What Proflex does

Proflex (PROFLEX Products Inc.) is a privately held, American-owned specialty building materials manufacturer headquartered in Haines City, Florida. The company designs, manufactures, and sells surface preparation, tile setting, flooring adhesives, sound control, grout and caulks, sports flooring, and shower accessory products for professional finish flooring installations. Its core technical capabilities center on waterproofing and uncoupling membrane technologies, including the UCM Uncoupling Membrane (a vapor management layer with sound deadening properties), HYDRA-LOCK Crack Isolation Membrane (a modified elastomeric copolymer), HYDRAMAT (a 3-ply waterproofing membrane), and HYDRA-SEAL (a liquid applied waterproofing membrane). The company emphasizes complete system solutions with a 25-year warranty, sound control performance (IIC 61, STC 62 ratings), and LEED-qualified, low VOC formulations.

Proflex serves three primary verticals: multi-family and condominium developers requiring sound control and waterproofing, commercial and hospitality projects (offices, hospitals, hotels, airports, stadiums), and residential construction. The company generates revenue through hardware sales of physical products, distributed via an authorized dealer network across the United States with supplementary special order availability through Home Depot. GTM motion is channel-partner led, with parallel efforts targeting architects and design professionals through specification tools (ARCAT, SpecLink), BIM libraries (BIMSmith), CAD details, and CEU courses.

The business model is straightforward physical product sales with no public pricing or subscription components. Multiple industry certifications (TCNA, ASTM, ANSI A118.10/A118.12, ICC ES PMG, IAPMO UPC, UL Greenguard, LEED) provide regulatory credibility and specification advantages. The company holds active committee positions in TCNA, ASTM, and USGBC, and maintains a regional partnership with the Florida Home Builders Association. No revenue figures, funding history, or leadership changes are disclosed in available materials.

Name

Proflex

Legal name

PROFLEX Products Inc.

Website

https://proflex.us

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Proflex Products Inc. is a Florida-based specialty manufacturer of waterproofing membranes, uncoupling membranes, tile setting materials, flooring adhesives, and sound control products for residential, multi-family, and commercial construction projects, distributed via a US dealer network and Home Depot special orders.

Ownership category

akta.pro rank

Product category

Construction Materials / Finish Flooring Systems

SIC

Gaskets, Packg & Sealg Devices & Rubber & Plastics Hose (3050)

akta.pro primary industry

Floor Covering Installation Materials Manufacturing (Adhesives/Seams/Grippers/Transitions) (IMAOAJAM)

Keywords

• Waterproofing membranes
• Floor tile adhesives
• Crack isolation membranes
• Sound control flooring
• Surface preparation products

Headquarters

HQ city

Haines City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Waterproofing and Surface Preparation Products: Sale of waterproofing membranes, uncoupling membranes, liquid applied waterproofing, crack isolation products, and related installation accessories for tile and flooring applications in residential and commercial construction.
2. Flooring Installation Products: Sale of flooring adhesives, grouts, caulks, sound control solutions, and tile setting materials for complete finish flooring systems.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Proflex manufactures and sells finish flooring system products including waterproofing membranes, uncoupling membranes, crack isolation membranes, flooring adhesives, mortars, grouts, caulks, sound control solutions, sports flooring, and care/maintenance products. The company's products are engineered for use in complete finish flooring systems in residential and commercial construction, including multi-family homes, condominiums, hotels, hospitals, airports, and stadiums.

Product overview

PROFLEX is a manufacturer of finish flooring system products headquartered in Haines City, Florida. The company offers a comprehensive portfolio of building materials organized into eight product categories: Surface Preparation, Tile Setting, Flooring Adhesives, Sound Control, Care and Maintenance, Grout and Caulks, Sports Flooring, and Niche/Seats/Benches/Curbs. The Surface Preparation line includes the UCM Uncoupling Membrane (an uncoupling and vapor management layer with sound deadening properties), HYDRA-SEAL liquid applied waterproofing, HYDRAMAT sheet membrane, HYDRA-LOCK crack isolation membrane, and HYDRA-MESH reinforcing fabric. PROFLEX positions its products for use in complete finish flooring systems in residential, commercial, and industrial developments including single and multi-family homes, condominiums, office spaces, hospitals, hotels, airports, and stadiums. The company emphasizes sound control solutions for architects and highlights LEED qualification for its products.

