What Autopedia does

PT Autopedia Sukses Lestari Tbk (ASLC) is an Indonesian publicly listed (IDX: ASLC) automotive marketplace operator and a subsidiary of the ASSA Group (PT Adi Sarana Armada Tbk). Founded in 2013, the company has built an integrated used-vehicle ecosystem across four brands: JBA Indonesia, the country's largest vehicle auction house with 40% market share and a network of 35 branches, hubs, and pools conducting floor and online auctions; Caroline.id, an O2O used car retail platform with 15 showrooms across Greater Jakarta offering a 150-point inspection and a 7G+ warranty; Cartalog, an AI-driven vehicle price estimation platform built on aggregated transaction data; and MotoGadai, an OJK-regulated vehicle pawn/collateral lending business serving dealers and small businesses.

Revenue is generated primarily through transaction fees and unit-level sales: in 9M 2024, consolidated revenue reached Rp 618.18 billion (up 36% YoY), with Caroline.id contributing Rp 416.76 billion (used-vehicle retail), JBA contributing Rp 201.40 billion (auction fees), and MotoGadai contributing Rp 2.38 billion (collateral loan interest/fees). The company serves three end markets — corporate and dealer consignors (B2B), retail consumers (B2C), and C2C sellers — through a hybrid physical-and-digital distribution model combining showrooms, branch auction floors, branded mobile apps (JBA, Caroline.id), and WhatsApp-based customer support. Go-to-market is omnichannel: event-driven promotions (MUF GJAW, GIIAS, Ramadan Auto Fest), digital content marketing, and a strategic financing partnership with PT Mandiri Utama Finance (MUF) for in-showroom credit.

The underlying technology stack centers on JBA's hybrid auction platform (live in-branch bidding plus Android/iOS remote bidding), Cartalog's AI price-estimation engine using structured transaction data, and supporting infrastructure for the O2O and pawn workflows. The business is operationally and technically integrated: auction inventory feeds retail supply, Cartalog data informs pricing across both channels, and MotoGadai provides working capital to dealers participating in JBA, creating a closed loop for the Indonesian used-car market.

Name

Autopedia

Legal name

PT Autopedia Sukses Lestari Tbk

Website

https://autopedia.id

Company type

Public

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Used Automotive Marketplace & Auction Services

NAICS

Used Car Dealers (44112), Automobile Dealers (4411)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Automotive Vehicles & Parts C2C (CRAFAKAE)

akta.pro secondary industries

Dealer-to-Dealer (B2B) Vehicle Remarketing Networks (TLABAKAB), New & Used Auto Purchase Loans (FSAKADAA)

Keywords

• Vehicle auction services
• Used car marketplace
• Automotive price data
• Vehicle pawn financing
• Online car retail

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. JBA Indonesia Auction Business: JBA Indonesia generates revenue through vehicle and motorcycle auction fees, serving as one of the largest automotive auction houses in Indonesia. Revenue from JBA in 9M 2024 reached approximately Rp 201.4 billion, growing 43% YoY.
2. Caroline.id Used Car Retail: Caroline.id operates as an O2O used car retail platform, generating revenue from the sale of used (and new) vehicles to retail customers through showrooms and online platform. Revenue from Caroline.id in 9M 2024 reached approximately Rp 416.76 billion, growing 32% YoY.
3. MotoGadai Vehicle Pawn Services: MotoGadai provides pawn services with vehicle as collateral, offering AutoGadai Flex Harian, AutoGadai Prima, and AutoGadai Flex Mingguan programs. Revenue contribution is growing rapidly from a small base (Rp 2.38 billion in Q3 2024, up 42x YoY). Licensed and supervised by Otoritas Jasa Keuangan (OJK).
4. Cartalog Data Services: Cartalog provides AI-powered vehicle price estimation data, serving as the only vehicle price information website in Indonesia. Revenue model not explicitly disclosed but monetizes through data-driven services for buyers and sellers in the used car ecosystem.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels6 records

Core offering

Autopedia operates an integrated automotive ecosystem in Indonesia combining vehicle auctions (JBA Indonesia with 40% market share and 35 branches), O2O used car retail (Caroline.id with 15 showrooms), AI-powered vehicle pricing intelligence (Cartalog), and OJK-regulated vehicle pawn services (MotoGadai). The company serves both B2B segments (corporate fleet clients, used vehicle dealers as consignors) and B2C retail consumers through physical showrooms, branch networks, and digital platforms (mobile apps and websites).

Product overview

PT Autopedia Sukses Lestari Tbk (ASLC) operates an integrated omnichannel automotive marketplace ecosystem in Indonesia. The portfolio consists of four main products: JBA Indonesia (vehicle auction business with 40% market share, operating floor/offline and hybrid online auctions), Caroline.id (O2O used car retail marketplace with showrooms and online platform), Cartalog (AI-powered vehicle price information platform), and MotoGadai (O2O pawn services for vehicle collateral loans). The products serve both B2B and B2C segments, from corporate dealers to individual consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Caroline.id Online and offline (O2O) used car marketplace offering buy, sell, trade-in, and new car services through physical showrooms and digital platform. Features 150-point vehicle inspection, 1-year 7G+ warranty covering engine, transmission, AC, brakes, electrical, suspension, and steering, plus a 5-day money-back guarantee and buyback guarantee for vehicles with undisclosed accidents, flood damage, or document fraud. Fast payment to sellers under 60 minutes.
• JBA Indonesia Vehicle auction house operating since 2011 with floor/offline and hybrid online auction capabilities for cars, motorcycles, commercial vehicles, and heavy equipment. Operates 35 branches, hubs, and pools across 15+ cities in Indonesia with 40% market share. Includes services like One JBA Membership, Flexi Pay, Instant Pay, and JBA Kredit. Live bidding available via Android and iOS mobile apps. Vehicle history documentation accessible via website, app, or at pool.
• Cartalog AI-powered vehicle price intelligence platform providing real-time used car market prices, price ranges, and availability data. Analyzes factors such as vehicle condition, year of manufacture, and mileage based on actual transaction data from consumers, dealers, and Autopedia ecosystem sources. Continuously updates pricing data to reflect current market conditions.
• MotoGadai Vehicle pawn business providing collateral-based loans to used car dealers, business owners, and individuals. Offers daily and weekly pawn programs including AutoGadai Flex Harian, AutoGadai Prima, and AutoGadai Flex Mingguan schemes. Designed to help dealers develop their businesses and provide rapid access to capital using vehicles as collateral. Licensed and supervised by Otoritas Jasa Keuangan (OJK).

