What Bilyoner does

Bilyoner İnteraktif Hizmetler A.Ş. is Turkey's first legal online sports and lottery gaming platform, operating continuously since 2004 as a privately held company headquartered in Istanbul. The company operates as an authorized bayii (licensed dealer) of multiple state-run gaming monopolies — Spor Toto Teşkilat Başkanlığı, Milli Piyango İdaresi, Türkiye Jokey Kulübü (TJK), United Racing, and Hemen Yarış — enabling it to legally distribute sports betting, national lottery, and horse racing products online within Turkey's regulated market. The platform serves over 5 million registered members with a direct-to-consumer digital offering spanning pre-match and live sports betting across 14+ sports, state lottery products, horse racing, RNG-certified virtual sports, digital scratch cards, and themed chance games, accessed via web and native mobile applications distributed across Google Play, App Store, Huawei AppGallery, and Samsung Galaxy Store.

The underlying technology stack combines an integrated online betting platform with proprietary features including AI-powered betting analysis (Bahista), live match streaming across football, basketball, tennis, table tennis, volleyball, e-sports, and horse racing (TJK TV), real-time multi-match tracking, RNG-certified virtual games independently tested by international testing bodies, and an ISO/IEC 27001-aligned information security management system. The platform also incorporates a social betting community (Tribün) where users share coupons and follow other bettors, plus an editorial predictions engine (Yazarlar) staffed by in-house expert writers. The technology is backed by a partnership with Intralot, a global gaming technology provider, and the company is supported by Hitay Holding as its primary local investment partner.

Bilyoner's revenue model is commission- and margin-based, generating income through seven distinct streams: the take rate on losing sports bets and margin built into odds for İddaa (pre-match and live betting), agent commissions on Spor Toto ticket sales, commissions on Milli Piyango and Sayısal Oyunlar ticket sales, commissions on TJK horse racing wagers, bet margins on 24/7 RNG virtual games, participation fees on Kazı Kazan scratch cards and Şans Oyunları, and participation fees on BasKazan themed instant-result games. The company employs a direct-to-consumer go-to-market strategy with no physical retail outlets, acquiring and retaining users through mobile app distribution, SEO-optimized sports content, social media presence, community engagement, expert editorial content, promotional campaigns, and official sponsorships of Galatasaray Football and Anadolu Efes Basketball. Customer segments are horizontal: Turkish sports bettors, horse racing enthusiasts, and lottery/casual gamers, with brand trust reinforced by a responsible gaming partnership with Yeşilay (Green Crescent).

Name

Bilyoner

Legal name

Bilyoner İnteraktif Hizmetler A.Ş.

Website

https://bilyoner.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Bilyoner is Turkey's first legal online sports betting and lottery platform, operating since 2004 as a licensed dealer serving 5M+ registered Turkish consumers with sports betting, state lottery, horse racing, and virtual games via web and mobile apps.

Ownership category

akta.pro rank

Product category

Online Sports Betting

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

akta.pro secondary industries

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

Keywords

• Online sports betting
• Lottery gaming platform
• Horse racing betting
• Virtual sports games
• Live match streaming

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Sports Betting (İddaa & Canlı İddaa): Commission-based sports betting on pre-match and live events across football, basketball, tennis, MMA, volleyball, handball, ice hockey, snooker, American football, table tennis, e-sports, and more. Users place bets on match outcomes, over/under, handicaps, and specialized markets. Revenue is generated through the take rate on losing bets and margin built into odds.
2. Spor Toto: Authorized dealer of Spor Toto (state lottery betting on 15 football matches per round). Revenue generated through agent commissions on ticket sales as an official licensed bayii.
3. Milli Piyango & Sayısal Oyunlar (National Lottery & Number Games): Sales of Milli Piyango (national lottery), Çılgın Sayısal Loto, Süper Loto, Şans Topu, On Numara, and Hızlı On Numara tickets. Revenue derived from ticket sales commissions as a licensed Milli Piyango bayii.
4. Horse Racing (At Yarışı): Betting on horse races via TJK (Jockey Club of Turkey) with Ganyan, Plase, Sıralı İkili, Sıralı Üçlü bet types. Revenue generated as an authorized TJK bayii.
5. Virtual Games (Sanal Bahis, Sanal Yarış): Digital virtual sports betting (virtual football, basketball) and virtual horse/dog racing using RNG-certified algorithms. Revenue from bet margins on these 24/7 available virtual games.
6. Kazı Kazan & Şans Oyunları (Scratch Cards & Chance Games): Online scratch card games and digital chance games (Plinko, Zeplin, Tombala, Mayın Tarlası, etc.) powered by Milli Piyango infrastructure. Revenue from game participation fees.
7. BasKazan: Quick-result digital chance games with various themes (Ra's Gizemi, Şans Uçağı, Maya Hazineleri, etc.) offering TL-based winnings. Revenue from game participation fees.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Bilyoner operates Turkey's first legal online sports betting and lottery gaming platform, offering İddaa pre-match and live sports betting across 14+ sports, Spor Toto (15-match football lottery), horse racing betting via TJK, Milli Piyango national lottery games, RNG-certified virtual sports and racing, and digital chance games (Kazı Kazan, BasKazan, Şans Oyunları). The platform is delivered via owned web and mobile applications to Turkish adult consumers under official state gaming licensing as an authorized bayii.