Differentiator

Problem solved

Functional benefit

Products and services

• UCM Uncoupling Membrane Uncoupling membrane designed specifically for ceramic tile and dimension stone installations serving as an uncoupling layer and vapor management layer that accommodates moisture from beneath the tile covering. Also functions as shower pan, exterior drainage mat, and waterproofing mat with sound deadening characteristics.
• HYDRA-LOCK Crack Isolation Membrane Thin, load bearing membrane composed of a modified elastomeric copolymer providing 100% waterproof coverage with crack isolation properties. Suitable for tile and flooring installers requiring fast return-to-service installations.
• HYDRAMAT Waterproofing Membrane 3-ply waterproofing membrane designed to waterproof interior subfloors and walls under thinset tile applications. Features polyethylene membrane sandwiched between two polypropylene nonwovens creating an impermeable waterproofing system.
• HYDRA-SEAL Liquid Applied Waterproofing Thin, load bearing, crack isolation, waterproof membrane providing monolithic transition for crack-isolation and waterproofing applications. Single component, cold applied with 40 mil thickness when fully cured; suitable for base flashings, walls, and irregular shapes.
• HYDRA-MESH Reinforcing Fabric Reinforcing fiber mesh fabric used in conjunction with PROFLEX liquid applied waterproofing membrane products. Required for transitions in plane (floor to wall, horizontal to vertical plane, and corners).
• Surface Preparation Products Comprehensive line of products for preparing surfaces before flooring installation, including waterproofing membranes, uncoupling membranes, liquid applied waterproofing, crack isolation products, and related installation accessories.
• Tile Setting Products Products for installing tiles including mortars, thin sets, and setting materials for ceramic, porcelain, and stone tile applications.
• Flooring Adhesives Adhesives for installing various types of flooring materials including hardwood, laminate, vinyl, and other finish flooring options.
• Sound Control Products Products engineered to reduce sound transmission in flooring applications, providing acoustic isolation for multi-family and commercial buildings.
• Care and Maintenance Products Products for maintaining and caring for finished flooring installations to extend lifespan and appearance.
• Grout and Caulks Grout and caulking products for filling gaps and joints in tile installations, providing finished appearance and water resistance.
• Sports Flooring Specialized flooring products designed for athletic facilities and sports applications requiring durability and performance characteristics.
• Niche, Seats, Benches, and Curbs Specialty products for shower niches, seats, benches, and curbs for bathroom and wet area installations.

Quantifiable outcome

• IIC 61 and STC 62 sound ratings on 6 inch concrete slab with gypsum panel ceiling
• +2 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and regional.

• Tile Council of North America (TCNA)coreStrategic or Co-development PartnerIndustry association member with EPD (Environmental Product Declaration) programs. PROFLEX products included in TCNA guidelines and testing standards.
• Florida Home Builders Association (FHBA)regionalChannel Partner/ Reseller/ DistributorState-level builder association partnership providing access to residential construction market in Florida.
• US Green Building Council (USGBC)coreStrategic or Co-development PartnerLEED certification partner. PROFLEX products qualify for LEED points contributing to green building certification projects.
• ASTM InternationalcoreStrategic or Co-development PartnerStandards organization member. Products tested and approved to ASTM standards for tile and flooring installations.
• IAPMOcoreTechnology or IntegrationProduct certification body providing UPC (Uniform Plumbing Code) certification for PROFLEX waterproofing products.
• ICC Evaluation Services (ICC ES) PMGcoreTechnology or IntegrationProduct listing program providing PMG-1123 evaluation report for HYDRAMAT waterproofing membrane.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Schluter Systems: Schluter Systems is the leading North American manufacturer of uncoupling membranes (Ditra), waterproofing membranes, shower systems, and profile products for tile and stone installations — the most direct comparable to Proflex across the same product categories and same architectural specifier channel.
• Mapei: Mapei is a global manufacturer of tile installation systems, waterproofing membranes, adhesives, grouts, and sound control products serving residential and commercial construction — directly comparable to Proflex's product portfolio but at substantially larger scale and global geographic reach.
• Laticrete: Laticrete manufactures tile and stone installation systems including waterproofing membranes, crack suppression, adhesives, grouts, and sound control products — a directly comparable specialty manufacturer competing in the same architect/specifier and contractor channels as Proflex.
• Ardex Americas: Ardex is a manufacturer of specialty building products including substrate preparation, waterproofing membranes, tile and stone adhesives, and flooring systems — directly comparable to Proflex in product categories and customer segments across commercial and residential construction.
• Custom Building Products: Custom Building Products (a Quikrete company) manufactures tile setting materials, waterproofing, grouts, caulks, and surface preparation products — a directly comparable manufacturer competing for the same architectural specifications and contractor relationships as Proflex.
• Noble Company: Noble Company manufactures waterproofing membranes, shower waterproofing systems, and crack isolation products for tile and stone installations — a directly comparable specialty manufacturer with similar size and architectural specification strategy as Proflex.

Broad incumbents

• Bostik (Arkema): Bostik is a global adhesives manufacturer serving construction, industrial, and consumer markets, including tile and flooring adhesives. It overlaps with Proflex's flooring adhesives category but operates as a broad incumbent across many adhesive segments beyond flooring.
• TEC Specialty (H.B. Fuller): TEC (a brand of H.B. Fuller) manufactures surface preparation, waterproofing, crack isolation, adhesives, and grouts for the flooring industry. It is directly comparable to Proflex in product range but operates as a sub-brand of a much larger diversified adhesive company.
• Sika USA: Sika is a global specialty chemicals company producing flooring adhesives, waterproofing systems, sealants, and sound control products for construction. It overlaps with Proflex in flooring adhesives and sealants but operates as a broad diversified incumbent across many construction chemical segments.

Emerging players

• Wedi Corporation: Wedi manufactures prefabricated shower systems, building panels, and waterproofing membranes for tile installations. It overlaps with Proflex's waterproofing portfolio but focuses more on modular shower solutions rather than broad flooring systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ProflexProducts
• LinkedInlinkedin.com/company/proflex-products-inc
• Instagraminstagram.com/proflexproducts
• Xx.com/ProflexProducts

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proflex