What Nesine.com does

Nesine.com is a Turkish online sports betting and lottery platform founded in 2006 and headquartered in Sisli, Istanbul. The company operates as an authorized dealer (yasal bayi) for Turkey's state-run gambling monopolies — Spor Toto (İddaa), Milli Piyango, and Türkiye Jokey Kulübü (TJK) — which gives it legal access to the closed Turkish regulated market and exposes it to the structural concentration of that regulatory regime. Its product ecosystem spans four categories: sports betting (İddaa pre-match, Canlı İddaa live/in-play, Spor Toto, Dakika Bahis, Editör Kuponları), lottery and instant-win games (Kazı Kazan scratch cards with 40+ themed titles, Sayısal Oyunlar including Çılgın Sayısal Loto and Süper Loto, and Şans Oyunları instant-win arcade games), AI-driven virtual sports (Sanal Futbol, Sanal Basketbol, virtual car/marble racing), and horse racing via TJK. Platform features include the Canlı Maç İzle live-streaming service covering football, basketball, tennis, volleyball, handball, ice hockey, and snooker; a social betting feature (Kupondaş); a loyalty program (NesinExtra); and a content hub (Nesine TV, Nesine Dünyası). Distribution is exclusively digital via desktop web and iOS/Android apps, restricted to Turkish residents aged 18+.

Name

Nesine.com

Legal name

Nesine

Website

https://nesine.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Nesine.com is a Turkish licensed online sports betting and lottery platform, founded in 2006, operating as an authorized dealer for Spor Toto, Milli Piyango, and TJK. It serves Turkish consumers with sports betting, virtual games, lottery, and live sports streaming via web and mobile.

Ownership category

akta.pro rank

Product category

Online Sports Betting

NAICS

Gambling Industries (7132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)

akta.pro secondary industries

Gaming, Betting & Prize Winnings Payouts (FSAMAKAN), Payments, Wallets & Cashiering for Sports Betting (MPAEACAG)

Keywords

• Online sports betting
• Lottery gaming services
• Live sports streaming
• Virtual sports games
• Horse racing betting

Headquarters

HQ city

Sisli

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations, Others

Revenue model

1. Betting Transaction Revenue: Revenue generated from betting transactions where users place wagers on sports events (İddaa), Spor Toto, lottery games (Milli Piyango), and horse racing (TJK). The platform acts as an authorized dealer for Turkish state gambling monopolies.
2. Casino/Specialty Games Revenue: Revenue from digital casino-style games including scratch cards (Kazı Kazan), virtual games (Sanal Oyunlar), chance games (Şans Oyunları), and numerical lottery games (Sayısal Oyunlar).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Nesine.com operates as Turkey's licensed online sports betting and lottery platform, serving as an authorized dealer for Turkish state gambling monopolies including İddaa, Spor Toto, Milli Piyango, and Türkiye Jokey Kulübü (TJK). The platform offers sports betting (pre-match and live/in-play), sports lottery, number lotteries, digital scratch cards, virtual AI-generated sports games, instant-win chance games, and horse racing wagering through its website and mobile applications for iOS and Android.

Product overview

Nesine.com is Turkey's largest licensed online sports betting and lottery platform, operating as an official licensee of Spor Toto, Milli Piyango, and Türkiye Jokey Kulübü (TJK). The platform operates as a unified multi-product ecosystem comprising: (1) Sports Betting products including İddaa (pre-match sports betting), Canlı İddaa (live/in-play betting), Spor Toto (sports lottery), and Dakika Bahis (minute betting); (2) Virtual Games including Sanal Futbol, Sanal Basketbol, Şanslı Arabalar, and multiple racing games powered by AI-generated outcomes; (3) Lottery products including Kazı Kazan (digital scratch cards with 40+ themed variations), Sayısal Oyunlar (number lotteries: Çılgın Sayısal Loto, Süper Loto, On Numara, Şans Topu, Milli Piyango), and Şans Oyunları (instant win games including Süper Tombala, Hızlı Tombala, Plinko, Süper Çarkıfelek, and 20+ arcade-style games); (4) Horse Racing via TJK partnership including Altılı Ganyan; (5) Complementary features including Canlı Maç İzle (live streaming across major leagues), Canlı Sonuçlar (real-time scores), Editör Kuponları, Kupondaş (social betting), Nesine TV, and the NesinExtra loyalty program. The platform is accessible via web and mobile applications for iPhone and Android.

