X-Treme Bullets
X-Treme Bullets, founded 2015 and based in Lewiston, Idaho, manufactures precision copper-plated reloading projectiles and reloading components under the Freedom Munitions family of brands, selling through D2C e-commerce, an FFL dealer program, and Bass Pro Shops, Cabela's, and Scheels.
- Company typePrivate
- Founded2015
- HeadquartersLewiston, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What X-Treme Bullets does
X-Treme Bullets is a US-based manufacturer of precision copper-plated reloading projectiles and reloading components, founded in 2015 and operated as a sub-brand within the Freedom Munitions family of ammunition brands. The company's core offering consists of pistol and rifle caliber bullets — including hollow points, hard cast lead, and specialty projectiles — marketed for their distinctive 'shiny copper' finish and tight manufacturing tolerances. The product portfolio has expanded into a full reloading components line under the X-Treme Components label, covering bullets, brass (used and primed), primers, and accessories, alongside commercial loading equipment (Mark LV, Mark X presses, swage presses, cannelure machines) sold to both handloaders and commercial reloaders.
The business operates through a multi-channel distribution model. Direct-to-consumer sales are processed through the Freedom Munitions Shopify e-commerce platform, a wholesale dealer program serves 02 and 06 FFL holders, and finished products are stocked at Bass Pro Shops, Cabela's, and Scheels. Within the broader Freedom Munitions portfolio, X-Treme Bullets sits alongside loaded ammunition lines (Freedom Munitions core brand, LAX Ammunition, HUSH Subsonic, X-DEF Defense, ProMatch Competition, Big Grains, American Steel) and competes as a specialized precision-component brand rather than a standalone ammunition manufacturer.
The company's headquarters and related entity Ammo Load Worldwide Inc are located at 815 D Street, Lewiston, Idaho, with 11–50 employees. Revenue model is unit-priced transactional sales (pay-as-you-go) across both retail ammunition and reloading components, with bulk packaging (250–500 round cans) for high-volume buyers. No external funding, M&A, or revenue figures are disclosed; growth appears to be organically funded through portfolio expansion into adjacent sub-brands and equipment categories.
X-Treme Bullets firmographics
Firmographics- Name
- X-Treme Bullets
- Legal name
- X-Treme Bullets
- Website
- https://xtremebullets.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- X-Treme Bullets, founded 2015 and based in Lewiston, Idaho, manufactures precision copper-plated reloading projectiles and reloading components under the Freedom Munitions family of brands, selling through D2C e-commerce, an FFL dealer program, and Bass Pro Shops, Cabela's, and Scheels.
- Ownership category
- akta.pro rank
X-Treme Bullets industry classification
Industry- Product category
- Ammunition and Reloading Components
- NAICS
- Small Arms Ammunition Manufacturing (332992)
- SIC
- Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)
- akta.pro primary industry
- Firearms & Ammunition Retail (CRAMAKAA)
- akta.pro secondary industry
- Ammunition Manufacturing (Small-, Medium- & Large-Caliber) (IMABAHAG)
Keywords
Where X-Treme Bullets is headquartered
LocationHeadquarters
- HQ city
- Lewiston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
X-Treme Bullets business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Bullet Sales: Sale of precision reloading bullets in various calibers including pistol (.380, 9mm, 10mm, 38/357, 40, 44, 45) and rifle (223, 7.62, 308, 30-30). Products include hollow points, X-DEF defense rounds, hard cast lead, and rifle bullets.
- Reloading Components Sales: Sale of reloading supplies including brass, primers, and loading equipment. Brass offerings include pistol and rifle calibers, with primed brass options available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit pricing for ammunition and reloading components |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
X-Treme Bullets product offering
Product offeringCore offering
X-Treme Bullets manufactures and sells precision copper-plated bullets and reloading components for handgun and rifle calibers, including hollow points, hard cast lead, and specialty projectiles. The company also offers brass casings, primers, and complete reload kits, alongside affiliated lines for self-defense (X-DEF Defense), subsonic (HUSH), and competition (ProMatch) ammunition under the Freedom Munitions parent brand. Products are sold direct-to-consumer online, through an FFL dealer wholesale program, and via major outdoor retail chains.
Product overview
X-Treme Bullets operates as a premium reloading components sub-brand under the Freedom Munitions family of ammunition brands. The company offers a multi-brand portfolio consisting of: X-Treme Bullets (copper-plated bullets for precision reloading), X-Treme Components (complete reloading supplies including bullets, brass, primers), Freedom Munitions (new and remanufactured loaded ammunition), LAX Ammunition (California-manufactured ammunition), HUSH Subsonic (suppressor-optimized ammunition), and X-DEF Defense (self-defense ammunition). Additional offerings include ProMatch Competition ammunition, Big Grains, American Steel brands, Loading Equipment (commercial reloading presses and accessories), and a range of Accessories (optics, magazines, targets, apparel, gun cleaning). The platform operates as an e-commerce marketplace with dealer programs and physical retail locations.
Differentiator
Problem solved
Functional benefit
Products and services
- X-Treme Bullets (copper-plated bullets) Premium copper-plated bullets for pistol and rifle reloading, known for shiny copper finish and tight-tolerance precision manufacturing. Sold to handloaders and shooting enthusiasts via the Freedom Munitions storefront and major outdoor retailers.
- X-Treme Components (reloading supplies) Complete line of reloading supplies including bullets, brass casings, primers, and accessories for pistol and rifle calibers, intended for handloaders assembling their own ammunition.
- X-DEF Defense ammunition Hollow point self-defense ammunition designed for stopping power and controlled expansion, marketed to consumers seeking defensive handgun loads.
- HUSH Subsonic ammunition Subsonic ammunition engineered to maintain reliable operation at lower velocities when used with suppressed firearms.
