mymento

What mymento does

mymento is a Brazilian SaaS platform that provides an integrated technology stack for receptive tourism businesses, founded in 2019 in São Paulo by Johannes Noebels. The platform combines a no-code website builder, an online booking engine with real-time availability, an AI-powered WhatsApp chatbot (TravelBot IA) for 24/7 customer service and sales, a mobile management app for iOS/Android, and a suite of operational automations including automatic adventure insurance issuance (via Roca Seguros), electronic service invoice emission (via FocusNFe), and reservation confirmations. The underlying architecture is built on Ruby on Rails with a Chatwoot-based help center, hosted on DigitalOcean, and integrates AI services from OpenAI, DeepSeek, and Gemini.

The platform serves over 1,000 tourism companies across Brazil — including tour operators, receptive agencies, theme parks, spas, restaurants, and hotels — and has processed more than 800,000 reservations totaling R$200M+ in GMV. Revenue is generated through monthly SaaS subscriptions across PRO, PLUS, and ENTERPRISE tiers, supplemented by a customer referral program offering 10% monthly discounts per referred paying customer. Distribution relies on a self-serve onboarding model (1–3 business days to go live), WhatsApp-led sales conversations, 30-minute Google Meet demos, and a network of specialist marketing partner agencies. Notable distribution partnerships include official Google Things To Do connectivity partner status and Meta Tech Provider status for WhatsApp Business API integration.

The company operates with a lean team of 1–10 employees, is privately held (MYMENTO SOLUÇÕES EM TECNOLOGIA LTDA., CNPJ 32.516.678/0001-18), has no disclosed external funding rounds, and is headquartered at Av. Brigadeiro Faria Lima 1811 in São Paulo. Geographic focus is exclusively Brazil, with no disclosed international expansion plans.

Name

mymento

Legal name

MYMENTO SOLUÇÕES EM TECNOLOGIA LTDA.

Website

https://mymento.com.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

mymento is a Brazilian SaaS platform founded in 2019 that provides an integrated booking engine, website builder, AI WhatsApp chatbot, and payment/insurance/invoicing automation for over 1,000 tourism companies across Brazil.

Ownership category

akta.pro rank

Product category

Tourism SaaS (Travel Booking & Reservation Software)

NAICS

Tour Operators (561520), Travel Agencies (561510)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)

akta.pro secondary industries

Tours, Activities & Experiences Booking (HSACAKAF), Tour, Attraction & Experience Dynamic Pricing Platforms (THALAOAF)

Keywords

• Tourism booking platform
• Tour operator software
• Receptive tourism SaaS
• Online reservation system
• Travel booking engine

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. SaaS Subscription (Plans: PRO, PLUS, ENTERPRISE): Monthly subscription fees varying by plan tier and feature set. Plans include: site builder (requires PRO or ENTERPRISE), advanced reports (PRO and ENTERPRISE only), TravelBot AI, insurance automation, and other features. Discount offered for annual payment. Site hosting requires active PRO or ENTERPRISE subscription.
2. Referral Program Commission: Existing paying customers receive 10% monthly discount for each new customer that signs up for PRO or ENTERISE plan and maintains active payment. Benefit persists while referred account remains active and payments current. Maximum accumulation up to 100% of monthly fee.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

mymento is a complete Brazilian SaaS platform that enables receptive tourism businesses (tour operators, receptive agencies, parks, attractions, spas, and gastronomy providers) to sell experiences online 24/7 through an integrated booking engine, no-code website builder, AI-powered WhatsApp chatbot (TravelBot IA), mobile management app, and embedded payment processing. The platform also automates adventure insurance issuance, electronic service invoicing (NFS-e), real-time reporting, and direct visibility in Google search results via its Google Things To Do partner integration, allowing customers to bypass 20–30% OTA commissions and retain 100% of booking revenue.

