What Leadingage Pa does

LeadingAge PA is a nonprofit membership association founded in 1963 and headquartered at 1100 Bent Creek Boulevard in Mechanicsburg, Pennsylvania. It represents more than 370 aging services providers across Pennsylvania, including nursing homes, personal care homes, assisted living communities, LIFE programs, and continuing care retirement communities, with a referenced network of 400+ mission-driven providers. Its core product is not a single software platform but a layered bundle of member services: a Learning Portal (my.leadingagepa.org) for recorded webinars, CEU credits, and compliance training; advocacy representation through LTSS Evolve PA and Lobby Day at the state Capitol; workforce development programs including Careers To Love PA, internship grants, and more than $100,000 annually in professional development scholarships; and cost-saving programs through Value First GPO, Kairos Health Systems, and the Retirement Community Health Plan. Technology is operational rather than proprietary — there is no public API, no mobile app, and no AI product.

The business model is a subscription-recurring membership model augmented by event-based and sponsorship revenue. Provider members and business members pay annual dues; the association also earns revenue from event registrations (Annual Conference, Fall Finance Conference, Connections Women's Leadership Retreat, CEO Forum, Lobby Day, webinars at an $80 non-member rate) and from premier and general sponsorships with partners such as Baker Tilly, Ziegler, Assured Partners, Forefront, Functional Pathways, and Cura Hospitality. Go-to-market is sales-led, leveraging direct outreach, industry events, peer referrals, and a multi-channel marketing footprint spanning the website, blog, email newsletters, social media (Facebook, LinkedIn, X), press releases, and statewide paid campaigns for Careers To Love Day. The operating scope is strictly regional — Pennsylvania only — and the organization is governed by a member volunteer board, with no parent company or outside institutional investor.

Name

Leadingage Pa

Legal name

LeadingAge PA

Website

https://leadingagepa.org

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

LeadingAge PA is a Pennsylvania-based nonprofit membership association representing 370+ aging services providers through advocacy, education, workforce development, and cost-saving programs. It serves nursing homes, assisted living, personal care, LIFE programs, and CCRCs via annual dues, events, and sponsorships.

Ownership category

akta.pro rank

Product category

Senior Care Association Services

NAICS

Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Active Adult / Senior Community Association Management (BPAJAHAJ)

Keywords

• Aging services association
• Senior care advocacy
• Professional development
• Workforce development
• Healthcare education

Headquarters

HQ city

Mechanicsburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Provider and business members pay annual dues to access advocacy, education, networking, and cost-saving programs. Membership categories include Provider Members (nursing homes, personal care, assisted living, LIFE programs) and Business Members/Sponsors.
2. Event Registration Fees: Revenue from Annual Conference, Fall Finance Conference, Women's Leadership Retreat, CEO Forum, and various webinars. Non-member webinar rate is $80 per session while members receive free access to many educational programs.
3. Sponsorships and Exhibitor Fees: Business partners and sponsors support events and programs, providing additional revenue through exhibitor booths, sponsorships, and partnership fees. Premier sponsors include Baker Tilly, Assured Partners, Ziegler, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

LeadingAge PA is a nonprofit membership association serving more than 370 aging services providers across Pennsylvania. The association delivers advocacy before the state legislature and regulators, continuing education and professional development through a Learning Portal and conferences, workforce development programs including scholarships and internships, and cost-saving programs such as group purchasing and health plan access.

Product overview

LeadingAge PA is a membership association representing more than 370 aging services providers in Pennsylvania. The organization offers a comprehensive portfolio of services including education and professional development programs (Learning Portal, Fellows in Leadership, DiSC Trainings, Compliance Training), industry events (Annual Conference, Fall Finance Conference, Connections Women's Leadership Retreat, CEO Forum, Lobby Day), workforce development initiatives (Careers to Love PA recruitment platform, internship grants, AIT grants, scholarships), advocacy programs (LTSS Evolve PA, Government Affairs), and member benefits (cost-saving programs, Affinity Groups, Career Growth Partners). The core offering is membership-based access to education, networking, and advocacy resources rather than a single software product.

Differentiator

Problem solved

Functional benefit

Brands

• LTSS Evolve: A regulatory and legislative advocacy initiative supporting nursing home, personal care, and assisted living providers.
• Careers to Love PA
• Connections: Women's Leadership Retreat

Products and services

• Learning Portal

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered premier, core, general and strategic.

