What Diaz Group does

Diaz Group LLC is a privately held, family-owned commercial grounds management company founded in November 2006 in Chicago by Ruben Diaz Sr., Rafael Diaz, and Ruben Diaz Jr. The company provides year-round exterior property services — landscape design and build, ongoing landscape maintenance, snow and ice management, and facility management — to commercial, retail, industrial, institutional, and municipal clients across the Midwest (Illinois, Michigan, Indiana, Wisconsin). It holds MBE (Minority Business Enterprise) and DBE (Disadvantaged Business Enterprise) certifications, which provide preferential access to government contracts and corporate supplier diversity programs. The company reports 15+ years of year-over-year growth, 51-100 employees, and more than 100 years of combined staff experience in horticulture, landscaping, hardscaping, and snow management.

The business operates through a hybrid model that combines direct service delivery with a vendor partner network, allowing the company to extend geographic reach without proportionate in-house headcount growth. Customer relationships are managed through dedicated account management staff supported by 24/7 redundant customer service from two call center facilities (Chicago and Elmhurst). Revenue is generated primarily through subscription-style recurring landscape maintenance contracts and seasonal snow management agreements, with snow services priced on either a per-push (per occurrence) or seasonal flat-rate basis. Customer acquisition is sales-led, using direct outreach to property managers, content marketing via the company website and blog, and community engagement.

Diaz Group's product surface is operationally straightforward — physical grounds care rather than a technology platform — and no proprietary technology, AI/ML capability, or software product is disclosed. The company's competitive position rests on regulatory certifications, 15+ years of regional brand recognition in Chicagoland, and a vendor-partner distribution architecture. Strategic corporate activity has centered on geographic expansion, service menu extension into facility management, HQ relocation to Elmhurst (2021-2022), and the addition of formal functional leadership (Director of Technology, Director of Communications Compliance).

Name

Diaz Group

Legal name

Diaz Group LLC

Website

https://diazgroupllc.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Diaz Group LLC is a family-owned Midwest commercial grounds management company providing landscape design, maintenance, snow/ice management, and facility services to retail, commercial, industrial, institutional, and municipal clients across Illinois, Michigan, Indiana, and Wisconsin.

Ownership category

akta.pro rank

Product category

Commercial Grounds Management

akta.pro primary industry

Tree & Shrub Fertilization & Plant Health Care (PHC) (HSAIAGAG)

Keywords

• Commercial landscaping services
• Snow and ice management
• Grounds maintenance services
• Landscape design and build
• Facility maintenance services

Headquarters

HQ city

Elmhurst

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Landscape Design & Build Services: Commercial landscape design and enhancement services for properties of any size
2. Landscape Maintenance Services: Ongoing grounds maintenance services for commercial, retail, and industrial properties
3. Snow & Ice Management Services: Seasonal snow removal services offered through Per Push or Seasonal Flat Rate pricing models
4. Facility Management Services: Exterior facilities repair and maintenance services including pavement, walks, walls and related trades

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Diaz Group LLC is a commercial grounds management company that provides landscape design and build, ongoing landscape maintenance, snow and ice management, and exterior facility management services. The company serves retail, commercial, industrial, institutional, and municipal properties across the U.S. Midwest, delivering year-round grounds care through direct crews and a network of like-minded vendor partners.

Product overview

Diaz Group LLC is a commercial grounds management company offering an integrated suite of services for retail, commercial, industrial, and institutional properties in the Midwest. The core portfolio consists of four interconnected service areas: Landscape Design & Build (design, installation, and enhancement of commercial landscapes), Landscape Maintenance (ongoing care including lawn maintenance, pruning, fertilization, and seasonal plantings), Snow & Ice Management (removal, plowing, and de-icing with Per Push or Seasonal Flat Rate pricing options), and Facility Management & Other Services (exterior repair and maintenance of pavement, walkways, walls, and irrigation systems). The company was founded in November 2006 and holds MBE and DBE certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscape Design & Build Commercial landscape design, installation, and enhancement services for retail, commercial, industrial, and institutional properties of any size in the U.S. Midwest.
• Landscape Maintenance Recurring commercial grounds maintenance services including lawn care, pruning, fertilization, weed control, and seasonal color installations for retail, commercial, industrial, and institutional properties.
• Snow & Ice Management Commercial snow removal and ice management services including plowing, salting, de-icing, and walkway clearing for commercial properties, offered through Per Push (pay per occurrence) or Seasonal Flat Rate (full-season contract, typically paid monthly) pricing models.
• Facility Management and Other Services Exterior facilities repair and maintenance services for commercial properties, including pavement, walkway, and wall repair, as well as irrigation system maintenance and winterization.

