FluidSecure

What FluidSecure does

FluidSecure, operated by Florida-incorporated parent Trak Engineering, Inc. and headquartered in Tallahassee, FL, sells a universal fuel and fluid management system composed of three integrated components: the Universal LINK hardware device, a Cloud App for real-time monitoring and authorization, and an optional HUB for redundancy at larger sites. The LINK attaches directly to any existing pump, works with any tank, meter, fuel, fluid, gas, voltage, or scale, and transmits telemetry wirelessly to the cloud without requiring permits, trenching, on-site servers, or IT integration — positioning the product as a retrofit-native alternative to legacy FMS installations that take weeks and significant capital expenditure.

The company sells primarily to fleet operators across logistics, agriculture, government, aviation, sports, and equipment rental verticals, with named enterprise customers including FedEx, Tyson Foods, NFL, DFW Airport, United Rentals, Agriland, and Yakima County Sheriff. Revenue is generated through a subscription model with annual billing and automatic renewal, though no public pricing tiers exist and customer acquisition is driven by a sales-led "Book a Demo" motion supplemented by regional sales representatives covering West and South U.S. territories.

FluidSecure is a privately held, founder-influenced business (Katherine and John Blyth co-founded the current product line in 2022, drawing on four decades of prior industry experience) that has bootstrapped growth without disclosed institutional funding. Operations are U.S.-only, the leadership team of ~17 named individuals spans R&D, finance, operations, marketing/sales, engineering, QA, and customer support, and the company claims a customer base of "thousands" nationwide. No patents, certifications, partnerships, or external funding rounds are disclosed in available source material.

Name

FluidSecure

Legal name

Trak Engineering, Inc.

Website

https://fluidsecure.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

FluidSecure, operated by Trak Engineering, Inc. and based in Tallahassee, FL, sells a subscription-based universal fuel and fluid management system (hardware LINK device, cloud app, optional HUB) to U.S. fleet operators across logistics, agriculture, government, aviation, sports, and equipment rental, distributed via direct sales and regional reps.

Ownership category

akta.pro rank

Product category

Fleet Fuel Management Systems

NAICS

Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Pump and Compressor Manufacturing (33391)

SIC

Oil & Gas Field Machinery & Equipment (3533), Pumps & Pumping Equipment (3561)

akta.pro primary industry

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

akta.pro secondary industries

Fuel Management & Fleet Card Programs (THADAKAH), Fuel Card & Fleet Payment Programs (TLABAMAA), Filtration, Condition Monitoring & Fluid Management (Filters, Breathers, Oil Analysis, Cooling) (IMAHAGAL)

Keywords

• Fuel management systems
• Fleet fuel tracking
• Tank monitoring hardware
• Fuel access control
• Cloud fuel management

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription-based Fuel Management Service: FluidSecure operates on a subscription model with automatic renewal at the end of each Service Period. The Terms of Service indicate that accounts are billed a non-refundable fee in advance, with recurring billing for the subscription service. No specific pricing tiers are publicly disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

FluidSecure sells a universal fuel management system comprising three components: a Universal LINK hardware device that attaches to any pump to control access and capture fueling data, a Cloud App (mobile/web) that delivers real-time visibility, fueling authorization, and instant reporting, and an optional HUB device that adds redundancy for larger multi-site deployments. The system is offered on a subscription basis to enterprise and government fleet operators across logistics, agriculture, aviation, food, equipment rental, sports, and municipal sectors, and it installs in minutes without trenching, permits, or infrastructure changes.

Product overview

FluidSecure is a universal fuel management system comprising three integrated components: the Universal LINK (core hardware device that attaches to any pump), the Cloud App (mobile/web application for real-time monitoring and control), and an optional HUB (for larger multi-site deployments). The system turns any tank into a Smart Tank, enabling fuel tracking, access control, and loss prevention without requiring permits, construction, or infrastructure changes.

Differentiator

Problem solved

Functional benefit

Products and services

• Universal LINK Core hardware device of the FluidSecure fuel management system. The Universal LINK attaches directly to any pump to control fueling access, capture transactional data, and connect wirelessly and instantly to the Cloud App. It works with any tank, any meter, any fuel, any fluid, any gas, any voltage, and any scale, and is designed for retrofit deployment in minutes without permits, trenching, or infrastructure changes. It is sold to enterprise and government fleet operators, including logistics, agriculture, food, aviation, equipment rental, sports, and municipal customers, and is built and supported under a lifetime guarantee.
• Cloud App Mobile and web application that operates the FluidSecure fuel management system from any smartphone or tablet. The Cloud App delivers real-time data visibility, fueling authorization, and instant reporting on activity at any pump, tank, or vehicle, and is available to enterprise and government fleet operators across logistics, agriculture, aviation, food production, equipment rental, sports, and municipal sectors.
• HUB Optional add-on device for the FluidSecure fuel management system that provides centralized access for larger or multi-site deployments. The HUB adds redundancy and is intended to ensure zero downtime across multiple locations and environments.

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• PIUSI: PIUSI is a global manufacturer of fluid handling equipment including fuel dispensing, transfer pumps, and fleet management systems (e.g., MCBox, Self Service). It is highly comparable as a hardware-plus-software FMS provider serving fleets across fuel, oil, DEF, and AdBlue.
• Banlaw: Banlaw provides industrial fluid management solutions, including automated fuel transfer, asset tracking, and access control for heavy industry, mining, and rail. It overlaps with FluidSecure on automated fluid/fuel capture, access control, and real-time reporting.
• OPW Fuel Management Systems: OPW, a Dover company, manufactures fuel management hardware and software for fleet and retail fueling, including tank gauges, access control, and site automation. It competes head-to-head with FluidSecure in the commercial fleet FMS segment.
• FuelMaster (by Syntech Group): FuelMaster is one of the longest-established on-site fleet fuel management system providers in the U.S., offering automated fuel islands, card readers, and tank monitoring — directly comparable to FluidSecure's core offering of pump-attached, cloud-connected fuel control.

Broad incumbents

• AssetWorks: AssetWorks sells fleet management software (FleetFocus) that includes fuel tracking, asset utilization, and maintenance — overlapping with FluidSecure's fuel and asset visibility use cases. It is a broader incumbent in fleet management rather than a fuel-specific specialist.
• Dover Fueling Solutions: Dover Fueling Solutions is a major global provider of fuel dispensers, payment systems, and site management software through brands like Tokheim, Wayne, and OPW. It competes indirectly with FluidSecure in the broader fleet and retail fuel management ecosystem.
• Gasboy (Gilbarco Veeder-Root): Gasboy, part of Gilbarco Veeder-Root, is a long-standing fleet fuel management brand offering card-based fueling, fleet management software, and integrated pumps. It overlaps with FluidSecure on fleet access control and consumption reporting but operates as a much broader, established incumbent.

Emerging players

• FuelCloud: FuelCloud offers a cloud-based, retrofit fuel management system with mobile authorization and tank-level monitoring, similar to FluidSecure's cloud-first approach. It is a smaller but directly comparable emerging player targeting the same retrofit-friendly customer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fluidsecure
• LinkedInlinkedin.com/company/fluidsecure

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FluidSecure