Product overview

mymento is a Brazilian SaaS platform for receptive tourism businesses, founded in 2019 in São Paulo, serving over 1,000 tourism companies. The platform operates as a unified ecosystem with the core Sistema de Reservas (Booking System) and Construtor de Site (Website Builder) as the foundational products, complemented by a suite of integrated modules including the App de Gestão (Management App) for mobile operations, TravelBot IA (AI Chatbot) for automated WhatsApp customer service, Inteligência Artificial (AI Content Tools) for content generation, Google Things To Do integration for organic search visibility, Seguro de Aventura (Adventure Insurance) for automated insurance issuance, and Suporte Dedicado (Dedicated Support). Additional tools include the free Tábua de Marés (Tide Table Widget) for SEO and Relatórios em Tempo Real (Real-Time Reports) for business analytics. All products are integrated into a single platform, with payments processed through native integrations with Asaas, Pagar.me, Getnet, Cielo, PagBank, PayPal, Rede, InfinitePay, and Pix, and invoices automated via FocusNFe. The platform competes directly with OTA aggregators like Booking, GetYourGuide, and Airbnb Experiences by enabling direct sales without commission.

Differentiator

Problem solved

Functional benefit

Products and services

• Sistema de Reservas (Online Booking System) Online booking engine integrated into the customer's website, offering 24/7 reservation capability with automatic confirmation, real-time availability calendar, full pricing control, discount rules, support for groups and exclusive resources, and integrated payment processing via Pix, credit card, boleto, and PayPal. Designed for tour operators, receptive agencies, parks, attractions, spas, and gastronomy businesses.
• Construtor de Site (No-Code Website Builder) No-code website builder for tourism businesses offering 24+ customizable element types, responsive design for mobile/tablet/desktop, modern layouts, SEO optimization, integrated blog, and free Let's Encrypt SSL hosting on mymento infrastructure. Requires an active PRO or ENTERPRISE plan subscription.
• App de Gestão (Management Mobile App) Native iOS and Android application that allows tourism operators to manage reservations, perform QR code check-ins, view real-time dashboards, capture participant data, issue reminders and confirmations, and trigger adventure insurance and NFS-e issuance from their phone. Includes sales, occupancy, and customer origin analytics.
• TravelBot IA (AI WhatsApp Sales Agent) Autonomous AI chatbot for WhatsApp Business API, trained on the customer's own business data, that responds to inquiries, sends quotes and reservation links, closes sales 24/7, responds in the brand's voice, and escalates to a human agent when necessary. Powered by OpenAI, DeepSeek, and Gemini.
• Inteligência Artificial (AI Content Tools) Integrated generative AI tools that produce optimized, consistent descriptions for tours, activities, blog posts, and marketing materials, trained on each customer's own business data to preserve brand voice.
• Google Things To Do (Google Coisas Legais para Fazer) Integration Official Google connectivity partner integration that displays customer's tours and activities directly in Google Search 'Things To Do' sections and Google Maps, driving direct bookings without paying OTA commissions.
• Seguro de Aventura (Adventure Insurance Automation) Automated adventure insurance issuance via native integration with Roca Seguros. The system triggers policy issuance at a configurable time before each activity, automatically captures required participant data (full name, date of birth, CPF or passport), and is available on PRO, PLUS, and ENTERPRISE plans with an active Roca policy.
• Suporte Dedicado (Dedicated Customer Support) Premium support offering for PRO and ENTERPRISE plans that includes a dedicated account manager, WhatsApp support, training, video tutorials, an integrated help center, and a dedicated WhatsApp support group. Service hours are Monday to Friday, 9am to 6pm São Paulo time.
• Tábua de Marés (Tide Table Widget) 100% free, no-hidden-cost tide table widget displaying official tide data from the Brazilian Navy for 34 coastal cities. Installable on any website and used as an SEO lead magnet to attract organic traffic from high-volume searches such as 'tábua de marés' and 'horário da maré'.
• Relatórios em Tempo Real (Real-Time Reports) Real-time reporting dashboard for PRO and ENTERPRISE plans featuring individual conversion tracking, sales origin analysis (Google Ads, Instagram, organic, affiliates, partnerships), customer journey mapping, origin-based filtering, occupancy rate, average ticket, return rate, and NPS indicators.

