Media Resource Group
Media Resource Group is a privately-held, Naples, Florida-based performance marketing agency offering media buying, media program management, and creative services under a pay-per-lead model, while representing audience-bearing media vehicles for brands such as Kohl's, Home Chef, and TV Guide.
- Company typePrivate
- Founded1997
- HeadquartersBedford Hills, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Media Resource Group does
Media Resource Group, Inc. (MRG) is a privately-held performance marketing agency headquartered in Naples, Florida, founded in 1997 and operating with 11-50 employees. The firm delivers six integrated services — Media Buying, Planning & Analysis; Custom Media Vehicles; Media Program Management; Print Production; Creative; and Digital Marketing — to national advertisers and growth-focused brands, emphasizing a pay-per-lead model and a four-step consultative process (Research, Discovery/Planning, Implementation, Evaluation) intended to differentiate from traditional one-size-fits-all agencies. The company also operates a "management division" that represents audience-bearing media properties from nationally recognized partners including Kohl's (Credit Card Statement and Package Insert Programs), Home Chef, TV Weekly, TV Guide, and its own Welcome Home lifestyle publication, monetizing third-party offers placed into customer communications and creating a distinct revenue stream layered on top of agency services. The business model is professional-services with custom, quote-based pricing; no pricing, revenue, ARR, or ownership disclosures are publicly available.
Media Resource Group firmographics
Firmographics- Name
- Media Resource Group
- Legal name
- Media Resource Group, Inc.
- Website
- https://mrginc.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Media Resource Group is a privately-held, Naples, Florida-based performance marketing agency offering media buying, media program management, and creative services under a pay-per-lead model, while representing audience-bearing media vehicles for brands such as Kohl's, Home Chef, and TV Guide.
- Ownership category
- akta.pro rank
Media Resource Group industry classification
Industry- Product category
- Marketing and Advertising Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183), Media Representatives (541840)
- SIC
- Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
- akta.pro secondary industry
- Print Media Buying (Newspapers & Magazines) (BPAFABAF)
Keywords
Where Media Resource Group is headquartered
LocationHeadquarters
- HQ city
- Bedford Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Media Resource Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Marketing Services and Media Management: The company generates revenue through providing comprehensive marketing services including media buying, planning, creative design, print production, and digital marketing. They also represent media vehicles for national advertisers, suggesting revenue from media representation and management fees.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Media Resource Group product offering
Product offeringCore offering
Media Resource Group is a performance marketing firm that delivers integrated marketing services including media buying and planning, creative design, print production procurement, digital marketing, and media program management for brands and national advertisers. The firm also operates a management division that represents third-party media vehicles from brands such as Welcome Home, Kohl's (Credit Card Statement and Package Insert Programs), Home Chef, TV Weekly, and TV Guide, monetizing those audiences through advertising sales on a pay-per-lead and managed-service basis.
Product overview
Media Resource Group operates as a performance marketing agency delivering six core service capabilities: Media Buying/Planning/Analysis, Custom Media Vehicles, Media Program Management, Print Production, Creative Services, and Digital Marketing. The company also manages media vehicles from national brands including Welcome Home, Kohl's (Credit Card Statement and Package Insert programs), Home Chef, Weekly TV, and TV Guide, offering unique lifestyle audiences for advertisers. The integrated approach combines data-driven decision making with transparent reporting and proactive campaign management across both digital and offline channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Media Buying, Planning & Analysis
Quantifiable outcome
- Pay-per-lead model ensures clients only pay for quality leads
- +1 more outcomes
Companies that use Media Resource Group
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Media Resource Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Media Resource Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Welcome HomecoreWelcome Home is a media vehicle managed by Media Resource Group, offering unique lifestyle audiences for national advertisers. MRG represents this media property for sales and distribution purposes.
- Kohl'scoreMedia Resource Group manages Kohl's Credit Card Statement Program and Kohl's Print Insert Program (PIP), placing third-party partnership offers into Kohl's customer communications. MRG serves as the management division representing these media opportunities.
