Beyondata
Beyondata is a Berlin-based data-inspired consulting firm serving enterprise clients — primarily in automotive, commercial vehicles, e-commerce, and consumer goods — with market research, data analytics, and data-based marketing services powered by its proprietary GENIUS behavioral-data platform.
- Company typePrivate
- Founded2017
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Beyondata does
Beyondata GmbH is a Berlin-based, privately held data-inspired consulting firm (German GmbH, founded 2017) operating in the market research, data analytics, and data-based marketing space. The firm serves enterprise clients — concentrated in automotive, commercial vehicles, e-commerce, and consumer goods/nutrition — through three service pillars: Research & Analytics (digital behavioral data, data enrichment, ad-hoc qualitative and quantitative research, tracking studies); Insights & Strategy (marketing KPIs, brand positioning, data-inspired product development); and Realization & Enablement (dashboards, workshops, training). Its core technology asset is GENIUS, a proprietary software platform that delivers quantitative marketing insights from digital behavioral data, covering nearly 30,000 target group-specific analysable entities in 100+ countries with 100% data protection compliance and a stated 24-hour briefing-to-results turnaround.
The business model is a hybrid of project-based professional services and a software-enabled insights offering. Consulting engagements are delivered directly to enterprise clients through enterprise field sales, with pricing not publicly disclosed but characterized as quote-based per project; GENIUS introduces a more scalable, budget-friendly on-demand tier. Beyondata generates scale commentary through three KPIs: ~30,000 analyzable entities in the GENIUS data layer, 100+ country coverage, and ~40,000 annual interviews for the recurring bevh e-commerce study. The firm is founder-led by Managing Director Dr. Friedemann Weber (PhD, TU Berlin; 20+ years in consulting and market research), with 11–50 employees and no disclosed external funding, partnerships, or institutional investors.
Beyondata firmographics
Firmographics- Name
- Beyondata
- Legal name
- Beyondata GmbH
- Website
- https://beyondata.net
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Beyondata is a Berlin-based data-inspired consulting firm serving enterprise clients — primarily in automotive, commercial vehicles, e-commerce, and consumer goods — with market research, data analytics, and data-based marketing services powered by its proprietary GENIUS behavioral-data platform.
- Ownership category
- akta.pro rank
Beyondata industry classification
Industry- Product category
- Market Research & Data Analytics Consulting
- NAICS
- Other Scientific and Technical Consulting Services (54169), Professional, Scientific, and Technical Services (54)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Strategy & IT Advisory (BPAEAAAA)
Keywords
Where Beyondata is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Beyondata business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Consulting Services: B2B consulting services for research, data analytics, and data-based marketing. Services include research & analytics, insights & strategy, and realization & enablement. Project-based engagements with full-service project handling from conception through implementation.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Beyondata product offering
Product offeringCore offering
Beyondata is an internationally active consultancy that delivers research, data analytics, and data-based marketing services to enterprise clients. Its offerings combine traditional market research (ad-hoc qualitative and quantitative studies, tracking studies) with its proprietary GENIUS software for digital behavioral data analysis, covering nearly 30,000 target group-specific entities across 100+ countries. Services span Research & Analytics, Insights & Strategy, and Realization & Enablement, with full-service project handling from conception through implementation.
Product overview
Beyondata operates as a data-inspired consultancy combining their proprietary GENIUS software platform with consulting services. GENIUS is the core software product providing quantitative marketing insights from behavioral data, while Beyondata's service portfolio encompasses Research & Analytics (data enrichment, ad-hoc qualitative/quantitative market research, tracking studies), Insights & Strategy (data-inspired insights, marketing KPIs, brand positioning, product development), and Realization & Enablement (dashboards, workshops, training). The GENIUS platform serves as the analytical engine enabling faster, more affordable insights generation that complements traditional consulting engagements.
Differentiator
Problem solved
Functional benefit
Brands
- GENIUS: A proprietary data analysis software that delivers quantitative marketing insights on demand, based on digital behavioral data. Offers results within 24 hours, covering target groups, brands, and products across more than 100 countries, 100% data protection compliant.
