Name

France Boissons

Legal name

FRANCE BOISSONS

Website

https://france-boissons.fr

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Beverage Distribution

NAICS

Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Beer and Ale Merchant Wholesalers (42481), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080)

akta.pro primary industry

Bar & Beverage Service Supplies Wholesale (AFAIALAG)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Beverage (Non-Alcoholic) Foodservice Distribution (CRAOABAJ)

Keywords

• Beverage distribution
• Hospitality supply
• Wine distribution
• Logistics services
• Technical maintenance

Headquarters

HQ city

Rueil-malmaison

HQ country

France

HQ region

Europe

Offices15 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Beverage Distribution: Distribution of beverages (beers, wines, spirits, soft drinks, waters, juices, syrups, hot beverages) to CHR professionals. Revenue generated through product sales with pricing based on volume and client type.
2. Technical Services: Technical maintenance, repair, and installation services for beer draft systems and coffee machines. Includes preventive maintenance, emergency repairs within 24-48 hours, and new installations.
3. Store Development Services: Business support services including help with buying/selling/transmitting establishments, financing plans, and bank guarantee commitments for CHR professionals.
4. Own Brand Products: Proprietary brands including Frigolet (syrups, 100% French since 1999), Charles Papillon (juices, artisanal production in Drôme provençale), and Phénix (100% French limonade without artificial flavor).

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

France Boissons distributes beverages (beers, wines, spirits, soft drinks, waters, juices, syrups, hot beverages) and provides associated services to Cafés, Hotels, Restaurants (CHR) across France. Beyond physical product distribution via 68 sites and 1 million annual deliveries, the company operates Service Technique Clients (220+ technicians installing and maintaining draft beer systems and coffee machines), the Eazle B2B e-commerce platform for 24/7 ordering of 7,000+ references, and a portfolio of own-brand products including Frigolet syrups, Phénix lemonade, and Charles Papillon juices.

Product overview

France Boissons is a beverage distribution company serving the French hospitality sector (Cafés, Hôtels, Restaurants/CHR) since 1964, operating as the #1 distributor in France with 43,000 clients and 2,400 employees across 68 distribution centers and 15 logistics platforms. The company offers a portfolio of over 7,000 beverage references spanning beers (1,000+), wines and champagnes (2,000+), spirits (700+), and non-alcoholic drinks (1,200+). The product ecosystem centers on three pillars: (1) Eazle, a B2B e-commerce platform for 24/7 ordering accessible on all devices; (2) Service Technique Clients (STC) with 220+ technicians for installing and maintaining draft beer systems and coffee machines; and (3) a comprehensive logistics network enabling 1 million annual deliveries. Own-brand products include Phénix (French limonade), Frigolet (syrups), Charles Papillon (artisan juices), and exclusive wine selections (Sélection Vignes & Terroirs, Sélection Grands Vins & Prestige). The company also offers dedicated services for large accounts, including custom EDI integration, business development support, and a concierge wine service (La Grande Cave).

Differentiator

Problem solved

Functional benefit

Brands

• Frigolet: Exclusive brand of France Boissons offering a range of quality syrups, 100% French made, without artificial colorings or artificial flavors, since 1999.
• Phénix
• Eazle
• Charles Papillon
• LOLA
• Sélection Vignes & Terroirs
• Sélection Grands Vins & Prestige
• La Grande Cave

Products and services

• Eazle B2B E-commerce Platform B2B e-commerce platform enabling CHR professionals (cafés, hotels, restaurants) to place beverage orders 24/7 via computer, smartphone, or tablet. Features over 7,000 product references, price analysis tools, order history, personalized promotions, and mobile access.
• LOLA Micro-filtered Water Service Micro-filtered water service system offered to CHR professionals to optimize storage space and serve local quality water, including branded equipment for water service.
• Phénix Limonade Exclusive own-brand 100% French lemonade without artificial aroma, positioned as a premium quality soft drink for CHR professionals.
• Frigolet Syrups Exclusive own-brand range of syrups since 1999, 100% French-made, without artificial colorings or aromas, offering a wide choice of flavors for cocktails, hot drinks, and traditional water mixtures.
• Charles Papillon Juices and Nectars Artisanally produced juice and nectar brand exclusively distributed to CHR professionals, manufactured in Drôme provençale.
• Sélection Vignes & Terroirs Exclusive own-brand wine creations and selections among the greatest French AOP and IGP wines, offering the best quality/price ratio exclusively for CHR professionals.
• Sélection Grands Vins & Prestige Premium wine selection featuring renowned winemakers, historic estates, and 1855 classifications, transmitting wine history through prestigious selections for CHR professionals.
• La Grande Cave Concierge Wine Service Concierge service for exceptional bottles with sought-after allocations, stored in Bordeaux and Burgundy cellars and delivered by courier in single wooden cases with full traceability.
• Service Technique Clients (STC) Technical service employing over 220 technicians who provide installation, preventive maintenance (90,000 interventions in 2025), corrective maintenance and emergency repairs within 24-48 hours (40,000 interventions in 2025), and nearly 10,000 new installations per year of beer draft systems and coffee machines for CHR establishments.
• Logistics & Distribution Network Service Network of 15 logistics platforms and 68 warehouses across France enabling 1 million annual deliveries, featuring connected supply chain with WMS, voice preparation systems, EDI integration, and a fleet of 521+ thermic trucks plus 95 electric trucks.
• Grands Comptes National Account Management Dedicated national account management for chain and public sector clients including custom tools for EDI, statistics, electronic catalogs, KPI monitoring, mercury tracking, supply chain management, and specialized wine expertise.
• Business Development Support Services Comprehensive support services for CHR professionals including business valuation, financing plans, loan guarantees for establishment acquisition/creation/renovation, business reviews, promotions, mystery visits, and responsible packaging management.

