Oley.com
Oley.com is a Turkish online sports betting and lottery platform founded in 2011 in Istanbul. It serves adult Turkish consumers with live betting (Canlı Bahis), traditional sports betting (İddaa), and sports lottery (Spor Toto) via a membership-based web interface.
- Company typePrivate
- Founded2011
- HeadquartersIstanbul
- Headcount11–50
- GTM typeB2C
- OfferingServices
Oley.com firmographics
Firmographics- Name
- Oley.com
- Website
- https://oley.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Oley.com is a Turkish online sports betting and lottery platform founded in 2011 in Istanbul. It serves adult Turkish consumers with live betting (Canlı Bahis), traditional sports betting (İddaa), and sports lottery (Spor Toto) via a membership-based web interface.
- Ownership category
- akta.pro rank
Oley.com industry classification
Industry- Product category
- Online Sports Betting
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290), Other Gambling Industries (71329)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sportsbooks (Online & Mobile Operators) (MPAEACAA)
- akta.pro secondary industries
- Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), In-Play (Live) Betting Exchanges (MPAEAIAD), Betting Exchanges & Peer-to-Peer Sports Betting (MPAEACAL)
Keywords
Where Oley.com is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Markets served
Oley.com business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales
Revenue model
- Betting Transaction Revenue: Standard online betting platform revenue model where the house (Oley.com) takes a percentage or spread on betting transactions. Users place wagers on sporting events, and the platform earns from the margin between odds offered and actual probabilities, plus transaction fees.
Go-to-market motion1 record
Distribution channels1 record
Oley.com product offering
Product offeringCore offering
Oley.com operates a Turkish-language online sports betting and lottery website offering three core products: Canlı Bahis (in-play live sports betting), İddaa (traditional pre-match and live sports betting), and Spor Toto (sports lottery). The platform enables adult users in Turkey to place wagers on sporting events through a self-serve web interface, with the house earning revenue from margins on odds and transaction fees.
Differentiator
Problem solved
Functional benefit
Products and services
- Canlı Bahis (Live Betting) Real-time, in-play sports betting product that allows adult users in Turkey to place wagers on sporting events while they are in progress, through the Oley.com website.
- İddaa (Sports Betting) Traditional sports betting product for the Turkish market offering pre-match and live betting options on various sports events, accessible through the Oley.com website.
- Spor Toto (Sports Toto) Sports lottery product that enables users to participate in sports-based gambling games and draws through the Oley.com website.
Companies that use Oley.com
Customer profileSegments1 record
Ideal customer profiles1 record
Oley.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Oley.com competitors and assessment
Company assessmentDirect peers
- Nesine.com: One of Turkey's largest licensed online sportsbooks and lottery operators, offering İddaa, Spor Toto, and live betting. Directly comparable as a Turkish-licensed multi-product betting platform serving the same customer base.
- Bilyoner: Leading Turkish online sports betting and lottery platform operated by Turkcell. Comparable as a licensed Turkish operator offering İddaa, Spor Toto, and live betting products to the same Turkish consumer segment.
- Misli.com: Turkish licensed sports betting and lottery platform offering İddaa and Spor Toto products. Direct competitor serving the same Turkish consumer base with a similar multi-product sportsbook and lottery offering.
- Ngsbahis: Turkish-focused online sports betting operator offering live betting and İddaa-style wagering. Comparable as a domestic Turkish sportsbook competing for the same customer segment.
- Bets10: Online sportsbook with a significant Turkish customer base offering sports betting and live betting. Comparable as a Turkish-market sportsbook operator with overlapping product offerings.
- Youwin: Online betting operator serving the Turkish market with sports betting and live betting products. Comparable as a Turkish-market-focused sportsbook with similar product positioning.
- Superbahis: Turkish online sports betting platform offering pre-match and live betting. Directly comparable as a domestic Turkish sportsbook targeting the same consumer segment as Oley.
Regional players
- Betboo: Online sportsbook and casino operator with a historical Turkish market presence, offering sports betting and live betting. Comparable as a regional player serving Turkish consumers with overlapping product offerings.
Broad incumbents
- Bet365: Global online sportsbook leader offering extensive live betting, sports betting, and gaming products. Comparable as a broad incumbent in the same product category (online sports betting and live betting), though not Turkey-licensed.
- Betsson: Large European online gaming operator offering sportsbook, casino, and lottery products across multiple markets. Comparable as a broad incumbent in sports betting and lottery, though focused on regulated European markets rather than Turkey specifically.
Market position
Customer concentration
Oley.com social profiles
Digital presenceOley.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oley.com leadership team
Management profileNumber of profiles
Oley.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oley.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oley.com
What does Oley.com do?
Oley.com operates a Turkish-language online sports betting and lottery website offering three core products: Canlı Bahis (in-play live sports betting), İddaa (traditional pre-match and live sports betting), and Spor Toto (sports lottery). The platform enables adult users in Turkey to place wagers on sporting events through a self-serve web interface, with the house earning revenue from margins on odds and transaction fees.
When was Oley.com founded?
Oley.com was founded in 2011. It employs 11 to 50 people.
Where is Oley.com based?
Oley.com is headquartered in Istanbul.
How does Oley.com make money?
One revenue line is on record: betting Transaction Revenue.
Who are Oley.com's main competitors?
Direct peers on record are Nesine.com, Bilyoner, Misli.com, Ngsbahis, Bets10, Youwin and Superbahis. Betboo is listed as a regional player. Broad incumbents are Bet365 and Betsson.
Does Oley.com have an API?
No public API is recorded for Oley.com.
What industry is Oley.com in?
Oley.com's product category is Online Sports Betting. Its primary akta.pro industry code is MPAEACAA, Sportsbooks (Online & Mobile Operators), with a secondary code of MPAEAFAD, Digital Lottery & iLottery Platforms (Web/App). Its NAICS code is 7132 and its SIC code is 7990.