Products and services
- GENIUS
Quantifiable outcome
- Significant increase in sales figures through consistent lead prioritisation and specific briefing of sales staff
- +1 more outcomes
Companies that use Beyondata
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Beyondata technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
Beyondata partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Beyondata competitors and assessment
Company assessmentDirect peers
- Berylls Strategy Advisors: Munich-based strategy consultancy specialized in automotive and mobility industries. Comparable as a German boutique consulting firm with deep automotive vertical focus and data-driven strategy work, mirroring Beyondata's automotive specialization.
- Similarweb: Digital behavioral data platform providing audience insights, market intelligence, and competitive analytics globally. Comparable to Beyondata's GENIUS platform in that both leverage digital behavioral data to deliver audience and market insights, though Similarweb is public-market scale and more product-led.
- Statista: Hamburg-based data and business intelligence platform providing statistics, forecasts, and consumer insights. Comparable as a German data platform monetizing curated consumer/market insights, though Statista focuses on standardized data products whereas Beyondata emphasizes bespoke consulting.
- GWI (Global Web Index): Audience insights platform built on proprietary consumer behavioral data covering 100+ markets. Closely comparable to GENIUS in offering digital behavioral data-driven insights on target groups, brands, and products globally with country-scale coverage.
- INNOFACT AG: German market research firm with proprietary online panel and digital data collection capabilities. Comparable as a German mid-sized research firm combining proprietary data infrastructure with custom consulting engagements.
- Psyma Group: German market research consultancy offering qualitative and quantitative consumer research across multiple industries. Comparable in size, German footprint, and full-service market research methodology focus, though with different technology emphasis.
Broad incumbents
- Ipsos: Global market research and consulting firm offering quantitative/qualitative research, tracking studies, and consumer behavior analytics. Comparable to Beyondata's research & analytics and tracking study offerings, but at multinational scale across many verticals.
- Kantar: Global data, insights, and consulting company covering consumer behavior, brand tracking, and marketing effectiveness. Comparable to Beyondata's research, tracking studies, and insights/strategy offerings, though at massive multinational scale.
- GfK (now part of NielsenIQ): German-founded global market research leader offering consumer insights and analytics across industries. Directly comparable as a German-headquartered research firm with deep automotive and consumer goods expertise, though at vastly greater scale than Beyondata.
- Roland Berger: German-founded global strategy consultancy with strong automotive and industrial practice. Comparable to Beyondata's data-inspired strategy offering, though Roland Berger operates at top-tier consulting scale across many verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks3 records
Key highlights7 records
Customer concentration
Beyondata social profiles
Digital presenceBeyondata financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beyondata leadership team
Management profileNumber of profiles
Profiles1 record
Beyondata funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beyondata M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beyondata
What does Beyondata do?
Beyondata is an internationally active consultancy that delivers research, data analytics, and data-based marketing services to enterprise clients. Its offerings combine traditional market research (ad-hoc qualitative and quantitative studies, tracking studies) with its proprietary GENIUS software for digital behavioral data analysis, covering nearly 30,000 target group-specific entities across 100+ countries. Services span Research & Analytics, Insights & Strategy, and Realization & Enablement, with full-service project handling from conception through implementation.
Is Beyondata a public or private company?
Beyondata is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Beyondata founded?
Beyondata was founded in 2017. It employs 11 to 50 people.
Where is Beyondata based?
Beyondata is headquartered in Berlin, Germany, in the Europe region.
How does Beyondata make money?
One revenue line is on record: consulting Services.
Who are Beyondata's main competitors?
Direct peers on record are Berylls Strategy Advisors, Similarweb, Statista, GWI (Global Web Index), INNOFACT AG and Psyma Group. Broad incumbents are Ipsos, Kantar, GfK (now part of NielsenIQ) and Roland Berger.
Does Beyondata have an API?
No public API is recorded for Beyondata.
What industry is Beyondata in?
Beyondata's product category is Market Research & Data Analytics Consulting. Its primary akta.pro industry code is BPAEAAAA, Strategy & IT Advisory. Its NAICS code is 54169 and its SIC code is 8742.