Quantifiable outcome

• 1 in 5 CHR establishments in France served by France Boissons
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Fédération Nationale des Boissons (FNB)coreStrategic or Co-development PartnerFNB developed the 'Label Grossiste en Boissons Engagé' (Committed Beverage Wholesaler label) which France Boissons holds. The label recognizes sustainable and responsible practices. Ecocert conducts the audit evaluation for the 3-year certification cycle.
• APVF (Association des Petites Villes de France)minorStrategic or Co-development PartnerTerritorial partnership supporting the development of small towns in France. France Boissons participates in exchanges on vitality of town centers.
• Centre-Ville en MouvementminorStrategic or Co-development PartnerTerritorial partnership focused on exchanges regarding vitality of town centers and market towns. Supports local economic development.
• Heineken FrancecoreOthersParent company of France Boissons since 1987. Provides beer expertise, brands (Heineken, Affligem, Gallia), and group sustainability targets aligned with Science Based Targets initiative.
• Association Prévention RoutièreminorStrategic or Co-development PartnerPartnership with French Road Safety Association to raise awareness about risks related to excessive alcohol consumption among employees.
• Science Based Targets initiative (SBTi)coreOthersGroup-level validation of carbon reduction targets: 90% reduction in Scope 1 and 2 emissions by 2030, net zero by 2040 across entire value chain.

Scale indicators17 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Convivialité: One of France's largest B2B beverage distributors serving the CHR (cafés, hôtels, restaurants) sector with a multi-category portfolio and own-brand presence. Direct head-to-head competitor to France Boissons in French on-trade beverage distribution, with overlapping customer base and go-to-market model.
• Trinks: Germany's largest beverage wholesaler to the hospitality and foodservice channel, with nationwide delivery and a broad multi-category assortment (beer, wine, soft drinks, water). Highly comparable to France Boissons in business model, route-to-market and customer profile, though operating in a different geography.
• Feldschlösschen Getränke: Switzerland's leading beverage group combining brewing, own-brand production and national on-trade beverage distribution to the hospitality channel. Closely mirrors France Boissons' integrated production + distribution + on-trade service model within a single domestic market.
• C&C Group plc: Ireland- and UK-listed drinks manufacturer and distributor combining own-brand production (Bulmers, Tennent's) with the Matthew Clark wholesale business, one of the UK's largest on-trade beverage distributors. Direct comparable in the "manufacturer + on-trade distributor" model and in CHR/wholesale channel mix.
• Enotria & Coe: UK-based premium wine and spirits distributor focused on the on-trade hospitality channel, with a curated portfolio and value-added services. Directly comparable in channel and customer profile to France Boissons' wine/spirits segment and to its Sélection Grands Vins & Prestige / La Grande Cave offerings.
• Bibendum-Wine: UK wine specialist distributor serving restaurants, hotels and premium on-trade accounts, with an exclusive agency portfolio model. Comparable to France Boissons' premium wine and concierge offerings (Sélection Vignes & Terroirs, La Grande Cave) in customer profile and assortment strategy.

Broad incumbents

• Southern Glazer's Wine & Spirits: The largest beverage alcohol distributor in the US and North America, with national logistics, broad wine/spirits/beer assortment and integrated tech platforms. Useful as a broad incumbent reference for the upper end of national beverage distribution scale, though the product and regulatory environment differs.
• Republic National Distributing Company: One of the largest US beverage alcohol distributors, providing nationwide wine, spirits and beer distribution to on- and off-premise accounts. Comparable in scale, national footprint and CHR-anchored customer mix to France Boissons, though operating across a far larger and more fragmented geography.
• Breakthru Beverage Group: US-based multi-beverage distributor (wine, spirits, beer) with national coverage and significant on-trade focus. Direct analogue in business model and channel mix, though operating in a more consolidated North American market with different regulatory and supplier dynamics.

Regional players

• Partesa: HEINEKEN's Italian on-trade beverage distribution arm, distributing the HEINEKEN beer portfolio and a broad multi-category assortment to Italian cafés, hotels and restaurants. Direct intra-group analogue to France Boissons in scope, model and parent backing, but operating in a different national market.

Market position

Strengths3 records

Weaknesses1 record

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/franceboissons
• YouTubeyoutube.com/heinekenfr
• Facebookfacebook.com/franceboissonsnational
• LinkedInlinkedin.com/company/france-boissons

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about France Boissons