Kirsch Custom Drapery Hand-sewn custom drapery designed to exact window specifications with high-end finishing including color-coordinated thread, double-turned and blind-stitched hems, weighted corners, and privacy lining options for residential customers.
- Kirsch Cornices and Valances Decorative top treatments including fabric valances (balloon, box pleat, swag, pleated styles) and wooden cornices (stained, painted, or upholstered with fabric) that add architectural detail and hide window-treatment hardware for residential customers.
- Kirsch Drapery Hardware Custom drapery hardware in wood or metal finishes (silver, gold, bronze, copper) with rods cut to specified size and all custom features for residential customers.
- Kirsch Automation Motorization System State-of-the-art motorized system for operating Kirsch window coverings via wireless Kirsch Remote, smartphone, or tablet app, with integration into smart-home platforms for scheduled automated movement throughout the day for residential customers.
- Free In-Home Design Consultation Complimentary design consultation in which certified Decorview designers visit customers' homes, bring product samples, and provide professional guidance to help select window treatments, performed prior to purchase.
- Virtual Design Consultation Free remote design consultation allowing customers to work with Decorview designers via phone or video to view the home, discuss options, and receive quotes, with remote measurement guidance and self-installation instructions if needed.
- Professional Measure & Installation Professional measurement and installation services performed by experienced Decorview installers to ensure perfect fit and proper operation of custom window treatments for residential customers.
Quantifiable outcome
- Up to 50% of a home's heating and cooling energy can be lost through its windows; energy-efficient window treatments (cellular shades) reduce this energy loss.
- +3 more outcomes
Companies that use Decorview
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Decorview technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Decorview partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Emily HendersoncoreEmily Henderson is a prominent interior designer and television personality. Decorview has partnered with her on multiple home makeover projects, including a Portland house flip, a Shiny Happy Makeover contest winner bedroom, and a bedroom makeover. These partnerships generate editorial content, social media exposure, and before/after project showcases on both Decorview's and Henderson's platforms, driving brand awareness and consultation requests among design-conscious homeowners.
- Design Milk / Jaime DerringercoreDesign Milk, founded by Jaime Derringer, is a leading interior design and home décor platform. Decorview partnered with Design Milk on a pink drapery makeover project for Derringer's own home, which was designed by Decorview designer Cynthia in collaboration with Emily Henderson. The project generated editorial content on both platforms.
- Cup of Jo / Joanna GoddardcoreCup of Jo is a popular lifestyle blog run by Joanna Goddard. Decorview partnered with Emily Henderson on a window makeover project for Joanna's New York apartment. The project focused on child-safe, automated window treatments and was featured on both Cup of Jo and Emily Henderson's blogs.
- Hunter Douglas / KirschcoreDecorview is an authorized seller and installer of the complete Kirsch (Hunter Douglas) product line — blinds, shades, shutters, and related window treatment products. Kirsch is a leading brand in custom window treatments backed by a 10-year warranty. Decorview offers all Kirsch products exclusively through its design consultation and professional installation model.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Decorview competitors and assessment
Company assessmentDirect peers
- Smith & Noble: Custom window treatment retailer offering free in-home consultations, measuring, and installation of blinds, shades, shutters, and drapery. Directly comparable to Decorview's product mix and service model, with similar target customers.
- The Shade Store: Premium custom window treatment retailer offering free design consultations, fabric sampling, and professional installation across the U.S. Closely comparable to Decorview in product mix, target customer (design-conscious mid-to-high-end homeowners), and consultative service model.
- Budget Blinds: Franchise-based custom window covering retailer with a national in-home consultation network providing measuring, installation, and product selection. Directly comparable to Decorview's field-sales motion and customer segment.
- 3 Day Blinds: Custom blinds, shades, shutters, and drapery retailer offering in-home design consultations and professional installation with expedited lead times. Directly comparable in product category and consultative distribution model.
- Blinds.com: Online-first custom window treatment retailer (a Home Depot subsidiary) selling blinds, shades, and shutters with measurement guides and competitive pricing. Direct competitor to Decorview in the custom window coverings category, though operating via an e-commerce-led model rather than in-home consultation.
Broad incumbents
- Lutron: Manufacturer of motorized shading systems (Serena, Triathlon) and broader smart lighting/control solutions. Comparable as a premium automation-enabled window treatment provider and adjacent smart-home competitor to Decorview's Kirsch Automation offering.
- Levolor: Established window treatment brand and manufacturer selling blinds, shades, and motorized solutions through retail and dealer channels. Comparable as a competing premium-brand product line to Kirsch within the same retail ecosystem.
- Wayfair: Mass-market online home furnishings retailer carrying a broad assortment of ready-made and some custom window treatments. Comparable as a competitive alternative for price-sensitive and convenience-oriented shoppers.
- Hunter Douglas: Manufacturer and brand owner of Kirsch and Hunter Douglas window treatments — the exact product line Decorview resells and installs. A broader incumbent that defines the premium category in which Decorview competes; also a key supplier and channel partner.
Regional players
- IKEA: Mass-market home furnishings retailer offering ready-made curtains, blinds, and shades primarily in-store and online. Comparable as a low-cost alternative addressing a different price segment; not a direct competitor in custom-fit work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Decorview social profiles
Digital presenceDecorview financial estimates
Financial estimateRevenue estimate
Valuation estimate
Decorview leadership team
Management profileNumber of profiles
Decorview funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Decorview M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Decorview
What does Decorview do?
Decorview is a full-service custom window treatments retailer and design consultancy, selling and installing the Kirsch (Hunter Douglas) product line. The company provides free in-home or virtual design consultations, custom fabrication of blinds, shades, shutters, and drapery to exact window specifications, professional measurement, and professional installation across the U.S. and Canada.
Is Decorview a public or private company?
Decorview is a private company. It is classified as unknown and is currently operating.
When was Decorview founded?
Decorview was founded in 2013. It employs 11 to 50 people.
Where is Decorview based?
Decorview is headquartered in Tualatin, United States, in the North America region.
How does Decorview make money?
Three revenue lines are on record. Custom Window Treatments are the primary driver. The others are design, Measure & Installation Services and special Financing Program.
Who are Decorview's main competitors?
Direct peers on record are Smith & Noble, The Shade Store, Budget Blinds, 3 Day Blinds and Blinds.com. Broad incumbents are Lutron, Levolor, Wayfair and Hunter Douglas. IKEA is listed as a regional player.
Does Decorview have an API?
No public API is recorded for Decorview.
What industry is Decorview in?
Decorview's product category is Custom Window Treatments. Its primary akta.pro industry code is CRAIAKAD, Custom Drapery & Made-to-Measure Window Coverings Retail, with a secondary code of CRAIAKAA, Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical). Its NAICS code is 449122 and its SIC code is 5712.