What Ozito Industries does

Ozito Industries is an Australian consumer hardware brand specialising in cordless power tools and garden equipment, operated by Einhell Australia Pty Ltd, a wholly-owned subsidiary of Frankfurt-listed Einhell Germany AG. The brand's core technology is the Power X Change (PXC) 18V Battery System, a shared lithium-ion platform powering more than 125 tools across drills, saws, grinders, sanders, woodworking and fastening tools, lawn mowers (including robot mowers), trimmers, chainsaws, blowers, pumps, compressors, and a newer Lifestyle & Cleaning category (vacuums, portable fans, 150W energy stations, Bluetooth radios). The platform incorporates brushless motor options and sealed battery designs for dust and water protection, supported by a 5-year replacement warranty on PXC products.

The go-to-market is channel-led and retailer-exclusive: all Ozito products are sold through Bunnings Warehouse stores in Australia and New Zealand, with spare parts routed through Bunnings Special Orders. The brand targets DIY enthusiasts, weekend warriors, and home gardeners via Bunnings' mass-market footprint, supported by social media, a YouTube channel, and an email newsletter. Pricing is set at retail at the Bunnings shelf and is not publicly disclosed.

Revenue and profitability are not separately reported at the Ozito/Einhell Australia level; financials are consolidated within the publicly listed German parent. There are no known acquisitions, funding rounds, or executive changes at the Australian entity — strategic direction is set by Einhell Germany AG, and brand-level activity is dominated by SKU expansion on the PXC platform, the Mercedes-AMG PETRONAS F1 sponsorship, and ongoing Bunnings joint-marketing programmes such as the battery trade-in promotion. Two legacy product safety recalls (OZBL1800WA blower, ASG-7000 paint sprayer) are on file. The operating entity is registered at 25 Fox Drive, Dandenong South VIC, with 51–100 employees.

Name

Ozito Industries

Legal name

Einhell Australia Pty Ltd

Website

https://ozito.com.au

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Ozito Industries is an Australian consumer hardware brand, operated by Einhell Australia Pty Ltd, that sells cordless power tools and garden equipment built around the PXC 18V Battery System exclusively through Bunnings Warehouse stores in Australia and New Zealand, targeting DIY enthusiasts, weekend warriors, and home gardeners.

Ownership category

akta.pro rank

Product category

Power Tools and Garden Equipment

NAICS

Power-Driven Handtool Manufacturing (333991), Small Electrical Appliance Manufacturing (335210), Battery Manufacturing (335910)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electric Housewares & Fans (3634)

akta.pro primary industry

Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs) (CRACATAG)

akta.pro secondary industries

Battery Chargers (AA/AAA, Li-ion, Universal Chargers) (CRACATAH), Battery Pack Manufacturing & Module Assembly (EUAFABAI), Power Banks & Portable Power (Battery Packs, MagSafe Packs) (CRACATAD)

Keywords

• Cordless power tools
• Garden equipment
• DIY power tools
• Battery platform systems
• Home gardening tools

Headquarters

HQ city

Branxholme

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Power Tools Sales: Sale of cordless power tools including drills, saws, grinders, sanders, and fastening tools. Products sold through Bunnings retail stores as the primary distribution channel.
2. Garden Equipment Sales: Sale of cordless garden products including lawn mowers, trimmers, chainsaws, blowers, and pressure washers. Integrated with the PXC 18V battery system.
3. Spare Parts and Accessories: Replacement parts, accessories, batteries, and chargers sold through Bunnings Special Orders. Includes spare parts for older product models available via customer service.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Ozito manufactures and sells cordless power tools and garden equipment built around the proprietary PXC 18V Battery System, a single interchangeable 18V lithium-ion platform that powers 125+ tools and supports 1000+ tasks. The product range spans power tools (drills, saws, grinders, sanders, fastening tools, woodworking equipment, compressors), garden equipment (lawn mowers, trimmers, hedge trimmers, chainsaws, blowers, scarifiers, shredders), lifestyle and cleaning products (vacuums, pressure washers, portable fans), pumps, and complementary items such as the 12V compact range and brushless motor variants.

Product overview

Ozito Industries is a power tool and garden equipment manufacturer offering a platform-plus-modules architecture centered on the PXC 18V Battery System ecosystem. The core platform is the PXC 18V Battery System, which powers over 125 tools and enables 1000+ tasks across power tools, garden equipment, lifestyle products, and specialty tools. Product modules include Power Tools (drills, saws, grinders, sanders, woodworking, fastening, workshop equipment), Power Garden (lawn mowers including robot mowers, trimmers, hedge trimmers, chainsaws, blowers), Lifestyle & Cleaning (portable power, vacuums, pressure washers, fans), Compressors & Air Tools, Pumps, and specialty product lines like the 12V Range and Brushless Technology sub-brands. The ecosystem also features Combo Kits for bundled tool purchases. Notable featured products include the Hybrid Air Inflator Deflator, Cordless Energy Station, Stick Vacuum, and Digital Bluetooth Radio.

