Flora Pettit
Flora Pettit is a Virginia-based business and litigation law firm with 26 attorneys and offices in Charlottesville and Harrisonburg, serving individuals and business clients across 22+ practice areas including M&A, litigation, real estate, IP, and estate planning.
- Company typePrivate
- Founded2014
- HeadquartersCharlottesville, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Flora Pettit does
Flora Pettit (legal name: Flora Pettit PC) is a Virginia-based business and litigation law firm headquartered in Charlottesville, with a second office in Harrisonburg. Formerly known as Lenhart Pettit, the firm operates as a privately held professional corporation with 26 attorneys practicing across 22+ legal areas, including business counseling, mergers and acquisitions, securities and private equity, real estate, tax, intellectual property, cybersecurity and data privacy, employment, healthcare, banking, construction, white-collar defense, commercial litigation, insurance defense, family law, and estate planning. The firm serves individuals and business entities throughout Virginia and the broader Mid-Atlantic region for both routine and complex transactional and litigation matters.
The firm generates revenue through professional legal services fees, structured as hourly, fixed, or contingency arrangements depending on matter type, and has no proprietary technology platform, public API, or disclosed technology products. Its go-to-market motion is sales-led and relationship-driven, relying on direct attorney-client engagement, professional referrals, community presence, and active participation in local bar associations, SHRM chapters, and community organizations such as the Charlottesville Angel Network (Industry Partner since 2016) and The Great Community Give.
Operationally, Flora Pettit runs a traditional partnership model in which practicing attorneys serve as shareholders. Recent activity indicates active succession planning, with three new shareholders elected across 2023-2025 (Tate and Gladin in January 2023, Hart in March 2024, and Southall in January 2025) and lateral attorney additions in 2024-2025. Multiple attorneys are recognized annually in Virginia Business Legal Elite, Best Lawyers in America, and Virginia Super Lawyers, including 13 attorneys in the 2025 Legal Elite (top 4.9% of Virginia Bar members). The firm has no disclosed revenue, no external investors, and no parent company.
Flora Pettit firmographics
Firmographics- Name
- Flora Pettit
- Legal name
- Flora Pettit PC
- Website
- https://fplegal.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Flora Pettit is a Virginia-based business and litigation law firm with 26 attorneys and offices in Charlottesville and Harrisonburg, serving individuals and business clients across 22+ practice areas including M&A, litigation, real estate, IP, and estate planning.
- Ownership category
- akta.pro rank
Where Flora Pettit is headquartered
LocationHeadquarters
- HQ city
- Charlottesville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Flora Pettit business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Legal Services Fees: The firm generates revenue through legal fees charged to clients for transactional and litigation legal services. As a traditional law firm, fees are likely structured as hourly rates, fixed fees, or contingency arrangements depending on the practice area and client needs.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Flora Pettit product offering
Product offeringCore offering
Flora Pettit is a Virginia-based business and litigation law firm providing full-service legal representation across more than 22 practice areas, organized into transactional/counseling services (such as Business Counseling, M&A, Securities & Private Equity, Real Estate, Tax, IP, Cybersecurity, Estate Planning, Health Care, and Employment) and litigation services (such as Commercial Litigation, Employment Litigation, Construction Litigation, IP Litigation, Appeals, White Collar Defense, Insurance Defense, and Probate Litigation). The firm serves individuals, businesses, and other organizations from its Charlottesville and Harrisonburg offices throughout Virginia and the Mid-Atlantic region.
Product overview
Flora Pettit is a business and litigation law firm with 26 attorneys specializing in over 22 diverse practice areas. The firm offers a comprehensive portfolio of legal services organized into two main categories: transactional/counseling services (including Business Counseling, Mergers & Acquisitions, Securities & Private Equity, Real Estate/Finance/Development, Tax Law, Trademarks/Technology/IP, Cybersecurity & Data Privacy, Family Law, Estate Planning, Health Care, Banking/Creditor's Rights, Agricultural Law, Employment & Employee Benefits, and Construction Law) and litigation services (including Commercial Litigation, Employment Litigation-Management, Construction Litigation, IP Litigation, Real Estate Litigation, Appeals, White Collar Defense, Insurance Coverage & Defense, and Trusts/Estates/Probate Litigation). The firm maintains offices in Charlottesville and Harrisonburg, Virginia, serving clients throughout Virginia and beyond.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Counseling Advisory legal services for strategic business matters, corporate governance, and ongoing business operations, offered to companies across Virginia.
- Mergers & Acquisitions
- Securities & Private Equity
- Real Estate, Finance & Development
- Tax Law
- Trademarks, Technology & Intellectual Property
- Cybersecurity & Data Privacy
- Commercial Litigation
- Employment & Employee Benefits
- Estate Planning, Wealth Transfer & Estate Administration
- Family Law
- Health Care
- Banking & Creditor's Rights
- Agricultural Law & Natural Resources
- Construction Law
- Employment Litigation - Management
- Construction Litigation
- Intellectual Property Litigation
- Real Estate Litigation
- Appeals
- White Collar Defense and Government Investigations
- Insurance Coverage & Defense
- Trusts, Estates, & Probate Litigation
Quantifiable outcome
- Multiple attorneys recognized annually in Virginia Super Lawyers, Best Lawyers in America, and Virginia Business Legal Elite
Companies that use Flora Pettit
Customer profileSegments1 record
Ideal customer profiles2 records
Flora Pettit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Flora Pettit partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Charlottesville Angel Network (CAN)minorFlora Pettit has been an Industry Partner of the Charlottesville Angel Network since 2016. CAN invests to foster a business environment where entrepreneurs grow, thrive and enrich Charlottesville. It educates investors and entrepreneurs, and cultivates and attracts new business ideas.