Product overview

Bilyoner is Turkey's first legal online sports and lottery betting platform, operating since 2004 and accessible via web, mobile app (iOS, Android, Huawei, Galaxy Store), and tablet. The product portfolio is organized into two main pillars: (1) Sports Betting — centered on İddaa (pre-match and live sports betting across football, basketball, tennis, MMA, volleyball, handball, ice hockey, American football, snooker, table tennis, e-sports, and more), supplemented by Canlı Maç İzle (live streaming), Canlı Skor (real-time scores), Spor Toto (15-match lottery), At Yarışı/TJK (horse racing with Ganyan, Altılı Ganyan, TJK TV), and virtual betting variants (Sanal Bahis, Sanal Yarış); and (2) Digital Chance Games — including Kazı Kazan (digital scratch cards backed by Milli Piyango), BasKazan (fast-result themed games with jackpots up to 5M TL), Şans Oyunları (online bingo, zeplin, wheel-spin games), and Milli Piyango/Sayısal Oyunlar (national lottery products: Çılgın Sayısal Loto, Süper Loto, Şans Topu, On Numara, Hızlı On Numara). The platform also offers AI-powered features (Bahista betting analysis), social features (Tribün community), and tools like Popüler Bahisler, Çoklu Maç Takibi, Kupon Getir, and Yazarlar editorial tips.

Differentiator

Problem solved

Functional benefit

Products and services

• İddaa (Pre-Match Sports Betting) The core pre-match sports betting product offering pari-mutuel wagering across football, basketball, tennis, MMA, volleyball, handball, ice hockey, American football, snooker, table tennis, e-sports, e-football, and e-basketball, available to Turkish adult consumers (18+) via web and mobile.
• Canlı İddaa (Live/In-Play Betting) Live/in-play sports betting allowing users to place bets on ongoing matches in real time across football, basketball, tennis, table tennis, volleyball, handball, snooker, and ice hockey.
• Spor Toto (15-Match Sports Lottery) A 15-match sports lottery where users predict outcomes (1/X/2) of selected football matches (Turkish Süper Lig and European leagues) to win jackpots, distributed under official Spor Toto Teşkilat Başkanlığı license.
• At Yarışı (Horse Racing Betting - TJK) Horse racing betting including Ganyan (win), Plase (place), Altılı Ganyan (pick six), Sıralı İkili, Sıralı Üçlü, and fixed-odds races, distributed under official Türkiye Jokey Kulübü (TJK) authorization, with access to AGF tables, race bulletins, and results.
• TJK TV (Live Horse Racing Streaming)

Quantifiable outcome

• Over 5 million registered members as of 2025, with documented fan distribution data showing Galatasaray (33.9%), Fenerbahçe (26.9%), and Beşiktaş (18.3%) dominance among the user base

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core, minor and flagship.

