What fresk.digital does

fresk.digital B.V. is a private Dutch digital agency founded in 2022 and headquartered in Utrecht. The firm designs and delivers custom digital solutions for organizations whose value depends on frontline professionals, applying human-centred design, scenario-based design, and a proprietary four-phase Continuous User Involvement methodology to translate operational reality into digital tooling. Its published technical IP also includes the 'Digital Sensemaking' philosophy, which combines data, design, and technology to drive sustainable adoption among end users.

The agency's service portfolio spans strategy, execution, and ongoing optimization through three phases — Discover & Strategise, Create & Launch, and Optimise & Grow — and has been applied across at least 15 named clients including Nederlandse Spoorwegen (NS), TIER, Felyx, Blue-bike, NOC*NSF, FD Mediagroep (BNR), Rocsys, Hertek, Sevvy, and House of Quantum. It has also published sector-research artifacts (Bike, Moped, and Car Sharing reports aggregating 54 field tests and dozens of survey respondents) and a Continuous User Involvement methodology report. The firm holds ISO 27001:2022 and ISO 9001:2015 certifications and is a member of the Dutch Digital Agencies association.

Commercially, fresk.digital operates as a project-based professional services firm with no publicly disclosed pricing and no productized SaaS offering; revenue is generated through quote-driven client engagements via direct enterprise sales. The operating footprint is limited to the Netherlands (with reported reach into Belgium) and headcount is in the 1-10 band. Marketing channels are primarily owned media (website, articles, LinkedIn, Instagram) supplemented by sector research as a content-driven lead generation asset.

Name

fresk.digital

Legal name

fresk.digital B.V.

Website

https://fresk.digital

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

fresk.digital is a Utrecht-based Dutch digital agency that designs custom digital solutions for organizations employing frontline professionals, using human-centred design and a proprietary Continuous User Involvement methodology across clients in mobility, rail, sports, media, and emerging technology.

Ownership category

akta.pro rank

Product category

Digital Agency Services / Product Design & Development Consulting

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Digital Strategy & Transformation (BPAHAEAA)

Keywords

• Digital product design
• Human-centred design
• Data-driven product development
• Frontline operations consulting
• Service design agency

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital agency services: Professional services revenue from designing and delivering digital solutions for client organizations. Includes strategy, product vision, execution, and ongoing optimization services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

fresk.digital is a Dutch digital agency that designs and delivers custom digital products and services for organizations whose workforces include frontline professionals. Through a three-phase model (Discover & Strategise, Create & Launch, Optimise & Grow) underpinned by human-centred design, data-driven product development, and proprietary methodologies such as Continuous User Involvement and Scenario-Based Design, the agency creates solutions that align with operational reality, deliver immediate value, and scale within complex IT environments.

Product overview

fresk.digital is a digital agency specializing in data-driven product development for frontline operations. Rather than a traditional SaaS product with modules, they operate as a consultancy delivering custom digital solutions. Their portfolio includes client work (cases), published research reports on shared mobility (bike, moped, and car sharing studies), and a methodology for continuous user involvement in product development. The agency follows a three-phase approach: Discover & Strategise, Create & Launch, and Optimise & Grow.

Differentiator

Problem solved

Functional benefit

Products and services

• fresk.digital Services (Strategy & Execution) End-to-end digital product strategy and execution services for organizations employing frontline professionals, covering operational reality analysis, product visioning, working solution delivery, and ongoing optimization. Targeted at enterprises, public-sector bodies, and scaling startups.
• Continuous User Involvement Report Comprehensive methodology report detailing a four-phase Continuous User Involvement approach that helps product teams define research scope, select methodologies, gather participants, and conduct hypothesis-driven research to counter 'blank page syndrome'. Intended for product and design teams.
• Shared Mobility Report: Bike Sharing Research report analyzing bike sharing services from a customer perspective, covering user experience, onboarding, and pricing models across 27 field tests, 11 bike services, and 55 survey respondents. Intended for mobility operators and product teams.
• Shared Mobility Report: Moped Sharing Research report examining shared moped services in the Netherlands across 11 field tests for 3 services, analyzing user experience challenges, parking behavior, and scenario-based usage patterns. Intended for mobility operators and product teams.
• Shared Mobility Report: Car Sharing Research report on shared car services covering 16 field tests across 8 car services in 9 Dutch cities, examining user experience findings and 'moments that matter' in the car sharing journey. Intended for mobility operators and product teams.

Quantifiable outcome

• 90% reduction in parking nuisance achieved by Felyx through embedded feature after 6-week trial

Named customers16 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Clever Franke: Utrecht-based digital design and research studio focused on data-driven product experiences and customer journey work; same city, similar boutique scale, comparable human-centered and data-informed approach to fresk.digital's Digital Sensemaking positioning.
• Mirabeau: Amsterdam-based digital agency (now part of Cognizant) delivering strategy, design and engineering for brands and public-sector clients; comparable business model to fresk.digital with a similarly enterprise-led field-sales motion and an emphasis on human-centered design.
• Fabrique: Delft-based Dutch design and digital agency blending strategy, UX, branding and product development for public and private clients; closely matches fresk.digital's hybrid strategy-plus-execution offering and its roster of Dutch public-sector and enterprise engagements.
• Dept Agency: Largest Dutch-headquartered digital creative and technology agency; offers end-to-end experience design, engineering, and data services to enterprise clients across Western Europe, directly overlapping fresk.digital's design-and-build model for frontline and consumer-facing products.
• Byte Internet Agency: Utrecht-headquartered digital agency building custom web platforms, apps and digital products for Dutch enterprise and public-sector clients; overlaps on the engineering-and-design delivery side of fresk.digital's offering and shares the same Dutch enterprise sales motion.

Broad incumbents

• IDEO: Global pioneer of human-centered and scenario-based design, operating a design-consultancy model across many verticals; while much larger and broader, IDEO shares fresk.digital's core methodology of context-driven, user-involved product design for complex organizations.
• MediaMonks (S4 Capital / Monks): Global digital creative and experience production agency operating at significantly greater scale; comparable on the digital experience design and content production side that fresk.digital executes for its Dutch enterprise and mobility clients.
• Capgemini Invent: Digital transformation and innovation consulting arm of Capgemini, blending strategy, design, and technology for large enterprise and public-sector clients across Europe; overlaps with fresk.digital's strategy-to-execution transformation narrative and its European client base.
• Frog Design: Global design and innovation consultancy within Capgemini Invent, combining research, design, and engineering for enterprise digital transformation; parallels fresk.digital's frontline-focused, data-and-design fusion pitch but at a substantially larger scale and broader geographic footprint.
• Accenture Song: Global experience design and marketing transformation arm of Accenture, delivering end-to-end digital experience and product work for the world's largest enterprises; serves as a scaled incumbent analogue to fresk.digital's enterprise digital experience offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fresk-digital
• Instagraminstagram.com/fresk.digital
• Xx.com/freskdigital

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about fresk.digital