- Home ChefminorHome Chef is a meal kit delivery service whose media offerings are represented by Media Resource Group's management division, providing lifestyle audience access for national advertisers.
- TV WeeklyminorTV Weekly is a media vehicle managed by Media Resource Group, offering unique lifestyle audiences for national advertisers in the television/entertainment vertical.
- TV GuideminorTV Guide is a media vehicle represented by Media Resource Group's management division, providing lifestyle audience access for national advertisers in the entertainment/media space.
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
Media Resource Group competitors and assessment
Company assessmentDirect peers
- Wpromote: Mid-sized U.S. performance marketing agency offering media buying, planning, and creative services across digital and offline channels — directly comparable in service mix, size tier, and performance-based positioning.
- Hawke Media: Small/mid-market performance marketing agency offering media buying, creative, and digital marketing under a fractional/embedded model — comparable in service breadth, target customer profile, and pay-per-lead commercial structure.
- Tinuiti: Performance marketing agency specializing in paid media, programmatic, and commerce media management — directly comparable in media buying focus and brand-vs-direct response portfolio, though Tinuiti is larger and digital-only.
- Adlucent: Performance marketing firm focused on data-driven paid media and advertising — closely matches MRG's data-driven, performance-pricing GTM and consultative sales approach to growth-focused brands.
- MuteSix (now MNTN Performance): Performance marketing agency offering managed media buying and creative services; comparable as a mid-sized full-service agency with a performance-driven commercial model.
- Valpak (Cox Enterprises): Owned and operated direct mail/media rep business specializing in coupon and printed advertising inventory — overlaps with MRG's print and direct-mail media representation side (TV Weekly, Kohl's insert programs).
Broad incumbents
- Publicis Groupe: Global advertising and media holding company operating full-service agencies across creative, media, and digital — overlaps with MRG in media buying and planning but at vastly greater scale and geography.
- WPP: Largest global advertising holding company via GroupM and Ogilvy — competes for many of the same national advertiser budgets but with proprietary technology, data assets, and global delivery MRG lacks.
- Dentsu: Global advertising and media services holding company covering creative, media, and CXM — broad competitor for performance marketing RFPs at enterprise brands.
- Omnicom Group: Diversified global advertising holding company with multiple media planning/buying networks — competes for the same enterprise brand spend with substantially greater scale, tooling, and tech IP than MRG.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Media Resource Group social profiles
Digital presenceMedia Resource Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Media Resource Group leadership team
Management profileNumber of profiles
Media Resource Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Media Resource Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Media Resource Group
What does Media Resource Group do?
Media Resource Group is a performance marketing firm that delivers integrated marketing services including media buying and planning, creative design, print production procurement, digital marketing, and media program management for brands and national advertisers. The firm also operates a management division that represents third-party media vehicles from brands such as Welcome Home, Kohl's (Credit Card Statement and Package Insert Programs), Home Chef, TV Weekly, and TV Guide, monetizing those audiences through advertising sales on a pay-per-lead and managed-service basis.
Is Media Resource Group a public or private company?
Media Resource Group is a private company. It is classified as unknown and is currently operating.
When was Media Resource Group founded?
Media Resource Group was founded in 1997. It employs 11 to 50 people.
Where is Media Resource Group based?
Media Resource Group is headquartered in Bedford Hills, United States, in the North America region.
How does Media Resource Group make money?
One revenue line is on record: marketing Services and Media Management.
Who are Media Resource Group's main competitors?
Direct peers on record are Wpromote, Hawke Media, Tinuiti, Adlucent, MuteSix (now MNTN Performance) and Valpak (Cox Enterprises). Broad incumbents are Publicis Groupe, WPP, Dentsu and Omnicom Group.
Does Media Resource Group have an API?
No public API is recorded for Media Resource Group.
What industry is Media Resource Group in?
Media Resource Group's product category is Marketing and Advertising Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying, with a secondary code of BPAFABAF, Print Media Buying (Newspapers & Magazines). Its NAICS code is 541810 and its SIC code is 7311.