• IntralotcoreTechnology or Integration · 1 January 2004Intralot is a global leader in gaming solutions and lottery technology. As Bilyoner's technology partner, Intralot provides international gaming expertise, sector-specific knowledge, and world-class technology infrastructure that enables Bilyoner to operate at global gaming standards.
• Spor Toto Teşkilat BaşkanlığıcoreOthersSpor Toto Teşkilat Başkanlığı is the Turkish government's sports betting authority. Bilyoner operates as an official authorized bayii (licensed dealer) of Spor Toto, enabling it to legally offer sports lottery products including Spor Toto (15-match football betting) and İddaa (sports betting).
• Milli Piyango İdaresicoreOthersMilli Piyango (National Lottery Administration) is the Turkish state lottery authority. Bilyoner operates as a licensed bayii offering Milli Piyango tickets, Çılgın Sayısal Loto, Süper Loto, Şans Topu, On Numara, Hızlı On Numara, and Kazı Kazan scratch card games through the Milli Piyango Online infrastructure.
• Türkiye Jokey Kulübü (TJK)coreOthersTJK (Jockey Club of Turkey) governs horse racing in Turkey. Bilyoner is an authorized bayii for horse race betting, offering ganyan, plase, sıralı ikili, sıralı üçlü bets, and live streaming via TJK TV. The partnership includes access to race bulletins, results, and international horse racing coverage.
• United RacingminorOthersBilyoner is listed as an authorized bayii of United Racing, enabling horse racing betting products under regulatory oversight.
• Hemen YarışminorOthersBilyoner is an authorized bayii of Hemen Yarış, providing additional horse racing betting options under regulatory licensing.
• Galatasaray Spor Kulübü (Football)flagshipOthersBilyoner is an official sponsor of Galatasaray Football Team. With Galatasaray fans representing 33.9% of Bilyoner's user base (the largest segment), this sponsorship directly connects the brand with its core demographic and drives significant brand visibility.
• Anadolu Efes Spor Kulübü (Basketball)flagshipOthersBilyoner is an official sponsor of Anadolu Efes Basketball Club. Given basketball's position as the second-most-bet sport after football, this sponsorship strengthens brand association with engaged basketball bettors who are among the platform's most active users.
• Türkiye Spor Yazarları Derneği (TSYD)minorOthersBilyoner sponsors TSYD (Turkish Sports Journalists Association), demonstrating commitment to the broader sports ecosystem and media community in Turkey.
• Yeşilay (Green Crescent)minorOthersBilyoner partners with Yeşilay (Turkish Green Crescent) for responsible gaming and gambling addiction support. The platform links to Yeşilay's gambling addiction helpline (444 79 75), demonstrating corporate social responsibility and compliance with responsible gaming regulations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nesine.com: Turkey's other major licensed online sports betting and lottery platform, directly competing with Bilyoner on İddaa, Spor Toto, and live betting. Operates under the same Spor Toto/Milli Piyango bayii framework and serves the same Turkish consumer base.
• Misli.com: Turkish online sports betting platform owned by Türk Telekom, offering İddaa and Spor Toto under the same bayii licensing framework. Direct competitor on sports betting and lottery products targeting the same Turkish consumer segment.
• Oley.com: Smaller Turkish licensed online sports betting platform and direct bayii competitor, operating in the same regulatory framework and competing for the same Turkish sports bettor demographic.
• Birebin: Turkish licensed online sports betting platform offering İddaa and Spor Toto. Direct competitor in the same domestic market with similar product set and regulatory profile.

Others

• Intralot: Global lottery and gaming technology provider that is Bilyoner's core technology partner. Provides infrastructure and software to lotteries/sportsbooks globally; relevant as a partner/peer in the iGaming technology stack but not a direct competitor.

Broad incumbents

• Bet365: Global online sports betting leader; relevant as a comparable peer in online sportsbook operations, live betting, streaming, and product UX — though it does not currently operate in Turkey's regulated market.
• DraftKings: US-listed online sports betting and iGaming operator with integrated sportsbook, in-play betting, and digital casino products. Comparable as a multi-product online betting platform with similar revenue mix and digital-direct-to-consumer model.
• Flutter Entertainment (Paddy Power/Betfair): Global online sports betting and gaming operator (owner of Paddy Power, Betfair, FanDuel, PokerStars). Comparable as a large-scale operator combining sports betting, exchange, and gaming products with technology-driven differentiation.

Emerging players

• Sisal: Italian lottery and sports betting operator with both retail and digital channels (now owned by Flutter). Comparable to Bilyoner as a regulated-market omnichannel sports/lottery operator with licensed bayii-style distribution.

Regional players

• Greek Organisation of Football Prognostics (OPAP): Greek licensed sports betting and lottery operator with a similar regulatory framework (state-licensed monopoly operator) and mixed sports/lottery/numbers product portfolio. Comparable as a regional player operating under a state-controlled monopoly in a Mediterranean market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bilyoner
• YouTubeyoutube.com/BilyonerVideo
• Facebookfacebook.com/bilyoner
• Instagraminstagram.com/bilyoner
• LinkedInlinkedin.com/company/bilyoner

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bilyoner