Quantifiable outcome

• JBA Indonesia maintains 40% market share in Indonesia's vehicle auction industry
• +6 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core, minor and major.

• PT Mandiri Utama Finance (MUF)coreChannel Partner/ Reseller/ Distributor · 7 March 2025MUF, a subsidiary of PT Bank Mandiri (Persero) Tbk specializing in vehicle financing, collaborates with Caroline.id for the MOBEX (Mobil Bekas Expo) event in March 2025 at Caroline.id Gading Serpong. MUF offers financing with down payments starting from 10% and interest rates from 4.99% for used car purchases, enabling easier consumer access to vehicle financing through Caroline.id showrooms.
• Palang Merah Indonesia (PMI)minorOthers · 1 November 2024JBA Indonesia partnered with Palang Merah Indonesia (Indonesian Red Cross) for a corporate social responsibility initiative during JBA Indonesia's 13th anniversary in November 2024. JBA donated Rp 13,000 per used car sold and Rp 3,000 per motorcycle sold during November 2024, totaling Rp 72,935,000 to PMI Province DKI Jakarta. JBA also organized a company-wide blood donation drive at its head office in collaboration with PMI.
• GAIKINDO (Gabungan Industri Kendaraan Bermotor Indonesia)majorGTM or Marketing Partner · 1 January 2024GAIKINDO is the association of Indonesian automotive industries. Autopedia brands participate in GAIKINDO-organized exhibitions such as MUF GJAW (GAIKINDO Jakarta Auto Week), which attracted over 145,000 visitors in 2024, and GIIAS (GAIKINDO Indonesia International Auto Show) 2025, providing brand visibility and direct customer engagement.
• Astra FinancialmajorGTM or Marketing Partner · 1 January 2024Astra Financial served as Platinum Sponsor for GIIAS 2025 and was a main sponsor for MUF GJAW 2024. Astra Financial's subsidiaries including FIFGROUP, Astra Credit Companies, Toyota Astra Finance Services, Asuransi Astra, Astra Life, AstraPay, and MOXA participated, demonstrating Astra's role in supporting automotive exhibition events where Autopedia brands are present.
• Otoritas Jasa Keuangan (OJK)coreOthersMotoGadai operates under the license and supervision of Otoritas Jasa Keuangan (OJK), the Indonesian Financial Services Authority, which provides regulatory oversight for vehicle pawn services.

Scale indicators18 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Carro: Singapore-based used car platform with Southeast Asian footprint including Indonesia. Operates a similar O2O marketplace model with inspection, warranty, and dealer acquisition, competing directly with Caroline.id and JBA in the used vehicle segment.
• Carsome: Malaysia-headquartered used car marketplace with significant Indonesia operations. Directly competes with Caroline.id as an omnichannel used car platform offering inspection, warranty, and financing — comparable in business model and target customer segments.
• OLX Indonesia: Major Indonesian C22 classifieds marketplace with a large automotive category. Directly comparable to Caroline.id and JBA for vehicle listings, though OLX lacks integrated inspection, warranty, and auction infrastructure.
• Carmudi Indonesia: Indonesian online automotive marketplace connecting car buyers and sellers. Comparable to Caroline.id's online presence and overlaps with JBA's dealer network, serving the same consumer and dealer segments in the Indonesian market.
• Mobil123: Indonesian automotive classifieds portal for new and used cars. Comparable to Caroline.id's online vehicle browsing experience and competes for dealer and consumer mindshare in the Indonesian used car market.
• IBID (PT Indonesia Bintang Daya): Indonesian vehicle auction house affiliated with the Astra ecosystem. The most direct competitor to JBA Indonesia for B2B vehicle auction market share, offering similar floor and online auction services.

Emerging players

• Otoklix: Indonesian used car dealer network with inspection and warranty offerings. Comparable emerging player to Caroline.id focused on building branded used car retail with quality assurance, though smaller in scale and showroom footprint.
• Carousell Indonesia: General C2C marketplace with active automotive category in Indonesia. Adjacent competitor for online vehicle listings though lacks the inspection, warranty, and auction infrastructure that differentiates Autopedia.

Broad incumbents

• Astra International: Indonesia's largest diversified automotive conglomerate with vehicle financing, used car operations, and auction services through subsidiaries. Comparable as a broad incumbent whose multiple businesses (Astra Credit Companies, IBID, FIFGROUP) overlap with Autopedia's auction, retail, and financing activities.
• Adira Finance: Major Indonesian vehicle financing company (DANAMON/Astra subsidiary). Comparable to MUF's role in Autopedia's ecosystem and to MotoGadai for vehicle-backed lending, though broader in scope across auto financing products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCj5eLeGv2Xy3lKv1_GW_DHw
• Facebookfacebook.com/Autopediaid
• LinkedInlinkedin.com/company/autopediaid

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autopedia