Walthall Oil Company

What Walthall Oil Company does

Walthall Oil Company is a third-generation, family-owned wholesale fuel and lubricant distributor founded in 1952 and headquartered in Macon, Georgia. The company supplies bulk gasoline, highway and off-road diesel, DEF, Mobil-branded industrial and marine lubricants, and antifreeze to commercial customers across the Southeast United States through 11 warehouse locations in Georgia, Florida, and the Carolinas, and operates 6 retail convenience stores branded under Chevron and Exxon in Middle Georgia. Its customer base spans construction, agriculture, manufacturing, trucking, commercial marine, and municipal fleets, with named segments such as Taylor Services of GA and a portfolio of dealer accounts and cardlock station customers.

Name

Walthall Oil Company

Legal name

Walthall Oil Company

Website

https://walthall-oil.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

101–250 employees

Short description

Walthall Oil Company is a third-generation, family-owned wholesale fuel and lubricant distributor based in Macon, Georgia, serving commercial customers across the Southeast US with bulk fuel delivery, Mobil-branded lubricants, and asset reliability services through 11 warehouses and 6 retail stores.

Ownership category

akta.pro rank

Product category

Fuel and Lubricant Distribution

NAICS

Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals) (424720), Petroleum and Petroleum Products Merchant Wholesalers (4247), Petroleum Lubricating Oil and Grease Manufacturing (324191)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Industrial Lubricants (Hydraulics, Gear, Compressor, Turbine, Metalworking) (EUALAJAG)

akta.pro secondary industries

Greases & Specialty Lubricants (Greases, Pastes, Chain Oils, Silicone/Fluoro) (EUALAJAJ), Marine Lubricants Supply & Services (Cylinder/System Oils) (TLAHAKAJ), Maintenance Lubrication & Oil Handling Equipment (Greasing, Dispensing, Used Oil) (IMAHALAJ), Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online) (EUALAJAF)

Keywords

• Wholesale fuel distribution
• Industrial lubricants supply
• Fleet fuel management
• Asset reliability services
• Marine lubricants

Headquarters

HQ city

Macon

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Sales: Bulk diesel, gasoline, and off-road diesel delivery to commercial businesses, fleets, and dealer accounts across the Southeast US. Revenue generated through per-gallon pricing with volume-based bulk discounts.
2. Lubricant Sales: Wholesale distribution of Mobil-branded lubricants including engine oils, hydraulic oils, gear oils, greases, and specialty products. Both bulk and packaged delivery.
3. Fuel Management Hardware: Sales and leasing of fuel storage tanks (FuelCube, double-wall tanks), TECALEMIT fueling equipment, FluidSecure systems, and monitoring hardware.
4. Asset Reliability Services: WARS program providing lubricant analysis, plant reliability consulting, contamination control, training, and project-based maintenance services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Walthall Oil Company is a wholesale fuel and lubricant distributor that delivers bulk gasoline, highway and off-road diesel, DEF, Mobil-branded lubricants, marine lubricants, and antifreeze to commercial customers across the Southeast US from 10 warehouse locations. It complements the fuel/lubricant supply with integrated fuel management solutions (FluidSecure, TECALEMIT, wireless tank monitoring, fuel tanks and filtration) and asset reliability services (WARS) including lubricant analysis, plant reliability consulting, contamination control, and technician training.

Product overview

Walthall Oil Company is a wholesale fuel and lubricant distributor serving businesses across Georgia, Florida, and the Southeast. Its product portfolio is organized around four interconnected pillars: (1) Core fuel products — gasoline, highway diesel, off-road dyed diesel, Mobil Diesel Efficient branded diesel, and DEF; (2) lubricants — Mobil Marine products, industrial and vehicle lubricants, and antifreeze; (3) fuel management solutions — TECALEMIT fluid management platform, FluidSecure smartphone/cloud pump security, wireless tank monitoring, fuel tanks and equipment, and fuel filtration; and (4) Walthall Asset Reliability Solutions (WARS) — encompassing Mobil Serv lubricant analysis, lubricant training, contamination control products (Des-Case, Perma), plant reliability consulting, and project-based maintenance services. The company also operates the Fuel Pro cardlock station sub-brand and six Walthall-branded convenience stores in Middle Georgia. Walthall does not offer a unified software platform; instead, it delivers products and managed services as discrete but complementary offerings centered on bulk fuel delivery, lubricant supply, and asset reliability.

Differentiator

Problem solved

Functional benefit

Products and services

• Gasoline Bulk and dealer-account delivery of branded and unbranded gasoline across all grades, including non-ethanol REC-90 gasoline for small engines, marine, and recreational applications.
• Diesel (Highway ULSD and Off-Road Dyed) Bulk diesel delivery including highway ultra-low sulfur diesel for on-road fleets and dyed off-road diesel for tractors, construction, marine, and rail equipment, with potential savings of up to $0.50 per gallon versus retail.
• Mobil Diesel Efficient Branded diesel fuel with patented detergent additives formulated at the terminal to clean fuel injectors, optimize engine performance, and reduce fuel consumption, with a laboratory-proven fuel economy claim.
• Mobil Marine Lubricants High-performance marine lubricants including Mobilgard engine and cylinder oils, Mobil SHC gear and circulating system oils, EAL hydraulic oils, stern tube lubricants, deck greases, and wire rope lubricants. Offered with dockside delivery, shipboard lube assessments, and EPA VGP-compliant solutions.
• Industrial and Vehicle Lubricants Full range of Mobil-branded industrial and vehicle lubricants including gear oils, engine oils, hydraulic oils, multipurpose and moly greases, synthetic lubricants, food-grade lubricants, transmission fluids, and coolants. Distributed under Walthall's authorized Mobil reseller agreement.
• Antifreeze Antifreeze and coolant products for vehicle and industrial cooling systems, distributed alongside the lubricant portfolio.
• DEF (Diesel Exhaust Fluid) Bulk diesel exhaust fluid delivery for diesel engines equipped with selective catalyst reduction (SCR) systems, delivered via dedicated DEF truck to maintain emissions compliance.
• Fuel Management Solutions Integrated suite including TECALEMIT fluid management platform, FluidSecure pump security, wireless tank monitoring, fuel tanks and equipment, and fuel filtration, enabling automated delivery, access control, real-time reporting, and inventory management.
• FluidSecure

