Highland Marketing

Healthcare Marketing Serviceshighland-marketing.com

Highland Marketing is a UK-based strategic communications and growth consultancy exclusively serving health tech companies seeking to sell or scale into the NHS and UK health and care market. It delivers PR, brand, content, and event-based engagement services organised around Find, Convince, and Grow pillars.

Company typePrivate
Founded2002
HeadquartersLondon, United Kingdom
Headcount11–50
GTM typeB2B
OfferingServices

Highland Marketing firmographics

Firmographics

Name: Highland Marketing
Legal name: Highland Marketing Limited
Website: https://highland-marketing.com
Company type: Private
Founded year: 2002
Operating status: Operating
Headcount range: 11–50 employees
Short description: Highland Marketing is a UK-based strategic communications and growth consultancy exclusively serving health tech companies seeking to sell or scale into the NHS and UK health and care market. It delivers PR, brand, content, and event-based engagement services organised around Find, Convince, and Grow pillars.
Ownership category
akta.pro rank

Highland Marketing industry classification

Industry

Product category: Healthcare Marketing Services
NAICS: Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
SIC: Services-Advertising (7310), Services-Advertising Agencies (7311)
akta.pro primary industry: Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ)
akta.pro secondary industry: Custom Market Research (Ad Hoc Studies, Segmentation, U&A) (MPAAALAC)

Keywords

Health tech marketing
Healthcare PR services
NHS engagement
Health tech communications
B2B health marketing

Where Highland Marketing is headquartered

Location

Headquarters

HQ city: London
HQ country: United Kingdom
HQ region: Europe

Offices3 records

Markets served

Highland Marketing business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

Marketing and Communications Consulting: Highland provides strategic marketing, communications, and growth services to health tech companies. Services include market research, brand building, PR, content creation, and sales acceleration. Revenue appears to come from professional services engagements with clients.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Highland Marketing product offering

Product offering

Core offering

Highland Marketing is an integrated communications, PR and marketing consultancy supporting health tech organisations seeking to enter, scale within or market to the NHS and UK health and care market. Its core offerings are organised into three service lines — Find Your Market (strategic insight and market opportunity identification), Convince Your Audience (stakeholder engagement, PR, brand building and content) and Grow Your Business (pipeline generation, sales acceleration and account-based marketing) — anchored by its flagship Elevate program, which directly connects health tech suppliers with NHS organisations through curated events and engagement.

Differentiator

Problem solved

Functional benefit

Brands

Elevate: A program bringing health tech directly into NHS organisations, providing curated tech showcases and engagement opportunities for both NHS providers and health tech suppliers.

Products and services

Find Your Market Strategic insight service for health tech clients covering market opportunity scanning, research, product and brand launch support, positioning and strategy. Designed for health tech innovators seeking the right opportunities in the UK health and care market.
Convince Your Audience Stakeholder engagement and perception-shaping service covering messaging, thought leadership, brand building, PR and media campaigns, case studies, crisis communications, design, film and video, website development, social media, public affairs, and webinars and roundtables. Designed for health tech organisations that need to influence NHS and UK healthcare decision-makers.
Grow Your Business Pipeline generation and growth service covering sales acceleration, targeted events, market research and targeting, account-based marketing, and partnership development. Designed for health tech companies seeking to generate leads and traction in the NHS and UK health and care market.
Elevate Flagship program that brings curated health technology directly into NHS organisations, enabling providers to engage staff with 'the art of the possible' while giving suppliers real conversations, genuine opportunities and unprecedented access at every level of the NHS. Designed for health tech suppliers seeking NHS engagement and for NHS organisations seeking curated technology showcases.

Companies that use Highland Marketing

Customer profile

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Highland Marketing technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Highland Marketing partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

NHS OrganizationscoreStrategic or Co-development PartnerNHS providers engage with Highland's Elevate program to expose staff to 'the art of the possible' - showcasing curated health technology solutions. Suppliers get real conversations and access at every level within NHS organisations. This is a core strategic channel for both sides.

Scale indicators2 records

Highland Marketing competitors and assessment

Company assessment

Direct peers

Health Unlimited: Global health and wellness communications agency within the Havas network. Comparable offering in health PR, brand, and integrated marketing, with deeper global reach.
ZPB Associates: UK-based health-focused PR, marketing, and strategy consultancy. Closest direct peer: serves health tech, NHS, and life sciences clients with integrated marketing, brand, and communications services.
Aurora Healthcare Communications: Specialist UK healthcare communications agency offering PR, medical communications, and brand strategy. Comparable in size and vertical focus to Highland, and competes for similar health tech and NHS-facing marketing budgets.
90TEN: UK healthcare communications consultancy delivering PR, medical education, and brand campaigns. Direct peer in the health and pharma communications space with overlapping client base of health tech and life sciences innovators.
PHA Group: UK-based health, pharma, and wellness communications agency offering PR, public affairs, and digital. Direct competitor for NHS and health tech client marketing budgets.
Hanover Communications: UK health and policy communications consultancy with strong public affairs and NHS engagement expertise. Comparable on the public affairs and stakeholder engagement dimensions of Highland's offering.
MHP Communications: UK health and public policy communications agency. Overlaps with Highland on NHS stakeholder engagement, public affairs, and health-tech strategic communications.

Broad incumbents

FleishmanHillard UK (Health): Global PR and integrated communications network with a dedicated health and life sciences practice. Competes for the same enterprise health tech clients but offers a much broader service portfolio and international footprint.
Ogilvy Health UK: Global advertising and communications group with a dedicated health practice. Competes for brand, PR, and integrated marketing work in the health tech and life sciences space across the UK.
Havas Health & You: Global health and wellness communications network. Competes for the same NHS-facing and health tech marketing briefs but with significantly larger scale and broader channel capabilities.

Market position

Customer concentration

Highland Marketing financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Highland Marketing leadership team

Management profile

Number of profiles

Highland Marketing funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Highland Marketing M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highland Marketing

What does Highland Marketing do?

Is Highland Marketing a public or private company?

Highland Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Highland Marketing founded?

Highland Marketing was founded in 2002. It employs 11 to 50 people.

Where is Highland Marketing based?

Highland Marketing is headquartered in London, United Kingdom, in the Europe region.

How does Highland Marketing make money?

One revenue line is on record: marketing and Communications Consulting.

Who are Highland Marketing's main competitors?

Direct peers on record are Health Unlimited, ZPB Associates, Aurora Healthcare Communications, 90TEN, PHA Group, Hanover Communications and MHP Communications. Broad incumbents are FleishmanHillard UK (Health), Ogilvy Health UK and Havas Health & You.

Does Highland Marketing have an API?

No public API is recorded for Highland Marketing.

What industry is Highland Marketing in?

Highland Marketing's product category is Healthcare Marketing Services. Its primary akta.pro industry code is BPAFAEAJ, Brand Consulting, Audits & Research (Brand Health, Equity, Competitive), with a secondary code of MPAAALAC, Custom Market Research (Ad Hoc Studies, Segmentation, U&A). Its NAICS code is 541810 and its SIC code is 7310.