Kidea

What Kidea does

Kidea is an independent, full-service creative and communication agency organized as an Italian SRL (Società a responsabilità limitata), founded in 2004 and headquartered in Napoli with a second office in Roma. The company delivers integrated communication services spanning strategic planning, creative development, social media content production, media buying and planning, and territorial activations and events. Its operating model centers on an in-house "Creative Hub" of approximately 42 multidisciplinary professionals (designers, copywriters, social media managers, content creators, producers, editors, web and digital specialists) supported by Account & Media and Admin/HR functions, structured to operate without silos.

The agency serves a horizontal client base of 60+ active accounts across finance, public administration, infrastructure, food, art, and automotive industries, with named engagements including the BCP (Banca di Credito Popolare) rebranding, ASIA Napoli's "Trash Talking" civic campaign, and Gruppo FS's "La Linea del Rispetto" anti-violence campaign. Revenue is generated through quote-based, project-style professional-services engagements with long-term client relationships. Distribution is direct: inbound inquiries through the website contact form, phone, email, and brand presence on LinkedIn, Instagram, Facebook, and TikTok, supplemented by community events such as "ALL GONE" hosted at agency offices and an editorial sub-brand, K-Fact.

Kidea operates at a boutique scale (~42 professionals; average age 35; 71% female workforce), has no disclosed external investors, no funding rounds in the public record, and operates as a privately held company with founders/managers in control. Product surface extends modestly into owned media via K-Fact, but the core revenue engine remains client-funded creative and media services.

Name

Kidea

Legal name

Kidea srl

Website

https://kidea.net

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Kidea is an independent Italian creative and communication agency with offices in Napoli and Roma, serving 60+ clients across finance, public administration, and consumer industries with strategy, creative, social media, media planning, and event activation services through an in-house team of ~42.

Ownership category

akta.pro rank

Headquarters

HQ city

Naples

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Communication and Creative Services: Professional services revenue from strategy, creativity, social content, media buying & planning, and event activations. Long-term client relationships typical.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Kidea is a full-service creative communication agency that develops integrated strategies, creative campaigns, social media content, media buying and planning, and territorial activations and events for national and international brands. The agency operates as an in-house Creative Hub where ideas move from concept to campaign to video to live events, delivering brand communication solutions across finance, public administration, food, art, and automotive industries through offices in Napoli and Roma.

Product overview

Kidea is a full-service communication and creativity agency headquartered in Napoli with a second office in Roma, operating as a single unified agency rather than a modular platform. The company offers integrated communication services encompassing strategic planning, creative development, social media content production, media buying and planning, and event activations—all delivered through an internal Creative Hub team of multidisciplinary specialists (designers, copywriters, social media managers, content creators, producers, editors, web and digital experts) supported by Account & Media and Admin/HR functions. The agency serves over 60 clients across diverse industries including finance, public administration, infrastructure, food, art, and automotive, and has developed a portfolio of notable campaigns such as BCP rebranding, ASIA Napoli's waste awareness initiative, and Gruppo FS's anti-violence campaign.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Communication Services Comprehensive communication strategy services including creative direction, social media content development, media buying and planning, and territorial activations and events for national and international brand clients across industries such as finance, public administration, food, art, and automotive.
• Creative Hub Service In-house multidisciplinary team service comprising designers, copywriters, social media managers, content creators, producers, editors, and web and digital specialists collaborating without rigid compartments to develop creative ideas end-to-end.
• Account & Media Service Strategic account management and media services that give ideas direction and space, translating strategy into measurable results and delivering media planning and buying for client campaigns.
• K-Fact Editorial Hub Editorial content hub featuring news, inside stories, and events related to Kidea's activities and cultural perspectives, including interviews and workplace insights.
• Career Opportunities Portal Spontaneous application portal recruiting creative, social media, account, and finance professionals at various experience levels (first experience, junior, intermediate, senior) for the Napoli and Roma offices.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• This UniqueminorOthersWellness initiative at Napoli office: free sanitary product dispensers installed in company restrooms, addressing women's health needs in the workplace.
• Virgin ActiveminorOthersGym membership convention offering discounted subscriptions to all team members, with option to extend to family members. Supports work-life balance and employee health.
• UniSaluteminorOthersSupplementary health insurance policy providing access to healthcare services and dedicated assistance for all team members.
• ENBIC (Ente Bilaterale per il Commercio)minorOthersBilateral body providing supplementary health coverage through MBA Mutua for hospitalizations, specialist visits, diagnostics, plus economic contributions for daily expenses including family, health, leisure, and pets.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Publicis Groupe: Paris-headquartered advertising holding group with significant Italian presence (Publicis Italia, Leo Burnett, Saatchi & Saatchi). Comparable because it offers integrated creative, media buying, and digital services through acquired boutique networks serving the same Italian enterprise and brand clients.
• Dentsu Inc. Japanese-headquartered advertising network with operations across Italy covering creative, media, and customer experience. Comparable as a global incumbent offering integrated communication services to brand and institutional clients similar to Kidea's segment.
• Omnicom Group: Global marketing services holding company with Italian outposts including BBDO, DDB, TBWA and Omnicom Media Group. Comparable as a diversified creative and media planning competitor bidding for the same national brand and public-sector campaigns as Kidea.
• TBWA Worldwide: Omnicom-owned creative disruption network with TBWA Italia serving Italian enterprise and government clients. Comparable as a multinational creative agency offering the kind of brand strategy and campaign execution services Kidea provides.
• McCANN Worldgroup: Global advertising network (Interpublic Group) with established McCANN Italia in Milan and Rome. Comparable as a long-established creative agency pursuing similar finance, infrastructure, and public-sector clients as Kidea.
• Leo Burnett: Publicis-owned global creative network with Italian operations in Milan and Rome. Comparable as a long-established creative agency pursuing similar finance, food, and infrastructure clients with full campaign development capabilities.
• WPP plc: Global advertising holding company with extensive Italian operations (including GroupM, Ogilvy, VMLY&R). Comparable as an established provider of full-service creative, media, and brand strategy services, though it operates at vastly larger scale than Kidea.
• DDB Worldwide: Omnicom-owned global creative network with DDB Italia serving the Italian market. Comparable as a multinational creative agency offering the brand strategy, campaign development, and integrated content services that overlap directly with Kidea's offering.
• Havas SE: Paris-listed global advertising group operating Havas Creative, Havas Media, and Arnold & Partners, including Italian operations. Directly comparable as a full-service creative and media agency serving enterprise and institutional clients across Europe.
• Saatchi & Saatchi: Publicis-owned global creative network with Italian offices. Comparable as a full-service creative agency offering integrated campaign strategy, brand work, and digital content to enterprise and brand clients across multiple industries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kideaagency
• LinkedInit.linkedin.com/company/kidea
• Instagraminstagram.com/kidea_agency
• TikToktiktok.com/@kidea_agency?_t=8adpW73qk8j&_r=1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kidea