Quantifiable outcome

• Off-road diesel savings up to $0.50 per gallon vs retail pricing
• +2 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• ExxonMobil (Mobil)coreChannel Partner/ Reseller/ DistributorAuthorized Mobil reseller and distributor of Mobil-branded lubricants, Mobil Diesel Efficient fuel, Mobil Marine lubricants, and Mobil Serv lubricant analysis services. Holds consecutive Certificates of Excellence from ExxonMobil (2013-2020). Products include engine oils, hydraulic oils, gear oils, greases, and specialty products.
• FluidSecurecoreTechnology or IntegrationFluidSecure provides cloud and smartphone-based fluid management technology that Walthall connects customers with as part of fuel security solutions. System uses Link devices, mobile app, and cloud database for real-time fuel monitoring and access control.
• TECALEMITcoreTechnology or IntegrationIndustry-leading fluid management platform for fueling points with wireless tank monitoring, access control options, and MyTECALEMIT online services portal. Walthall integrates TECALEMIT solutions as core component of fuel management offerings.
• ShellminorChannel Partner/ Reseller/ DistributorBranded gasoline supplier for dealer account customers. Walthall delivers Shell-branded gasoline products to gas stations and fuel resellers.
• ExxoncoreChannel Partner/ Reseller/ DistributorBranded gasoline and fuel products. Walthall operates Exxon-branded retail stations and delivers Exxon-branded fuel to dealer accounts.
• ValerominorChannel Partner/ Reseller/ DistributorBranded gasoline supplier for dealer account customers in Charleston market.
• SunocominorChannel Partner/ Reseller/ DistributorBranded gasoline supplier for dealer account customers.
• Marathon PetroleumminorChannel Partner/ Reseller/ DistributorBranded gasoline supplier for dealer account customers.
• ChevroncoreChannel Partner/ Reseller/ DistributorBranded gasoline and fuel products. Walthall operates Chevron-branded retail stations in Middle Georgia.
• CitgominorChannel Partner/ Reseller/ DistributorBranded gasoline supplier for dealer account customers in Charleston market.
• Petro-CanadaminorChannel Partner/ Reseller/ DistributorLubricant manufacturer whose representatives assist with Walthall lubrication training classes.
• JAXminorChannel Partner/ Reseller/ DistributorEquipment manufacturer whose representatives assist with Walthall lubrication training classes.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gilligan Oil: Family-owned wholesale fuel distributor serving Ohio, Kentucky, and surrounding states with bulk fuel delivery and cardlock stations. Closely comparable privately held, family-led regional fuel distribution model.
• Mansfield Service Partners (formerly Mansfield Oil): Regional wholesale fuel and lubricant distributor serving commercial fleets and industrial customers across the Southeast and Mid-Atlantic. Closest comparable by mix of bulk fuel delivery, lubricant distribution, and reliability services.
• Sun Coast Resources: Privately held regional wholesale fuel and lubricant distributor serving commercial customers primarily across the South and Southeast. Highly comparable on bulk fuel delivery model, branded lubricant distribution, and cardlock fueling.
• Petroleum Service Group (PSG): Wholesale petroleum and lubricant distributor with cardlock networks serving commercial fleets in the Mid-Atlantic and Southeast. Comparable in fuel/lubricant mix, fleet focus, and regional depot footprint.
• RelaDyne: Lubricant distributor and reliability services provider formed through roll-up of regional lubricant distributors. Comparable in lubricant distribution depth and reliability-services offering, similar in scale.

Broad incumbents

• ARKO Corp: Public convenience store and fuel distribution platform operating thousands of retail fuel locations and wholesale fuel distribution. Broader incumbent with overlapping fuel distribution activities but a much larger retail-store footprint.
• Pilot Travel Centers (Berkshire Hathaway): Largest North American travel center operator, also a major wholesale fuel distributor. Adjacent in fuel distribution and lubricant supply, but heavily retail/truck-stop focused rather than B2B bulk delivery.
• World Fuel Services: Global fuel marketing and lubricant distribution company serving aviation, marine, and land transportation. Overlaps on commercial fuel/lubricant distribution but operates at much greater scale and geographic scope.
• Murphy USA: Public retail fuel and convenience operator with significant wholesale fuel distribution. Comparable on branded fuel distribution but anchored in high-volume retail rather than B2B industrial delivery.

Emerging players

• Heritage-Crystal Clean: Provider of environmental and used-oil services plus industrial lubricant distribution via the Heritage division. Compares on the lubricant-plus-services positioning and complements Walthall's WARS reliability model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

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Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Walthall Oil Company