Differentiator

Problem solved

Functional benefit

Brands

• Nesine: Main platform for sports betting, lottery, and gaming services
• NesinExtra
• Kupondaş
• Nesine TV
• Canlı Maç İzle

Products and services

• İddaa
• Canlı İddaa (Canlı Bahis)
• Spor Toto
• Sanal Oyunlar
• Kazı Kazan
• Sayısal Oyunlar
• Şans Oyunları
• At Yarışı (TJK)

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Türkiye Futbol Süper Lig (Turkish Football Super League)coreGTM or Marketing PartnerNesine is the Official Sponsor of the Turkish Football Super League, providing significant brand visibility across all matches and related communications.
• Türkiye Futbol 1. LigcoreGTM or Marketing PartnerNesine holds Official Sponsor status for Turkey's second-tier football league.
• Türkiye Futbol 2. LigcoreGTM or Marketing PartnerNesine is the Name Sponsor of the Turkish Football 2nd League, which is officially branded as 'Türkiye Nesine 2. Lig' (Turkey Nesine 2nd League).
• Türkiye Futbol 3. LigcoreGTM or Marketing PartnerNesine is the Name Sponsor of the Turkish Football 3rd League, which is officially branded as 'Türkiye Nesine 3. Lig' (Turkey Nesine 3rd League).
• Fenerbahçe Futbol TakımımajorGTM or Marketing PartnerNesine is the Official Jersey Sleeve Sponsor of Fenerbahçe football team, one of Turkey's most popular and successful football clubs.
• Fenerbahçe Tekerlekli Sandalye Basketbol Takımı (Fenerbahçe Wheelchair Basketball Team)minorGTM or Marketing PartnerNesine is the Official Sponsor of Fenerbahçe's wheelchair basketball team.
• Beşiktaş Basketbol TakımımajorGTM or Marketing PartnerNesine is the Shorts Sponsor of Beşiktaş basketball team, one of Turkey's major basketball clubs.
• EuroLeaguecoreGTM or Marketing PartnerNesine is a Premium Partner of EuroLeague, Europe's premier basketball competition, providing brand visibility and live streaming content rights.
• EuroCupcoreGTM or Marketing PartnerNesine is a Premium Partner of EuroCup, Europe's second-tier basketball competition.
• Türkiye Jokey Kulübü (TJK)coreOthersNesine is an authorized dealer for TJK horse racing betting (At Yarışı), offering online access to horse racing bets including Altılı Ganyan and other TJK betting products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pinnacle: Online sportsbook operator known for high limits, low margins, and sharp odds — a structurally similar B2C sportsbook operator to Nesine on the betting product side, though operating globally under international licenses rather than as a state-monopoly dealer.
• Oley.com: Turkish authorized İddaa and lottery dealer with web and mobile platforms covering sports betting, virtual games, and scratch-style games. Operates the same state-licensed product set as Nesine for the Turkish consumer market.
• Misli.com: Authorized Turkish İddaa and Milli Piyango dealer operated under Türkiye İş Bankası sponsorship, offering sports betting, virtual games, and lottery products through web and mobile. Direct overlap with Nesine across nearly the full product matrix and target customer.
• Bilyoner: One of Nesine's closest authorized-dealer competitors in Turkey, offering İddaa, Spor Toto, Milli Piyango, and TJK products online with comparable web and mobile apps. Headquartered in Turkey and serving the same regulated vertical with identical state-issued licenses.
• Birebin: Authorized Turkish sports betting and lottery dealer providing İddaa, Spor Toto, and Milli Piyango products online. Operates in the same regulated vertical with comparable product structure and Turkish consumer focus.
• Tuttur.com: Authorized Turkish online sports betting platform offering İddaa, Spor Toto, virtual sports, and lottery products. Direct competitor within the same authorized-dealer ecosystem with overlapping product breadth and customer segment.

Broad incumbents

• Bet365: Global online sportsbook and gaming operator with deep live-betting, streaming, and in-play product capabilities. Comparable to Nesine on live-betting mechanics and streaming integration, though operating under a UK/international regulatory model rather than a state-monopoly dealer model.
• Kindred Group (Unibet): Multi-brand European online gambling operator (Unibet, Maria, 32Red) with full sportsbook, casino, and poker verticals. Relevant comparable for product breadth, in-play betting capability, and regulated-market operating playbook versus Nesine's narrower Turkish footprint.
• Betsson: Nordic-rooted multi-brand online gambling operator with sportsbook, casino, and lottery products across multiple regulated European jurisdictions. Comparable to Nesine on multi-product platform economics and brand-driven marketing in regulated markets.
• Bets10: Major international online gaming brand (operated by Live Casino B.V. via NB license) that has operated in the Turkish market, offering sportsbook and casino verticals that overlap with Nesine's product set, though with broader geographic reach and a different operating license structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Nesinecom
• YouTubeyoutube.com/user/NesineTV
• Facebookfacebook.com/Nesine
• Instagraminstagram.com/nesine_com
• LinkedInlinkedin.com/company/nesine-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nesine.com