Quantifiable outcome

• 100% direct sales channel retention vs. OTA commissions
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability6 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Google Things To DocoreTechnology or IntegrationOfficial Google connectivity partner enabling customer tour and activity listings to appear directly in Google Search 'Things To Do' section and Google Maps. Provides significant organic customer acquisition channel for tourism businesses using mymento.
• Meta (WhatsApp Business API)coreTechnology or IntegrationOfficial Meta Tech Provider enabling native WhatsApp Business API integration for TravelBot AI chatbot functionality. Powers 24/7 automated customer service and sales on WhatsApp.
• AsaascoreTechnology or IntegrationOfficial payment processing partner with exclusive pricing for mymento customers. Simplified account opening process integrated directly in mymento admin panel. Supports Pix automatic confirmation and credit card payments with real-time transaction notifications.
• Roca Seguro de AventuracoreTechnology or IntegrationNative integration with Roca adventure insurance for automatic policy issuance when bookings are confirmed. Configurable trigger timing, automatic participant data capture, and direct insurance verification from booking records.
• FocusNFecoreTechnology or IntegrationIntegration with FocusNFe for automatic Brazilian electronic service invoice (NFS-e) emission triggered by completed sales. Requires separate FocusNFe account. Supports municipalities across Brazil.
• Estratégia e CriaçãominorGTM or Marketing PartnerSpecialist marketing partner agency using mymento since 2024. Serves tourism businesses in Região dos Lagos, Arraial do Cabo, Búzios, and Cabo Frio. Conducts 65+ tourism transformation projects. Expertise with Google partnership implementations.
• Estação 21minorGTM or Marketing PartnerDigital marketing agency with 10+ years experience in tourism sector. Provides SEO, paid traffic management, and website creation services to tourism businesses using mymento.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rezdy: Rezdy is a tour-operator booking and distribution SaaS used by activity and tour providers globally. Comparable to mymento because it offers online booking, channel manager, and reservation management to tour/attraction operators — the same SMB/vertical SaaS model mymento sells into Brazilian receptive tourism.
• Bokun (Tripadvisor): Bokun is a booking management platform acquired by Tripadvisor/Viator targeting tour and activity operators. Directly comparable to mymento's booking engine and reseller-connect features for the tours and activities vertical.
• Checkfront: Checkfront provides online booking and reservation management software for tours, attractions, and equipment rentals. Closely aligned with mymento's core Sistema de Reservas product and similar SMB target customer.
• Regiondo: Regiondo is a European booking software for tours, activities, and attractions with marketplace distribution. Functionally similar to mymento's tour operator SaaS with channel/reseller capabilities.
• TrekkSoft: TrekkSoft (now part of Ventrata) is a tour and activity operator SaaS offering booking, payments, and distribution. Direct overlap with mymento's booking and payment automation stack.

Broad incumbents

• GetYourGuide: GetYourGuide is a global OTA for tours, activities, and attractions with a supplier SaaS backend. Comparable because mymento explicitly positions against GetYourGuide's 20-30% commission model as the direct-sales alternative for Brazilian operators.
• Viator (Tripadvisor): Viator is a major global OTA for tours and attractions and the operator of Bokun. Overlaps with mymento's served customer base (tours, attractions, parks) and competes for the same end tourist demand that mymento's customers sell into.
• Booking.com Experiences: Booking.com's Experiences product is a global OTA distributing tours and attractions. Identified by mymento as a competitor taking the 20-30% commissions its SaaS is designed to eliminate, making it a relevant incumbent for benchmarking.

Emerging players

• Klook: Klook is a fast-growing Asian-headquartered OTA for tours, attractions, and experiences that has expanded into Latin America. Comparable as a competitor for the same SMB tour-operator inventory and end-tourist demand in Brazil.

Regional players

• Stays.net: Stays.net is a Latin American property management and channel manager SaaS for vacation rentals and hotels. Regionally comparable to mymento as another Brazilian/LATAM vertical SaaS serving tourism operators with booking and channel distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mymento
• Instagraminstagram.com/mymentopro
• Facebookfacebook.com/mymentobr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mymento