- The Community Foundation (The Great Community Give)minorFlora Pettit joined as a Bronze Sponsor for The Great Community Give event. The Great Community Give is a single day of giving to partnered local nonprofits to promote charitable giving in Harrisonburg and Rockingham County.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Flora Pettit competitors and assessment
Company assessmentDirect peers
- McGuireWoods: McGuireWoods is a major Virginia-headquartered full-service law firm with deep Charlottesville roots. It competes with Flora Pettit across transactional, litigation, real estate, and regulatory practices for Virginia-based mid-market and institutional clients — overlap in geography, practice mix, and target client segment.
- Williams Mullen: Williams Mullen is a Virginia-based full-service business law firm with offices across the state and Mid-Atlantic. It directly competes with Flora Pettit in the same Charlottesville/Harrisonburg regional market across M&A, real estate, litigation, employment, and banking — comparable practice breadth and Virginia-rooted client base.
- Woods Rogers Vandeventer Black: Woods Rogers Vandeventer Black is a Virginia-based full-service firm with offices in Roanoke and Richmond. It competes with Flora Pettit across business law, litigation, real estate, and employment for Virginia mid-market clients — similar size tier and regional positioning.
- Parker McCay P.A. Parker McCay is a New Jersey-based mid-sized full-service law firm serving the Mid-Atlantic. It is a relevant peer given Flora Pettit's stated "Virginia and beyond" Mid-Atlantic reach and comparable practice breadth across business, litigation, real estate, and employment.
- Spotts Fain PC: Spotts Fain is a mid-sized Richmond, Virginia-based full-service business law firm. It is closely comparable to Flora Pettit in size, Virginia regional focus, and practice breadth across business transactions, real estate, litigation, employment, and tax.
- Hirschler: Hirschler is a Richmond, Virginia-based full-service business law firm. It is a direct peer to Flora Pettit in size, regional Virginia focus, and practice breadth across M&A, securities, real estate, tax, employment, and litigation — competing for the same Virginia mid-market institutional clients.
Others
- LeClairRyan (legacy): LeClairRyan was a major Virginia-based full-service law firm that dissolved in 2022. It is a historically relevant comparator illustrating the downside trajectory facing Virginia mid-sized firms — the dissolution redistributed significant client and talent share in the Virginia market that surviving firms like Flora Pettit have partially absorbed.
Broad incumbents
- Troutman Pepper Locke: Troutman Pepper Locke is a large national law firm with significant Virginia presence. It competes with Flora Pettit for Virginia-based corporate, real estate finance, and litigation clients but offers much broader geographic and practice reach — representing the larger-firm competitive alternative.
- Hunton Andrews Kurth: Hunton Andrews Kurth is a larger, globally recognized Virginia-headquartered firm. While significantly bigger than Flora Pettit, it competes for many of the same Virginia-rooted corporate, real estate, energy, and litigation matters and serves as the larger-firm alternative clients may consider when scaling beyond Flora Pettit's capacity.
Regional players
- Allen Allen Allen & Allen: Allen & Allen is a prominent Virginia-based personal injury and litigation firm headquartered in Richmond. While more plaintiff-side and personal injury focused than Flora Pettit, it competes in the same Virginia litigation market for referrals and overlap on insurance defense, employment, and commercial disputes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks3 records
Key highlights6 records
Customer concentration
Flora Pettit social profiles
Digital presenceFlora Pettit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flora Pettit leadership team
Management profileNumber of profiles
Profiles4 records
Flora Pettit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flora Pettit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flora Pettit
What does Flora Pettit do?
Flora Pettit is a Virginia-based business and litigation law firm providing full-service legal representation across more than 22 practice areas, organized into transactional/counseling services (such as Business Counseling, M&A, Securities & Private Equity, Real Estate, Tax, IP, Cybersecurity, Estate Planning, Health Care, and Employment) and litigation services (such as Commercial Litigation, Employment Litigation, Construction Litigation, IP Litigation, Appeals, White Collar Defense, Insurance Defense, and Probate Litigation). The firm serves individuals, businesses, and other organizations from its Charlottesville and Harrisonburg offices throughout Virginia and the Mid-Atlantic region.
Is Flora Pettit a public or private company?
Flora Pettit is a private company. It is classified as management employee owned and is currently operating.
When was Flora Pettit founded?
Flora Pettit was founded in 2014. It employs 101 to 250 people.
Where is Flora Pettit based?
Flora Pettit is headquartered in Charlottesville, United States, in the North America region.
How does Flora Pettit make money?
One revenue line is on record: legal Services Fees.
Who are Flora Pettit's main competitors?
Direct peers on record are McGuireWoods, Williams Mullen, Woods Rogers Vandeventer Black, Parker McCay P.A., Spotts Fain PC and Hirschler. LeClairRyan (legacy) is listed as an others. Broad incumbents are Troutman Pepper Locke and Hunton Andrews Kurth. Allen Allen Allen & Allen is listed as a regional player.
Does Flora Pettit have an API?
No public API is recorded for Flora Pettit.