• Baker TillypremierGTM or Marketing PartnerBaker Tilly serves as Presenting Sponsor for the LeadingAge PA Annual Conference and Executive Healthcare Conference. As a leading accounting and advisory firm, Baker Tilly provides thought leadership and educational content for aging services professionals on financial and operational topics.
• Kairos Health SystemscoreStrategic or Co-development PartnerKairos Health Systems is a Key Partner providing healthcare management services to LeadingAge PA members. Kairos also co-provides education and professional development programming, with staff serving as approved CEU providers through the Board of Registered Nursing.
• ZieglerpremierGTM or Marketing PartnerZiegler is a privately held investment bank specializing in senior living and healthcare sectors. They co-sponsor Fall Finance Conference and provide sector updates and market research through blog content, positioning them as a thought leadership partner.
• ForefrontpremierGTM or Marketing PartnerForefront is a specialized culinary and support services company serving senior living organizations nationwide. They sponsor LeadingAge PA events and are recognized as an employer of choice, having earned Top 150 Best Places to Work in Healthcare by Modern Healthcare Magazine in 2022.
• Assured PartnersgeneralGTM or Marketing PartnerAssured Partners (formerly AP Stoudt Advisors) provides insurance and risk management services as a sponsor, supporting LeadingAge PA events and programs.
• Functional PathwaysgeneralGTM or Marketing PartnerFunctional Pathways provides rehabilitation and therapy services to senior living communities. They sponsor LeadingAge PA programming and contribute educational content on occupational therapy and clinical topics.
• RCHP (Retirement Community Health Plan)coreStrategic or Co-development PartnerRCHP is a self-funded health plan specifically designed for Pennsylvania retirement communities. The plan is offered as a cost-saving program benefit to LeadingAge PA members, providing accessible healthcare coverage for employees of member organizations.
• Cura HospitalitygeneralGTM or Marketing PartnerCura Hospitality provides dining and hospitality services to senior living communities as a business sponsor, supporting LeadingAge PA events and member programs.
• Webber AssociatesgeneralGTM or Marketing PartnerWebber Associates provides consulting and advisory services to senior living organizations as a sponsor of LeadingAge PA events and programming.
• Latsha Davis & Marshall, P.C.generalGTM or Marketing PartnerLatsha Davis & Marshall provides legal services to businesses in Pennsylvania, New Jersey, and Maryland, including representation for healthcare communities and elder law matters, as a business sponsor.
• Presbyterian SeniorCare NetworkcoreStrategic or Co-development PartnerLeadingAge PA partnered with Presbyterian SeniorCare Network to offer enhanced dementia care education through Carrie Chiusano and Marcy Keibler, providing knowledge and skills development for member organizations.
• Value First GPOcoreChannel Partner/ Reseller/ DistributorValue First is a Group Purchasing Organization offering discounted pricing on products and services to LeadingAge PA members, creating cost savings across operational categories.
• Marketing for ChangestrategicStrategic or Co-development PartnerMarketing agency specializing in behavioral change that designed the strategic marketing campaign for Careers To Love Day, including digital marketing and social media strategy to promote senior living careers.
• Higher Education InstitutionsstrategicStrategic or Co-development PartnerPartnerships with colleges and universities across Pennsylvania through the Higher Education Partnership Program, offering discounts to LeadingAge PA member staff for professional development and education.
• Workforce Investment BoardsstrategicStrategic or Co-development PartnerWorkforce Investment Boards collaborate with LeadingAge PA on workforce Symposium programming to help members engage with the broader community for recruitment purposes.
• ECRIcoreStrategic or Co-development PartnerPartner in providing weekly Member Update Calls with senior leadership, offering clinical and safety expertise to complement association programming.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LeadingAge (National): The national parent/affiliated trade association for nonprofit aging services providers; LeadingAge PA operates as a Pennsylvania state affiliate of this organization, sharing mission, member categories, advocacy focus, and educational programming model.
• LeadingAge New York: Sister state chapter providing the same member services (advocacy, education, networking, GPO) to New York aging services providers; directly comparable business model, member segments, and revenue streams to LeadingAge PA.
• LeadingAge Massachusetts + New England (Mass-ALA / LeadingAge MA): Massachusetts/New England state association for nonprofit senior services providers; comparable size and scope with advocacy at the state level plus an annual conference and education portfolio.
• LeadingAge Virginia: Virginia state chapter that mirrors LeadingAge PA's structure of provider and business membership tiers, an annual conference, lobby day, and workforce/education programming for senior living and long-term care providers.
• LeadingAge Illinois: Illinois state affiliate of LeadingAge providing advocacy, education, and member services to senior living providers; same operational model and revenue streams (dues, events, sponsorship).
• LeadingAge Connecticut: Connecticut state chapter offering advocacy, education, and networking to aging services providers; same trade-association model in a similarly regulated Northeastern state.
• LeadingAge Ohio: Ohio state chapter of the LeadingAge network; comparable as a regional membership association offering advocacy, education, and workforce programs to nonprofit aging services providers.
• LeadingAge New Jersey: New Jersey state chapter serving aging services providers in an adjacent Mid-Atlantic market; structurally comparable to LeadingAge PA in member categories and advocacy-driven value proposition.

Regional players

• Argentum: National association primarily representing for-profit senior living and assisted living providers; comparable in business model (membership dues, conferences, advocacy, education) to LeadingAge PA, though focused on a different provider constituency across the U.S.

Broad incumbents

• American Health Care Association / National Center for Assisted Living (AHCA/NCAL): The largest U.S. trade association for skilled nursing and assisted living providers, with state affiliates in Pennsylvania (PHCA); overlaps with LeadingAge PA on long-term care policy, quality, workforce, and education, though it represents a broader for-profit and nonprofit provider mix.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/LeadingAgePA
• Facebookfacebook.com/leadingagepa
• LinkedInlinkedin.com/company/leadingage-pa

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leadingage Pa