Differentiator

Problem solved

Functional benefit

Brands

• Power X Change (PXC): Cordless battery platform system featuring 18V tools and garden equipment with interchangeable batteries across 125+ tools.
• PXC 18V

Products and services

• PXC 18V Battery System The core shared-battery platform featuring 18V lithium-ion batteries and chargers compatible across 125+ cordless power tools and garden equipment products, enabling 1000+ tasks with a single interchangeable battery system. Includes sealed battery variants with dust and water protection, brushless motor-compatible models, and cross-category compatibility between power tools and garden equipment.
• Power Tools Cordless and powered tools range including drills and rotary hammers, saws (circular, jigsaw, reciprocating, plunge, mitre, table, band saws), angle grinders, sanders and polishers, multi-function and rotary tools, woodworking planers, routers, biscuit joiners, fastening tools (heat guns, nail and staple guns, glue guns), vacuums and cleaning equipment, laser levels and measuring devices, lighting, compressors and air tools, automotive tools, paint spray guns, welding and soldering tools, work stands, cement mixers, and tool accessories and storage. Designed for DIY enthusiasts and home workshop users.
• Power Garden Residential garden maintenance equipment powered by the PXC 18V battery system, including lawn mowers, cylinder mowers, robot lawn mowers, grass and line trimmers, hedge trimmers, pole hedge trimmers, pole pruners, pruning chainsaws, cordless blowers and blower vacuums, edgers, tillers and digging tools, scarifiers and aerators, shredders, sprayers and fertiliser applicators, high pressure washers, and associated garden accessories. Intended for home gardeners and residential lawn care users.
• PXC 18V Tools Combo Kits Pre-packaged bundles combining multiple PXC 18V tools with batteries and chargers at discounted pricing, designed for DIY enthusiasts seeking comprehensive tool collections as a single purchase rather than assembling tools individually.
• Brushless Technology Tools Premium power tools and garden equipment featuring brushless motor technology that delivers increased power, longer runtime, and extended tool life compared to standard brushed motor equivalents, positioned as a higher-performance tier within the PXC ecosystem for more demanding DIY tasks.
• 12V Range Compact 12V cordless power tools designed for lighter-duty tasks and enhanced portability, complementing the 18V PXC system and providing an entry-level option for users with lower power and runtime requirements.
• Lifestyle and Cleaning Portable lifestyle and cleaning appliances powered by PXC batteries, including cordless vacuums, portable fans, portable power stations, pressure washers, and associated cleaning accessories, designed for household and outdoor lifestyle use.
• Pumps Water management solutions including pressure pumps, submersible pumps, transfer pumps, and associated pump accessories for residential water movement applications.
• Compressors and Air Tools Workshop air equipment including air compressors, inflators, pneumatic tools, spray guns, and air accessories for workshop, DIY, and automotive applications.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Mercedes-AMG PETRONASflagshipGTM or Marketing PartnerOzito has a partnership with the Mercedes-AMG PETRONAS Formula 1 Team, leveraging the prestigious F1 association to build brand credibility and appeal to automotive and motorsport enthusiasts. This high-profile partnership positions Ozito as a premium, performance-oriented brand.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ryobi: Ryobi operates Techtronic Industries' DIY-focused 18V ONE+ battery platform spanning power tools, garden, and cleaning categories at value-tier pricing. It is the closest direct competitor to Ozito in the Australian and New Zealand Bunnings-channel DIY segment with comparable battery ecosystem lock-in.
• Worx: Worx (Positec) sells a 20V cordless platform spanning DIY power tools, garden tools, and robotic lawn mowers, often at similar price points to Ozito and frequently stocked through the same retail channels. Its category breadth and robotic-mower strength make it a direct DIY garden-peer to Ozito.
• Greenworks: Greenworks offers a 40V/60V/80V cordless platform focused on outdoor power equipment (mowers, trimmers, chainsaws, blowers) with growing DIY power tool lines. It targets the same DIY/garden value segment as Ozito and competes for the same battery-ecosystem switching decision.
• Kobalt: Kobalt is Lowe's house-brand DIY and garden tool platform with interchangeable 24V/40V/80V battery systems. It mirrors Ozito's model of a private-label-style value DIY tool brand anchored on an integrated battery ecosystem.
• Hart Tools: Hart Tools is Walmart-exclusive DIY 20V battery platform offering power tools, garden tools, and accessories at value price points. Its single-retailer, ecosystem-based, DIY positioning parallels Ozito's Bunnings-only model.
• Craftsman: Craftsman (Stanley Black & Decker) is a heritage DIY power tool and garden brand with cordless battery platforms (V20, V60) sold through mass-market retail channels. It competes with Ozito at the affordable-end DIY tier with comparable breadth across power tools and outdoor equipment.

Broad incumbents

• Bosch Power Tools: Bosch Power Tools (Robert Bosch) sells DIY (green) and professional (blue) cordless platforms including the 12V and 18V battery systems across power tools and garden equipment. It is a broad incumbent overlapping with Ozito in the DIY green tier but extending much further into professional and industrial segments.
• Makita: Makita operates the LXT 18V cordless platform spanning power tools, garden equipment, cleaning, and lifestyle categories. While its primary positioning is professional, its 18V platform breadth and category coverage overlap heavily with Ozito's PXC range, and it competes for upgrade-path buyers from the DIY tier.
• DeWalt: DeWalt (Stanley Black & Decker) runs the XR 18V/54V FlexVolt cordless platform targeting professional trades but increasingly DIY enthusiasts. Its shared 18V battery footprint and broad power tool/garden lineup make it a broad-incumbent peer overlapping Ozito's customer funnel.
• Milwaukee: Milwaukee Tool (Techtronic Industries) operates the M18 18V cordless platform with deep tradesperson and growing DIY garden/outdoor exposure. Its 18V platform breadth and category coverage parallel Ozito's PXC architecture, positioning it as a broad-incumbent overlap relevant to Ozito's crossover upgrade buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtiktok.com/@ozito_diy
• YouTubeyoutube.com/channel/UC320OuQ9gf5ERtDqrS4ovWg
• Facebookfacebook.com/OzitoDIY/?fref=ts
• Instagraminstagram.com/ozito_diy
• TikToktiktok.com/@ozito_diy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ozito Industries