- ProMatch Competition ammunition Competition-grade ammunition designed for precision and competitive shooting sports.
- Loading Equipment Ammunition loading machines and equipment, including Mark LV and Mark X presses, collators, feeders, cannelure machines, swage presses, conversion kits, and replacement parts for commercial reloading operations.
- Brass casings Used and primed brass casings for pistol and rifle reloading, available individually and combined in reload kits.
- Primers Small and large pistol and rifle primers sold individually and in reload kits for ammunition reloading.
- Bulk Ammunition Canned bulk ammunition in pistol and rifle calibers, available in cases of 250-500 rounds for high-volume shooters and commercial buyers.
- Accessories Range and shooting accessories including apparel, optics (rifle scopes, red dots, binoculars), magazines, targets, knives, gun cleaning kits, and snap caps for training.
Companies that use X-Treme Bullets
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
X-Treme Bullets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
X-Treme Bullets partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Freedom MunitionscoreX-Treme Bullets is a brand owned and operated under the Freedom Munitions family of companies. Products are sold through Freedom Munitions' e-commerce platform and dealer portal. X-Treme Components is one of four brands including Freedom, LAX Ammunition, and Ammo Load.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
X-Treme Bullets competitors and assessment
Company assessmentDirect peers
- Hornady Manufacturing: Hornady is a leading US manufacturer of precision bullets, brass, and loaded ammunition for hunting, self-defense, and reloading. It directly overlaps X-Treme Bullets' core reloading-component business and competes for the same retail shelf space at Bass Pro and Cabela's.
- Sierra Bullets: Sierra is a long-established manufacturer of match-grade and hunting bullets for reloaders, with deep coverage across pistol and rifle calibers. It competes head-to-head with X-Treme in the precision-bullet category targeting handloaders.
- Lehigh Defense: Lehigh produces specialty controlled-expansion and solid-copper bullets for hunting, defense, and supersonic/subsonic applications. Its solid-copper technology overlaps X-Treme's premium copper positioning.
- Berry's Manufacturing: Berry's is one of the largest US producers of plated bullets for handloaders, marketed on similar price-value grounds to X-Treme. It is a direct competitor in the plated-bullet sub-segment.
- Barnes Bullets: Barnes produces all-copper bullets and ammunition for hunting, defense, and precision shooting. The all-copper positioning is directly analogous to X-Treme's 'shiny copper' bullet branding.
- Rainier Ballistics: Rainier manufactures plated and lead bullets specifically for reloaders, sold primarily through online and distributor channels. It competes directly with X-Treme in plated-bullet SKUs across pistol calibers.
- Nosler: Nosler manufactures premium rifle bullets (Partition, Ballistic Tip, AccuBond) and loaded ammunition favored by hunters and precision shooters. It targets the same premium reloader segment as X-Treme Bullets.
Others
- LAX Ammunition: LAX Ammunition is a sibling California-based ammunition brand sold through the Freedom Munitions platform. While not a competitor of X-Treme Bullets directly, it is the most structurally similar in business model and distribution approach, useful for understanding the parent's multi-brand strategy.
Broad incumbents
- CCI / Speer: CCI and Speer (both Vista Outdoor brands) manufacture primers, bullets, and loaded ammunition across the full spectrum of shooter use cases. They sell on the same Freedom Munitions platform and compete across nearly every X-Treme caliber.
- Federal Premium / Federal Ammunition: Federal is one of the largest US ammunition manufacturers (Vista Outdoor), with a comprehensive lineup in pistol, rifle, shotshell, and reloading components. It is sold alongside X-Treme at Bass Pro, Cabela's, and on the Freedom Munitions site.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
X-Treme Bullets social profiles
Digital presenceX-Treme Bullets financial estimates
Financial estimateRevenue estimate
Valuation estimate
X-Treme Bullets leadership team
Management profileNumber of profiles
Profiles1 record
X-Treme Bullets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
X-Treme Bullets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about X-Treme Bullets
What does X-Treme Bullets do?
X-Treme Bullets manufactures and sells precision copper-plated bullets and reloading components for handgun and rifle calibers, including hollow points, hard cast lead, and specialty projectiles. The company also offers brass casings, primers, and complete reload kits, alongside affiliated lines for self-defense (X-DEF Defense), subsonic (HUSH), and competition (ProMatch) ammunition under the Freedom Munitions parent brand. Products are sold direct-to-consumer online, through an FFL dealer wholesale program, and via major outdoor retail chains.
Is X-Treme Bullets a public or private company?
X-Treme Bullets is a private company. It is classified as corporate owned and is currently operating.
When was X-Treme Bullets founded?
X-Treme Bullets was founded in 2015. It employs 11 to 50 people.
Where is X-Treme Bullets based?
X-Treme Bullets is headquartered in Lewiston, United States, in the North America region.
How does X-Treme Bullets make money?
Two revenue lines are on record. Bullet Sales are the primary driver. The others are reloading Components Sales.
Who are X-Treme Bullets's main competitors?
Direct peers on record are Hornady Manufacturing, Sierra Bullets, Lehigh Defense, Berry's Manufacturing, Barnes Bullets, Rainier Ballistics and Nosler. LAX Ammunition is listed as an others. Broad incumbents are CCI / Speer and Federal Premium / Federal Ammunition.
Does X-Treme Bullets have an API?
No public API is recorded for X-Treme Bullets.
What industry is X-Treme Bullets in?
X-Treme Bullets's product category is Ammunition and Reloading Components. Its primary akta.pro industry code is CRAMAKAA, Firearms & Ammunition Retail, with a secondary code of IMABAHAG, Ammunition Manufacturing (Small-, Medium- & Large-Caliber). Its NAICS code is 332992 and its SIC code is 3480.