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• ECHO USAminorGTM or Marketing Partner · 1 September 2021Worldwide leader in landscaping equipment manufacturing. Diaz Group participated in ECHO Heroes project, being featured in a video titled 'Made in America' that tells the company's story. Equipment provider partnership.
• Milhouse Services LLCcoreStrategic or Co-development PartnerStrategic partner for snow and grounds management services. Diaz Group LLC specializes in providing retail, commercial, industrial, and municipal grounds management services while collaborating with Milhouse for comprehensive property coverage. Collaboration includes joint safety blog posts and combined service offerings.
• Breakthrough Urban MinistriesminorOthersFaith-based nonprofit dedicated to supporting those affected by poverty. Diaz Group participates in meal preparation, cooking, and serving events in collaboration with this organization.
• El ValorminorOthersMultipurpose organization empowering families in Chicago through direct services including support for people with disabilities, early childhood development, youth enrichment, and family strengthening. Diaz Group participates in service hours and collaborative projects.
• Casa CentralminorOthersOrganization transforming lives and strengthening communities with focus on Hispanic populations. Diaz Group supported Casa Central Summer Fiesta event featuring live music, food, and Lake Michigan views.
• Big Shoulders FundminorOthersIndependent charitable organization supporting schools with demonstrated need in Chicago, providing quality education, scholarships, and enrichment programs. Diaz Group participated in volunteer events.
• Love Fridge ChicagominorOthersMutual aid collective combatting food scarcity and food waste while nourishing communities. Diaz Group volunteered to place community refrigerators throughout Chicago.
• Advocate Good Samaritan HospitalminorOthersHealthcare facility where Diaz Group team members volunteered to support local community well-being.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• SavATree: SavATree provides commercial and residential tree care, lawn care, and plant health care across multiple U.S. regions, with pruning, fertilization, and integrated pest management as core offerings. Strongly comparable to Diaz Group's commercial landscape maintenance and tree/shrub care work for institutional and commercial clients.
• Bartlett Tree Experts: Bartlett Tree Experts is a national tree and shrub care company serving commercial and residential clients with pruning, plant health care, and removals. Comparable to Diaz Group in the plant health care and arboriculture components of its maintenance services.
• Yellowstone Landscape: Yellowstone Landscape is a regional commercial landscape maintenance and snow & ice management provider serving the Midwest/Southeast, directly overlapping Diaz Group's core service lines (design/build, maintenance, snow removal) and target segments (commercial, retail, industrial properties).
• Ruppert Landscape: Ruppert Landscape is a large privately held commercial landscape management company focused on the Mid-Atlantic and Southeast, offering landscape design/build, maintenance, and snow & ice services - the same integrated service mix Diaz Group provides to enterprise clients.
• LandCare: LandCare is a commercial landscape services provider with a multi-region U.S. footprint delivering landscape management, enhancement, and snow services to commercial clients. Comparable to Diaz Group in target customers and integrated grounds management delivery model.

Broad incumbents

• TruGreen: TruGreen is the largest U.S. lawn care franchise offering fertilization, weed control, and tree & shrub services with national reach. Comparable to Diaz Group's lawn care and plant health care offerings, though primarily residential-focused.
• Davey Tree Expert Company: Davey Tree is a broad incumbent offering residential, commercial, utility, and environmental services including tree care, landscape management, and snow & ice work. Comparable to Diaz Group's commercial maintenance and snow operations, with a much wider service portfolio and national reach.
• BrightView Landscapes: BrightView is the largest commercial landscaping services company in the U.S., providing design, maintenance, snow & ice management, and tree care to enterprise clients. It is comparable to Diaz Group as a full-service grounds management provider to commercial, retail, industrial, and institutional properties, though operating at national scale rather than Midwest-focused.

Emerging players

• Fairway Lawns: Fairway Lawns provides lawn care, fertilization, weed control, and tree & shrub services in the Midwest. Comparable to Diaz Group in fertilization and plant health care within its maintenance offering, though more residential-weighted.
• CLS Services (Complete Landscape & Snow Services): Regional commercial landscape and snow management providers in the Midwest compete with Diaz Group on the same enterprise bid lists, particularly for large retail and industrial portfolios.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diaz Group